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WILSON TOYOTA<br />
Pork products – the fastest-growing market for Hempler’s – require travel afar, even<br />
abroad, for the company to meet its strict quality requirements.<br />
(Photos courtesy of Hempler’s)<br />
On Sourcing Pork:<br />
Ironically, while Hempler’s has grown an enormously popular brand<br />
locally, and throughout Washington and the entire Western U.S.,<br />
it must go abroad to source some of its biggest sellers – an allnatural<br />
line of meats.<br />
“We try to source as locally as possible,” said Kestin Hempler<br />
Liberato, the director of sales. “We get poultry, beef, and chicken<br />
from Washington and Oregon.”<br />
However, she said, there’s not a pork market in the Pacific<br />
Northwest, so the company goes elsewhere in North America and<br />
Europe.<br />
“People wonder why we’d go so far,” Kestin said. “Our product<br />
quality (for Hempler’s natural line) specifies no growth promoters,<br />
and no antibiotics, and the animals must be vegetarian-fed and<br />
humanely-raised.<br />
“We created a differentiated product in the market. We have to<br />
go (far) to get that. That side of the business is far and away our<br />
fastest-growing segment.”<br />
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