Download the Paper - Jay Chiat Awards for Strategic Excellence

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The co-branded banners generated click-through rates twice the B2B industry average and converted 7% of those who clicked into members. Within weeks the engagement rate with Qwest marketing content hit 30% and more than 100 pieces of content were being uploaded per month. Discussions multiplied. The group saw more than 20 new discussion topics started each month with dozens of comment threads from each. Results 2 of 5
And the industry was just as eager to talk. Brandweek, The Wall Street Journal Digital, MarketWatch, Yahoo! News, MSN Money and FierceWireless all featured the community. The media value of the press release was calculated at almost $100,000. Results 3 of 5
Page 2 and 3: Qwest Enterprise needed to position
Page 4 and 5: Qwest was a hallmark in its 14-stat
Page 6 and 7: Research told us that within mid-ma
Page 8 and 9: And where were the mid-market busin
Page 10 and 11: We looked to find the right partner
Page 12 and 13: The Qwest-branded SMB IT Connection
Page 14 and 15: Once the framework was in place and
Page 18 and 19: The competition scrambled, and imit
Page 20: Video

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