Rendering Reality: Consumer tribes - WGSN

Civic-minded
Our ability to track everything around us is encouraging a feeling of civic duty.
“uGooder provides a simple framework for tracking positive behavior (sic), wherein users gain badges for broadcasting good deeds they’ve completed. The service
also lets users print a transcript of all the good deeds they’ve ever done using the platform. ‘I thought someday this might be something people could take to a job
interview or submit with a college application to show how much good they have done,’ says Dan Lowe, uGooder’s creator. The idea is compelling – why shouldn’t
employers or schools focus on overtly positive, community-supported behavior, versus an errant photo of high school revelry?” John Havens. mashable.com, October
2012