Elevate - IntertradeIreland

Elevate
Nicola Bothwell
Location: Belfast
Phone No: +44 7590 606727
Email: nicola@nbcharteredmarketing.com
Website: www.nbcharteredmarketing.com
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Nicola Bothwell Chartered Marketer - trade marketing expert
15 years’ experience in cross border marketing, public relations, event
management and advertising. A board member of Chartered Institute of
Marketing in Ireland, Nicola is also a member of Chartered Institute of Public
Relations, Women in Business NI and NI Assembly Business Trust.
Nicola specialises in cross border marketing, public relations and
event management for television and broadcasting production; sports
management; celebrity events; arts and culture; healthcare; environmental;
financial services; food and drink; hospitality; charity and not for profit;
technology; jewellery; fashion; music; tourism and publishing.
Career highlights:
• New market entry, food sector ROI - market share overtook indigenous
market leader.
• New brand launched in NI achieving an established customer base of
60,000 in its first six months.
• Community PR campaign for food brand - brand awareness increase
from 10% to 60% in just four weeks.
• Single biggest PR campaign to date achieved in excess of £600,000
advertising equivalency – a phenomenal return on investment of 1:86.
Her expertise has assisted small, medium and large companies throughout
Ireland achieve business growth. Adept at primary and secondary market
research, sponsorship, online and offline campaigns, Nicola has vast
experience of developing marketing strategies, action plans and public
relations campaigns focused on achievement of specific, measurable,
timebound/ambitious results.
Client experience includes NI’s largest independent pharmacy chain,
Walkers Crisps ROI launch, Tennents NI, Budweiser, 121dietitian.com and
UTV Group plc. Market experience - Northern Ireland and Republic of
Ireland, United Kingdom, United States of America, Japan and Europe.