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Rendering Reality: Consumer tribes - WGSN

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Goal-oriented<br />

This ability to track and quantify ourselves is increasing consumer interest in goal-oriented products and solutions.<br />

Nowadays, people are declaring their daily goals and intentions to peers and seeking their support via social media. Companies such as Gympact and StickK operate<br />

on accountability-based influence (ABI), a scenario in which you're judged on your actions versus your words.

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