Download the Paper - Jay Chiat Awards for Strategic Excellence
Download the Paper - Jay Chiat Awards for Strategic Excellence
Download the Paper - Jay Chiat Awards for Strategic Excellence
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Qwest was a hallmark in its 14-state “Baby Bell” footprint, but<br />
<strong>the</strong> increasing flood of advertising from <strong>the</strong> behemoth brands and<br />
<strong>the</strong> on-<strong>the</strong>-ground pressure from smaller CLECs was beginning to<br />
shake <strong>the</strong><br />
iron cage oF<br />
confidence.<br />
Background and Business Challenge 1 of 2