16.02.2014 Views

Technology & Innovation Management: - PICMET Conference

Technology & Innovation Management: - PICMET Conference

Technology & Innovation Management: - PICMET Conference

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

PAPERS AND PANELS<br />

jects is to reduce this risk. This paper examines project risk management<br />

in new product development, focusing on technical risk and<br />

identifying a number of relevant heuristics from the fields of product<br />

and systems development.<br />

TB-01.2 - Knowledge Transfer in New Product Development<br />

Charles O’Mara, University of Western Sydney<br />

Paul W.B. Hyland, University of Western Sydney<br />

Terry Sloan, University of Western Sydney<br />

Capturing the lessons learned in product innovation projects is one<br />

way to apply the principles of continuous improvement to innovation<br />

management. In this paper we report on research carried out<br />

with an Australian aerospace firm and examine how the lessons<br />

learn in developing new products are transferred to subsequent as<br />

well as exisiting projects.<br />

TB-01.3 - Operational Agility in Taiwan’s Microelectronics and<br />

Information Industry<br />

Yee-Yeen Chu, National Tsing-Hua University<br />

Wen-How Pyi, National Tsing Hua University<br />

This paper presents a study directed to the investigation of the agility<br />

of Taiwan’s microelectronics and information industry. The paper<br />

addresses the business practices and indicators that reflect the rapid<br />

development and manufacturing capabilities as well as flexible management<br />

structures that support an agile organization in response to<br />

the rapidly changing environment.<br />

TB-02 Tuesday, July 27, 1999<br />

10:00 - 11:30 Galleria-2<br />

R&D <strong>Management</strong> -3: R&D Portfolio <strong>Management</strong><br />

Chair: Michael M Menke, Value Creation Associates<br />

TB-02.1 - The Diverse Personalities of Portfolio <strong>Management</strong>:<br />

Variations on a Theme<br />

Michael Menke, Value Creation Associates<br />

Portfolio management has become an important R&D management<br />

approach to ensure that R&D resources are deployed in support of<br />

business strategy and to maximize the return on the R&D investment.<br />

However different organizations, both users and consultants, have<br />

very different portfolio management approaches. This paper identifies<br />

the key features and distinctions of three fundamental approaches<br />

that we call cost-based, time-based and value-based. Although<br />

these approaches individually use quite different methodologies and<br />

metrics, it is possible and desirable to integrate them into one comprehensive<br />

R&D strategic management process.<br />

TB-02.2 - Decision Analysis in Early Pharmaceutical Development<br />

Les Bell, Searle Research and Development<br />

Pharmaceutical research is characterized by high risks and long time<br />

horizons, yet the rewards for making the right decisions can be substantial.<br />

At Monsanto we have created a flexible decision analysis<br />

process that allows us to examine individual project strategies and to<br />

understand portfolio optimization issues.<br />

TB-02.3 - Assessing the Validity of a Group Decision Support System<br />

Martin Read, University of Portsmouth<br />

Tony Gear, Universtiy of Glamorgan<br />

The paper describes a case study concerning the use of a Group<br />

Decision Support System (GDSS) to help senior research and development<br />

managers in the pharmaceutical industry determine a<br />

Development Portfolio, and addresses issues concerned with the<br />

validity of the use of the GDSS in this context.<br />

TB-02.4 - Prototype-Based Life Cycle Costing in R&D<br />

Markus Pfohl, Universitaet Stuttgart<br />

In R&D 75 to 85 percent of accumulated product life cycle costs are<br />

determined, even though only five to seven percent of these costs are<br />

inccured to this time. This gap between cost detemination and cost<br />

accumulated, and the fact that the development and marketing of<br />

new products is related to increasing investments, requires a lifecycle<br />

oriented perspective in the R&D: life-cycle cost and life-cycle<br />

profitability of an object have to be analysed. Recent developments<br />

in technologies of Rapid Prototyping allow one to use more realistic<br />

prototypes in the early stages of R&D. The prototypes could be used<br />

as a means of communication. They help to explicate the implicit<br />

knowledge which process the representatives of the different functions,<br />

like R&D, marketing, logistics, etc., of the producers, the suppliers<br />

and the customers. So the prototypes are an excellent instrument<br />

to support the product life cycle cost and profitability analysis.<br />

TB-03 Tuesday, July 27, 1999<br />

10:00 - 11:30 Galleria-3<br />

<strong>Management</strong> of Technological <strong>Innovation</strong> - 4<br />

Chair: Jeff Butler, Manchester Business School<br />

TB-03.1 - Global <strong>Innovation</strong> Teams: A Requirement for the New<br />

Millennium<br />

Kathleen Wheatley, Syracuse University<br />

David Wilemon, Syracuse University<br />

Global teamwork is becoming a requirement at all levels of the firm<br />

from strategy to product development. This new requirement creates<br />

many issues that need addressing in order to capture the potential<br />

synergies associated with global teams. Some actions/guidelines are<br />

presented here that can assist global team leaders as they manage<br />

their teams in the next millennium.<br />

TB-03.2 - A Practical Model for <strong>Technology</strong> and <strong>Innovation</strong><br />

<strong>Management</strong><br />

Jeff Butler, Manchester Business School<br />

Javier Ruiz, Manchester Business School<br />

A three-part model is used in a European guide to technology and<br />

innovation management. The model describes technology management<br />

practices and the innovation process and introduces practical<br />

tools and techniques. It facilitates strategic development, operational<br />

efficiency and a learning philosophy, and integrates these into an<br />

overall business performance for SMEs and large companies.<br />

<strong>Innovation</strong> and technology management can be audited to improve<br />

business performance.<br />

TB-03.3 - Public Research and Industrial <strong>Innovation</strong>s<br />

Marian Beise, University of Karlsruhe<br />

This paper deals with the short-term effects of publicly funded<br />

research at universities, polytechnics and federal research labs on<br />

industrial innovations in Germany. In questioning 2,300 companies<br />

we found that less than one tenth of innovating firms have<br />

introduced innovations between 1993 and 1995 that would not<br />

have been developed without public research. We discuss the<br />

characteristics of these companies that benefit from the findings of<br />

public research institutions and the most supportive research<br />

institutes.<br />

TB-04 Tuesday, July 27, 1999<br />

10:00 - 11:30 Parlor B<br />

<strong>Technology</strong> Transfer - 1<br />

Chair: Kiyoshi Niwa, University of Tokyo<br />

49

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!