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Download the Paper - Jay Chiat Awards for Strategic Excellence

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The co-branded banners generated click-through rates<br />

twice <strong>the</strong> B2B industry average and converted 7% of<br />

those who clicked into members.<br />

Within weeks <strong>the</strong> engagement rate with Qwest marketing content hit 30% and more than<br />

100 pieces of content were being uploaded per month.<br />

Discussions multiplied. The group saw more than 20 new<br />

discussion topics started each month with dozens<br />

of comment threads from each.<br />

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