The ART of Meetings made in Germany - International Confex

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32 OUTLOOK As a consequence, people feel a growing and inescapable wish for real social progress, a renewal and liberation that will benefit everybody. n Fact 4: The ‘digividual’ is born Broadband gives rise to a huge wireless, digital universe, which “I can travel in seconds“, “where I spend, share and organise part of my life“. We are increasingly economical with our physical presence. I am only physically present in places where I can expect a (reasonably) good experience or feeling. In other places I am not or only digitally present. As a consequence, an authentic emotional quality in face-to-face customer contacts is more important than ever. The winners are those who also know how to generate this emotionality on a digital level. n Fact 5: The future belongs to “feminine thinking“ The development of the knowledge society with informal networks and flat hierarchies encourages the advance of women. The share of women who gain university entrance qualifications has doubled since 1950. Worldwide, women gain a university degree faster and more successfully. In the USA the ratio of female to male students is 140 to 100. In future-forward smaller networks where emotional intelligence, team and communication skills are crucial, women play a central role. However, the real central power of women is their direct – and indirect (!) – power as consumers: Today, women already make up to 80% of all household purchase decisions! n Fact 6: The deep yearning for liberation and renewal Our western society is ageing enormously. Young people are expected to achieve more and more and just can’t anymore – but they cannot escape! Performance has become a burden. This leads to internal opposition against this enforced “social functioning”. At the same time, belief in the support and changeability of systems is very rapidly eroding. People are boycotting the system wherever they can by doing their “own thing”. As a consequence: 1. Individuals and entire groups are deliberately dropping out of the system ”private cultures“ are emerging and gaining huge importance (e.g. never before have there been so many private schools and nurseries). 2. The wish to find a meaning in life is growing – especially if I have to function “in the system” ideals have started to make a comeback. 3. The educated classes / intelligentsia / knowledge elite are increasingly aware of their economic importance for the respective system the power of talents is growing rapidly. They want to be recognised and served. 4. Constant change will become a normal part of life further training will become increasingly more important than education. 5. More and more standards and standardisations will rule our life almost to the extreme authentic non-conformity will become a major quality criterion (free spirit, free heart, free ideas) and an orientation for many people. The age of strong brands and people who serve the community will start – they will shape and/or lead to new solutions openly and authentically. A strong attitude and idea will become a key criterion! Everybody who “makes a stand” and dares to escape conformity and create something authentic and new will find many “supporters”. The future clearly belongs to authentic brands and individuals with strong ethics – so try and make something of that! Michael Wiegel is the owner and director of the BRANDBEAT NETWORK, which he founded himself. “This is a very rare team of outstanding creative minds, who can find, activate and train the “heartbeat of the brand”. Our passion and our goal are an effective, authentic self-empowerment of brands, teams and executives.” Customers include Barclays Bank, DHL/Deutsche Post, OMV, TUI, G+J and many medium-sized brand companies and associations inside and outside Germany. Contact via: welcome@brandbeat.de
LANDESHAUPTSTADT Wiesbaden Venues Kurhaus Wiesbaden Kurhaus Wiesbaden GmbH Kurhausplatz 1 D-65189 Wiesbaden Tel.: +49 (0) 611-17 29 290 Fax: +49 (0) 611-17 29 299 E-Mail: info@kurhaus-wiesbaden.de www.wiesbaden.de/kurhaus Jagdschloss Platte For booking please contact: Kurhaus Wiesbaden GmbH Tel.: + 49 (0) 611-1729-291 Fax: + 49 (0) 611-1729-299 E-Mail: jagdschloss-platte@kurhaus-wiesbaden.de www.wiesbaden.de/jagdschloss Rhein-Main-Hallen Rhein-Main-Hallen GmbH Rheinstraße 20 D-65185 Wiesbaden Tel.: + 49 (0) 611-144 0 Fax: + 49 (0) 611-144 6245 E-Mail: info@rhein-main-hallen.de www.rhein-main-hallen.de www.wiesbaden.eu
Page 1 and 2: The Magazine of the GERMAN CONVENTI
Page 3 and 4: EDITORIAL 03 Dear Readers, Do you b
Page 6 and 7: 06 GCB Four meetings and convention
Page 8 and 9: 08 GCB CO 2 OL and German Conventio
Page 10 and 11: 10 GCB / NEWS - DESTINATIONS This i
Page 12 and 13: 12 NEWS - DESTINATIONS offerings fo
Page 14 and 15: 14 THE ART OF MEETINGS MADE IN GERM
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