Donna Saslove And Simon Lugassy - JO LEE Magazine

FEATURE
The Brilliant, The Beautiful, Sheryl Sandberg
By Zackary Tempa
New York – New York
The chief operating officer of
Facebook is the image that most
would want to exemplify. The
brilliant, beautiful persona with a
propensity for aerobics and blue eye
shadow, she grew up in North Miami
Beach, is married to David Goldberg,
CEO of SurveyMonkey, and has two
children. Her name is Sheryl Kara
Sandberg.
Having graduated from Harvard in
the late eighties, Sheryl is described
as very social, considerate of her
friends and never afraid to answer a
tough question. She’s an experienced
visionary who will take Facebook to
profitability and beyond.
Sheryl Sandberg did a lot to help
the social network grow up in 2010,
including addressing major public
scrutiny over revised privacy terms.
“Our policy on privacy is that
everything on Facebook belongs to
our members … we don’t sell it but
we want you to share it with as few
or as many people as you want.” A
good choice of words for the $23
billion company! At 42, her role
is to manage business operations
including sales, marketing, business
development, human resources,
public policy, privacy, and
communications.
Prior to Facebook, Sheryl was vice
president of Global Online Sales
and Operations at Google, where
she built and managed the online
sales channels for advertising and
publishing and operations for
consumer products globally, and
was also instrumental in launching
Google’s philanthropic arm.
Sheryl holds a master’s degree in
business administration with highest
distinction from the Harvard
Business School and a bachelor’s
degree summa cum laude in
economics from Harvard University.
During the Clinton years Sheryl
was chief of staff for the United
States Treasury Department. She
was also a management consultant
with McKinsey & Company and an
economist with The World Bank.
On the business side of things, we
learn that Sheryl Sandberg’s strategy
for making money sounds simple.
She takes a pen and notebook and
begins drawing the classic marketing
funnel, which starts broadly,
with brand awareness, and grows
progressively narrower, ending with
point of sale. Google, she explains,
does most of its business at the
narrow end of the funnel, leading
buyers straight to places where
they can buy what they want. But
Facebook operates at the wideopen
end, creating positive brand
affiliation and generating demand for
products.
Mark Elliot “Zuck” Zuckerberg
is the 27-year-old American
entrepreneur who co-founded the
social networking site Facebook with
fellow classmates Dustin Moskovitz,
Eduardo Saverin and Chris Hughes
while attending HYPERLINK
“http://en.wikipedia.org/wiki/
Harvard_University”Harvard.
Despite their obvious differences –
or maybe because of them – Mark
Zuckerberg and Sheryl Sandberg
understand one another.
“A lot of people choose to hire people
who look exactly like them,” Mark
says. “Here we just value balance
a lot more. It takes work to build
those relationships, but if it does
work, you end up with a much better
system.”
JL
Jo Lee Power 2011 63