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Technology & Innovation Management: - PICMET Conference

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PAPERS AND PANELS<br />

This paper presents a fuzzy multiple attribute decision making<br />

(FMADM) using a simplified centroid-based arithmetic method for<br />

implementing an integrated manufacturability management model.<br />

The method is simple and can be used to handle large-scale FMADM<br />

problems, such as product design and manufacturing analysis. Thus<br />

the analysis cycle can be shortened with more attributes considered.<br />

WG-14.4 - <strong>Innovation</strong> Through AirShip <strong>Technology</strong><br />

Benjamin Berry, Providence Health System<br />

Today, ground and air transportation remains effective but separate<br />

modes of operation. Cars are relegated to streets and highways and<br />

benefits of aircraft are not realized until they are airborne. Using<br />

Resonant Macrosonic Synthesis (RMS) and hydraulic turbine propulsion,<br />

this paper introduces a new class of transportation system —<br />

The AirShip. An Oregon company, AirShip Technologies, is developing<br />

this Vertical Lift Transport Vehicle to fly 300 to 400 feet above<br />

ground as well as drive on city streets.<br />

WG-14.5 - Organizational Design of Automanagement Teamworks<br />

Supported by Competitive Performance<br />

Carolina Fares, University de Sao Paulo<br />

Sergio Takahashi, University of Sao Paulo<br />

This work has the objective of studying the organizational design of<br />

teamwork in a perspective of competitive performance: cost, time,<br />

flexibility, quality and innovation. This study presents an integrated<br />

analysis with organizational structure, the team variables and the<br />

capabilities of teams. A case study in a service company is presented.<br />

WG-14.6 - Strategizing Corporate Information <strong>Technology</strong> into the<br />

Millennium<br />

Loretta Evans, George Washington University, Bell Atlantic, NSI<br />

Given that the millennium is the priority for firms for the coming<br />

years, the role of information system should be straightforward.<br />

However, satisfying internal customers who are awaiting technical<br />

solutions that are neither operational nor millennium-related is a challenge<br />

that requires attention even if nothing can be done immediately.<br />

WG-14.7 Explaining Managerial Satisfaction with Government Support<br />

of <strong>Technology</strong> Start-Ups: An Empirical Study of the <strong>Innovation</strong><br />

Ontario Corporation<br />

Stephen Preece, Wilfrid Laurier University<br />

Grant Miles, University of North Texas<br />

Mark Baetz, Wilfrid Laurier University<br />

A program involving government equity positions in early-stage<br />

technology-based firms is empirically evaluated using responses<br />

from a survey of 75 CEOs participating in the program. Variables<br />

including dependence on government funding, level of interference,<br />

and perceptions of procedural justice (among others) are related to<br />

overall satisfaction with the program.<br />

HB-01 Thursday, July 29, 1999<br />

10:00 - 11:30 Galleria-1<br />

Policy Issues in <strong>Technology</strong> <strong>Management</strong> - 1<br />

Chair: Dragan Milosevic, Portland State University<br />

HB-01.1 - Aligning National Policy and <strong>Technology</strong>: Of Tofflerian<br />

Waves and Strategic Technologies<br />

John Peterson, Lucent Technologies Inc.<br />

Kenneth Wofford, Xerox Corporation<br />

Redistribution of state assets (socio-political power, intellectual capital<br />

and economic investment) has serious economic, political, social<br />

and security consequences. Unfortunately, macro economics remains<br />

the real driver of national priorities, even though it seldom links<br />

directly to innovation, business strategy, and the technology driven<br />

management and operational practices that are the primary drivers of<br />

localized second order socio-political (national technology) considerations.<br />

A parallel approach championing an innovation infrastructure<br />

to create and leverage regional growth engines and knowledgebased<br />

competitive entities will be presented.<br />

HB-01.2 - Building Effective Public R&D Programmes<br />

Paul Timmers, European Commission, DGIII-Industry<br />

The design of public R&D programmes raises questions about issues<br />

such as key actors involved, balance between fundamental and applied<br />

work, etc. Answering them requires understanding the possible programme<br />

design approaches. An inventory is presented, with an analysis<br />

as to strategy development, along with a description of the programme<br />

design approaches of the European Union’s ESPRIT IT programme.<br />

HB-02 Thursday, July 29, 1999<br />

10:00 - 11:30 Galleria-2<br />

R&D <strong>Management</strong> - 9<br />

Chair: Ryo Hirasawa, Japan National Institute of Science & Techology<br />

Policy<br />

HB-02.1 - Factors That Determine the R&D Structure of a Multi-<br />

National Company: A Questionnaire Survey<br />

Sam Kurokawa, Vanderbilt University<br />

Kenzo Fujisue, University of Tokyo<br />

Brian Parker, Vanderbilt University<br />

It is becoming a strategically important decision where multi-national<br />

companies (MNCs) should conduct their engineering and R&D<br />

activities. By surveying American, European and Japanese MNCs,<br />

this paper investigates: 1) why MNCs globalize their technologies; 2)<br />

types of problems they face in globalizing their technologies; and 3)<br />

how MNCs manage these problems.<br />

HB-02.2 - R&D Organizational Process on Liquid Crystal Display: An<br />

Internationally Comparative Analysis Based on Patents<br />

Tomohiro Ijichi, Japan National Institute of Science & Techology Policy<br />

Ryo Hirasawa, Japan National Institute of Science & Techology Policy<br />

This paper aims at clarifying the mechanism of R&D processes in the<br />

organizations. It analyses the organizational processes for developing<br />

liquid crystal displays at fourteen organizations in the United States,<br />

Europe, Korea and Japan. It indicates differences on the management<br />

of the accumulation and utilization of R&D competence among the<br />

organizations.<br />

HB-02.3 - Integrating Research and Development in the Subsidiaries<br />

of Transnational Companies: Cultural and Other Issues<br />

Linda Wilkins, Monash University<br />

Dilek Karaomerlioglu, Chalmers University of <strong>Technology</strong><br />

Globalization and subcontracting in high tech areas of electronic<br />

engineering and software development and the implications of these<br />

developments are gaining increasing attention from the media. We<br />

investigate some of the implications for transnational companies<br />

moving along the spectrum from the traditional R&D management<br />

role to an approach where R & D activities are integrated so that the<br />

entire network behaves as a coordinated whole (cf Kuemmerle,1997).<br />

HB-02.4 - Lead Markets and the International Allocation of R&D<br />

Marian Beise, University of Karlsruhe<br />

76

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