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Technology & Innovation Management: - PICMET Conference

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PAPERS AND PANELS<br />

development for competitive advantage. The paper will show how<br />

the new tools for the product development process are being<br />

deployed to address the latest business trends by capitalizing on the<br />

advancements in communications and collaborative computing<br />

technology.<br />

TD-01.2 - Does Product Development Success Increase As Disruptive<br />

Technologies Are Evaluated?<br />

Tugrul U Daim, Intel Corp.<br />

Yonca Daim, Portland State University<br />

This paper reviews new product development projects published previously<br />

and examines how companies define their next generation of<br />

products and develop them while watching the market for potential disruptive<br />

technologies and take precautions for those with potential to<br />

influence the market place. The study includes a quantification methodology<br />

of the product development capabilities of the companies discussed<br />

in the case studies. Hypothesis testing was used to identify the<br />

relationship between the product development capabilities and the<br />

product success.<br />

TD-01.3 - Dimensions of Process Oriented Technological Developments<br />

Across Different Phases of the Product Life Cycle<br />

Avvari Mohan, Universiti Telekom<br />

K. Krishnaswamy, Indian Institute of Science<br />

Kim Soo, Korea Advance Institute of Science and <strong>Technology</strong><br />

This paper reports the findings of a survey aimed at understanding<br />

the dimensions of process oriented technological developments<br />

(TDs) in different phases of the Product Life Cycle (PLC). The study<br />

is based on a survey done in a sample of Indian machinery manufacturing<br />

organisations in the context of the economic liberalisation in<br />

India, which has allowed free imports of technology and goods. This<br />

has brought about a greater need for continuous TDs to obtain sustainable<br />

competitive benefits throughout the PLC. Various dimensions<br />

of process-TDs were obtained through a factor analysis and the<br />

results suggested the relative importance of the dimensions of TDs<br />

varied according to the phase of the PLC.<br />

TD-01.4 - Key Issues in Managing the Product Development Process<br />

in Very Small Manufacturing Companies<br />

Alan Lewis, University of Wales Institute<br />

Robert Brown, University of Wales Institute, Cardiff<br />

This paper identifies a number of key issues which bear upon the<br />

success of the product development process in very small companies.<br />

Through the development of case studies of collaborations<br />

between small companies and design consultants, the paper identifies<br />

the generic issues which must be taken into account when managing<br />

product development in such companies.<br />

TD-02 Tuesday, July 27, 1999<br />

15:30 - 17:00 Galleria-2<br />

R&D <strong>Management</strong> - 5<br />

Chair: Schumpeter Tamada, The Ministry of International Trade and<br />

Industry<br />

TD-02.1 - Framework and Tools for the Quality of R&D<br />

Kari Leppala, VTT Electronics<br />

Jorma Taramaa, VTT Electronics<br />

Olli Vuorinen, VTT Electronics<br />

The essence of industrial R&D is to create knowledge-based capability<br />

in the form of technology and product platforms. A quality view<br />

of R&D stimulates appraisal of process attributes. We present a<br />

model and engineering framework using project implementation as<br />

backbone. Technical realisation reflects a “calm technology<br />

metaphor,” which allows soft adaptation with existing processes and<br />

workflow.<br />

TD-02.2 - Foreign Direct Investment in Industrial Research in the<br />

Pharmaceutical and Electronics Industries: Result from a Survey of<br />

Multinational Firms<br />

Walter Kuemmerle, Harvard University<br />

This paper examines motives, location characteristics, inter-temporal<br />

characteristics and modes of entry for foreign direct investment (FDI)<br />

in research and development (R&D). The paper is based on a detailed<br />

empirical survey of laboratory sites established by 32 large multinational<br />

companies.<br />

TD-02.3 - Empirical Study on Effectiveness of Research and<br />

Experiment Tax Credit<br />

Schumpeter Tamada, The Ministry of International Trade and Industry<br />

The innovation strategy of firms is influenced by the tax treatment of<br />

innovation-related investment, especially R&D. Tax incentives present<br />

unique advantages as a tool for stimulating R&D. Using empirical<br />

data of companies that cover more than 80% of the private R&D<br />

expenditure in Japan, this paper demonstrates the effectiveness of<br />

the R&D tax credit and makes some policy recommendations.<br />

TD-03 Tuesday, July 27, 1999<br />

15:30 - 17:00 Galleria-3<br />

<strong>Management</strong> of Technological <strong>Innovation</strong> 6<br />

Chair: Halime I Sarihan, TUBITAK-Marmara Research Center<br />

TD-03.1 - Managing the Internal Processes of <strong>Innovation</strong> in SME’s<br />

David Birchall, Henley <strong>Management</strong> College<br />

Jean-Jacques Chanaron, Groupe ESC Grenoble<br />

The case for supporting innovation in SME’s is being strongly supported<br />

in many regions not only by politicians but also by those<br />

leading larger organizations. SME’s are seen as being important generators<br />

of new jobs and new energy into local economies. They are<br />

seen as a source of new products for larger corporations. They are<br />

also important within the supply chains of the latter who push for<br />

innovation in introducing new ways of working so as to cut production<br />

and distribution costs. The authors will examine the innovation<br />

processes within SME’s based on a cross-country survey of SME<br />

innovation practices. The survey includes data from innovative<br />

SME’s in three regions within Europe allowing analysis of the extent<br />

to which these SME’s follow a defined process and the outcomes<br />

resulting from the processes. The authors will review their findings<br />

in relation to policy issues as well as means for improving the effectiveness<br />

of the processes themselves.<br />

TD-03.2 - Normative, Mimetic and Structural Influences in the<br />

Adoption of Process <strong>Innovation</strong>: The Case of Household Wood<br />

Furniture Producers<br />

Juett Cooper, Marshall University<br />

Cynthia West, USDA Forest Service<br />

Previous work on the adoption of process innovation exempts<br />

institutional theory as a significant factor in innovation adoption.<br />

We found evidence that suggests mimetic and normative pressures<br />

influence the adoption of process innovation. In addition,<br />

we found that the relationship between organization structure,<br />

institutional pressures and innovation adoption change with<br />

innovator category.<br />

TD-03.3 - The <strong>Innovation</strong> and R&D Strategies of Business in a<br />

Globalizing World<br />

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