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Technology & Innovation Management: - PICMET Conference

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PAPERS AND PANELS<br />

changing processes. The major challenge in introducing any change<br />

successfully depends on the success of accomplishing behavioral<br />

change.<br />

TC-02 Tuesday, July 27, 1999<br />

13:30 - 15:00 Galleria-2<br />

R&D <strong>Management</strong> - 4<br />

Chair: Gil Latz, Portland State University<br />

TC-02.1 - <strong>Management</strong> of Research and Technological <strong>Innovation</strong><br />

Philip Gardner, University of British Columbia<br />

Vijay Verma, TRIUMF<br />

Research and development management is the art of organising and<br />

motivating a team of scientists, engineers and manufacturers, and<br />

dealing effectively with uncertainties. Effective leadership is the key<br />

to successful management of R&D programs. This paper provides an<br />

overview of leadership challenges encountered in several research<br />

projects involving innovative technologies at TRIUMF - Canada’s<br />

national sub-atomic physics research facility.<br />

TC-02.2 - Proposal of “Culturability” As An Index of R&D <strong>Management</strong><br />

Takuro Munezawa, Niigata University<br />

Culture has been defined as the whole lifestyle built by new<br />

knowledge and technology. Sony’s Walkman has realized the new<br />

world-wide culture of walking while listening to individual stereos.<br />

Seeing these phenomenon, I propose “culturability” as a new<br />

product, meaning the potential of the new product to build a new<br />

culture as one of indices of R&D <strong>Management</strong>, which I proposed<br />

in <strong>PICMET</strong> ’97.<br />

TC-02.3 - A Corporate <strong>Technology</strong> Stock Model - Financially<br />

Sustainable Research and <strong>Technology</strong> Development<br />

Akio Kameoka, Toshiba Corporation<br />

Sei-ichi Takayanagi, Toshiba Corporation<br />

A Corporate <strong>Technology</strong> Stock (CTS) model based on “depreciation”<br />

and its numerical simulations have suggested providing a new<br />

methodology for effective corporate technology management. This<br />

paper proposes a consistent CTS model that covers financially sustainable<br />

Research and <strong>Technology</strong> Development (RTD) in a company,<br />

from the viewpoint of cyclic profit return for re-investments.<br />

TC-02.4 - Juglar Cycles and Their Effects on Technological Changes<br />

Masatami Iwamoto, Kagawa University<br />

Chuzo Iwamoto, Hiroshima University<br />

Tadatoshi Yamada, Mitsubishi Electric Corp.<br />

“Juglar cycles” affect changes of R&D at intervals of 10 years in<br />

Japan. There have been five recurring cycles in the last half-century<br />

since World War II. We are presently at the beginning of the sixth<br />

cycle. Based on their periodicity, this paper discusses R&D management<br />

for the coming decade.<br />

TC-03 Tuesday, July 27, 1999<br />

13:30 - 15:00 Galleria-3<br />

<strong>Management</strong> of Technological <strong>Innovation</strong> 5<br />

Chair: Terry R Schumacher, Rose-Hulman Institute of <strong>Technology</strong><br />

TC-03.1 - Science Based Accelerated Technological <strong>Innovation</strong><br />

Ruzica Petkovic, Exxon Research & Engineering Company<br />

John Dismukes, University of Toledo<br />

L. Cohen, Exxon Research and Engineering Company<br />

Driven by the business need for the efficient movement of gas to<br />

market, a new science-based technological innovation, advanced<br />

linepipe technology, is under advanced development at Exxon. By<br />

providing access to gas resources that are relatively remote from the<br />

markets, this technology can be instrumental in the development of<br />

reserves that would otherwise be considered uneconomic. This<br />

paper provides a complete description of the complex system used<br />

to bring science concepts to commercial reality for the first time.<br />

Each element of the system, starting with identification of the need<br />

to the successful achievement of the challenging task, is discussed<br />

separately and together as an integrated system.<br />

TC-03.2 - The Speed and Acceleration of Technological <strong>Innovation</strong>:<br />

A Co-opetitive Dynamics Perspective of the Small Satellites Industry<br />

Elias Carayannis, The George Washington University<br />

Robie Samanta Roy, Institute for Defense Analysis<br />

Jeffrey Alexander, Washington CORE<br />

We develop a conceptual outline of the nature, structure, and<br />

dynamics of technological innovation, and especially its speed and<br />

acceleration. We then link our outline to empirical evidence in the<br />

small satellite manufacturing sector in the US and abroad, focusing<br />

on factors affecting technology development and commercialization<br />

by small firms.<br />

TC-03.3 - Simulation Training for <strong>Innovation</strong> Champions<br />

Terry Schumacher, Rose-Hulman Institute of <strong>Technology</strong><br />

Encouraging innovative practice in mature, stable, change-resisting<br />

organizations is a topic of interest. Champions are especially important<br />

in mature organizations because routines are well-established<br />

and there is considerable resistance to innovation due to its routinedisrupting<br />

nature. The simulation described here provides training<br />

in the champion role.<br />

TC-04 Tuesday, July 27, 1999<br />

13:30 - 15:00 Parlor B<br />

<strong>Technology</strong> Transfer - 2<br />

Chair: Richard F Deckro, Air Force Institute of <strong>Technology</strong><br />

TC-04.1 - Measures of Knowledge and Their Relevance to<br />

<strong>Technology</strong> Transfer<br />

Meir Russ, Franklin University, MBA<br />

Robert Fineman, Q Squared Knowledge <strong>Management</strong>, Inc.<br />

<strong>Technology</strong> Transfer is defined as the transfer of knowledge, to<br />

include the “transformation” of knowledge into viable commodities<br />

that create value in the marketplace. Recently, learning or knowledge<br />

acquisition was identified as possibly the sole source for sustainable<br />

competitive advantage in the market place. Researchers have generally<br />

failed to identify the key direct measures of knowledge in this<br />

context. This case study is used to illustrate a framework to measure<br />

the knowledge.<br />

TC-04.2 - IT-Enabled International Market Research for <strong>Technology</strong><br />

Transfer: A New Paradigm<br />

Nazmun Nahar, University of Jyvaskyla<br />

Kalle Lyytinen, University of Jyvaskyla<br />

Najmul Huda, Tallinn Technical University<br />

By utilizing technology through international technology transfer,<br />

companies can internationalize successfully. International market<br />

research for technology transfer is very time-consuming and expensive<br />

when using conventional approaches. This study presents a<br />

methodology that facilitates the selection of appropriate markets and<br />

suitable technology recipients from around the world by cost efficiently<br />

using new information technologies.<br />

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