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North Hollywood Auto Repair benefits from location ... - Parts & People

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New Technology, Products & Practices Focus Issue<br />

Bill’s Quality <strong>Auto</strong> Care expands by embracing the latest tools and technology<br />

by Dick DeLoach<br />

Simi Valley, Calif.—Bill Garcia,<br />

owner of Bill’s Quality <strong>Auto</strong> Care,<br />

said he has always tries to stay on<br />

the leading edge with the latest<br />

tools, equipment, and technology<br />

since the shop opened in 1993.<br />

Garcia, an ASE master technician<br />

before moving into management,<br />

said keeping up with rapidly<br />

changing technology hasn’t been<br />

easy — or cheap. “I’ve seen huge<br />

changes in how we service vehicles<br />

and what we use in my 35 years in<br />

the auto repair business.”<br />

However, Garcia said his goal <strong>from</strong> the<br />

beginning was to provide the best service<br />

possible to his customers, which meant<br />

investing heavily in the shop, including<br />

getting, and keeping, the right staff.<br />

“It’s important to have the right tools and<br />

equipment, but without properly trained and<br />

motivated employees, it means nothing,”<br />

Garcia said. “We have weekly meetings<br />

where everyone gets to discuss issues and<br />

new ideas.”<br />

Technicians and service writers are given<br />

access to more than 100 hours of training<br />

Bill Garcia, owner of Bill’s Quality <strong>Auto</strong> <strong>Repair</strong>,<br />

says he owes his success to having the right<br />

equipment and a top-notch ASE-trained staff.<br />

per year at no charge to the employees,<br />

Garcia said.<br />

“The training ranges <strong>from</strong> automotive<br />

repair to service advisor training,” he said.<br />

“Technicians receive training <strong>from</strong><br />

ACDelco, Motorcraft, Denso, <strong>Auto</strong>logic,<br />

ATG, WORLDPAC and Specialty<br />

Undercar, onsite and in nationwide training<br />

facilities, which has required travel across<br />

the country at times.”<br />

Garcia said he also provides all specialty<br />

tools and equipment, 401(k), health care<br />

<strong>benefits</strong>, Costco membership, uniforms,<br />

paid vacations, paid ASE testing, profit<br />

sharing, and bonus programs.<br />

The shop’s service writers have received<br />

training <strong>from</strong> Elite Worldwide. “Two of our<br />

service advisors, Joe Shaw and Alex<br />

Foreman, have also gone through the<br />

Masters Program established by Bob<br />

Cooper at Elite and have both had extensive<br />

phone training<br />

as well,” he<br />

said, adding<br />

that they use<br />

ROWriter for<br />

invoicing.<br />

As for<br />

equipment,<br />

Garcia said he<br />

purchased the<br />

latest Hunter alignment system at the<br />

SEMA show, and has installed new Rotary<br />

lifts, purchased <strong>from</strong> Airdraulics. “We buy a<br />

lot of equipment <strong>from</strong> them,” he said. “Dan<br />

Tracy Jr. gives us great service.”<br />

Garcia has also invested in numerous<br />

diagnostic tools including a DRB3, three<br />

<strong>Auto</strong>logic tablets for BMW, Volvo,<br />

Mercedes-Benz, Jaguar, and Land Rover, a<br />

Tech II, IDS, Snap-on Versus, and a VAG<br />

“Our customers know that all<br />

we use is nitrogen for filling<br />

tires and we’ve never charged a<br />

dime; it’s part of our<br />

commitment to quality service.”<br />

COM Toyota Tech Stream. “I also spend<br />

several thousand dollars a year on software<br />

updates,” he said. “We’ve yet to get<br />

involved in new Chrysler scan tools simply<br />

because we don’t get that many of them.”<br />

Garcia said that nearly 11 years ago he<br />

designed and installed a dual air/nitrogen<br />

system for the shop with two 10-HP dualpiston<br />

compressors, a<br />

five-HP backup<br />

compressor and two<br />

50-gallon tanks in an<br />

enclosure outside the<br />

shop.<br />

“Having the<br />

compressors outside<br />

really improves the<br />

quality of life in the<br />

shop,” Garcia said. “There’s enough noise<br />

in a shop as it is.”<br />

He also installed a Branick Nitrogen<br />

generator system with an Eaton Air Chiller<br />

(which removes moisture and contaminants<br />

<strong>from</strong> the air); ran two air lines to every bay:<br />

blue for compressed air and green for<br />

nitrogen; and installed an Eaton nitrogen<br />

tire inflator system.<br />

Continued on page 6<br />

Ford, Jeep, Scion, and Mustang take top honors at SEMA ‘hottest cars’ awards<br />

by Daniel Buxbaum<br />

Las Vegas—Chris<br />

Kersting, SEMA president<br />

and CEO, presented the<br />

SEMA “hottest car”<br />

awards at a ceremony,<br />

Oct. 30, at the SEMA<br />

show.<br />

“The SEMA award<br />

helps guide consumers<br />

toward the hottesttrending<br />

and mostaccessory-friendly<br />

vehicles on the market,”<br />

Kersting said.<br />

The SEMA<br />

organization has paid off as a winning<br />

SEMA President and CEO<br />

Chris Kersting (l.) presents<br />

the “Hottest Sport<br />

Compact” award to Scion<br />

Corporate Manager Jacie<br />

Dane at the 2012 SEMA<br />

“hottest cars” award<br />

ceremony.<br />

proposition for consumers, he said, noting<br />

that OEMs are now consistently providing<br />

the aftermarket with blueprints and tech<br />

sharing tools for their vehicles, which<br />

allow for more reliable and cost-effective<br />

customization.<br />

“This has resulted in a high-quality<br />

product, fast turnaround, and the<br />

manufacturing of accessory-friendly<br />

vehicles,” he said. “The specialty<br />

equipment market reached nearly $30<br />

billion in <strong>North</strong> American retail sales in<br />

2011, marking the second year of growth.”<br />

Achieving top honors in the “Hottest<br />

4X4/SUV” category was the Jeep<br />

The 2013 Scion FR-S has proven to be a solid<br />

canvas for customization, as Toyota and Subaru<br />

have provided the aftermarket with blueprints to<br />

many of the car’s systems, said Chris Kersting,<br />

SEMA president and CEO.<br />

Wrangler. Highlights for the 2012<br />

Wrangler include the fitment of Chrysler’s<br />

3.6-L Pentastar V-6 engine, which gives the<br />

SUV a boost to 285 HP.<br />

The “Hottest Truck” award was given to<br />

the Ford F-Series, which features an<br />

optional twin-turbocharged EcoBoost V-6<br />

engine that offers the performance of a V-8<br />

with improved fuel efficiency.<br />

Receiving the award for “Hottest Car”<br />

was the Ford Mustang, which retains<br />

classic muscle car proportions, largedisplacement<br />

engines and a solid rear axle<br />

in most configurations.<br />

The all-new Scion FR-S took home the<br />

prize for “Hottest Sport Compact,” a feat<br />

considering it’s its<br />

first year on the<br />

market. The FR-S<br />

and its twin, the<br />

Subaru BRZ, were<br />

popular choices for<br />

tuners at this year’s<br />

SEMA show.<br />

“These vehicles<br />

provide the best<br />

canvas for<br />

customization and<br />

offer the latest in<br />

new products,”<br />

Kersting said of the<br />

four award winners.<br />

“SEMA is always looking for new ways to<br />

stoke the market. We take what’s great,<br />

and make it even better.” n<br />

The Ford F-150, which remains a topselling<br />

vehicle in the U.S., was deemed as<br />

the “hottest truck” at this year’s SEMA<br />

show.<br />

Look for an overview of the<br />

in next month’s issue<br />

The Jeep Wrangler, shown here with a<br />

retrofitted Cummins six-cylinder diesel<br />

engine and Borg-Warner turbochargers,<br />

offers an excellent canvas for aftermarket<br />

customization, said Chris Kersting, SEMA<br />

president and CEO.<br />

The Ford Mustang, which retains oldschool<br />

muscle car architecture, took the<br />

award for “hottest car” at SEMA 2012.<br />

<strong>Parts</strong> & <strong>People</strong> December 2012 Page 3

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