Elevate - IntertradeIreland
Elevate - IntertradeIreland
Elevate - IntertradeIreland
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<strong>Elevate</strong><br />
Julie Taylor MBA, B.Sc., MCIM<br />
Location: Belfast<br />
Phone No: +44 28 9073 7853 / +44 78 538 44362<br />
Email: jan@ims4business.com<br />
Website: ims4business.com<br />
Key Area of Expertise: Life Science<br />
MENU<br />
Area of Sectoral Expertise: Life Sciences, Medical, Pharmaceutical,<br />
BioTech, Medical Devices, Diagnostics, Agri-technology, Animal Nutrition,<br />
Animal Health, Nutrition, Food and Drink, Digital Content, Software.<br />
Years of experience: 20 years experience – 18 years gained in industry and<br />
two in private consultancy<br />
Main specialist areas:<br />
• Export Strategy development: market analysis, competitive analysis,<br />
routes to market, market entry strategy, barriers to entry, culture,<br />
meetings set up, itinerary planning.<br />
• Marketing: marketing strategies, marketing communications<br />
(MarComms), product launches, event management, market intelligence,<br />
competitor intelligence, marketing campaigns, website content<br />
development, CRM systems, marketing budget, corporate guidelines.<br />
• Market Research: market analysis, potential partner/customer research,<br />
competitive analysis<br />
• e-Marketing: e-newsletters, email marketing (mailchimp), blogs, Twitter,<br />
Linked In, SEO, webinars.<br />
• Branding and rebranding<br />
Career highlights/ relevant projects:<br />
• Lead consultant for Invest NI’s Export Development Service in Life<br />
Sciences sector.<br />
• Marketing Consultant for Digital Pathology company – developed and<br />
implemented marketing strategy, set up marketing department and<br />
rebranded company.<br />
• Export and Marketing Consultant for agri-technology company –<br />
developed and implemented export/ marketing strategies, sourced 10<br />
global partners in six months.<br />
• Sales and Marketing consultant for start up diagnostics company –<br />
developed and implemented sales and marketing plan for home and<br />
export markets.<br />
• Head of International Business for medical company – grew sales from<br />
£5m to £12m<br />
• Head of Marketing – won prestigious export award for life sciences<br />
company.<br />
• Successfully managed a Clinical Research Organisation through<br />
InterTradeIreland’s <strong>Elevate</strong> pilot programme.<br />
• Business Development – sales planning, sales calls.<br />
• PR – PR strategy, press releases, news articles, newsletters,<br />
e-newsletters.
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