IA02 PMSEIC Report.indd - Department of Innovation, Industry ...

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T HE CREATIVE INDUSTRIES REPRESENT 7% OF THE WORLD’ S GDP ( WORLD BANK 2003) AND ARE FORECAST TO GROW AT 10% P . A . Pricewaterhouse Coopers, 2003 E XECUTIVE SUMMARY The Imagine Australia report provides recommendations for leveraging the intellectual and creative wealth of our nation. We imagine Australia as a creative society, where pride in our ideas and ingenuity produce outcomes in science and technology as well as in design, creativity and innovation. Global trends show that designers and creative artists construct knowledge for innovation in ways that are different from the creative efforts in science and technology. These differences are becoming more vital to economic growth in their own right, but they also add value to existing science and technology innovation. To be globally competitive, Australia needs to formulate a comprehensive approach to fostering creativity. Essentially, this means that we need to implement the political, economic, social and technological infrastructure that facilitates relationships amongst creative industries sectors and between creative industries and other sectors. These methods must be positioned to augment the existing creative approaches employed by science and technology for research and innovation. This is equally vital because a critical mass of creative people working together as well as within other sectors will also produce more global business for Australia. To address these issues this report recommends that PMSEIC should consider how to: • Enhance innovation policy by the inclusion of design, creativity and creative industries; • Review existing government programs for research and innovation to ensure that design and creative processes are not excluded; • Facilitate a critical mass of activity through the Creative Innovation Fund; and • Facilitate greater cross-disciplinary and crosssectoral research collaborations between SET and HASS sectors. Such implementation is vital because the methods and processes employed by designers and creative artists will get innovators closer to end-users in markets. 5
“FOR MANY YEARS WE CONCENTRATED ON THE ECONOMIC SIDE. B UT IF YOU WANT THE ECONOMIC SIDE TO FLOURISH, YOU NEED MORE ENTREPRENEURS, YOU NEED MORE CREATIVITY. THE TWO MUST GO TOGETHER” Prime Minister of Singapore, Goh Chock Tong, 2002 I NTRODUCTION – A CULTURE OF CREATIVITY What the arts, social sciences and humanities call creativity, science and technology calls invention or discovery. Creativity, like inventiveness, is a fundamental curiosity. It’s our imaginative capacity to generate new ideas, images and ways of thinking; new patterns of behaviour; new combinations of action. It is an innate and universal human trait. Every sphere of human thought and activity can be creative, though some people are by education, training or natural attribute more creative than others. Like scientific invention and discovery, creativity only becomes economic innovation when it is applied systematically within business to generate new products, services or processes for the purpose of commercial benefit. We are in a highly competitive environment with many countries endeavouring to enhance their economic performance by improving their innovation systems. Australia’s ability to sustain and improve economic performance and well-being will significantly depend on improving our innovation and creativity. For decades we have worked to build new skills and technologies that would drive commercialisation, and we’ve made many gains in that direction. But already the goalposts have shifted and they will continue to do so. These days, globalisation means that many of the skills and services at the heart of business competitiveness are being outsourced to regions with low costs and large pools of technical expertise. To be competitive we need to find smarter ways of conducting business and of building knowledge for business. We have to move from our current position of relying on ‘commodity’ knowledge production to a point where we are constantly innovating on the basis of creative ideas. If we are to compete and excel in the global economy of the future we must move now to build a more innovative economy that recognises the key importance of creativity and design. China has fast become the world’s manufacturing workshop (McKinsey 2005). Further, China recognises that it needs strategic design to future-proof its mammoth manufacturing sector. 6
Page 1 and 2: P RIME MINISTER’ S SCIENCE ENGINE
Page 3 and 4: C ONTENTS E XECUTIVE SUMMARY ......
Page 5: I N 2000-1 THE ANNUAL GROWTH OF THE
Page 9 and 10: ‘CREATIVITY IS CRITICAL NOT ONLY
Page 11 and 12: Ultrasound Australian Innovation Ph
Page 13 and 14: T O BE GLOBALLY COMPETITIVE, AUSTRA
Page 15 and 16: ‘CREATIVITY COMES FROM UNLIKELY J
Page 17 and 18: A competitive system needs a good m
Page 19 and 20: to acknowledge that non-technologic
Page 21 and 22: The importance of a comprehensive A
Page 23 and 24: We have been catapulted from the ag
Page 25 and 26: C ASE STUDY: DIVERSIONARY T HERAPY
Page 27 and 28: ‘CREATIVITY AND ENTREPRENEURSHIP
Page 29 and 30: Pedestrian button, ‘Audio-tactile
Page 31 and 32: Strong links Weak links Current lin
Page 33 and 34: • provide seed funding and mentor
Page 35 and 36: Key components in a whole-of-govern
Page 37 and 38: Imagine Net’s back-room engine wo
Page 39 and 40: A PPENDIX 1 T ERMS OF REFERENCE The
Page 41 and 42: 5. Professor Malcolm Gillies Presid
Page 43 and 44: University of Adelaide, School of H
Page 45 and 46: Council for Science and Technology
Page 47 and 48: Lukhele, B., “More Creativity Req
Page 49: Acknowledgements The Working Group

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