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Start-Up <strong>Business</strong> of the Year Finalist: Red Rokk Interactive Owners Tyler Byrd (above) and his wife Ana envisioned creative digital applications to marketing and advertising. (Photo courtesy of Red Rokk Interactive) Red Rokk: An interactive approach to creating a new image By Joella Ortega With technology continuously evolving, the face of business is changing. Advertising and marketing is moving online and with it sales are skyrocketing as more people are able to connect to different markets all over the world for their individual needs. Red Rokk Inc. is one local business that has taken advantage of technology by revolving their line of work around it. Tyler Byrd, Red Rokk CEO and president, and Ana Sophia Byrd own Red Rokk, which has been in business since 2011. “We are a full-service marketing and advertising agency that specializes in developing creative digital media campaigns targeted “Because we are the market, we know the market. We live the market.” towards consumers between the ages of 18-40 years old,” Byrd said. “This means we do everything from marketing strategy to video production, website development and corporate branding.” With Red Rokk being so interactive, a majority of their business comes from outside of Whatcom County, Byrd said. In three years of business, Red Rokk has served clients all over the world; including places such as South Korea and Europe. “Due to the nature of our industry, we tend to work with customers across a wide range of industries,” Byrd said. “As a young company, we really find our niche is working with companies that market to consumers between the ages of 18-40 years old.” Red Rokk is comprised of employees that fit its demographic, Byrd said. Because the company aims to reach a younger demographic it consists of workers within its intended demographic. “Because we are the market, we know the market,” Byrd said. “We live this market. As young professionals, we get bombarded every day with advertising; we play with all the new gadgets entering the market and at heart, we are passionately creative.” This way, Byrd and his employees know what consumers are interested in, will pay attention to, and share. This inside knowledge helps Red Rokk achieve customer satisfaction, Byrd said. Using analytics, the team is able to track what is working, what needs to be adjusted, and in which areas campaigns could improve. Even after their success, Red Rokk retains its humble philosophy: Work hard for your customers and they will love you. Though Red Rokk has focused on fulfilling their customers’ goals, they also focus on building the right team to bring their clients ideas to fruition. “When you have a great team, and you work really hard for your customers,” Byrd said. “Your customers will see that, and appreciate it. This leads to not only a great portfolio and referrals, but also pride in what you do.” Choosing the right people for the team makes a difference, Byrd said. And choosing the right people has proven effective for Red Rokk. With their team they have created a successful local business. But the adventure doesn’t stop there. Over the next five years Red Rokk has the goal of making INC Magazine’s 500 list, Byrd said. The strive for greatness is just beginning. 36 | BUSINESSPULSE.COM
Strength in numbers – Nimble in approach We know that success is no accident. It takes vision, hard work, an astute understanding of the market conditions and a team that can manage the risk and deliver the vision. Chmelik Sitkin & Davis is committed to being part of each client’s team. To meet our commitments, the firm carefully grows with dedicated lawyers with demonstrated expertise. The end result: a growing team of lawyers to meet the legal needs of Northwest Washington clients now and into the future. LAND USE | BUSINESS | MUNICIPAL | REAL ESTATE | ENVIRONMENTAL | ESTATE PLANNING 1500 Railroad Avenue, Bellingham, WA 98225 Phone: 360 671-1796 Fax: 360 671-3781 www.chmelik.com
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