North Hollywood Auto Repair benefits from location ... - Parts & People
North Hollywood Auto Repair benefits from location ... - Parts & People
North Hollywood Auto Repair benefits from location ... - Parts & People
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New Technology, Products & Practices Focus Issue<br />
Bill’s Quality <strong>Auto</strong> Care expands by embracing the latest tools and technology<br />
by Dick DeLoach<br />
Simi Valley, Calif.—Bill Garcia,<br />
owner of Bill’s Quality <strong>Auto</strong> Care,<br />
said he has always tries to stay on<br />
the leading edge with the latest<br />
tools, equipment, and technology<br />
since the shop opened in 1993.<br />
Garcia, an ASE master technician<br />
before moving into management,<br />
said keeping up with rapidly<br />
changing technology hasn’t been<br />
easy — or cheap. “I’ve seen huge<br />
changes in how we service vehicles<br />
and what we use in my 35 years in<br />
the auto repair business.”<br />
However, Garcia said his goal <strong>from</strong> the<br />
beginning was to provide the best service<br />
possible to his customers, which meant<br />
investing heavily in the shop, including<br />
getting, and keeping, the right staff.<br />
“It’s important to have the right tools and<br />
equipment, but without properly trained and<br />
motivated employees, it means nothing,”<br />
Garcia said. “We have weekly meetings<br />
where everyone gets to discuss issues and<br />
new ideas.”<br />
Technicians and service writers are given<br />
access to more than 100 hours of training<br />
Bill Garcia, owner of Bill’s Quality <strong>Auto</strong> <strong>Repair</strong>,<br />
says he owes his success to having the right<br />
equipment and a top-notch ASE-trained staff.<br />
per year at no charge to the employees,<br />
Garcia said.<br />
“The training ranges <strong>from</strong> automotive<br />
repair to service advisor training,” he said.<br />
“Technicians receive training <strong>from</strong><br />
ACDelco, Motorcraft, Denso, <strong>Auto</strong>logic,<br />
ATG, WORLDPAC and Specialty<br />
Undercar, onsite and in nationwide training<br />
facilities, which has required travel across<br />
the country at times.”<br />
Garcia said he also provides all specialty<br />
tools and equipment, 401(k), health care<br />
<strong>benefits</strong>, Costco membership, uniforms,<br />
paid vacations, paid ASE testing, profit<br />
sharing, and bonus programs.<br />
The shop’s service writers have received<br />
training <strong>from</strong> Elite Worldwide. “Two of our<br />
service advisors, Joe Shaw and Alex<br />
Foreman, have also gone through the<br />
Masters Program established by Bob<br />
Cooper at Elite and have both had extensive<br />
phone training<br />
as well,” he<br />
said, adding<br />
that they use<br />
ROWriter for<br />
invoicing.<br />
As for<br />
equipment,<br />
Garcia said he<br />
purchased the<br />
latest Hunter alignment system at the<br />
SEMA show, and has installed new Rotary<br />
lifts, purchased <strong>from</strong> Airdraulics. “We buy a<br />
lot of equipment <strong>from</strong> them,” he said. “Dan<br />
Tracy Jr. gives us great service.”<br />
Garcia has also invested in numerous<br />
diagnostic tools including a DRB3, three<br />
<strong>Auto</strong>logic tablets for BMW, Volvo,<br />
Mercedes-Benz, Jaguar, and Land Rover, a<br />
Tech II, IDS, Snap-on Versus, and a VAG<br />
“Our customers know that all<br />
we use is nitrogen for filling<br />
tires and we’ve never charged a<br />
dime; it’s part of our<br />
commitment to quality service.”<br />
COM Toyota Tech Stream. “I also spend<br />
several thousand dollars a year on software<br />
updates,” he said. “We’ve yet to get<br />
involved in new Chrysler scan tools simply<br />
because we don’t get that many of them.”<br />
Garcia said that nearly 11 years ago he<br />
designed and installed a dual air/nitrogen<br />
system for the shop with two 10-HP dualpiston<br />
compressors, a<br />
five-HP backup<br />
compressor and two<br />
50-gallon tanks in an<br />
enclosure outside the<br />
shop.<br />
“Having the<br />
compressors outside<br />
really improves the<br />
quality of life in the<br />
shop,” Garcia said. “There’s enough noise<br />
in a shop as it is.”<br />
He also installed a Branick Nitrogen<br />
generator system with an Eaton Air Chiller<br />
(which removes moisture and contaminants<br />
<strong>from</strong> the air); ran two air lines to every bay:<br />
blue for compressed air and green for<br />
nitrogen; and installed an Eaton nitrogen<br />
tire inflator system.<br />
Continued on page 6<br />
Ford, Jeep, Scion, and Mustang take top honors at SEMA ‘hottest cars’ awards<br />
by Daniel Buxbaum<br />
Las Vegas—Chris<br />
Kersting, SEMA president<br />
and CEO, presented the<br />
SEMA “hottest car”<br />
awards at a ceremony,<br />
Oct. 30, at the SEMA<br />
show.<br />
“The SEMA award<br />
helps guide consumers<br />
toward the hottesttrending<br />
and mostaccessory-friendly<br />
vehicles on the market,”<br />
Kersting said.<br />
The SEMA<br />
organization has paid off as a winning<br />
SEMA President and CEO<br />
Chris Kersting (l.) presents<br />
the “Hottest Sport<br />
Compact” award to Scion<br />
Corporate Manager Jacie<br />
Dane at the 2012 SEMA<br />
“hottest cars” award<br />
ceremony.<br />
proposition for consumers, he said, noting<br />
that OEMs are now consistently providing<br />
the aftermarket with blueprints and tech<br />
sharing tools for their vehicles, which<br />
allow for more reliable and cost-effective<br />
customization.<br />
“This has resulted in a high-quality<br />
product, fast turnaround, and the<br />
manufacturing of accessory-friendly<br />
vehicles,” he said. “The specialty<br />
equipment market reached nearly $30<br />
billion in <strong>North</strong> American retail sales in<br />
2011, marking the second year of growth.”<br />
Achieving top honors in the “Hottest<br />
4X4/SUV” category was the Jeep<br />
The 2013 Scion FR-S has proven to be a solid<br />
canvas for customization, as Toyota and Subaru<br />
have provided the aftermarket with blueprints to<br />
many of the car’s systems, said Chris Kersting,<br />
SEMA president and CEO.<br />
Wrangler. Highlights for the 2012<br />
Wrangler include the fitment of Chrysler’s<br />
3.6-L Pentastar V-6 engine, which gives the<br />
SUV a boost to 285 HP.<br />
The “Hottest Truck” award was given to<br />
the Ford F-Series, which features an<br />
optional twin-turbocharged EcoBoost V-6<br />
engine that offers the performance of a V-8<br />
with improved fuel efficiency.<br />
Receiving the award for “Hottest Car”<br />
was the Ford Mustang, which retains<br />
classic muscle car proportions, largedisplacement<br />
engines and a solid rear axle<br />
in most configurations.<br />
The all-new Scion FR-S took home the<br />
prize for “Hottest Sport Compact,” a feat<br />
considering it’s its<br />
first year on the<br />
market. The FR-S<br />
and its twin, the<br />
Subaru BRZ, were<br />
popular choices for<br />
tuners at this year’s<br />
SEMA show.<br />
“These vehicles<br />
provide the best<br />
canvas for<br />
customization and<br />
offer the latest in<br />
new products,”<br />
Kersting said of the<br />
four award winners.<br />
“SEMA is always looking for new ways to<br />
stoke the market. We take what’s great,<br />
and make it even better.” n<br />
The Ford F-150, which remains a topselling<br />
vehicle in the U.S., was deemed as<br />
the “hottest truck” at this year’s SEMA<br />
show.<br />
Look for an overview of the<br />
in next month’s issue<br />
The Jeep Wrangler, shown here with a<br />
retrofitted Cummins six-cylinder diesel<br />
engine and Borg-Warner turbochargers,<br />
offers an excellent canvas for aftermarket<br />
customization, said Chris Kersting, SEMA<br />
president and CEO.<br />
The Ford Mustang, which retains oldschool<br />
muscle car architecture, took the<br />
award for “hottest car” at SEMA 2012.<br />
<strong>Parts</strong> & <strong>People</strong> December 2012 Page 3