Download the Paper - Jay Chiat Awards for Strategic Excellence
Download the Paper - Jay Chiat Awards for Strategic Excellence
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The co-branded banners generated click-through rates<br />
twice <strong>the</strong> B2B industry average and converted 7% of<br />
those who clicked into members.<br />
Within weeks <strong>the</strong> engagement rate with Qwest marketing content hit 30% and more than<br />
100 pieces of content were being uploaded per month.<br />
Discussions multiplied. The group saw more than 20 new<br />
discussion topics started each month with dozens<br />
of comment threads from each.<br />
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