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And where were the mid-market business executives getting their I.T. information? word of mouth. In the mid-sized biz world, information ruled. Somewhere along the path from small to big business, a true camaraderie had formed among mid-sized business executives that simply wasn’t there at an enterprise level. These decision makers rely heavily on their communities for information and support. Instead of hoarding information like their big biz counterparts, they were sharing it — fast and furiously. Understanding the Target 3 of 4
It was now up to us to position Qwest as a trusted member in their communities. We looked for ways to establish credibility among these decision makers by providing a forum for them to share and resolve their problems related to the application of technology in business strategy. Understanding the Target 4 of 4
Page 2 and 3: Qwest Enterprise needed to position
Page 4 and 5: Qwest was a hallmark in its 14-stat
Page 6 and 7: Research told us that within mid-ma
Page 10 and 11: We looked to find the right partner
Page 12 and 13: The Qwest-branded SMB IT Connection
Page 14 and 15: Once the framework was in place and
Page 16 and 17: The co-branded banners generated cl
Page 18 and 19: The competition scrambled, and imit
Page 20: Video

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