Download the Paper - Jay Chiat Awards for Strategic Excellence

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Research told us that within mid-market companies, it was largely the owners and managers who were making the IT decisions. They don’t always have the luxury of employing a complete IT department helping to manage and navigate the complexities of today’s networks. Instead, many of them juggle the two roles of running a business and making IT decisions. Understanding the Target 1 of 4
was the stereotype of the befuddled small-time business owner, stumbling over chords and ancient laptops. Arrived was the new hybrid executive, wearing dual hats for business and IT. Understanding the Target 2 of 4
Page 2 and 3: Qwest Enterprise needed to position
Page 4 and 5: Qwest was a hallmark in its 14-stat
Page 8 and 9: And where were the mid-market busin
Page 10 and 11: We looked to find the right partner
Page 12 and 13: The Qwest-branded SMB IT Connection
Page 14 and 15: Once the framework was in place and
Page 16 and 17: The co-branded banners generated cl
Page 18 and 19: The competition scrambled, and imit
Page 20: Video

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