Rendering Reality: Consumer tribes - WGSN

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Civic-minded Our ability to track everything around us is encouraging a feeling of civic duty. “uGooder provides a simple framework for tracking positive behavior (sic), wherein users gain badges for broadcasting good deeds they’ve completed. The service also lets users print a transcript of all the good deeds they’ve ever done using the platform. ‘I thought someday this might be something people could take to a job interview or submit with a college application to show how much good they have done,’ says Dan Lowe, uGooder’s creator. The idea is compelling – why shouldn’t employers or schools focus on overtly positive, community-supported behavior, versus an errant photo of high school revelry?” John Havens. mashable.com, October 2012
Civic-minded “Esther Dyson, chairman of EDventure Holdings... notes the existence of civically minded apps like Street Bump that let users take photographs of or collect data around potholes or other citizen concerns. This community focus shows how the QS movement can provide a new layer of qualitative data on top of quantified reporting. Think about an app wherein citizens could report their emotional state at seeing a pothole, as well as record its location. QS apps could easily aggregate these emotional tags with obvious economic repercussions. (If you look for good schools when buying a house, wouldn’t you also check the ‘emotional history’ of a neighborhood as well?)” John Havens. mashable.com, October 2012
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Page 13 and 14: Control “Larry Smarr, QS enthusia
Page 15 and 16: New identities “Entrepreneur Edwa

Rendering Reality: Consumer tribes - WGSN

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