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Once the framework was in place and conversation had begun, we used paid media in order to spread the word about the community and invite these decision makers to join the conversation. Co-branded online banner units ran across LinkedIn, businessweek.com and Business Exchange in Qwest’s 14-state region. Full-page ads ran in the regional circulation of Bloomberg BusinessWeek, local business journals in priority markets, and regional business publications such as Seattle Business, Colorado Biz and Twin Cities Business. Executing the Plan 3 of 3
We were off to the races. The conversation was started and membership began to grow. In just three months, we blew through our six-month membership benchmark, 65% of which were senior managers, chief executive officers, owners and presidents. Results 1 of 5
Page 2 and 3: Qwest Enterprise needed to position
Page 4 and 5: Qwest was a hallmark in its 14-stat
Page 6 and 7: Research told us that within mid-ma
Page 8 and 9: And where were the mid-market busin
Page 10 and 11: We looked to find the right partner
Page 12 and 13: The Qwest-branded SMB IT Connection
Page 16 and 17: The co-branded banners generated cl
Page 18 and 19: The competition scrambled, and imit
Page 20: Video

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