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28TH Whatcom <strong>Business</strong> Person of the Year, March 26<br />

WWU President<br />

Bruce Shepard:<br />

The business of<br />

academia<br />

MAGAZINE<br />

Spring 2014<br />

How to build<br />

an empire &<br />

keep family first<br />

Windermere dominates:<br />

40% market share<br />

Dan Washburn, CEO<br />

Windermere Real Estate/Whatcom<br />

Bringing home the bacon<br />

Hempler grows to $30 million<br />

Teeing off in ‘14<br />

Whatcom golf caters to<br />

Canadians and youth<br />

Estimating environmental risk<br />

How it impacts you<br />

The Publication of The Whatcom <strong>Business</strong> Alliance


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Saturna’s Funds are distributed by Saturna Brokerage Services, member FINRA/SIPC<br />

and a wholly-owned subsidiary of Saturna Capital Corporation.<br />

Visit www.saturna.com<br />

on your smart phone.


What An SBA Preferred Lender Can Do For You.<br />

As an SBA Preferred Lender, we can initiate,<br />

process and approve your loan internally.<br />

And about 95% of the time, that’s exactly what<br />

we do. That means less red tape and a lot less<br />

waiting for answers. In fact, most of our SBA<br />

loans take only a couple of weeks from application<br />

to being approved.<br />

But quick approval isn’t the only<br />

thing appealing about our SBA loans.<br />

They also offer very competitive<br />

interest rates, longer terms that<br />

can lower your monthly payments, and no prepayment<br />

penalties.<br />

If anything does arise during the loan<br />

process, the experienced staff in our SBA Loan<br />

Department can easily handle it for you.<br />

Why not see if an SBA loan is a good<br />

fit for your business? Call or stop by and talk<br />

with any of our commercial lenders.<br />

It just might be the most<br />

straightforward meeting you’ve<br />

had in quite a long time.<br />

MEMBER FDIC<br />

For more information, just call us at (360) 757-0170, or visit www.wibank.com


Table of Contents<br />

Duane Scholten, CEO, displays one of the major-brand pieces of equipment that has helped his company grow from scratch on a 20%<br />

interest loan to $19 million in sales, with 9,000 customers. Scholten’s Equipment is one of four finalists for Whatcom Small <strong>Business</strong> of<br />

the Year. (photo by Joella Ortega)<br />

Cover Story: Lifetime Achievement<br />

46<br />

The pull of family trumped the pull of the corporate ladder for Dan and<br />

Sharon Washburn when he had a chance to move around within IBM as<br />

a young executive on the rise. Instead, he helped grow two businesses<br />

in hometown Seattle, then a magnet called first Grandchild drew the Washburns to<br />

Bellingham and into the real-estate business where their Windermere network now<br />

dominates the Whatcom County market. (Staff Photo)<br />

The One<br />

20<br />

The prestigious <strong>Business</strong><br />

Person of the Year<br />

nominee list glowed, and<br />

it narrowed to these four: builder of a<br />

thriving neighborhood family drugstore,<br />

Mike Hoagland; driving force behind the<br />

huge grant-giving Whatcom Community<br />

Foundation, Mauri Ingram; creator of<br />

a global business that manufactures<br />

electric equipment for boats, Scott<br />

Renne, and the second-generation<br />

dominator of the local automobile<br />

industry, Rick Wilson.<br />

Start-up Upstarts<br />

30<br />

This year’s finalists for<br />

best businesses that<br />

opened since Jan. 1,<br />

2011, include one taking a ‘Q’ from the<br />

environment in the Laundromat, one<br />

transforming $2 airport parking into a<br />

web of vehicle services (cab, limo, party<br />

bus, detailing), one brewing up a storm<br />

of quaffable pleasure, and one taking<br />

marketing and advertising to new digital<br />

realms of innnovation.<br />

Small Biz,<br />

Large Impact<br />

38<br />

The final lineup of Small<br />

<strong>Business</strong> of the Year puts<br />

a spotlight on hot tubs<br />

and fireplaces, all-you-need insurance<br />

coverage, tractors and harvesters, and<br />

a tiny island inn with a large draw of<br />

foodies from all across America (and<br />

some abroad) to award-winning dinner.<br />

4 | BUSINESSPULSE.COM


THE STYLE<br />

REVOLUTION<br />

BEGINS<br />

For those who want their kitchen to<br />

truly stand out, GE now offers Slate,<br />

a rich matte finish that harmonizes<br />

with today’s colors and materials to<br />

deliver sophisticated style.<br />

Explore further at:<br />

“We Service What We Sell”<br />

Main ShowrooM:<br />

3944 Meridian St. • BellinghaM, Wa<br />

360.733.5900 • WWW.deWaardandBode.coM


Table of Contents<br />

Masters of<br />

Meat-making<br />

12<br />

The Hempler’s brand of<br />

premium meats, bearing<br />

the family signatures,<br />

sizzles throughout the Pacific Northwest.<br />

Their selectivity and excellence have<br />

spread them into national distribution<br />

with partners. They’re nit-picky about<br />

pure, natural ingredients. Grandpa<br />

would be proud of the heights the family<br />

has risen to in the world of bacon,<br />

sausage, and ham lovers during the last<br />

80 years. (Photo courtesy of Hempler<br />

Foods Group)<br />

Whatcom<br />

Golf: Loonie<br />

Tunes<br />

58 A substantial<br />

number of the<br />

golfers who tee it up at the<br />

county’s 13 courses drove<br />

across the border from B.C. to<br />

stretch their dollar, providing<br />

a huge boost to the economy<br />

of golf countywide. A visit<br />

with six golf operations<br />

revealed that the Canuck<br />

buck plays at anywhere from<br />

less than 10% at one course<br />

to upward of 80% at another,<br />

but they’re all looking<br />

for creative marketing to<br />

stimulate interest for every<br />

recreational golfer.<br />

All-Vol,<br />

Standing Tall<br />

76<br />

The Mt. Baker<br />

Chapter<br />

serves local<br />

Red Cross emergency<br />

needs, as designed – but its<br />

outreach stretches far and<br />

wide when disaster strikes.<br />

Local volunteers take care<br />

of neighbors, yes, but also<br />

answer calls of distress in<br />

places like a bridge collapse<br />

on I-5, and a hurricane in<br />

New Jersey.<br />

Personally<br />

Speaking<br />

82<br />

Dr. Bruce<br />

Shepard<br />

covers the<br />

business bases of serving as a<br />

university president, and how<br />

a strong economic approach<br />

strengthens Western<br />

Washington’s academia and<br />

its bond with the community<br />

at large. Good listening, he<br />

said, is the key….<br />

Guest<br />

Columns<br />

96<br />

The right<br />

to water in<br />

Whatcom<br />

County rests with some highcourt<br />

decisions, and is the<br />

topic of two columns this<br />

edition. Other topics range<br />

from teenagers’ minimum<br />

wage problems, to the<br />

environmental-correctness<br />

of beekeeping and of risk<br />

management, to the power of<br />

respect for workers in Lean<br />

operations. And, of course,<br />

our regular Tech in the Fast<br />

Lane insights.<br />

The Publication of The Whatcom <strong>Business</strong> Alliance<br />

M A G A Z I N E<br />

Managing Editor:<br />

Mike McKenzie<br />

Graphic Designer:<br />

Adam Wilbert<br />

Feature Writers:<br />

Pamela Bauthues<br />

Steve Hortegas<br />

Sherri Huleatt<br />

Lydia Love<br />

Cheryl Stritzel McCarthy<br />

Joella Ortega<br />

Special Contributors:<br />

Roger Almskaar<br />

Big Fresh<br />

Randall Benson<br />

Don Brunell<br />

Tony Larson<br />

Ken Mann<br />

Todd Myers<br />

Mt. Baker Chapter/Red Cross<br />

Erin Shannon<br />

Cover Photo:<br />

Mike McKenzie<br />

Photography:<br />

Lydia Love<br />

Mike McKenzie<br />

Joella Ortega<br />

Courtesy Photos:<br />

Blue Sea Systems (Scott<br />

Lechner)<br />

Hempler Food Group LLC<br />

LaserPoint Awards<br />

Todd Myers, Beekeeper<br />

Mt. Baker Chapter/Red Cross<br />

Red Rokk Interactive<br />

Sudden Valley G&CC<br />

Shuksan Golf Club<br />

WWU (Matthew Anderson)<br />

Ad Sales:<br />

Coni Pugh<br />

Randall Sheriff<br />

Subscriptions:<br />

Janel Ernster<br />

Administration:<br />

Danielle Larson<br />

For editorial comments and suggestions, please write<br />

editor@businesspulse.com<br />

<strong>Business</strong> <strong>Pulse</strong> Magazine is the publication of the<br />

Whatcom <strong>Business</strong> Alliance. The magazine is published<br />

at 2423 E. Bakerview Rd., Bellingham, WA<br />

98226. (360) 671-3933. Fax (360) 671-3934. The<br />

yearly subscription rate is $20 in the USA, $48 in<br />

Canada. For a free digital subscription, go to businesspulse.com<br />

or whatcombusinessalliance.com.<br />

Entire contents copyrighted © 2014 – <strong>Business</strong><br />

<strong>Pulse</strong> Magazine. All rights reserved.<br />

POSTMASTER:<br />

Send address changes to <strong>Business</strong> <strong>Pulse</strong> Magazine,<br />

2423 E Bakerview Rd., Bellingham, WA 98226.<br />

6 | BUSINESSPULSE.COM


Whatcom County ...<br />

... the heart of your universe.<br />

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robust commercial banking<br />

and local expertise.<br />

At Banner Bank, you have access to the same<br />

sophisticated financial solutions you might only<br />

expect from national banks, while benefiting<br />

from local decision making. As a Washington<br />

state community bank, our entire team of<br />

banking experts are in the Pacific Northwest,<br />

building long term relationships to best serve<br />

client needs. Our expertise includes:<br />

• Commercial loans<br />

• SBA lending<br />

• International trade finance<br />

• Equipment finance<br />

• Treasury management<br />

• Owner occupied real estate lending<br />

• And more<br />

Let us help your business succeed.<br />

NORTH SOUND:<br />

Steven Wilkinson 360-752-8219<br />

swilkinson@bannerbank.com<br />

Member FDIC<br />

connect2banner.com<br />

800-272-9933


Troy Muljat<br />

Owner, NVNTD Inc.<br />

Managing Broker, Muljat<br />

Group<br />

Jane Carten<br />

President/Director<br />

Saturna Capital Corp.<br />

Board Chair<br />

Jeff Kochman<br />

President/CEO<br />

Barkley Company<br />

Doug Thomas<br />

President / CEO<br />

Bellingham Cold Storage<br />

Marv Tjoelker<br />

Partner/CEO<br />

Larson Gross PLLC<br />

Dave Adams,<br />

President<br />

Emergency Reporting<br />

Randi Axelsson,<br />

Sales Manager<br />

Silver Reef Hotel, Casino<br />

& Spa<br />

Pam Brady<br />

Director, NW Govt. &<br />

Public Affairs,<br />

BP Cherry Point<br />

Janelle Bruland<br />

President / CEO<br />

Management Services NW<br />

Bruce Clawson<br />

Senior VP, Commercial<br />

Banking<br />

Wells Fargo<br />

Scott Corzine<br />

Major Accounts<br />

Executive,<br />

Puget Sound Energy<br />

Kevin DeVries<br />

CEO<br />

Exxel Pacific, Inc.<br />

Greg Ebe<br />

President/CEO<br />

Ebe Farms<br />

Andy Enfield<br />

Vice President<br />

Enfield Farms<br />

John Huntley<br />

President / CEO<br />

Mills Electric, Inc.<br />

Sandy Keathley<br />

Previous Owner<br />

K & K Industries<br />

Paul Kenner<br />

Executive VP<br />

SSK Insurance<br />

Bob Pritchett<br />

President & CEO<br />

Logos Bible Software<br />

Brad Rader<br />

Vice President/General Manager<br />

Rader Farms, Inc.<br />

Becky Raney<br />

Owner/COO<br />

Print & Copy Factory<br />

Jon Sitkin<br />

Partner<br />

Chmelik Sitkin & Davis P.S.<br />

Not Pictured: Guy Jansen, Director Lynden Transport, Inc. WBA, 2423 E. Bakerview Rd, Bellingham, WA 98226 • 360.671.3933<br />

8 | BUSINESSPULSE.COM


Leading Off<br />

At our most recent<br />

WBA board meeting<br />

we invited a panel of<br />

experts to discuss what<br />

could be the biggest issue<br />

facing Whatcom County<br />

over the next decade –<br />

water rights. Who has the<br />

rights, who needs them,<br />

and how will it impact<br />

agriculture, dairy, real<br />

estate, and all property<br />

owners?<br />

WBA board member and<br />

land-use attorney Jon Sitkin<br />

moderated the discussion; he’s a<br />

partner at Chmelik Sitkin & Davis,<br />

P.S., Attorneys at Law. We just<br />

scratched the surface, but the WBA<br />

will plan many future opportunities<br />

to keep you informed on these<br />

pages and through various events.<br />

Two guest editorials about water<br />

rights appear in this edition.<br />

We invite you to join us at our<br />

board meetings for these lively<br />

discussions on issues important to<br />

business in Whatcom County. You<br />

can check our meeting schedule<br />

on our website.<br />

We believe strongly that it’s<br />

also important to recognize businesses<br />

doing good things.<br />

If you’re a Whatcom <strong>Business</strong><br />

Alliance member, or you’ve<br />

attended one of the many WBA<br />

business events, you’ve probably<br />

heard a simple phrase that sums<br />

up how WBA members feel about<br />

our community: “Without business<br />

success, there is no community<br />

prosperity.” When local businesses<br />

10 | BUSINESSPULSE.COM<br />

Tony Larson | President, Whatcom <strong>Business</strong> Alliance<br />

The Whatcom <strong>Business</strong> Alliance is a member organization made up<br />

of businesses of every size and shape, from every industry. The WBA<br />

enhances the quality of life throughout Whatcom County by promoting a<br />

healthy business climate that preserves and creates good jobs.<br />

Without business success,<br />

no community prosperity<br />

are successful, our community<br />

prospers. When they are not, our<br />

community suffers.<br />

The WBA is committed to facilitating<br />

business success in every<br />

way possible. A small part of that<br />

comes from recognizing and lifting<br />

up the rising stars, pillars, and<br />

business icons of the Whatcom<br />

County business community. We<br />

do that at an annual event, in it’s<br />

28th year, coming up March 26<br />

in the Event Center at Silver Reef.<br />

We will recognize and honor business<br />

people and companies for<br />

their successful efforts in creating<br />

jobs and enhancing the economic<br />

and civic vitality of our community.<br />

The finalists in three different<br />

categories are profiled in<br />

this edition. The winners will be<br />

announced the evening of the<br />

event.<br />

The Start-up <strong>Business</strong> of the<br />

Year finalists consist of companies<br />

created within the last three years<br />

that have operated successfully<br />

and have great prospects for the<br />

future.<br />

The Small <strong>Business</strong> of the Year<br />

finalists have operated successfully<br />

for many years and must<br />

have fewer than 100 employees.<br />

Companies like these represent the<br />

backbone of our local economy.<br />

The <strong>Business</strong> Person of the Year<br />

is an open category intended to<br />

recognize leaders from private<br />

or nonprofit organizations who<br />

deserve recognition for building<br />

their business, creating jobs, and<br />

taking leadership roles in making<br />

our community a better place to<br />

live and work. The size of their<br />

company doesn’t impact their eli-<br />

At the WBA monthly board meeting a roomful of members and guests listened to a water<br />

rights panel discuss the hottest issue of the next decade: (from left) Doug Allen from the<br />

state Dept. of Ecology, Perry Eskridge representing the Whatcom County Association of<br />

Realtors, attorney and WBA board member Jon Sitkin (moderator), and berry producer<br />

Marty Maberry. (Staff Photo)


gibility to be recognized in this<br />

category.<br />

In addition, we will crown the<br />

winner of the Whatcom County<br />

Lifetime <strong>Business</strong> Achievement<br />

Award. This annual award goes to<br />

a person who has made significant<br />

contributions to our community<br />

over a long period of time. This<br />

year, Dan Washburn, the CEO<br />

of Windermere Real Estate in<br />

Bellingham, receives that award.<br />

We have a profile of him within<br />

these pages, as well.<br />

If you were to read the<br />

names on the Lifetime <strong>Business</strong><br />

Achievement Perpetual Trophy,<br />

it would read as a Who’s Who in<br />

Whatcom County business history.<br />

Many of the companies they built<br />

continue with positive impact in<br />

the county today. Companies like<br />

Morse Steel, Lynden Transport,<br />

Haskell Corporation, Yeager’s,<br />

Allsop Inc., Wilder Construction,<br />

Brown and Cole Foods, Peoples<br />

Bank, Bellingham Cold Storage,<br />

what is now Cascade Radio, Unity<br />

Group Insurance, Haggen Foods,<br />

Hardware Sales, Walton Beverage,<br />

Diehl Ford, Jacaranda Corporation,<br />

Exxel Pacific, Hempler’s Meats,<br />

Westford Funeral Home, IMCO<br />

Construction and Saturna Capital,<br />

to name a few.<br />

This special evening of recognition<br />

has been called the Oscars<br />

of Whatcom County <strong>Business</strong>. It<br />

is a special night with a special<br />

purpose. As a participant of every<br />

one of the 27 previous events, I’m<br />

always encouraged by the fraternity<br />

of business owners and leaders<br />

who come together because they<br />

understand the value of recognizing<br />

business people for the positive<br />

contributions they make.<br />

Few outside this fraternity<br />

understand the risks, efforts,<br />

sacrifices, and costs required to<br />

start, operate, and grow a successful<br />

business. Few understand the<br />

weight of responsibility business<br />

leaders feel for their employees –<br />

the sleep they lose when things<br />

aren’t going so well, or when they<br />

have to make tough decisions that<br />

impact their employees.<br />

Many of the business owners I<br />

speak to feel as though fewer and<br />

fewer elected officials and people<br />

in the general public understand<br />

the valuable role that successful<br />

businesses play in creating community<br />

prosperity. Some don’t<br />

understand that without business<br />

success, our community cannot<br />

thrive.<br />

The businesses and business<br />

people we honor bring us the<br />

products and services we need and<br />

desire. They help make us more<br />

efficient and effective and provide<br />

products and services that make<br />

our lives easier.<br />

When businesses are successful,<br />

they provide jobs that allow<br />

people to support their families,<br />

and other businesses, and charitable<br />

organizations in the community.<br />

Successful businesses and<br />

their employees pay a significant<br />

portion of the taxes that allow<br />

our government to operate and<br />

to provide its services. They take<br />

leadership roles on boards and<br />

commissions. They get involved in<br />

nonprofit fundraisers and provide<br />

funding and volunteers for organizations<br />

that serve the less fortunate<br />

among us.<br />

The businesses in our community<br />

drive our economy and our<br />

quality of life. Because of them<br />

we have what we have. They raise<br />

the tide, and a rising tide raises all<br />

boats. The business leaders in our<br />

community deserve to be recognized,<br />

honored, and thanked. Join<br />

us in doing so on March 26.<br />

Whatcom <strong>Business</strong> Alliance<br />

and <strong>Business</strong> <strong>Pulse</strong> Magazine happily<br />

invite you to the table on the<br />

evening of March 26 in the Event<br />

Center at Silver Reef. It will be a<br />

night of networking, fun, and celebration<br />

of business in Whatcom<br />

County. You can order a table of<br />

8 or individual tickets online at<br />

Whatcom<strong>Business</strong>Alliance.com, or<br />

call 746-0410.<br />

I hope to see you there.<br />

Enjoy the Magazine!<br />

WHATCOMBUSINESSALLIANCE.COM | 11


<strong>Business</strong> Profile: Hempler’s<br />

Hempler’s continues<br />

expansion brought<br />

by 22% growth rate<br />

to $30M in sales<br />

80-year-old company bringing home the<br />

bacon, more than ever – 10 times more<br />

than just 8 years ago<br />

By Cheryl Stritzel McCarthy<br />

The story at Hempler’s<br />

is growth. Growth<br />

today, with their latest<br />

and largest expansion<br />

planned this year for their<br />

facility in Ferndale – and<br />

growth yesteryear, when<br />

the Hempler family pitched<br />

in and twisted sausages by<br />

hand at the original site<br />

on F Street in downtown<br />

Bellingham.<br />

Consider their explosive<br />

growth of the last eight years of<br />

this nationally-distributed brand<br />

known mostly for its bacon and<br />

hams:<br />

During the year 2006, three<br />

major developments helped the<br />

business start an upward trend<br />

that has multiplied the business 10<br />

times its sales since then:<br />

1. Stephen Bates, formerly<br />

with the company in a<br />

sales/management position,<br />

returned (in ’05) and bought<br />

into the business partnership<br />

along with Hempler<br />

Enterprises (the Hempler<br />

family, essentially).<br />

2. Premium Foods in<br />

Vancouver, B.C., bought 51<br />

percent interest and consolidated<br />

a company in Oregon<br />

into the operations that<br />

added clout to marketing,<br />

sales, and distribution.<br />

3. Hempler’s built its new<br />

30,000-square-foot Ferndale<br />

facility.<br />

In 2008 they added another<br />

12 | BUSINESSPULSE.COM


Photo courtesy of Hempler’s<br />

3,000 square feet to enlarge the<br />

production area. Just last year<br />

they expanded again with the<br />

purchase of $1.5 million in new<br />

equipment – smokehouses, a<br />

200-horsepower boiler, increased<br />

compressor capacity for more<br />

chilling units – to boost production<br />

25 percent.<br />

The company, which prefers the<br />

name Hempler’s though it’s formally<br />

Hempler Foods Group LLC,<br />

celebrates its 80th anniversary this<br />

year. “We’re 80 and going strong!”<br />

Bates said. “That doesn’t happen<br />

for many companies.”<br />

Hempler’s makes bacon, hams,<br />

franks, sausages, bratwurst,<br />

smoked poultry, and beef brisket.<br />

Bacon accounts for 50 percent of<br />

all sales, with hams the secondbiggest<br />

seller.<br />

A new 10,000-square-foot addition<br />

will accommodate new equipment<br />

that’s expected to increase<br />

capacity another 30 percent.<br />

Specifically, Hempler’s will enlarge<br />

drying space needed to make<br />

sausage and pepperoni. Another<br />

3,000 square feet, in addition to<br />

the 10,000, will provide better<br />

facilities for employees, including<br />

locker rooms, cafeteria, restrooms,<br />

and conference space. Hempler’s<br />

expects to break ground this<br />

spring.<br />

Even just two years ago, more<br />

than three-quarters of Hempler’s<br />

sales took place in Washington.<br />

“Today, our business is 45 percent<br />

Washington, and 55 percent outside<br />

the state,” Bates said, including<br />

California, Oregon, Arizona,<br />

Alaska, Utah, Montana, and<br />

“Never go anywhere with<br />

empty hands. If you’re<br />

going toward the cooler,<br />

and there’s something that<br />

needs to go in, take it<br />

with you.”<br />

—Richard Hempler, chairman,<br />

on managing people<br />

FROM EUROPE WITH LOVE<br />

On page 15 read highlights of<br />

Hempler’s pork sourcing process.<br />

WHATCOMBUSINESSALLIANCE.COM | 13


<strong>Business</strong> Profile: Hempler’s<br />

Idaho. “I envision a day, not too<br />

distant, when less than 20 percent<br />

of our sales are in Washington.<br />

That’s due to exploding population<br />

growth in other western states.”<br />

Richard Hempler, company<br />

chairman, said, “The growth is<br />

all south and southeast. As our<br />

company continues to grow, our<br />

business outside of Washington<br />

increases. Our sales center 10 years<br />

ago was Seattle. Now that volume<br />

percentage is moving south.”<br />

Hempler’s is a regional company,<br />

but through sales to Safeway<br />

their products can be found<br />

throughout the nation. Hempler<br />

enjoys hearing fisherman friends<br />

tell of buying bacon with his name<br />

on it in a tiny store on a tiny<br />

island at the tip of the Aleutians.<br />

Hempler and Bates joke that they’d<br />

like to call on the Safeway stores<br />

in Hawaii – just to check on their<br />

product, of course.<br />

It’s all a long, long way from<br />

the company’s Depressionera<br />

beginning on F Street in<br />

downtown Bellingham. Richard<br />

Hempler’s father, Hans Hempler,<br />

worked in his family’s sausage<br />

business that started during the<br />

1800s in Borken, Germany. Hans<br />

Hempler became a master sausage<br />

maker before immigrating to the<br />

U.S. in 1928.<br />

The story goes that he didn’t<br />

speak much English, but chose<br />

Bellingham because it sounded like<br />

a belly and a ham, and he knew<br />

what those were. He worked and<br />

saved, and in 1934, with a partner,<br />

bought B.B. Meat & Sausage<br />

Company, 1401 F Street. The business<br />

operated at that original site<br />

through 2005.<br />

“When I was 7 years old, after<br />

school I’d go down to the plant<br />

and help with clean up,” Richard<br />

Hempler said. “I don’t know how<br />

much help I was. If I wasn’t doing<br />

anything, my dad put a broom in<br />

my hand. I grew up in the family<br />

business. Summers during high<br />

school I worked in the sausage<br />

kitchen.<br />

“It was hard work. You had to<br />

earn respect. I did; it took me a<br />

“If I wasn’t doing<br />

anything, my dad put a<br />

broom in my hand. I grew<br />

up in the family business.”<br />

—Richard Hempler, chairman<br />

while. We used to twist the sausages<br />

into individual links by<br />

hand. You could do 75 pounds of<br />

sausage an hour. Today, we have<br />

machines do that 50 times faster,<br />

and more accurately.”<br />

The old plant had its own retail<br />

outlet, which operated through<br />

the 1980s. The store included big<br />

butcher blocks, three meat cutters,<br />

and a 40-foot-long, fullservice<br />

glass case stocked with<br />

14 | BUSINESSPULSE.COM


WILSON TOYOTA<br />

Pork products – the fastest-growing market for Hempler’s – require travel afar, even<br />

abroad, for the company to meet its strict quality requirements.<br />

(Photos courtesy of Hempler’s)<br />

On Sourcing Pork:<br />

Ironically, while Hempler’s has grown an enormously popular brand<br />

locally, and throughout Washington and the entire Western U.S.,<br />

it must go abroad to source some of its biggest sellers – an allnatural<br />

line of meats.<br />

“We try to source as locally as possible,” said Kestin Hempler<br />

Liberato, the director of sales. “We get poultry, beef, and chicken<br />

from Washington and Oregon.”<br />

However, she said, there’s not a pork market in the Pacific<br />

Northwest, so the company goes elsewhere in North America and<br />

Europe.<br />

“People wonder why we’d go so far,” Kestin said. “Our product<br />

quality (for Hempler’s natural line) specifies no growth promoters,<br />

and no antibiotics, and the animals must be vegetarian-fed and<br />

humanely-raised.<br />

“We created a differentiated product in the market. We have to<br />

go (far) to get that. That side of the business is far and away our<br />

fastest-growing segment.”<br />

To all our<br />

Patrons<br />

who helped<br />

make us #1.<br />

Thank You<br />

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WHATCOMBUSINESSALLIANCE.COM | 15


<strong>Business</strong> Profile: Hempler’s<br />

sausage and fresh and smoked<br />

meats. Hempler’s also supplied<br />

other stores. “Back then, every<br />

third block had its mom-and-pop<br />

grocery store, tiny stores,” Richard<br />

said. “We serviced stores throughout<br />

Whatcom, Snohomish, and<br />

Skagit counties.<br />

“Nothing was refrigerated or<br />

wrapped. We’d run into a store<br />

with a little order pad. They’d<br />

order a bundle of franks, a pork<br />

loin, a slab of bacon. Some would<br />

order just three pounds of hamburger,<br />

or four pork chops. You’d<br />

run out to your truck, get it, go<br />

back in the store, put it on his<br />

scale, calculate the price, and collect<br />

the money. Everybody used us<br />

as their banker; sometimes they’d<br />

pay us with checks for $1.50 or<br />

50 cents that customers had given<br />

them.”<br />

At that time, a sausage made<br />

in Bellingham on Tuesday would<br />

be delivered to a store Wednesday,<br />

then sold and eaten that evening.<br />

Richard remembered going to the<br />

Bloedel-Donovan Lumber Mill<br />

(now Bloedel-Donovan Park) for<br />

sawdust, and he told of reaching<br />

under whirring blades to collect<br />

fresh sawdust in barrels. Back in<br />

the plant and store on F Street, the<br />

thick layer of sawdust absorbed<br />

meat juices and kept slipping to<br />

a minimum. It had to be raked<br />

nightly and replaced weekly.<br />

“I’d stand there with Dad<br />

and Opa (grandfather<br />

Hans Hempler) in a line.<br />

We’d twist, and then hang<br />

sausages, and then put it<br />

all in the smokehouse.”<br />

—Kestin Hempler Liberato, sales representative,<br />

who helped in the plant growing up<br />

When Richard Hempler returned<br />

to Bellingham after college he<br />

started working his way up<br />

through the company. In 1974 he<br />

bought his father’s partner’s share<br />

of the business.<br />

Richard’s daughter, Kestin<br />

Hempler Liberato – now a sales<br />

representative – recalled working<br />

in the old plant, too. After<br />

Whatcom Middle School let out<br />

she’d walk to the plant to pitch in.<br />

She spoke of an old machine that<br />

stuffed sausages.<br />

“When the water pressure let<br />

out of the stuffer, you needed<br />

your boots on,” she said. “I’d<br />

stand there with Dad and Opa (her<br />

grandfather, Hans). We’d stand in<br />

a line and twist, and then hang<br />

(sausages), and then put it all in<br />

the smokehouse. You could grab<br />

a hotdog to eat, right out of the<br />

smokehouse. There is nothing better.”<br />

Growth in the earlier decades<br />

was gradual. Hempler said,<br />

“Things evolved. We broadened<br />

our sales base into Seattle and<br />

Tacoma in the ‘80s.” As manufacturing<br />

equipment improved,<br />

diane padys photography.com<br />

[ visual exposure]<br />

photography that captures a sense of place<br />

16 | BUSINESSPULSE.COM


and when need and affordability<br />

intersected, Hempler’s updated its<br />

machinery.<br />

“Through the ages, sausage<br />

was stuffed in a natural casing,”<br />

Hempler said. “They were not uniform,<br />

one end to the other. You’d<br />

end up with different sizes and<br />

lengths. Plus, they were harder to<br />

handle.” Methods progressed, and<br />

manufacturers moved to casings<br />

made of cellulose.<br />

Congratulations to the<br />

<strong>Business</strong> Person of the<br />

Year Finalists!<br />

“In any business, leadership<br />

helps; but Hempler’s is<br />

built on great products<br />

and good leadership, not<br />

the other way around.”<br />

—Stephen Bates, president<br />

But before a frankfurter is sold,<br />

its cellulose casing is removed (90<br />

percent of hotdogs are sold skinless.<br />

“We used to take that off by<br />

hand. If you were really fast, you<br />

could do 80-to-100 pounds an<br />

hour. Now our machine does 3,000<br />

pounds an hour.”<br />

Hempler’s closed its on-site<br />

retail outlet on F Street in the<br />

mid-1980s to concentrate on sales<br />

to independent grocers. When<br />

sales gathered momentum the old<br />

plant – constructed in 1896 – was<br />

no longer big enough. The production<br />

area was less than 10,000<br />

square feet. “We kept it up, and it<br />

was modern inside, but the structure<br />

wasn’t ideal for a food processing<br />

plant. There was no room<br />

around us; we couldn’t expand,”<br />

Hempler said.<br />

If the company was going to<br />

keep bringing home the bacon, it<br />

would need a new home.<br />

Richard, his wife Nancy, and<br />

the children knew they had to do<br />

something. “It was build a new<br />

facility, or quit,” he said. “And<br />

I’d be damned if I’d quit on my<br />

Cont #WHIRLS1090D9<br />

WHATCOMBUSINESSALLIANCE.COM | 17


<strong>Business</strong> Profile: Hempler’s<br />

watch. The kids were with me on<br />

this, my wife was with me.<br />

“I knew we didn’t have the personnel<br />

to take us to the next level,<br />

and the next, and the next. We<br />

were doing great at the level we<br />

were, but I was getting older, I was<br />

68 then.”<br />

That year, 2005, Richard sought<br />

out Stephen Bates, who’d previously<br />

worked for Hempler’s in<br />

the early ‘80s as sales and general<br />

manager, and then had been<br />

employed 20 years at Fletcher’s<br />

Fine Foods, a subsidiary of the<br />

conglomerate Premium Brands.<br />

Hempler recounted the move:<br />

“I said to Steve, ‘Why not come<br />

help me?’ He called back and said,<br />

‘How serious are you?’ I said, ‘Get<br />

your tail up here.’” Bates came<br />

back to Hempler’s in 2005, and<br />

Premium Brands became a slight<br />

majority business partner with<br />

Hempler Foods Group LLC the<br />

next year. <strong>Business</strong> skyrocketed<br />

“They’re a large company,”<br />

Hempler said. “They were able to<br />

help finance and grow us into the<br />

future. Steve orchestrated this (and<br />

the new Ferndale facility). It was<br />

monumental. A food processing<br />

plant is very expensive to build.”<br />

Bates said, “This is a great place<br />

for making ham, bacon, and sausage.<br />

We know that if your products<br />

are successful, the financials<br />

pay off.”<br />

In need of yet more space, last<br />

year Hempler’s moved its assembling<br />

and warehousing to a coldstorage<br />

facility in Blaine, and now<br />

contracts 20,000 square feet there.<br />

Hempler, vibrant and active at<br />

76, is moving the responsibility<br />

for guiding the family business<br />

to his daughter, Kestin, and her<br />

husband, Marc Liberato, the production<br />

superintendent. In 2010,<br />

Hempler joined a distinguished list<br />

of Whatcom County business icons<br />

when he was honored with the<br />

Whatcom County lifetime business<br />

achievement award by <strong>Business</strong><br />

<strong>Pulse</strong> Magazine and the Whatcom<br />

<strong>Business</strong> Alliance. The 28th<br />

Kestin Hempler Liberato, sales representative, and her father Richard Hempler, chairman<br />

stand next to a framed photo of founder Hans Hempler with his business partner in the<br />

1940s. (Photo by Cheryl Stritzel McCarthy)<br />

awards celebration takes place this<br />

March 26.<br />

“We put our personal guarantee<br />

on our product,” Kestin Hempler<br />

Liberato said. Kestin’s signature<br />

graces Hempler’s line of natural,<br />

preservative-free products. “Our<br />

meats have a very short ingredient<br />

list, ingredients you’d have in your<br />

own kitchen.”<br />

Richard Hempler’s signature<br />

appears on other products that<br />

boast a heritage tracing to original<br />

recipes from the family kitchen in<br />

Germany.<br />

The keys to the company’s success,<br />

according to Hempler: “Be<br />

honest. Take care of your customers.<br />

Take care of your employees.<br />

Know what it costs to produce and<br />

sell the product, you gotta know<br />

that. Never give up. Don’t quit.<br />

Workers at Hempler’s process the hams that constitute the company’s second-fastest<br />

selling product next to bacon. (Photo courtesy of Hempler’s)<br />

18 | BUSINESSPULSE.COM


Don’t ask anybody to do a job you<br />

wouldn’t do yourself – though you<br />

should hire people to do things<br />

you’re not as good at.”<br />

He also values the advice that<br />

his immigrant father instilled:<br />

“Never go anywhere with empty<br />

hands. If you’re going toward the<br />

cooler, and there’s something that<br />

needs to go in, take it with you.”<br />

Bates credited Hempler’s 80<br />

employees with keeping Hempler’s<br />

products “best in class.” Several<br />

employees bought homes in 2013.<br />

“It’s neat to see the employees<br />

fulfill their hopes and dreams. too.<br />

Our business success is built on<br />

really good products and really<br />

good employees.”<br />

Hempler’s products can be purchased<br />

in more than 2,000 stores<br />

and hundreds of restaurants across<br />

the country, plus on e-commerce<br />

sites such as AmazonFresh.com.<br />

Stephen Bates (left), the company<br />

president, joins sales rep Kestin<br />

Hempler Liberato and chairman Richard<br />

Hempler outside their new facility<br />

standing next to a 1940s sausagestuffer<br />

from the original plant.<br />

(Photo by Cheryl Stritzel McCarthy)<br />

<strong>Business</strong> Box Score<br />

Hempler Foods Group LLC<br />

• Ownership partners:<br />

Richard Hempler,<br />

chairman; Stephen Bates,<br />

president, with premium<br />

brands (Canada) as 51<br />

percent majority holder.<br />

• Start-up: 1934 (family<br />

bought an existing<br />

business that began in<br />

1896).<br />

• Annual sales revenue:<br />

more than $30 million.<br />

• Growth indicators: a 22<br />

percent increase in sales<br />

year-over-year the last<br />

eight years. Company has<br />

grown 10 times its size of<br />

eight years ago.<br />

• Employees in 1934: 15.<br />

• Employees now: 80, all in<br />

Whatcom County.<br />

WHATCOMBUSINESSALLIANCE.COM | 19


<strong>Business</strong> Person of the Year<br />

From left, last year’s winners at the Whatcom <strong>Business</strong> Person of the Year Awards dinner: Randy Hartnell of Vital Choice Seafood &<br />

Organics (Small <strong>Business</strong>), Nick Kaiser of Saturna Capital (Lifetime Achievement), Bob Pritchett of Logos Bible Software (<strong>Business</strong> Person),<br />

and Mike Hughes of NextLevel Training (Start-Up). (Staff Photo)<br />

The Oscars of Whatcom County business awarded<br />

at dinner banquet on March 26<br />

By the <strong>Business</strong> <strong>Pulse</strong> Staff<br />

A<br />

dozen finalists in<br />

three categories and<br />

a Lifetime Achievement<br />

Award winner take the<br />

spotlight March 26 at the<br />

28th annual Whatcom<br />

<strong>Business</strong> Person of the<br />

Year Awards, presented<br />

by the Whatcom <strong>Business</strong><br />

Alliance, Whidbey Island<br />

Bank and <strong>Business</strong> <strong>Pulse</strong><br />

Magazine.<br />

The event, attracting a sellout<br />

crowd of more than 400, takes<br />

place in the Event Center at Silver<br />

Reef.<br />

20 | BUSINESSPULSE.COM<br />

This is the longest-running<br />

event of its kind celebrating business<br />

success in Whatcom County.<br />

The finalists among nominees this<br />

year represent a variety across<br />

several industries – including family-brand<br />

leaders in pharmaceuticals/medical<br />

equipment and in<br />

automobile and truck sales/service,<br />

plus boating, and one of the most<br />

prosperous and generous nonprofits<br />

in the region.<br />

The four finalists for<br />

the <strong>Business</strong> Person of<br />

the Year Award include<br />

(alphabetically):<br />

• Mike Hoagland is a practicing<br />

pharmacist (RPh,<br />

CPG) who owns Hoagland<br />

Pharmacy, which last year<br />

stood 43rd on the <strong>Business</strong><br />

<strong>Pulse</strong> list of Top 75 Private<br />

Companies in Whatcom<br />

County. The Bellingham<br />

business started in 1981,<br />

and it approaches $20 million<br />

in revenues with about<br />

80 employees in retail pharmacy,<br />

along with special<br />

medical equipment and<br />

services.<br />

• Mauri Ingram serves as<br />

president of the Whatcom<br />

Community Foundation. It<br />

started 18 years ago, and as<br />

one of about 650 community<br />

foundations nationwide,


and 19 in Washington, that<br />

enhance the quality of life<br />

in their communities, the<br />

WCF has raised and distributed<br />

millions to causes in<br />

Whatcom County.<br />

• Scott Renne, the founder,<br />

president and CEO of Blue<br />

Sea Systems in Bellingham,<br />

started and created another<br />

company (since sold) and<br />

both would have ranked in<br />

the county’s Top 75. Blue<br />

Sea Systems (ranked No.<br />

35), which sprang from a<br />

seed idea Renne had while<br />

sailing to Asia and back,<br />

supplies electrical parts for<br />

boats to retailers worldwide.<br />

• Rick Wilson is the son<br />

of the founder of Wilson<br />

Motors in Bellingham,<br />

No. 16 in the Top 75 with<br />

industry-leading sales in<br />

excess of $50 million. He<br />

purchased the business from<br />

his father, and then added a<br />

partner a few years<br />

ago, and the business<br />

burgeoned<br />

in 2013 with the<br />

addition of a fifth<br />

line of new automobiles<br />

and the<br />

buyout of another<br />

dealership.<br />

Dan Washburn, owner of the<br />

storied Windermere Real Estate<br />

territory covering Whatcom<br />

County, will join the long line of<br />

Lifetime Achievement Award winners.<br />

This is his third company<br />

that has grown to outstanding levels.<br />

Read his story in this edition.<br />

The finalists in the<br />

other two categories<br />

(alphabetically):<br />

Start-Up <strong>Business</strong> of the Year:<br />

• I-5 Parking in Ferndale<br />

• Kulshan Brewing Company<br />

in Bellingham<br />

• Q Laundry in Bellingham<br />

• Red Rokk Interactive in<br />

Bellingham<br />

Small <strong>Business</strong> of the Year:<br />

• Innovations in Quality<br />

Living in Bellingham<br />

• Rice Insurance Company in<br />

Bellingham<br />

• Scholten Equipment in<br />

Lynden<br />

• The Willows Inn on Lummi<br />

Island<br />

Tickets or tables of 8 for the<br />

dinner awards banquet are available<br />

for purchase. Go to www.<br />

whatcombusinessalliance.com and<br />

click on <strong>Business</strong> Person of the<br />

Year event, or call 360.746.0410<br />

for more information.<br />

WHATCOMBUSINESSALLIANCE.COM | 21


<strong>Business</strong> Person of the Year Finalist: Mike Hoagland, Hoagland Pharmacy<br />

Rosa and Mike Hoagland in front of the Yew Street pharmacy they started from scratch in<br />

1981. (Photo by Joella Ortega)<br />

A personal approach<br />

to pharmaceutical needs<br />

By Joella Ortega<br />

Hoagland Pharmacy<br />

opened for business<br />

33 years ago with one<br />

employee. Now, with<br />

the opening of a new<br />

retail and multi-services<br />

storefront in Sedro-<br />

Woolley last year, that<br />

employee – founder Mike<br />

Hoagland – has become<br />

a finalist in the selection<br />

of Whatcom County’s<br />

<strong>Business</strong> Person of the<br />

Year.<br />

A graduate of the pharmacy<br />

school at the University of<br />

Washington, he serves as president<br />

in the company that he and his<br />

wife, Rosa, began in 1981 on Yew<br />

Street in Bellingham. Hoagland<br />

was the only employee in the store<br />

for the first 1½ years.<br />

By the fourth year he had to<br />

double space, and in 2000 the<br />

company moved into its evenlarger<br />

current location which will<br />

add more space soon for one of<br />

its latest specialties, compounding<br />

injectable medications.<br />

From the start, emphasis centered<br />

on individualized personal<br />

service at the pharmacy and additional<br />

specialized services, such as<br />

a niche market in medicinal compounding.<br />

The staff grew to 20<br />

employees by 1988 and has continuously<br />

gained momentum with<br />

a staff now numbering about 75.<br />

Hoagland said that they grew<br />

the business “through hard work,<br />

dedicated employees, and continued<br />

support from the community.”<br />

Hoagland Pharmacy’s website<br />

declares, “We excel in providing<br />

custom solutions to individual<br />

medication and health needs.”<br />

Those needs include specialized<br />

medical equipment, respiratory<br />

services, over-the-counter medications,<br />

vaccinations, the popular<br />

Mediset weekly pill box program,<br />

compounding, and even delivery<br />

services. Last year, Hoagland’s<br />

added an automated prescriptionfilling<br />

machine.<br />

Hoagland has successfully created<br />

a throwback to the era of the<br />

family drug store –beyond just<br />

having a prescription filled and<br />

a quick consultation. Until about<br />

seven years ago it even had an ice<br />

cream and soda shop.<br />

That’s where Molly Greenleaf,<br />

who manages the company’s<br />

durable home-health equipment<br />

and marketing, got her start 11<br />

years ago. “I managed the coffee<br />

bar and ice cream stand,” she<br />

said. “We had one-dollar cones. I<br />

remembered coming here as a kid<br />

when my family needed antibiotics<br />

and other things. It definitely has<br />

been your hometown drug store,<br />

thriving with relationships built on<br />

personalized service.”<br />

Hoagland Pharmacy has<br />

successfully created a<br />

throwback to the era<br />

of the family drugstore<br />

(with) custom solutions to<br />

individual needs.<br />

The Sedro-Woolley location<br />

stands as Hoagland’s proudest<br />

business achievement of 2013. It<br />

provides retail pharmacy, durable<br />

medical equipment, and sleep<br />

apnea equipment. “It’s a bit different,”<br />

Greenleaf said, “because<br />

it has a respiratory technician on<br />

board – something that was missing<br />

in the Sedro-Woolley market.”<br />

The new store added four full-time<br />

employees to the Hoagland roster.<br />

A target during 2014 involves<br />

expanding the organization’s loyalty<br />

program. Also, a plan is in<br />

22 | BUSINESSPULSE.COM


place to add space to the facility<br />

in Haskell <strong>Business</strong> Complex that<br />

houses Hoagland Pharmacy’s specialty<br />

services for long-term care.<br />

Another goal, Greenleaf said,<br />

is to grow its market share in the<br />

durable medical equipment. Also,<br />

Hoagland’s Pharmacy has been<br />

recognized locally and elsewhere<br />

for its contributions in individualized<br />

compounded medications<br />

ever since Hoagland attended the<br />

Professional Compounding Centers<br />

of America in 1987. He also specializes<br />

in geriatric pharmacology.<br />

The philosophy behind the<br />

organization’s charitable involvement<br />

is that the local community<br />

should not be served just<br />

by Hoagland Pharmacy’s services<br />

but also supported by its<br />

resources. Mike Hoagland has<br />

worked with organizations such<br />

as the Alzheimer’s Society of<br />

Washington, Bellingham Food<br />

Bank, the National MS Society,<br />

and the Whatcom Hospice<br />

Foundation.<br />

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For more information, to schedule<br />

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<strong>Business</strong> Person of the Year Finalist: Mauri Ingram, Whatcom Community Foundation<br />

Mauri Ingram leads an organization that awarded more than $2.1 million to the community<br />

last year. (Photo courtesy of Whatcom Community Foundation)<br />

Nonprofit matchmaker:<br />

finding catches for donors<br />

and local nonprofit organizations<br />

By Joella Ortega<br />

Mauri Ingram first<br />

learned about the<br />

Whatcom Community<br />

Foundation when receiving<br />

one of its grants on<br />

behalf of a nonprofit she<br />

co-founded, now called<br />

the Downtown Bellingham<br />

Partnership (nee Downtown<br />

Renaissance Network).<br />

A few years later the<br />

Whatcom Community<br />

Foundation asked her to<br />

join its board of directors.<br />

Now she is its president and<br />

CEO coming off a banner year<br />

from which she has become a<br />

finalist for the most prestigious<br />

award in the Whatcom business<br />

community.<br />

A former co-owner of two local<br />

restaurants and an employee of<br />

Trillium Corp., Ingram leads the<br />

one of the state’s 19 community<br />

foundations on behalf of a 10-person<br />

board. “My career path has<br />

been anything but linear,” she<br />

said. “I knew I wanted to run a<br />

business. What I didn’t know was<br />

that I would want the community<br />

to own it.”<br />

The foundation thrived in 2013,<br />

awarding more than $2 million in<br />

grants and $100,000 in scholarships,<br />

and ranking in the top 25<br />

most active grant-makers among<br />

the approximate 650 nationwide<br />

community foundations for the<br />

fourth consecutive year. Ingram<br />

said that the new Ferndale library<br />

was a highlight of 2013, culminating<br />

a seven-year process of helping<br />

to raise the funds that built it.<br />

The Whatcom Community<br />

Foundation formed in 1996 on<br />

an anonymous gift. It has grown<br />

perhaps the largest benefactor<br />

footprint in the county. “We ended<br />

our last fiscal year with assets of<br />

more than $20 million,” Ingram<br />

said. “That’s 20 times our original<br />

assets.”<br />

She said the foundation has<br />

made grants to hundreds of local<br />

nonprofits, expanding from about<br />

$100,000 a year in grant-making<br />

to over $3.8 million a year. Donors<br />

number about 4,900 and staff has<br />

grown from less that two full-time<br />

to five.<br />

Ingram deflected credit for the<br />

successes. “Everything I’ve accomplished<br />

has been the result of<br />

working with others,” she said. “I<br />

don’t feel like I own any achievements<br />

independently.”<br />

“My career path has been<br />

anything but linear. I knew<br />

I wanted to run a business.<br />

What I didn’t know was<br />

that I would want the<br />

community to own it.”<br />

In addition to the two nonprofits<br />

she served in Bellingham,<br />

she also has engaged in other<br />

community-service projects, such<br />

as the Campaign for the Arts, the<br />

Whatcom Coalition for Healthy<br />

Communities, and she’s a member<br />

of the YWCA’s Northwest Women’s<br />

Hall of Famem,<br />

The Whatcom Community<br />

Foundation mission works through<br />

donors and local organizations to<br />

properly channel monetary donations,<br />

and also assists community<br />

partners with information on business,<br />

education, and government.<br />

24 | BUSINESSPULSE.COM


“We help donors bring their<br />

philanthropic goals to fruition by<br />

providing counsel and information<br />

about the opportunities and<br />

the variety of ways they can make<br />

a difference through their giving,”<br />

Ingram said. “We assist nonprofit<br />

organizations through a range<br />

of investments in their success.<br />

Lastly, we work with a wide range<br />

of community partners.”<br />

Through her work with the<br />

foundation Ingram has left a lasting<br />

mark on the positive efforts<br />

that the Whatcom Community has<br />

made, and the recognition that the<br />

county has received for its efforts.<br />

“Whatcom County is known<br />

well beyond our borders for our<br />

collaborative nature,” Ingram said.<br />

“Many of the obstacles to opportunities<br />

are well-hidden. We work<br />

well to cultivate relationships with<br />

our funders, and create opportunities<br />

for our donors to collectively<br />

take advantage of the opportunities<br />

we have to be the community<br />

that we can be.”<br />

Fingers crossed is not a business strategy.<br />

If you’re hoping your way out of<br />

cash flow problems or a big tax surprise,<br />

here’s hoping you’ll call us for help.<br />

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WHATCOMBUSINESSALLIANCE.COM | 25


<strong>Business</strong> Person of the Year Finalist: Scott Renne, Blue Sea Systems<br />

Scott Renne built two businesses on high-quality electrical parts for boats and trucks.<br />

(Photo courtesy of Blue Sea Systems/Scott Lechler)<br />

Scott Renne set sails based<br />

on his heart—and made port<br />

as world’s best retail supplier<br />

By Steve Hortegas<br />

mix of community, technical and<br />

university education.” Renne said.<br />

The company employs about 75<br />

people locally, with an additional<br />

30 short-term contract employees<br />

expected for 2014. That’s more<br />

than $5 million in payroll injected<br />

into the local economy. Renne also<br />

provides millions of dollars in positive<br />

U.S. trade balance, with some<br />

$15 million to American suppliers.<br />

But it’s a culture of continuous<br />

“Customer Experience” improvement<br />

that drives success.<br />

“We treat every employee as<br />

a colleague and every customer<br />

as a friend,” Renne said. “Every<br />

action we take is in pursuit of<br />

improving our performance based<br />

on Ten Elements of the Customer<br />

Experience.”<br />

Element 10 states: Products are<br />

supported by Blue Sea Systems as<br />

long as the customer owns them.”<br />

The greatest satisfaction in<br />

business and life can be attributed<br />

to how one handles adversity,<br />

Renne said. His decision in 2003<br />

to issue a voluntary recall could<br />

have bankrupted the company.<br />

It cost more than $1 million, but<br />

customers appreciated the decision<br />

and worked with the company to<br />

minimize cost.<br />

Scott Renne sailed into<br />

his future during a<br />

two-year ocean voyage<br />

around the Pacific. It was<br />

during this adventure<br />

that he realized electrical<br />

equipment on boats was<br />

of poor quality. Renne<br />

then moved forward, into<br />

the market of high-quality<br />

electrical products.<br />

Renne is the founder, president<br />

and shareholder of Blue Sea<br />

Systems, an organization that<br />

manufacturers electrical system<br />

equipment for marine and specialty<br />

emergency vehicles, as<br />

well as alternative energy and<br />

industrial applications. More than<br />

1,000 products, mostly made<br />

in Bellingham, are distributed<br />

to 44 countries. Last year, Blue<br />

Sea Systems earned a title as the<br />

nation’s best supplier.<br />

“I followed my heart to start a<br />

business doing what I loved,” said<br />

Renne.<br />

His father was a commercial<br />

fisherman, and Renne spent<br />

10 years as an executive at the<br />

world’s largest retailer of marine<br />

equipment.<br />

Founded in 1992, Renne has<br />

grown annual revenues to $25<br />

million with 22 consecutive years<br />

of profitability.<br />

“[Whatcom County is] a fabulous<br />

home for Blue Sea Systems<br />

– high quality of life, diverse and<br />

talented workforce, and wonderful<br />

“If you are inclined to be<br />

an entrepreneur, and to<br />

grow and be successful<br />

at a company, I rank that<br />

as one of those defining<br />

aspects of life. Right up<br />

there with having children<br />

and the love of your life.”<br />

“It was better than any team<br />

building exercise we could have<br />

devised,” Renne said. “Every challenge<br />

we have faced since then<br />

has seemed trivial.”<br />

Employees rallied to notify<br />

26 | BUSINESSPULSE.COM


owners and replace products scattered<br />

across the world’s oceans.<br />

The company emerged with a<br />

stronger management team and<br />

tremendous good will from customers.<br />

“If you are inclined to be an<br />

entrepreneur, and to grow and be<br />

successful at a company, I rank<br />

that as one of those defining<br />

aspects of life. Right up there with<br />

having children and the love of<br />

your life,” Renne said.<br />

Renne now focuses Blue Sea<br />

Systems’ philanthropy on challenges<br />

faced by young people.<br />

Renne is a father of three and said<br />

the most influential charitable<br />

efforts are obtained by directing<br />

resources to those in the younger<br />

years of life.<br />

“Following my heart and doing<br />

what I loved gave me the energy I<br />

needed in the early years of struggle,”<br />

Renne said, “and has made<br />

me eager to get to work every<br />

morning for 22 years.”<br />

“Great partners, incredibly professional,<br />

and easy to work with.”<br />

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<strong>Business</strong> Person of the Year Finalist: Rick Wilson, Wilson Motors<br />

Putting family in the<br />

driver’s seat:<br />

Wilson Motors cruises<br />

By Sherri Huleatt<br />

What’s the recipe<br />

for success behind<br />

the No. 1 car dealership<br />

in Whatcom County?<br />

According to its president,<br />

Rick Wilson, it’s simple:<br />

Treat your customers like<br />

you’d treat your mother.<br />

Fortunately for Wilson<br />

Imports Inc. this familystyle<br />

philosophy has paid<br />

off for Wilson in a big<br />

way.<br />

For starters, Wilson experienced<br />

a robust 2013:<br />

• His company led Whatcom<br />

County in volume for<br />

inventory and new and used<br />

vehicle sales;<br />

• They won the Toyota<br />

President’s Award for<br />

Overall Operating Excellence<br />

for the fourth time in the<br />

last five years;<br />

• And, they added a brand by<br />

purchasing the former King<br />

Nissan dealership just down<br />

the street.<br />

With two store fronts on Iowa<br />

Street in Bellingham, Wilson’s<br />

automobile dealership previously<br />

sold Toyota, Scion, and Mercedes-<br />

Benz. In the 2013 listing of<br />

<strong>Business</strong> <strong>Pulse</strong> Magazine’s Top 75<br />

Whatcom County privately-owned<br />

businesses, Rick Wilson’s company<br />

stood No. 16 by topping $50<br />

million in sales during 2012, and<br />

stands to rise in those ratings this<br />

year after a robust 2013.<br />

Wilson Imports’ growth has<br />

been a family affair. Rick Wilson’s<br />

father Dick founded the business<br />

as a Lincoln-Mercury<br />

dealership 54 years<br />

ago, and Rick Wilson<br />

joined the team in<br />

1968.<br />

The company<br />

gradually added<br />

more vehicle brands,<br />

and in 1986 Rick<br />

Wilson bought out<br />

his father and became<br />

president of the company.<br />

Seven years<br />

ago Julian Greening<br />

joined Wilson’s team<br />

as co-owner and general<br />

manager.<br />

Wilson attributed<br />

their success to the<br />

company’s dedication to “The<br />

Wilson Way”—the idea that purchasing<br />

a Wilson Motors vehicle,<br />

whether new or used, means<br />

you’re driving the best, and should<br />

expect the best customer service.<br />

“As much as my wife<br />

and I have traveled,” said<br />

Wilson, “I can’t think of a<br />

better place to live and do<br />

business than in Whatcom<br />

County.”<br />

—Rick Wilson<br />

Because of this philosophy<br />

Wilson Motors has built up a<br />

loyal customer base and a strong<br />

reputation in the community –<br />

although the story of Wilson’s rise<br />

isn’t told without its fair share of<br />

hiccups.<br />

Exactly one month before<br />

Lynn and Rick Wilson: <strong>Business</strong> is thriving after “…<br />

didn’t know if we could make it,” Rick said.<br />

(Photo courtesy of Wilson Motors)<br />

opening their new Toyota store<br />

in October 2008, the Dow Jones<br />

Industrial Average dropped 778<br />

points. Just two weeks after that, it<br />

sank another 732 points. “I really<br />

didn’t know if we could make it,”<br />

Wilson said. However, the recession<br />

wasn’t enough to hold back<br />

his company from thriving financially,<br />

or philanthropically.<br />

Last year Wilson Motors donated<br />

more than $45,000 to charities.<br />

“We try to give back as much<br />

as we can in both community<br />

involvement and charities,” he<br />

said.<br />

Wilson serves on PeaceHealth<br />

St. Joseph Medical Center’s<br />

Finance Committee and he has<br />

chaired the Finance Committee of<br />

St. Paul’s Episcopal Church for the<br />

last 15 years.<br />

“As much as my wife and I<br />

have traveled,” said Wilson, “I<br />

can’t think of a better place to live<br />

and do business than in Whatcom<br />

County.”<br />

28 | BUSINESSPULSE.COM


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Start-Up <strong>Business</strong> of the Year Finalist: I-5 Parking<br />

Caleb and Melissa Bowe stay busy booking cabs, limos, buses, and vehicle detailing in<br />

addition to inexpensive airport parking. (Staff Photo)<br />

Airport Parking is just the beginning<br />

for budding entrepreneur<br />

By Sherri Huleatt<br />

Between the growth at<br />

the Bellingham airport<br />

and the influx of Canadian<br />

travelers, Caleb and Melissa<br />

Bowe, co-owners of the<br />

newly opened I-5 Airport<br />

Parking, are capitalizing<br />

on the huge demand for<br />

affordable airport parking.<br />

The Bowes set out to create a<br />

one-stop shop for travelers in need<br />

of an affordable place to park their<br />

car.<br />

“Almost every person or family<br />

heading out for vacation is<br />

looking for ways to save money,”<br />

Caleb said. “What people sometimes<br />

forget is the costly parking<br />

fees. We’ve designed our lot to<br />

save people money even before<br />

they leave for vacation.”<br />

By servicing the parking lot<br />

with their two other businesses<br />

— Northwest Town Car Service<br />

and Northwest Limousine — the<br />

Bowes are able to offer personalized<br />

services to their customers,<br />

while growing their other businesses.<br />

Whether their customer is<br />

looking for an affordable place to<br />

park their car, a quick taxi ride to<br />

the airport, or a relaxing ride in<br />

a luxurious town car—I-5 Parking<br />

offers it all.<br />

“While most businesses are<br />

building one step at a time, we’re<br />

building up our other businesses<br />

as well,” said Caleb. “We started<br />

our parking business to grow our<br />

other businesses, and utilize our<br />

entire facility to provide more services<br />

for customers.”<br />

Although the Bowe’s business<br />

offers affordable pricing, starting<br />

at just $2 a day, with the recent<br />

airport expansion they face stiff<br />

competition from other airport<br />

parking lots.<br />

“What sets us apart from the<br />

other off-site lots, [besides] cost,<br />

is the personalized service,” Caleb<br />

said.<br />

Caleb argues that most other<br />

off-site airport parking lots have<br />

limited hours, only offers shuttle<br />

services, and are reservation only.<br />

The Bowe’s, on the other hand,<br />

offer a more personalized service.<br />

“We can accommodate any<br />

flight time, while offering a personal<br />

taxi, 24 hours a day.” Caleb<br />

said.<br />

Their lot, which can accommodate<br />

upwards of 250 cars, parked<br />

about 50 cars a day when they<br />

first opened; now, they park about<br />

100 cars a day. While this growth<br />

is a move in the right direction,<br />

for Caleb it’s not quite enough.<br />

Caleb’s dream is to offer car<br />

services and repairs while customers<br />

are away.<br />

“When our facility is<br />

100 percent operational,<br />

we’ll have a multitude of<br />

businesses that parking<br />

customers can use while<br />

they’re away.”<br />

–Caleb Bowe<br />

“In today’s society, every car<br />

owner is in a hurry or too busy to<br />

get simple car maintenance done,<br />

like oil changes and car detailing,”<br />

Caleb said. “We would love<br />

to offer other entrepreneurs the<br />

opportunity to build their business<br />

at our location.”<br />

I-5 Airport Parking is housed<br />

in a 15,000 square foot facility in<br />

Ferndale that used to be a school.<br />

The business has about 10,000<br />

square feet available to lease out<br />

to other businesses, Caleb said.<br />

“Ideally, when our facility is<br />

100 percent operational, we’ll have<br />

a multitude of businesses that<br />

parking customers can use while<br />

they’re away,” he said.<br />

30 | BUSINESSPULSE.COM


BP Cherry Point Refinery<br />

recognizes the dedication it<br />

takes to make this list.<br />

CONGRATULATIONS<br />

2014 Whatcom County <strong>Business</strong><br />

Person of the Year Finalists:<br />

Start-Up <strong>Business</strong> of the Year<br />

I-5 Airport Parking<br />

Kulshan Brewery<br />

Red Rokk<br />

Q-Laundry<br />

Small <strong>Business</strong> of the Year<br />

Rice Insurance<br />

Scholten Equipment<br />

Willows Inn<br />

Innovations Stoves and Spas<br />

<strong>Business</strong> Person of the Year<br />

Scott Renne, Blue Sea Systems<br />

Rick Wilson, Wilson Motors<br />

Mauri Ingram, Whatcom Community Foundation<br />

Mike Hoagland, Hoagland Pharmacies<br />

Lifetime Achievement Award<br />

Dan Washburn


Start-Up <strong>Business</strong> of the Year Finalist: Kulshan Brewery<br />

Chris Noskoff (left), systems manager, and owner David Vitt toast the tastes at Kulshan Brewery in Bellingham. (Photo by Joella Ortega)<br />

The new brew on the block:<br />

Kulshan Brewery finds its niche<br />

By Sherri Huleatt<br />

There’s no question that<br />

Pacific Northwesters<br />

love their fair share of<br />

craft brews. But when<br />

the locals go so far as<br />

to start measuring the<br />

distance from their front<br />

doors to the entrance of<br />

their favorite brewery—all<br />

for the sake of bragging<br />

rights—you know you’ve<br />

come across something<br />

special.<br />

Kulshan Brewing Company<br />

burst onto the Bellingham brew<br />

scene in April 2012, and has since<br />

provided for plenty of thirsty<br />

customers. Between offering nine<br />

different locally-brewed beers and<br />

a laid-back atmosphere, Kulshan<br />

seems like it’s been here for several<br />

decades—rather than less than<br />

two years.<br />

“The response from the local<br />

community has been astounding,”<br />

said David Vitt, Co-Owner<br />

of Kulshan Brewery, located on<br />

James Street in Bellingham. “We<br />

have a ton of regulars that come<br />

in on a daily basis, most of which<br />

are from the Sunnyland neighborhood.”<br />

Founding the company on a<br />

shoestring budget, their life savings,<br />

and an earnest love of beer,<br />

the men behind Kulshan pride<br />

themselves on offering the highest<br />

quality ales and outstanding customer<br />

service. When asked what<br />

inspired Co-Owners David Vitt,<br />

Mickey Vitt, Jon Greenwood, and<br />

Ralph Perona to open their brewery,<br />

David replied: “Simply the<br />

32 | BUSINESSPULSE.COM


fact that we love beer.”<br />

With 12 full-time employees—all<br />

from Whatcom County—Kulshan is<br />

a 15-barrel brewery that offers a<br />

variety of rotating brews, including<br />

unique options like IPA and<br />

Kitten Mittens Winter Ale.<br />

Although Kulshan doesn’t have<br />

an on-site kitchen, they keep their<br />

customers well-fed by featuring a<br />

variety of rotating food trucks that<br />

set up shop outside the brewery.<br />

This was a smart choice, David<br />

said.<br />

“My father always said: ‘Beer<br />

has food value, but food does not<br />

have beer value,’” David said.”I<br />

think one of the best things I<br />

didn’t do was open a restaurant.”<br />

Between wholesale purchases<br />

and the tap room, Kulshan sells<br />

about 205 gallons—or 13 kegs—per<br />

day. Between 2012 and 2013, they<br />

more than doubled the amount of<br />

barrels brewed—increasing from<br />

1,150 to 2,400. With such rapid<br />

growth, David expects them to hit<br />

upwards of 3,000 barrels in 2014.<br />

Much of this success is due to<br />

their wholesale production. In just<br />

two years, Kulshan expanded its<br />

reach to nearly 80 different restaurants<br />

and stores across Whatcom<br />

“I took a grungy old<br />

empty building, made it<br />

into a living room for the<br />

neighborhood and put<br />

people to work with jobs<br />

they love.”<br />

–David Vitt<br />

and Skagit Counties. Customers<br />

can also take home kegs and<br />

growlers, as part of their unique<br />

“growlers to go” program in which<br />

they clean, sanitize, and refill<br />

their customer’s growlers using a<br />

counter-pressure filling machine<br />

that keeps beer fresh and fizzy for<br />

weeks, rather than just hours.<br />

Between steady growth and a<br />

legion of loyal fans, David said<br />

one accomplishment outshines the<br />

rest.<br />

“I’m most proud of what we’ve<br />

been able to give back to the community,”<br />

said David. “Not only<br />

the donations and fundraisers, but<br />

also the fact that I took a grungy<br />

old empty building, made it into a<br />

living room for the neighborhood<br />

and put people to work with jobs<br />

they love.”<br />

Kulshan is just one part of an<br />

ever-growing market. The U.S.<br />

beer market is a $99 billion industry,<br />

with craft beer taking in over<br />

$10 billion annually—making it<br />

the most rapidly growing segment<br />

of the business. In fact, there are<br />

more than 2,600 craft breweries<br />

in the U.S., selling an estimated<br />

13,235,000 barrels of beer and<br />

providing more than 108,000 jobs.<br />

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WHATCOMBUSINESSALLIANCE.COM | 33


Start-Up <strong>Business</strong> of the Year Finalist: Q Laundry<br />

Colleen Unema, owner of Q Laundry, holds a clothes rack in the midst of her eco-friendly<br />

laundry machines. (Photo by Joella Ortega)<br />

An entirely new way to do<br />

laundry: Q Laundry takes<br />

efficiency and sustainability<br />

to new heights<br />

By Sherri Huleatt<br />

For most people, the<br />

Laundromat is a dreary<br />

place known for harsh,<br />

fluorescent lighting and<br />

long hours spent staring at<br />

various stages of the spin<br />

cycle.<br />

It’s hardly a place where you’d<br />

consider ecological sensitivity<br />

and the latest technology to<br />

merge, or where you would expect<br />

impromptu concerts from traveling<br />

folk musicians. But that’s exactly<br />

what Colleen Unema, Owner of Q<br />

Laundry, has created.<br />

Opening their doors a mere<br />

10 months ago, in June 2013, Q<br />

Laundry has turned the idea of the<br />

average Laundromat on its head.<br />

“We designed this business to<br />

be as ecologically smart as possible,”<br />

Unema said. “From the hot<br />

water tanks, overhead LED lights,<br />

air-flow, sunlight—all the way to<br />

the machines themselves. We did<br />

everything we could to ensure that<br />

each washing machine and each<br />

dryer runs as efficiently as possible.”<br />

Unema also factored in the<br />

efficiency of her customer’s time.<br />

With advanced machines that<br />

wash and dry in record time,<br />

Unema says you can wash, dry,<br />

and fold your clothes all within<br />

one hour.<br />

All of her machines also take<br />

credit and debit cards and can<br />

sync with smart phones so that<br />

customers receive a text message<br />

10 minutes before their load<br />

finishes. Q Laundry, located on<br />

Alabama Street in Bellingham,<br />

also offers free WiFi, mending,<br />

and minor alterations services, and<br />

“drop and dash” laundry service.<br />

After working as a teacher for<br />

many years and getting her master’s<br />

degree in Science Education,<br />

Unema founded the company on a<br />

loan and her savings, and now has<br />

eight part-time employees.<br />

Unema became interested in the<br />

laundry industry because she saw<br />

so many opportunities for innova-<br />

34 | BUSINESSPULSE.COM


tion. “I kept saying, ‘I will push<br />

until I find the ‘no go’ in terms of<br />

equipment, sustainability, finances,<br />

funding, location, and business<br />

model,’” Unema said.”I just kept<br />

researching, studying and pushing<br />

the envelope.”<br />

Q Laundry has grown every<br />

“I kept saying, ‘I will push<br />

until I find the ‘no go’<br />

in terms of equipment,<br />

sustainability, finances,<br />

funding, location,<br />

and business model,’”<br />

Unema said.”I just kept<br />

researching, studying and<br />

pushing the envelope.”<br />

month and is ahead of forecasts.<br />

Unema’s goal is to build more Q<br />

Laundries, and extend her environmentally-friendly<br />

philosophy to<br />

new communities.<br />

More than anything, Unema<br />

takes sincere pride in her community.<br />

She said the customer<br />

response has been “fabulous.”<br />

Because of this, giving back has<br />

been a major part of her business<br />

model.<br />

“We are proud to be part of the<br />

community and neighborhood,”<br />

Unema said. “We donate services<br />

to Northwest Teen Services and<br />

various community events, as well<br />

as sponsor community events,<br />

like Muds to Suds and Bellingham<br />

Traverse.”<br />

Unema also put a locals-first<br />

policy to work while building the<br />

Laundromat.<br />

“This is the laundry that the<br />

local boys built,” she said. “It was<br />

incredible to watch all the different<br />

trades and specialty contractors<br />

build out the Q—they were all<br />

vital to this project and I am so<br />

proud of their work.”<br />

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WHATCOMBUSINESSALLIANCE.COM | 35


Start-Up <strong>Business</strong> of the Year Finalist: Red Rokk Interactive<br />

Owners Tyler Byrd (above) and his wife Ana envisioned creative digital applications to<br />

marketing and advertising. (Photo courtesy of Red Rokk Interactive)<br />

Red Rokk: An interactive approach<br />

to creating a new image<br />

By Joella Ortega<br />

With technology<br />

continuously<br />

evolving, the face of<br />

business is changing.<br />

Advertising and marketing<br />

is moving online and with<br />

it sales are skyrocketing<br />

as more people are able<br />

to connect to different<br />

markets all over the world<br />

for their individual needs.<br />

Red Rokk Inc. is one local business<br />

that has taken advantage of<br />

technology by revolving their line<br />

of work around it.<br />

Tyler Byrd, Red Rokk CEO and<br />

president, and Ana Sophia Byrd<br />

own Red Rokk, which has been in<br />

business since 2011.<br />

“We are a full-service marketing<br />

and advertising agency that<br />

specializes in developing creative<br />

digital media campaigns targeted<br />

“Because we are the<br />

market, we know the<br />

market. We live the<br />

market.”<br />

towards consumers between the<br />

ages of 18-40 years old,” Byrd<br />

said. “This means we do everything<br />

from marketing strategy to<br />

video production, website development<br />

and corporate branding.”<br />

With Red Rokk being so interactive,<br />

a majority of their business<br />

comes from outside of Whatcom<br />

County, Byrd said. In three years<br />

of business, Red Rokk has served<br />

clients all over the world; including<br />

places such as South Korea<br />

and Europe.<br />

“Due to the nature of our<br />

industry, we tend to work with<br />

customers across a wide range of<br />

industries,” Byrd said. “As a young<br />

company, we really find our niche<br />

is working with companies that<br />

market to consumers between the<br />

ages of 18-40 years old.”<br />

Red Rokk is comprised of<br />

employees that fit its demographic,<br />

Byrd said. Because the company<br />

aims to reach a younger demographic<br />

it consists of workers<br />

within its intended demographic.<br />

“Because we are the market, we<br />

know the market,” Byrd said. “We<br />

live this market. As young professionals,<br />

we get bombarded every<br />

day with advertising; we play with<br />

all the new gadgets entering the<br />

market and at heart, we are passionately<br />

creative.”<br />

This way, Byrd and his employees<br />

know what consumers are<br />

interested in, will pay attention to,<br />

and share. This inside knowledge<br />

helps Red Rokk achieve customer<br />

satisfaction, Byrd said. Using analytics,<br />

the team is able to track<br />

what is working, what needs to be<br />

adjusted, and in which areas campaigns<br />

could improve.<br />

Even after their success, Red<br />

Rokk retains its humble philosophy:<br />

Work hard for your customers<br />

and they will love you. Though<br />

Red Rokk has focused on fulfilling<br />

their customers’ goals, they also<br />

focus on building the right team<br />

to bring their clients ideas to fruition.<br />

“When you have a great team,<br />

and you work really hard for your<br />

customers,” Byrd said. “Your customers<br />

will see that, and appreciate<br />

it. This leads to not only a<br />

great portfolio and referrals, but<br />

also pride in what you do.”<br />

Choosing the right people for<br />

the team makes a difference, Byrd<br />

said.<br />

And choosing the right people<br />

has proven effective for Red Rokk.<br />

With their team they have created<br />

a successful local business.<br />

But the adventure doesn’t stop<br />

there. Over the next five years Red<br />

Rokk has the goal of making INC<br />

Magazine’s 500 list, Byrd said. The<br />

strive for greatness is just beginning.<br />

36 | BUSINESSPULSE.COM


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Small <strong>Business</strong> of the Year Finalist: Innovations for Quality Living<br />

family members serve homeowners,<br />

home-builders, and contractors<br />

in Whatcom, Skagit, San Juan,<br />

Island, and Snohomish counties.<br />

Besides the original Sundance<br />

Spas, most sales are in new construction.<br />

Such sales include wood<br />

burning, gas, electric and pellet<br />

fireplaces and the largest selection<br />

of gas, infrared, charcoal and pellet<br />

BBQ grills and accessories in<br />

Whatcom County.<br />

Understanding those customers<br />

is key to sustaining the business,<br />

Thramer said.<br />

“It’s about continuing to follow<br />

customers’ needs and wants to<br />

stay successful.” he said.<br />

But the real accomplishment for<br />

Jerry was creating something for<br />

his sons’ families.<br />

Owner Jerry Thramer (left) stands with his son Ryan Thramer, who serves as treasurer at<br />

Innovations for Quality Living. (Photo by Joella Ortega)<br />

It’s all in the name<br />

A story of innovation, opportunity, and family… Oh yes, and<br />

hot tubs and fireplaces.<br />

By Steven Hortegas<br />

“<br />

Innovations” is more<br />

than the first word in<br />

the company name. It is a<br />

way of life for Innovations<br />

for Quality Living owners<br />

Jerry and Kathy Thramer.<br />

Consider how Thramer got his<br />

first hot tub: “It was the 80s, and<br />

hot tubs were very popular. But<br />

Kathy didn’t want one, and the<br />

company I worked for didn’t want<br />

to carry them,” he said. “So when<br />

a spa business offered us the business<br />

at next to nothing, we purchased<br />

it and I brought home a<br />

hot tub on day one.”<br />

From there it was one innovation,<br />

opportunity, and family decision<br />

after the other.<br />

That $20,000 purchase in<br />

1989 has grown to more than<br />

$2 million in retail, wholesale,<br />

and e-commerce sales per year.<br />

Thramer credits their real success<br />

to wife Kathy. “We did not have<br />

much money in the bank,” he said.<br />

“When the owner of a motorcycle<br />

shop on James Street decided to<br />

retire and offered us the building,<br />

I was against it, but Kathy pushed<br />

me. That was a bold step, but it<br />

gave us a real store. From then<br />

on, we were more professional and<br />

visible.”<br />

Innovations stayed afloat during<br />

hard economic times by<br />

purchasing with cash and avoiding<br />

interest charges. To this day,<br />

Innovations has still never taken<br />

on debt.<br />

“We never had a big boat or<br />

camper,” Thramer said. “Instead,<br />

[we] plowed our money back into<br />

the business.”<br />

Innovations’ 12 employees and<br />

“I am not the type of<br />

person who says I built<br />

a business and it has to<br />

stay on forever…But I love<br />

being here with my sons<br />

and their families and<br />

having something where<br />

they can make a living.”<br />

–Jerry Thramer<br />

“I am not the type of person<br />

who says I built a business and it<br />

has to [last]forever,” Thramer said.<br />

“But I love being here with my<br />

sons and their families, and having<br />

something they can make a<br />

living [with].”<br />

Manager RyanThramer likes it<br />

too. “We like working with Jerry,<br />

and enjoy going out to dinner a<br />

couple times a week as a family.”<br />

Jerry said he is all about innovating,<br />

opportunities, and especially<br />

family.<br />

“It’s just nice to see everyone,<br />

every day.”<br />

38 | BUSINESSPULSE.COM


Small <strong>Business</strong> of the Year Finalist: Rice Insurance<br />

A five-partner ownership group operates the 52-person Rice Insurance group: Owners<br />

James Fritts (top left) and Roger Chamberlin (top right); (bottom left-to-right) Troy<br />

Haskell, Greg Gudbranson, and Tim Dickerson. (photo by Joella Ortega)<br />

Doubling down<br />

Rice Insurance sustains growth while<br />

creating local jobs<br />

By Pam Bauthues<br />

With sustained growth<br />

in recent years, Rice<br />

Insurance LLC doesn’t<br />

plan on slowing down.<br />

And they have their work<br />

cut out for them—with<br />

the goal of doubling their<br />

sales in the next five years,<br />

they plan to keep their<br />

workforce primarily in<br />

the Whatcom area while<br />

expanding business both<br />

locally and beyond.<br />

“Our core business is made up<br />

of both commercial and personal<br />

insurance and we are historically a<br />

generalist. Most all of our growth<br />

outside Whatcom and Skagit<br />

Counties has been niche business<br />

in the healthcare, real estate,<br />

construction, and manufacturing<br />

industries,” said James Fritts, who<br />

currently owns Rice Insurance<br />

along with Greg Gubranson, Tim<br />

Dickerson, Troy Haskell, and Roger<br />

Chamberlin.<br />

Rice Insurance was founded<br />

as a family business, and now<br />

involves second-generation family<br />

members. “Clyde Rice originally<br />

started this company with the<br />

intent on serving the people of<br />

Whatcom County with honesty,<br />

integrity, and a pursuit of creating<br />

a better experience for the community,”<br />

Fritts said.<br />

Their aggressive, outside-thebox<br />

growth strategy includes<br />

workforce growth of over 35<br />

percent in the past year, which<br />

generated a need for a main<br />

office remodel and two additional<br />

leased spaces. Rice Insurance<br />

has also added an internship<br />

program for college students.<br />

Their first intern was given a job<br />

directly out of school, and their<br />

two current interns plan to begin<br />

work full time after graduation.<br />

Rice Insurance currently has 52<br />

employees, 49 of which are local.<br />

About 80 percent of current<br />

business is within Whatcom and<br />

Skagit Counties. However, out-ofstate<br />

business accounts for about<br />

25 percent of new business—<br />

comparable to the amount of new<br />

business coming from these two<br />

counties. The other half of new<br />

business comes from other counties<br />

in the state of Washington.<br />

Fritts attributes Rice Insurance’s<br />

success to their new and existing<br />

employees’ drive, work ethic, and<br />

willingness to buy into a culture<br />

that doesn’t accept complacency.<br />

“Our goal is to continue to<br />

expand our presence here<br />

locally but at the same<br />

time continue to change<br />

and innovate so we can<br />

expand nationally as well.”<br />

–James Fritts, Partner, Rice Insurance<br />

“[We] focused on bringing new<br />

ideas to the insurance industry,<br />

which at times has lacked the ability<br />

to accept change, technology,<br />

and innovation,” Fritts said.<br />

Moving forward, Rice Insurance<br />

plans to build off their current<br />

growth. Within the past year, commercial<br />

sales grew 30 percent and<br />

overall sales grew 20 percent. The<br />

company plans to keep the majority<br />

of their sales force in Whatcom<br />

County—creating jobs and sustaining<br />

a profitable bottom line.<br />

“Our goal is to continue to<br />

expand our presence locally, but at<br />

the same time continue to change<br />

and innovate so we can expand<br />

nationally as well,” Fritts said.<br />

40 | BUSINESSPULSE.COM


Small <strong>Business</strong> of the Year Finalist: Scholten’s Equipment<br />

Duane Scholten, owner, sits behind the wheel of one of the company’s Kubota vehicles in the recently-built shop housing Scholten’s agricultural<br />

equipment. (Photo by Joella Ortega)<br />

Building a company from scratch<br />

Manufacturers award Scholten based on reputation with customers<br />

By Lydia Love<br />

Duane Scholten wanted<br />

to be a farmer. He<br />

loved driving tractors<br />

while working at a dairy<br />

in Sumas. Later in life, he<br />

began tinkering with the<br />

equipment and buying and<br />

selling tractors. According<br />

to Scholten, the rest is<br />

history.<br />

Duane and Arlene Scholten<br />

started Scholten’s Equipment, Inc.<br />

in 1980. Today, more than 30<br />

years later, they have 31 full-time<br />

employees between their Lynden<br />

and Burlington facilities, and they<br />

cater to dairy customers and agricultural<br />

needs.<br />

A big achievement for the company<br />

this past year was finishing<br />

the new 10,200-square-foot<br />

building in Lynden, Scholten said.<br />

The building houses equipment of<br />

various sizes, acting as a shop for<br />

merchandise.<br />

“We had our company dinner in<br />

it a couple weeks ago,” Scholten<br />

said. “The spouses were all surprised<br />

how nice it was for a shop!”<br />

In 2013, Scholten’s Equipment<br />

sales grew to $19 million, Scholten<br />

said.<br />

“We are more productive today,”<br />

Scholten said. “Considering we<br />

are the only dealer in town [who]<br />

started from scratch and without a<br />

major line, that sales level is very<br />

respectful.”<br />

“In our business if you sell<br />

five of anything in a year<br />

you are beaming! In 2005,<br />

we sold [more than] 90<br />

mini excavators!”<br />

–Duane Scholten, President,<br />

Scholten’s Equipment, Inc.<br />

At the Burlington location,<br />

2,250-square-feet has been added<br />

to the space since 2004. That<br />

facility is now 7,500-square-feet<br />

covering four acres, Scholten said.<br />

42 | BUSINESSPULSE.COM


With their space growing, the<br />

company is able to reach more<br />

customers.<br />

The customer base for<br />

Scholten’s Equipment, Inc. remains<br />

mostly in Whatcom and Skagit<br />

Counties, but the company’s reach<br />

extends farther.<br />

“We have significant customer<br />

numbers in lower B.C., Northwest<br />

Oregon, and Eastern Washington,”<br />

Scholten said.“Wherever there are<br />

pockets of dairy farmers.”<br />

One of the proudest achievements<br />

the company has seen so<br />

far is the product lines they’ve<br />

been awarded to carry, Scholten<br />

said. Other dealers want to carry<br />

products from lines like Kubota,<br />

JCB, and Claas, but Scholten’s<br />

Equipment, Inc. was awarded the<br />

lines based on their reputation<br />

with customers.<br />

“That was a huge feather in our<br />

cap and still is,” Scholten said.<br />

Claas is a German agricultural<br />

equipment company that had no<br />

presence in the area until they<br />

started carrying the line in 2004,<br />

Scholten said. Claas has since been<br />

one of their best-selling products,<br />

accounting for 80 percent market<br />

share in 2011, Scholten said.<br />

Kubota equipment was new<br />

to North America as well, and<br />

Scholten said they jumped in with<br />

both feet.<br />

“You have to understand, in our<br />

business if you sell five of anything<br />

in a year you are beaming,”<br />

he said.“In 2005, we sold [more<br />

than] 90 mini excavators.”<br />

In 1980, Scholten started<br />

the company with nothing. He<br />

received his first loan from Rainier<br />

Bank in Lynden and paid more<br />

than 20 percent interest rate. From<br />

nothing, they now have more than<br />

9,000 customers on their mailing<br />

list from the U.S. and Canada.<br />

“It appears 2014 is going to<br />

be very good for us,” Scholten<br />

said.“Milk prices are at all-time<br />

highs, [and] feed prices are lower;<br />

2014 should be a record year for<br />

us.”<br />

AFTER 50 YEARS, WE’RE<br />

STILL SERIOUSLY EXCITED<br />

ABOUT NUMBERS<br />

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Metcalf Hodges remains dedicated to delivering<br />

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More than a financial and tax compliance firm,<br />

we play an active role in helping small to<br />

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Give us a call so we can get<br />

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709 Dupont Street<br />

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MAGAZINE<br />

The Publication of The Whatcom <strong>Business</strong> Alliance<br />

WHATCOMBUSINESSALLIANCE.COM | 43


Small <strong>Business</strong> of the Year Finalist: The Willows Inn on Lummi Island<br />

Award-winning Chef Blaine Wetzel (left) and Managing Partner John Gibb have created nationwide appeal for a getaway and premier<br />

dining experience. (Staff Photo)<br />

Willows Inn places Lummi Island, Whatcom<br />

County in national spotlight with a $3 million<br />

year and stack of awards<br />

By <strong>Business</strong> <strong>Pulse</strong> Staff<br />

Last year the Willows<br />

Inn on Lummi Island<br />

and its widely-acclaimed<br />

restaurant attracted more<br />

than 3,000 guests and<br />

grossed almost $3 million<br />

– up from about $2.67<br />

million in 2012. Moreover,<br />

The Willows Inn likely<br />

received more national<br />

(and some international)<br />

media attention than<br />

any other attraction in<br />

Whatcom County, except<br />

perhaps Mt. Baker.<br />

While revenue rose into the<br />

black, the company’s managing<br />

partner, John Gibb, said the<br />

horizon looks even sunnier. “Our<br />

advanced bookings are up 35 percent<br />

over last year,” he said. “After<br />

significant growth last year, we<br />

expect to top $3 million this year.<br />

“We have saved a legacy (the<br />

inn is 104 years old) and created<br />

more than 40 jobs.”<br />

This occurred over just a twoyear<br />

period since Gibb, the head<br />

chef Blaine Wetzel, and an investment<br />

group kept the doors open in<br />

November 2011 by purchasing the<br />

Willows Inn. The business soared<br />

on the impetus from numerous<br />

consecutive press raves, jumpstarted<br />

by The New York Times<br />

listing the restaurant as one of 10<br />

places in the world worth flying to<br />

for dinner.<br />

Every food specialty publication<br />

of note – Travel & Leisure,<br />

Conde Nast, Bon Appetit, Food &<br />

Wine, et al – and all the major<br />

travel, recreation, and dining sites<br />

on the Internet, a list too long for<br />

44 | BUSINESSPULSE.COM


this space, and specialty publications<br />

Modern Farmer and Outdoor<br />

Magazine have printed glowing<br />

articles and rankings of No. 1 this,<br />

and Top 10 that.<br />

What’s all the fuss about? Food<br />

and Wine named Wetzel, 28, a<br />

Top New Chef in 2012 and last<br />

month he became a semifinalist<br />

as a Rising Star Chef (chefs under<br />

30) in the most prestigious recognition<br />

bestowed in the industry,<br />

the James Beard Award – for the<br />

fourth year in a row. (Last year he<br />

advanced as one of five nominees<br />

for that award.)<br />

All this for Wetzel’s creations<br />

for a once-a-night seating of less<br />

than 40, counting a 10-seat private<br />

dining room, in a tiny old<br />

inn on a tiny island (pop. about<br />

900) at $165 a person for a farmto-table<br />

array of 15 to sometimes<br />

more than 20 servings.<br />

Wetzel and Gibb are ownership<br />

partners in the inn’s operations<br />

that include two other Lummi<br />

Island eateries, the Beach Store<br />

Café and the Taproot Café.<br />

“A group of families were concerned<br />

that this long-time, iconic<br />

local business would close,” Gibb<br />

said, “and an emerging good story<br />

“We saved a legacy….<br />

took over a business losing<br />

half-a-million, retained<br />

the jobs (44), retained and<br />

enhanced the reputation,<br />

while turning it around<br />

and making it profitable.”<br />

–John Gibb, co-owner/managing partner,<br />

The Willows Inn on Lummi Island<br />

(the arrival of Blaine as a chef in<br />

his 20s from the world’s top-rated<br />

restaurant, Noma in Copenhagen,<br />

Denmark) and many jobs would be<br />

lost in Whatcom County.”<br />

He described the situation thus:<br />

“We took over a business losing<br />

half-a-million, we retained the<br />

jobs (44 employees currently), and<br />

retained and enhanced the reputation,<br />

while turning it around and<br />

making it profitable. We didn’t<br />

slash costs or employees, and in<br />

fact did exactly the opposite, and<br />

that’s very difficult to do in this<br />

business.”<br />

Though visitors come largely<br />

from afar, The Willows Inn<br />

remains loyal in every way possible<br />

to the island community where<br />

most of the employees reside. The<br />

restaurants all have contributed<br />

to island nonprofit organizations,<br />

such as the Boys & Girls Club, the<br />

Grange, the Heritage Land Trust,<br />

and others.<br />

To expand business, Gibb said,<br />

the staff will create a new line of<br />

food goods in the Taproot and gift<br />

shop. “Our own amenities, complementary<br />

to our theme,” he said,<br />

“such as canned and preserved<br />

items that maximize what the<br />

island and county have to offer.”<br />

WHATCOMBUSINESSALLIANCE.COM | 45


Lifetime Achievement Award: Dan Washburn, CEO, Windermere Real Estate/Whatcom<br />

Dan Washburn at his desk on West Bakerview in Bellingham, the home office for Windermere Real Estate in the county.<br />

The guiding credo for a sterling career:<br />

Family first, business second<br />

Article & photos by Mike McKenzie<br />

Dan Washburn, highly<br />

pleased about an<br />

impulsive trip to New<br />

Jersey he’d just come back<br />

from, placed some of the<br />

blue-and-green swag from<br />

that trip on his desk for<br />

a photo shoot. Seahawks’<br />

stuff.<br />

He grew up in Seattle, lived<br />

and worked in that area until<br />

purchasing the Bellingham/<br />

Whatcom County agency rights<br />

for Windermere Real Estate in<br />

1995, and he holds season tickets.<br />

He and a friend, after having sold<br />

their Super Bowl tickets, couldn’t<br />

resist the lure of the possibilities<br />

that became reality.<br />

They went on line and found<br />

flights three days before kickoff,<br />

and tickets in the end zone<br />

seats toward which the first<br />

snap of the game sailed over<br />

Peyton Manning’s head and into<br />

Seahawks’ lore forevermore.<br />

Impulsive fun fits into<br />

Washburn’s family-centered life<br />

style, involving his three children<br />

and 11 grandchildren with his wife<br />

of 47 years and business partner,<br />

Sharon.<br />

But strategic planning, Servant<br />

Leadership style, and methodical<br />

growth initiatives surface in an<br />

X-ray of his record of business<br />

success and community service.<br />

On an earlier day at his<br />

desk in the 10,000-square-foot<br />

Windermere spread on West<br />

46 | BUSINESSPULSE.COM


Washburn Box Score:<br />

Dan Washburn, Owner, Windermere Real Estate/Whatcom<br />

Track record:<br />

• University of Washington (’67),<br />

Accounting<br />

• 1974-’79 IBM<br />

• 1979-‘91: Exec. VP/equity partner,<br />

William Dieriekx Co., office machines,<br />

that grew from 20-25 employees and<br />

approx. $3M annual sales to 400-plus<br />

employees and $60M-$70M. Sold to<br />

IKON (’86).<br />

• 1991-’94: Co-owner/CEO, Image Tech,<br />

copy machine distributor. Sold to<br />

Ricoh.<br />

• 1995-present: , Windermere Real<br />

Estate for Bellingham/Whatcom<br />

County, grown from approx. 25 agents<br />

and 5 percent market share to around<br />

150 agents and nearly 40 percent<br />

market share in dollar volume, with<br />

almost $700M in sales last year.<br />

• Windermere dominates both<br />

commercial and home markets, and<br />

also includes a property management<br />

division. Last year about 900 homes<br />

sold in Whatcom County at $400,000<br />

or more; Windermere sold about 48<br />

percent of those.<br />

Professional and community:<br />

Past President of Realtors Assoc.; past<br />

Board of Directors and present Board<br />

of Governors, Whatcom Boys & Girls<br />

Clubs; Windermere community service<br />

day annually; Windermere Foundation<br />

($30,000 distributed last year); Hospice<br />

and PeaceHealth St. Joseph Medical Center;<br />

Young Life; Northlake Community Church,<br />

with main causes of children, shelter and<br />

care for single mothers and their children.<br />

<strong>Business</strong> philosophies:<br />

“We’re built on God, family, and team<br />

principles. We’re a business on the ascent<br />

with a fairly aggressive growth model.<br />

Everybody wants to be on the winning team<br />

and make a good income. Our management<br />

style (follows) the principle of Servant<br />

Leadership…we in management serve those<br />

who best influence the customer experience<br />

– our front office staff, and our agents.<br />

They are our (management’s) customers.”<br />

The Windermere Way:<br />

“You’ll never see us advertise being No. 1.<br />

We just go about being No. 1. No charts,<br />

no contests, no ‘agent of the month’….we<br />

never recognize one agent at the expense<br />

of another. That fosters an atmosphere<br />

of sharing among our agents. (And) We<br />

focus on giving back to the community,<br />

corporately and individually.”<br />

Bakerview Road in Bellingham,<br />

he spoke of values and operating<br />

principles that foster positive relationships<br />

and results with family,<br />

staff, affiliated sales agents, customers,<br />

and community.<br />

Washburn’s achievements in<br />

business over the last four decades<br />

mounted around ownership stakes<br />

in three businesses, including the<br />

Windermere agency hereabouts<br />

during the last 19 years. Just as he<br />

has with Windermere, Washburn<br />

guided the other two small companies<br />

to exceptional performance<br />

levels – both within the office<br />

machines industry in hometown<br />

Seattle – and then sold them to<br />

huge corporations.<br />

Planned, purposeful.<br />

But impulse has had its place,<br />

too. He shared two quick-decision<br />

business transactions that became<br />

fundamental lessons early on for<br />

his operational methods in dealing<br />

with customers. They took<br />

place within a few weeks of each<br />

other when he was a partner and<br />

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WHATCOMBUSINESSALLIANCE.COM | 47


Lifetime Achievement Award: Dan Washburn, CEO, Windermere Real Estate/Whatcom<br />

executive officer with the William<br />

Dierickx Company that eventually<br />

sold to IKON Office Solutions (Pa.)<br />

during the mid-‘80s.<br />

The positive lesson, of his telling:<br />

“We were small, like 20-25<br />

employees, about $3 million in<br />

annual sales, and growing. At a<br />

time when Xerox would only sell<br />

to smaller companies, and would<br />

lease only to big companies, a little<br />

company in Bellevue with eight<br />

employees was just getting started<br />

and wanted to rent its office<br />

machines. Xerox had a monopoly<br />

on plain paper copiers, but their<br />

patent had run out…(and) we<br />

were getting in on the revolution,<br />

the Japanese invasion of Canon,<br />

Ricoh, Minolta, Sharp.<br />

next decade we were the exclusive<br />

office equipment sales and maintenance<br />

company for Microsoft. We<br />

sold them thousands of copiers,<br />

and then when fax machines came<br />

in, we sold them thousands of fax<br />

machines.”<br />

Barely a couple of weeks later,<br />

the negative lesson:<br />

“This little company in Kent<br />

bought one of our first plain-paper<br />

copiers, a Canon 200. About three<br />

months later, Canon nationally ran<br />

a promotion (for) a $200 rebate.<br />

“That was a manufacturer’s<br />

inducement to sell new copiers<br />

(and) receive the $200 to pass<br />

along to the customer. I get a call<br />

from this gentleman who said, ‘Mr.<br />

Washburn, I saw in the newspaper<br />

where I’m entitled to a $200 rebate<br />

for the copier we just recently purchased.’<br />

“I told him, ‘If you were to<br />

order a copier now, I could put<br />

the serial number down for sales<br />

beginning now, but not for a sale<br />

three months ago.’<br />

“(At) IBM, I learned about<br />

their whole environment.<br />

Turns out, it’s where I<br />

felt I fit best. It’s funny,<br />

friends said, ‘You’ll have to<br />

wear dark suits and white<br />

shirts and neckties.’ I said,<br />

‘Yeah, good – I love that.’<br />

—Dan Washburn, CEO of Windermere Real<br />

Estate in Bellingham/Whatcom County<br />

“We decided, OK, let’s do it.<br />

I went to a stationery store and<br />

bought some rental contract forms,<br />

pasted our logo on one, and ran a<br />

copy of it. We put in some dollar<br />

figures, and as our sales manager<br />

was going out the door, I said,<br />

‘Make sure that the owner signs<br />

this, that he’s guaranteeing that<br />

we’re going to get paid.’<br />

“Turns out, that owner was a<br />

25-year-old named Bill Gates.”<br />

“We had no idea who Bill Gates<br />

was, or Microsoft, but because<br />

Xerox stiffed him and our company<br />

honored that agreement, for the<br />

48 | BUSINESSPULSE.COM


Sharon and Dan Washburn on career planning: “It’s always<br />

been focused on continuity for our family.”<br />

“And he said, ‘Well, Mr.<br />

Washburn, you have a decision to<br />

make. You can give us $200, or we<br />

won’t do business in the future.’ I<br />

told him that I’d love to, but we<br />

didn’t have the $200 to do that.<br />

“This turns out to be Howard<br />

Lincoln.”<br />

Lincoln was the CEO of<br />

Nintendo USA. Now he’s the<br />

chairman and CEO of the Seattle<br />

Mariners baseball team. “That<br />

$200 was a big deal for our little<br />

company just starting out; it made<br />

sense to me, and it didn’t make<br />

sense to this guy who was pushing<br />

me. But I’ve never made that mistake<br />

again.”<br />

When Washburn graduated<br />

from the University of Washington<br />

in accounting, he had no foreshadowing<br />

of his eventual business<br />

career. IBM altered his path.<br />

“At first thought I’d be a CPA<br />

(certified public accountant),” he<br />

said. “As I was interviewing for<br />

that and thinking about a career, I<br />

interviewed with IBM and learned<br />

about their whole environment.<br />

Turns out, it’s where I<br />

felt I fit best.”<br />

He said friends kidded<br />

him about having<br />

to wear dark suits and<br />

white shirts and neckties.<br />

“I said, ‘Yeah,<br />

good – I love that.’<br />

Plus, it was a great<br />

place to learn your<br />

trade, and learn how<br />

to sell in a very professional,<br />

relationshiporiented<br />

approach at<br />

the highest level.”<br />

IBM would have<br />

paved his way to<br />

corporate management,<br />

he said if he’d<br />

been willing to move<br />

around the country.<br />

For example, they<br />

offered him a position<br />

in Buffalo, N.Y.<br />

“My wife,” he said,<br />

“told me, ‘Fine, if you<br />

want to do that, but<br />

it’s going to be a long commute<br />

for you.’ Early in our marriage we<br />

learned to make decisions through<br />

discussion and mutual agreement.<br />

We agreed it was best to keep our<br />

family in Seattle. As far as a business<br />

or career plan, it’s always<br />

been focused on continuity for our<br />

family.”<br />

After five years at IBM he<br />

accepted an equity position with<br />

a printing firm William Dierickx<br />

Company in 1979. It flourished on<br />

Canon’s back in the copier market,<br />

and in 1986 an East Coast corporation<br />

bought it and renamed it<br />

IKON. Washburn stayed on, and<br />

during his 12 years with the company<br />

the staff grew to exceed 400,<br />

and sales mounted to a $60-$70<br />

million peak, he said.<br />

Another partnership opportunity<br />

arose with an established small<br />

company that the group renamed<br />

Image Tech, a photo-copy machine<br />

distributor, with a goal of growing<br />

it. About four years in, Ricoh<br />

bought it in 1994.<br />

By then, the Washburns had<br />

empty-nest syndrome, and felt a<br />

pull towards Bellingham. It was<br />

familiar turf, as both daughters<br />

and their son had graduated from<br />

Western. Plus Dan had attended<br />

one year there, and the area later<br />

had been part of his IBM territory.<br />

Their oldest daughter married<br />

a Bellingham policeman, and the<br />

first of 11 Washburn grandchildren<br />

was born here. So, logically,<br />

with the family plan leading the<br />

business plan, Washburn sought<br />

a way to start anew here. He<br />

met Jim Shapiro, the president<br />

Dan Washburn made two<br />

decisions early in his first<br />

business that taught him<br />

strong lessons. Both were<br />

in dealings with young,<br />

small business owners<br />

named Gates and Lincoln.<br />

One ended very well, one<br />

not so much.<br />

of Windermere’s Seattle-based<br />

regional real estate giant, who<br />

introduced him to multiple-agency<br />

owner Craig Shriner. He had the<br />

Windermere rights to Whatcom<br />

County. Washburn bought threefourths<br />

of that franchise in 1995,<br />

and the rest in `99.<br />

Statistically, the spread of local<br />

Windermere from its home in<br />

Bellingham to four other locations<br />

– sales agencies in Fairhaven,<br />

Blaine, and Lynden, and an outlet<br />

in Bellis Fair Mall – as this<br />

region’s real estate leader reveals<br />

a remarkable story. Steadily it has<br />

carved out the highest numbers in<br />

the industry. (See boxed insert)<br />

But big numbers, always<br />

impressive, don’t do justice to<br />

the larger story of the culture<br />

within and the outreach of the<br />

WHATCOMBUSINESSALLIANCE.COM | 49


Lifetime Achievement Award: Dan Washburn, CEO, Windermere Real Estate/Whatcom<br />

Windermere operations. Both individually<br />

and collectively, reflective<br />

of both the parent company’s<br />

and Washburn’s core values,<br />

Windermere lends high energy<br />

and dollars to causes for homeless,<br />

single mothers, and children<br />

throughout the county. And, the<br />

Windermere Foundation flourishes<br />

through receiving a percentage of<br />

every home sales commission.<br />

Washburn’s children became<br />

involved in Young Life while<br />

in school, and Dan has been<br />

involved neck-deep in that organization,<br />

as well as Boys & Girls<br />

Clubs of America. He’s served<br />

on the Whatcom Clubs’ board<br />

of directors, and now sits on the<br />

fund-raising Board of Governors.<br />

And, the Washburns are active<br />

with many activities in hospice,<br />

PeaceHealth St. Joseph<br />

Medical Center, and at Northlake<br />

Community Church.<br />

“Sharon and I have always<br />

done things together,” Dan said.<br />

“In this business we’re co-owners.<br />

She’s not a real-estate agent,<br />

but she’s always taking care of<br />

things around the office, taking<br />

care of staff, and the like.” The<br />

Washburn’s son, Rob, and oldest<br />

daughter, Danielle, have a role in<br />

the family’s Windermere operation.<br />

The youngest daughter, Deidre,<br />

resides in Carnation, Wash.<br />

The impression clearly is that,<br />

as foreign as real estate was to<br />

Dan Washburn, the somewhatimpulsive<br />

plunge into it has<br />

worked to near perfection.<br />

“We looked at different opportunities,<br />

some retail, but nothing<br />

really matched what I could bring<br />

to the table in expertise until this,”<br />

Washburn said. “Even though<br />

I’d never sold real estate, I’d run<br />

sales organizations. It’s the same,<br />

really – dealing with sales people<br />

creatively, setting a platform for<br />

success, marketing, motivating and<br />

leading. I felt I could add value.”<br />

Planned and purposefully…<br />

During Washburn’s 17 years with Windermere, the business has sold more than 17,000<br />

homes in excess of $6 billion – more than double the next real-estate competitor in the<br />

county in both categories.<br />

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CHEERS &<br />

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to all of the<br />

2014 WBA & <strong>Business</strong><strong>Pulse</strong><br />

Nominees and Winners !


Where Are They Now?<br />

Since then he has remained<br />

as the president of Barkley<br />

Company and he said it was<br />

an honor receiving his past<br />

award.<br />

Retirement may be in<br />

the not-so-distant future<br />

for Kochman but it’s still at<br />

least seven to 10 years away,<br />

if not longer, he said.<br />

“The success of Barkley<br />

Village has a lot to do with<br />

pursuing opportunity when<br />

it presents itself and getting<br />

support from key partners in<br />

executing a plan,” Kochman<br />

said. “We have done a good<br />

job of this and it is something<br />

I hope to see us continue<br />

to do.”<br />

Jeff Kochman (left) of Barkley Company, the 2012 <strong>Business</strong> Person of the Year, and Tony<br />

Larson of the Whatcom <strong>Business</strong> Alliance. (Staff Photo)<br />

Where are they now?<br />

Catching up with some<br />

past winners<br />

By Joella Ortega<br />

As we enter the 28th<br />

year of the Whatcom<br />

County <strong>Business</strong> Person<br />

of the Year Awards, we<br />

thought it would be<br />

interesting to follow up<br />

with some of the previous<br />

Whatcom County business<br />

award winners in different<br />

categories to see what they<br />

are doing now. Following<br />

are some highlights from<br />

our conversations with past<br />

winners.<br />

Jeff Kochman, Barkley<br />

Company, <strong>Business</strong><br />

Person of the Year<br />

2011<br />

Jeff Kochman has been the head<br />

of the Barkley Company for 17<br />

years.<br />

“Barkley Company develops<br />

and manages Barkley Village,”<br />

Kochman said. “[It] also provides<br />

support of various local nonprofit<br />

organizations.”<br />

Kochman received the <strong>Business</strong><br />

Person of the Year award in 2011.<br />

Gary’s Men’s &<br />

Women’s Wear<br />

In 1995 Gary’s Men’s<br />

& Women’s Wear won the<br />

Small <strong>Business</strong> of the Year<br />

award.<br />

“That helped recognize<br />

us as a locally owned, small business,”<br />

said Gary Lupo, owner of<br />

Gary’s Men’s & Women’s Wear.<br />

“That award helped us continue<br />

what we had already worked very<br />

hard to establish.”<br />

Lupo and his wife, Barbara,<br />

have owned their retail store for<br />

36 years. The couple has considered<br />

retirement but Gary Lupo said<br />

they enjoy what they do too much<br />

to leave their business behind.<br />

“We’re closer to the end of our<br />

run than we are to the middle<br />

of our run,” he said. “It’s in the<br />

future but it’s not tomorrow. It’s<br />

important we have a place to go<br />

in the community, we like what<br />

we do, and we think it’s valuable.”<br />

Through the business Lupo has<br />

gained friends in the Whatcom<br />

community – customers that Lupo<br />

said he’s been selling to for his<br />

entire 36 years in the business.<br />

“It’s important to be trusted. We<br />

like what we do and we like being<br />

a part of people’s clothing lives.”<br />

52 | BUSINESSPULSE.COM


Gary’s clothing store in downtown Bellingham was the Small <strong>Business</strong> of the Year almost<br />

two decades ago, and since has added top-brand women’s wear to the original men’s lines.<br />

(Staff Photo)<br />

If an 18 year old penniless<br />

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you can too.<br />

LaserPoint Awards &<br />

Promotional Solutions,<br />

Start-Up <strong>Business</strong> of<br />

the Year 1997<br />

In 1997 when LaserPoint<br />

Awards & Promotional Solutions<br />

took home the start-up award the<br />

Kathy and Randy Cross’s Start-Up of the<br />

Year 17 years ago, Laser Point Awards, has<br />

blossomed to a customer list exceeding<br />

400 a year.<br />

(Photo courtesy of Laser Point Awards)<br />

company had only a few customers<br />

making up a small amount<br />

of accounts, owner Randy Cross<br />

said. Now, LaserPoint has grown<br />

to more than 400 customers annually.<br />

“We are a full-service promotional<br />

company,” Cross said.<br />

“Promotional products of every<br />

kind, style for branding and promotion<br />

for any business, organization,<br />

or club.”<br />

Though their accounts have<br />

skyrocketed since the time of their<br />

award, Cross intends to continue<br />

growing the business.<br />

For Cross and his wife, Kathy,<br />

winning the award meant more<br />

than just honor and recognition; it<br />

was a validation of all the struggle<br />

they had put into their business.<br />

“Our hard work was validated<br />

by our community,” Cross said.<br />

“This award gave us credibility.<br />

It was a big boost to us as a new<br />

venture.”<br />

With the huge load of orders<br />

and customers, Randy and Kathy<br />

still strive to remain humble and<br />

level-headed as they look back at<br />

what brought them success.<br />

“Kathy and I want to thank<br />

all of our wonderful customers<br />

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radio station KLYN-FM (now KWPZ),<br />

cofounded Exxel Pacific Construction<br />

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WHATCOMBUSINESSALLIANCE.COM | 53


Where Are They Now?<br />

Rud Browne (File Photo)<br />

who have continued to support<br />

us through 17 years,” Cross said,<br />

adding that they look forward to<br />

another decade with the Whatcom<br />

community.<br />

Rud Browne, Ryzex Inc.,<br />

<strong>Business</strong> Person of the<br />

Year 2004<br />

Ryzex began in newly elected<br />

Whatcom County Council member<br />

Rud Browne’s apartment in<br />

1989. It grew into a multinational,<br />

mobile technologies solution company<br />

that operated in five different<br />

countries.<br />

Ryzex grew from zero to $7<br />

million in annual revenue and<br />

created a grand total of 360 jobs,<br />

with 140 of those positions based<br />

in Whatcom County, Browne<br />

said. Due to his professional<br />

accomplishment, Browne won the<br />

<strong>Business</strong> Person of the Year award<br />

in 2004.<br />

Browne sold Ryzex in 2011 to<br />

Peak Technologies; the combination<br />

company is now known as<br />

Peak-Ryzex and has operations in<br />

multiple markets. But just because<br />

Browne sold Ryzex doesn’t mean<br />

he stopped creating jobs for himself<br />

or Whatcom County.<br />

“I am currently the founder and<br />

CEO of Ryanna LLC,” Browne said.<br />

Ty McClellan co-owns the family business Hardware Sales, the Small <strong>Business</strong> award-winner<br />

in 1997, along with his retired aunt, Ladonna George, and Ty’s father, Jerry, who still<br />

works part-time at the iconic Bellingham store. (Staff Photo)<br />

“It’s a local company focused on<br />

supporting other entrepreneurs<br />

and innovative business models.”<br />

Browne said winning the award<br />

was one of the highlights of his<br />

career.<br />

“Winning the award raised our<br />

profile locally,” Browne said. “I<br />

hope to be able to bring my experience<br />

in business to my new role<br />

as a Whatcom County Council<br />

member, and help others living in<br />

our wonderful community achieve<br />

their dreams as well.”<br />

Stowe Talbot for<br />

Jim Talbot, Lifetime<br />

Achievement Award in<br />

1998<br />

Jim Talbot won the Lifetime<br />

Achievement Award in 1998 for<br />

his work with Bellingham Cold<br />

Storage and Talbot Industries. He<br />

was unavailable for comment, and<br />

Stowe Talbot, his son, answered<br />

interview questions in his place.<br />

“I think the award got people<br />

interested in what Jim and his<br />

father had accomplished for<br />

Bellingham since the 1940s.”<br />

Stowe Talbot said. “Both<br />

Bellingham Cold Storage and<br />

Barkley Village have continued to<br />

grow and prosper.”<br />

In recent years Jim was diagnosed<br />

with Alzheimer’s Disease. He<br />

has been in a memory care facility<br />

in Bellingham since 2007. He<br />

passed the company to his son and<br />

daughter, Stowe and Jane Talbot,<br />

in 2000. He remained involved<br />

with the company for the next few<br />

years.<br />

“The award was especially gratifying<br />

to him because it acknowledged<br />

his contributions to this<br />

community, for which he cared so<br />

much,” Stowe said. “I was happy<br />

that he received that recognition.”<br />

54 | BUSINESSPULSE.COM


Award Winners History<br />

<strong>Business</strong> Person of the Year<br />

1986 Don Haggen, Haggen Foods<br />

1987 Dick Metcalf, Metcalf Hodges<br />

1988 Mike Brennan, Bellingham/Whatcom Chamber of Commerce<br />

1989 Fielding Formway, Arco Cherry Point<br />

1990 Hal Arnason Jr., Arnason Realtors<br />

1991 Sid Baron, Exxel Pacific<br />

1992 Jim Wynstra, Homestead, Inc.<br />

1993 Don Stern, Homax, Inc.<br />

1994 Jody Bergsma, Bergsma Galleries<br />

1995 Jim Frederick, Intalco Aluminum<br />

1996 Peggy Zoro, Key Bank<br />

1997 Glenn Butler, Arco Cherry Point Refinery<br />

1998 Dean Shintaffer, Sound Beverage<br />

1999 Craig Cole, Brown and Cole Foods<br />

2000 Peter Paulson, Hotel Bellwether<br />

2001 Ray Caldwell, Little Caesars Pizza<br />

2002 Elizabeth Grant, Stewart Title<br />

2003 Larry Wickkiser, Airporter Shuttle<br />

2004 Rud Browne, Ryzex, Inc.<br />

2005 Nick Kaiser Saturna Capital<br />

2006 Larry Weiber, Aluminum Chambered Boats<br />

2007 Dale Henley, Haggen Foods<br />

2008 Scott Walker, Walkers Carpet<br />

2009 Wes Herman, Woods Coffee<br />

2010 John Ferlin, Brooks Manufacturing<br />

2011 Jeff Kochman, Barkley Company<br />

2012 Bob Pritchett, Logos Bible Software<br />

2013 ???<br />

Small <strong>Business</strong> of the Year<br />

1990 Lehmann and Sons<br />

1991 Ferndale Drug<br />

1992 Il Fiasco<br />

1993 International Athletic<br />

1994 Louis Auto Glass<br />

1995 Gary’s Clothing<br />

1996 Office Systems Northwest<br />

1997 Hardware Sales<br />

1998 Bakerview Nursery<br />

1999 Bellingham Travel and Cruise<br />

2000 McEvoy Oil<br />

2001 Northwest Propane<br />

2002 Brenthaven<br />

2003 Absorption Corporation<br />

2004 Andgar<br />

2005 Northwest Computer<br />

2006 Brambleberry<br />

2007 Dewaard & Bode<br />

2008 Credo Construction<br />

2009 Fastcap<br />

2010 Avenue Bread Company<br />

2011 Chuckanut Bay Foods<br />

2012 Vital Choice Seafood<br />

2013 ???<br />

Start-Up <strong>Business</strong> of the Year<br />

1994 Bagel Factory<br />

1995 Northwood Hall<br />

1996 Merry Maids<br />

1997 Laserpoint Awards<br />

1998 Pastazza<br />

1999 Laserjamb<br />

2000 Siscosoft<br />

2001 Chrysalis Inn and Spa<br />

2002 Nuthouse Grill<br />

2003 Aluminum Chambered Boats<br />

2004 Emergency Reporting<br />

2005 K&K Industries<br />

2006 Fairhaven Candy Company<br />

2007 Big Fat Fish Company<br />

20 08 Tatango<br />

2009 Reset Games<br />

2010 Fat Cat Fish Company<br />

2011 Infusion Solutions<br />

2012 Next Level Training<br />

2013 ???<br />

Whatcom <strong>Business</strong> Lifetime Achievement Awards<br />

1990 David Morse, Morse Hardware<br />

1991 Hank Jansen, Lynden Transport<br />

1992 Jack Cole, Brown and Cole, Inc.<br />

1993 Red Haskell, Haskell Corporation<br />

1994 Ira Yeager, Yeager’s Sporting Goods<br />

1995 Ivor Allsop, Allsop, Inc.<br />

1996 Chuck Wilder, Wilder Construction, Inc.<br />

1997 Irwin LeCocq, Peoples Bank<br />

1998 Jim Talbot, Bellingham Cold Storage, Barkley, Inc., Talbot<br />

Industries<br />

1999 Ann Jones, KGMI, KISM Radio<br />

2000 Brian Griffin, Unity Insurance<br />

2001 Don Haggen, Haggen Foods<br />

2002 Alta McClellan, Hardware Sales<br />

2003 Harold Walton, Walton Beverage<br />

2004 Bob Diehl, Diehl Ford<br />

2005 Hal Arnason Jr., Arnason-Miller Real Estate<br />

2006 Ken Imus, Jacaranda Corp<br />

2007 Jerry Chambers, Chambers Chevrolet<br />

2008 Sid Baron, Exxel Pacific<br />

2009 Jack Westford, Westford Funeral<br />

Homes<br />

2010 Dick Hempler, Hempler Meats<br />

2011 Frank Imhof, IMCO Construction<br />

2012 Nick Kaiser, Saturna Capital<br />

2013 Dan Washburn, Windermere<br />

Real Estate<br />

BUSINESS PERSON<br />

OF THE YEAR<br />

WHATCOMBUSINESSALLIANCE.COM | 55


Where Are They Now?<br />

Small <strong>Business</strong> of the<br />

Year award: Hardware<br />

Sales 1997<br />

Ty McClellan is vice president<br />

of Hardware Sales, a family-owned<br />

company that Bellingham has<br />

been home to for more than 50<br />

years.<br />

“Things have changed dramatically<br />

with technology,” McClellan<br />

said. “We have expanded into selling<br />

online. With online sales we<br />

can sell all over the world, [giving]<br />

us greater buying power.”<br />

McClellan took over for his<br />

father and became vice president<br />

of the company. He and his family<br />

have no intention of selling the<br />

company and Ty has no intention<br />

of retiring anytime soon.<br />

“We’ve got some lifelong goals<br />

to build the company,” McClellan<br />

said. “We’re having fun while<br />

doing it and we’re going to continue<br />

to grow.”<br />

Despite now having a successful<br />

online presence, Hardware Sales<br />

was one of the few companies<br />

that didn’t instantly cling to the<br />

technological revolution. “We were<br />

one of the last companies to get a<br />

computer,” McClellan said.<br />

He still looks fondly upon<br />

receiving Small <strong>Business</strong> of Year<br />

award 17 years ago. “It was quite<br />

an honor being recognized by<br />

the community,” McClellan said.<br />

“There are a lot of businesses out<br />

there to choose from and for us it<br />

was absolutely incredible.”<br />

He said that his family is proud<br />

to remain family-owned and local<br />

to the Bellingham community.<br />

the Chrysalis Inn &<br />

Spa: Start-Up <strong>Business</strong><br />

of the year 2001<br />

The Chrysalis Inn & Spa opened<br />

in April of 2001. Since the business<br />

began, the surrounding area<br />

has changed dramatically. The<br />

boardwalk has been built and a<br />

restaurant has been added to the<br />

Chrysalis.<br />

“The hotel consists of a spa and<br />

restaurant,” owner Mike Keenan<br />

said. “[There are] 128 employed. In<br />

the spa alone we’ve contributed a<br />

lot in jobs and over $600,000 [into<br />

the local economy] between sales<br />

and lodging tax.”<br />

Keenan said that 2013 has been<br />

the best year for the Chrysalis<br />

since their opening. Fairhaven<br />

traffic has increased the Chrysalis’<br />

customer base, and liquor was<br />

added to the menu options in the<br />

restaurant.<br />

“I’m not going to retire yet,”<br />

Keenan said. “I still enjoy business<br />

here and I have young kids<br />

at home so I don’t want to leave<br />

town.”<br />

The Chrysalis is going well and<br />

continuing to build itself up, as<br />

2013 demonstrated. “We’re not in<br />

business to win awards,” Keenan<br />

said. “If they come along it means<br />

we’re doing something right.<br />

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we do it.”<br />

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Industry Report – Golf In Whatcom County<br />

Golf courses<br />

in Whatcom<br />

County report<br />

upward trends<br />

The Canadian dollar boosts play,<br />

grow-the-game initiatives aim to<br />

keep revenues rising<br />

By Mike McKenzie


Photo courtesy of Sudden Valley Golf & Country Club


Industry Report – Golf In Whatcom County<br />

Golf season in Whatcom<br />

County will soon<br />

awaken to Daylight<br />

Savings Time, to warmer<br />

weather, and to heavy<br />

traffic on tee boxes,<br />

fairways, greens, carved<br />

dunes, and places out-ofbounds.<br />

A good time to ask: How’s business?<br />

The county is full-bloom with<br />

golf courses. A baker’s dozen<br />

courses criss-cross various meadows<br />

and ex-farm or ranch land<br />

and forests and housing developments<br />

around the county. Many<br />

get high praise from publications<br />

that deem to rate golf courses.<br />

But, are all 12 faring well?<br />

Odds run against them in two<br />

ways: generally, nationally, recreational<br />

golf is in a slump; locally,<br />

supply often exceeds demand. (A<br />

number surfaces from somewhere<br />

that compares Whatcom County<br />

golf to King County golf. One hole<br />

for every 750 residents here; One<br />

for every 1600 there.)<br />

A visit with some of the local<br />

courses produced reports of<br />

upward revenue trends and forecasts<br />

and lots of optimism about<br />

golfers reinvigorating the sport<br />

hereabouts, with a boost from<br />

creative marketing to kids, young<br />

execs, women, seniors, and disabled.<br />

60 | BUSINESSPULSE.COM<br />

Nationwide, initiatives fly<br />

around like wild tee shots. At the<br />

annual trade show for the industry<br />

in Orlando, Fla., to start this year<br />

equipment manufacturing giant<br />

Taylor Made put up $5 million<br />

toward discovery of innovative<br />

ways for golf course operations<br />

to attract more golfers back to<br />

the game. Taylor Made CEO Mark<br />

King said, “Our game lacks innovation….new<br />

ideas, new motivations,<br />

new reasons to get off the<br />

couch and play the game.”<br />

In the Wall Street Journal<br />

recently, golf columnist John<br />

Paul Newport wrote: “At the U.S.<br />

Golf Association’s annual meeting<br />

(in Pinehurst, N.C.) incoming<br />

President Thomas O’Toole Jr. sent<br />

a good portion of his inaugural<br />

remarks….(on) the desire of the<br />

USGA to address some pressing<br />

problems, in particular the slow<br />

leakage in the number of golfers.”<br />

Whatcom teaching pros<br />

have revamped their junior<br />

programs and tee boxes<br />

to wake up the younger<br />

set to the perceived joys<br />

of golf, as well as other<br />

players who cannot smash<br />

the ball a mile.<br />

The CEO of the National Golf<br />

Foundation, Joe Beditz, cited that<br />

the number of players between the<br />

ages of 18-34 is down 30 percent<br />

from a peak in the 1980s, dropping<br />

from approximations of 30<br />

million to 20 million in about 25<br />

years.<br />

The prevailing problems, all<br />

seen somewhere in Whatcom<br />

County’s golf landscape: too many<br />

courses, fast greens, slow play,<br />

and a dearth of places for kids and<br />

other beginners to have affordable<br />

fun while learning the game.<br />

In asking around, we heard<br />

many possible solutions to attract<br />

customers and enhance business:<br />

“Dumb down” the courses. Shorter<br />

tee boxes for kids, other beginners,<br />

women, seniors, and disabled<br />

players. Changes in course maintenance<br />

and turf management<br />

(larger, less-treacherous greens,<br />

less watering and other resources),<br />

changes in handicapping, alternative<br />

equipment choices, improving<br />

the pace of play.<br />

O’Toole said in his speech, “The<br />

game has a significant legacy of<br />

exclusion and elitism that we must<br />

collectively work to overcome.”<br />

Locally, one thing rang clearly<br />

in responses from the persons running<br />

the operations – O, Canada is<br />

an anthem for Whatcom County<br />

golf as well as the neighboring<br />

nation. Even with the Canadian<br />

dollar wobbling a bit, golfers<br />

directly north know a bargain<br />

when they see one.<br />

We know this commonly<br />

because of long lines of B.C.<br />

citizens purchasing gas, milk, and<br />

other commodities. The same goes<br />

for golf on the cheap. Especially at<br />

the public courses, and especially<br />

at those closest to the border –<br />

upward to 80 percent of business<br />

at Dakota Creek Golf Club, a chip<br />

shot south of the Blaine crossing.<br />

Brian Kruhlak, director of<br />

golf at Sudden Valley, himself a<br />

Canadian who competed on scholarship<br />

for the University of British<br />

Columbia, said that golf up there<br />

is “more expensive and less supplied.”<br />

About half of his communityowned,<br />

semi-private club memberships<br />

belong to Canadians,<br />

and about 60 percent of daily<br />

play comprises Canadian golfers.<br />

“Customer service is another<br />

thing better for them down here,”<br />

Kruhlak said. “I’ve experienced it,<br />

and we hear it all the time from<br />

friends up there in the golf business.<br />

It’s the culture and environment.<br />

The game is a bit more<br />

stodgy in Canada, stemming from<br />

the heritage of its roots in Great<br />

Britain.”<br />

Kruhlak also addressed the bigger<br />

picture of Whatcom County


experiencing the same problem<br />

as nationally – over-saturation.<br />

“During the early-to-mid-‘90s, we<br />

were adding 400 courses a year,”<br />

Kruhlak said. “The National Golf<br />

Foundation had put out the word<br />

O, Canada is an anthem<br />

for Whatcom County golf<br />

as well as the neighboring<br />

nation. Even with the<br />

Canadian dollar wobbling<br />

a bit, golfers directly north<br />

know a bargain when they<br />

see one.<br />

along the way that we had to<br />

open one course a day to meet the<br />

demand, which was grossly overestimated.”<br />

He and all the other Whatcom<br />

teaching pros have revamped their<br />

junior programs and tee boxes to<br />

wake up the younger set to the<br />

perceived joys of golf, as well as<br />

other players who cannot smash<br />

the ball a mile.<br />

Revenue streams seem endless<br />

at the golf courses: Greens fees,<br />

tournament fees, club memberships,<br />

corporate outings, cart and<br />

club rental, locker rental, lessons,<br />

pro shop merchandise, equipment,<br />

food and beverage, residual amenities<br />

(such as a workout facility,<br />

swimming pool, sauna and/or<br />

steamroom, etc.).<br />

But another main point surfaced<br />

– greens fees still pay the freight.<br />

Number of rounds is the critical<br />

number, and nobody reported<br />

having hit critical mass. But the<br />

industry locally appears to be at<br />

a rallying point. Several of the<br />

club pros and managers pointed<br />

out that the ’08 economic slump<br />

took a large bite because golfing<br />

became dispensable, and corporate<br />

outings disappeared.<br />

Here’s a look at some figures<br />

and trends at several Whatcom<br />

County golf courses…<br />

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WHATCOMBUSINESSALLIANCE.COM | 61


Industry Report – Golf In Whatcom County<br />

Mike Montgomery (left), the director of golf, gives General Manager Trent McAllister some putting tips...their course hosted 45,000<br />

rounds last year. (Staff Photo)<br />

Bellingham Golf & Country Club<br />

The Old Guard of local<br />

golf, Bellingham Golf<br />

and Country Club (founded<br />

1912) has rallied gradually<br />

over the last two years.<br />

“Last year was a very<br />

positive year,” said Trent<br />

McAllister, who grew up<br />

on the course and started<br />

work at the club in 1988 as<br />

a 12-year-old and worked<br />

his way up to become the<br />

general manager in 2010.<br />

He reported more than 45,000<br />

rounds played during 2013, and<br />

profits up 10-12 percent.<br />

The country-club model differs<br />

from other county courses.<br />

Bellingham G&CC is memberowned,<br />

managed by a board of<br />

directors, and golf provides only<br />

about 40 percent of the business.<br />

Dining for club members, banquets,<br />

events, and catering makes<br />

up about 40 percent. Club amenities<br />

like swimming lessons, the<br />

workout facility, and others earns<br />

the rest.<br />

Also, the club has fewer golfers<br />

from Canada than most<br />

other courses – about 8 percent,<br />

McAllister estimated.<br />

BG&CC foresaw a rosy and<br />

robust future back in 2005. On<br />

Valentine’s Day the demolition<br />

crews razed the clubhouse, and<br />

it reopened the next November<br />

in grand style. “It provided a big<br />

spark,” McAllister said. “We were<br />

quite active, and the golf course<br />

was full.”<br />

Then 2008 happened, and the<br />

club became more vulnerable than<br />

most. “A country club is a luxury<br />

item. It’s the common tale of private<br />

clubs…the most expedient<br />

thing to cut.”<br />

The club added about 200<br />

social/golf memberships attributable<br />

to a “resurgence of young<br />

executives, players under 40, that<br />

we marketed to,” McAllister said.<br />

That target market included a<br />

reduction in monthly cost by more<br />

62 | BUSINESSPULSE.COM


than $50 to $299. The club also<br />

instituted a corporate program –<br />

group pricing for a minimum of<br />

four memberships at $199 each.<br />

The equity certificate membership<br />

remains $438.<br />

BG&CC advertises golf widely<br />

– Comcast, Golf Channel, CNN,<br />

ESPN Sports Center, local radio –<br />

but more for brand awareness as<br />

reaping memberships. “Word of<br />

mouth still drives 90-95 percent of<br />

our business,” McAllister said.<br />

Marketing events provide<br />

residual revenue, like wine tasting,<br />

cooking class, dinner dance,<br />

and starlight dinner. “We set up<br />

the restaurant on the course,”<br />

McAllister said, and added, laughing.<br />

“But not on a fairway.”<br />

Mike Montgomery is director of<br />

golf and head pro among three.<br />

The golf staff also has a superintendent,<br />

Dave Bocci, who has been<br />

there 17 years, and eight course<br />

attendants.<br />

Montgomery revamped the<br />

junior program from a three-day<br />

camp to 14-16 days. On certain<br />

Mondays, the tee boxes move forward<br />

and only kids get to play the<br />

course. “…Without the pressure<br />

of adults wanting to play faster,”<br />

Montgomery said. “We need more<br />

areas for teens to play with appropriate<br />

length.”<br />

Montgomery probed the matter<br />

of lagging interest by pushing<br />

on traditional parameters. “We<br />

must find ways to make it easier<br />

for the everyday golfer and less<br />

time-consuming,” he said. “Ask<br />

ourselves things like, why play 18?<br />

Why play four hours? Why not<br />

an 8-inch hole (instead of 4.25)?<br />

Why not two holes on every green<br />

instead of the standard one?<br />

“You have all different types of<br />

golfers, so why not do things to<br />

allow everyone to have fun at the<br />

same time?”<br />

He also sees diverse activities<br />

cutting into golf. “I see people into<br />

mountain biking, paddling boats,<br />

triathlons, working out. Things<br />

with no scorecard,” Montgomery<br />

said.<br />

“Golf has a brutal scorecard.<br />

So how do we get from Point A<br />

to Point B when you have a 15<br />

handicap or higher and still have a<br />

good workout?”<br />

Why play 18? Why play<br />

four hours? Why not an<br />

8-inch hole (instead of<br />

4.25)? Why not two holes<br />

on every green instead of<br />

the standard one?<br />

—Mike Montgomery<br />

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WHATCOMBUSINESSALLIANCE.COM | 63


Industry Report – Golf In Whatcom County<br />

in the years leading up to 2008.<br />

Since then the figure had risen to<br />

43,000-45,000.<br />

Generally, recreational golfers<br />

speak of the course as the<br />

most scenic public layout in the<br />

county. “It’s tree-lined, with old<br />

houses on it, like you can’t find<br />

anymore,” Fish said. “It’s the best<br />

buy for your golf dollar in western<br />

Washington.”<br />

The basic golf dollar for adults,<br />

in peak season May-October, is<br />

$32 weekday and $40 weekend.<br />

Golfers can buy punch cards for<br />

multiple rounds at a discount.<br />

Golfing provides about<br />

60 percent of the<br />

revenue, and the rest<br />

comes from the pro<br />

shop merchandising<br />

and equipment, lessons,<br />

tournament events, and<br />

other services. Canadians<br />

make up about 30 percent<br />

of the golf rounds.<br />

Mel Fish arranges golf bags in the pro shop at the popular municipal course he and a<br />

partner lease from the City of Bellingham, featuring a Men’s Club and a Golf School.<br />

(Staff Photo)<br />

Lake Padden Golf Course<br />

Mel Fish, the director<br />

of golf, operates this<br />

city-owned, public course<br />

with a management lease<br />

contract that he and his<br />

business partner, Barry<br />

Kramer, negotiated with<br />

Bellingham effective Jan.<br />

1, 2006.<br />

Lake Padden golf course opened<br />

in 1971. Originally from Bellevue,<br />

Fish came to Bellingham to attend<br />

WWU (’75), and he has worked at<br />

Lake Padden since 1990.<br />

The course logged about 40,000<br />

rounds during 2012. “Not a good<br />

year,” Fish said. Lake Padden was<br />

busy with 50,000 rounds at its<br />

peak, and averaged about 45,000<br />

On March 15 the Men’s Club<br />

opens its season – 330 men paying<br />

a $65 membership fee. “It keeps<br />

this place open,” Fish said. The<br />

group has 10 tournament events,<br />

and course availability perks.<br />

Golfing provides about 60 percent<br />

of the revenue, and the rest<br />

comes from the pro shop merchandising<br />

and equipment, lessons,<br />

tournament events, and other<br />

services. Canadians make up about<br />

30 percent of the golf rounds.<br />

In 2000 Fish and a club member<br />

built the Lake Padden Golf School<br />

on the premises, operated by Luke<br />

Bennett, the director of instruction.<br />

He also is the head coach of<br />

men’s golf at Western Washington.<br />

“It’s a teaching facility, with an<br />

office and meeting room, TV for<br />

64 | BUSINESSPULSE.COM


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video analysis, and the latest technology,”<br />

Fish said.<br />

To keep the clubhouse and<br />

course active during Fall and<br />

Winter, Lake Padden offers a<br />

“Winter Golf Tour” developed and<br />

run by Josh Fish, Mel’s son, a PGA<br />

of America-certified club pro who<br />

studied in the pro golf management<br />

program at Campbell College<br />

while playing on a baseball scholarship<br />

there.<br />

As many as 100 show up, but<br />

normally between 40-70. “That<br />

keeps them coming out all winter,<br />

something to play for,” Mel Fish<br />

said. “They win merchandise. It<br />

helps revenue, and keeps them<br />

from putting the clubs away all<br />

winter.” Another fun date on Lake<br />

Padden’s schedule is the Polar Bear<br />

Open on New Year’ Day. About<br />

100 enter, regardless of weather.<br />

As a public course Lake<br />

Padden’s round costs below the<br />

average, and for a couple of other<br />

reasons. Mel Fish explained, “A<br />

condition of our contract with the<br />

city is that we remain the most<br />

affordable, inexpensive course<br />

to play. It’s not written in the<br />

contract, but we agreed to it in<br />

principle, because I’d been playing<br />

here for 20 years and didn’t<br />

want all the players I knew to see<br />

me as suddenly owning it and trying<br />

to get rich off of them. It just<br />

motivates us to work harder in<br />

merchandising, the driving range,<br />

lessons, the school, and all.”<br />

Scott McBeath is the course<br />

superintendent. “He’s a two-handicap<br />

player so he knows the game.<br />

He’s been like gold, as he turned<br />

this place around just six months<br />

in,” Fish said.<br />

“It’s always been a diamond in<br />

the rough, a very special layout,<br />

and we’re always polishing that<br />

diamond to make it better.”<br />

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WHATCOMBUSINESSALLIANCE.COM | 65


Industry Report – Golf In Whatcom County<br />

Brian Kruhlak drives the lake inlet on one of the testiest tee shots at the course that is a Canadian haven that he worked during summers<br />

as a kid, and now lives on above tee box No. 2. (Staff Photo)<br />

Sudden Valley Golf & Country Club<br />

About 26,000 rounds<br />

were played on this<br />

semi-private course<br />

owned by Sudden Valley<br />

Community Association,<br />

consisting of around<br />

3,200 lot owners and<br />

8,000 residents. A board<br />

of directors oversees the<br />

club, and Brian Kruhlak is<br />

director of golf and head<br />

pro.<br />

Kruhlak estimates that about 10<br />

percent play golf with membership<br />

discounts (and also to tennis, the<br />

recreation center that will lease<br />

to the YMCA this year, the swimming<br />

pool, and other amenities).<br />

Otherwise, golf there opens during<br />

specified hours to the public.<br />

The business breakdown: Daily<br />

golf brings 40 percent, membership<br />

fees 40 percent, and golf<br />

outings 20 percent, according to<br />

Kruhlak. Standard greens fees cost<br />

$40 weekdays, $50 weekends.<br />

Canadian golfers make up<br />

about 60 percent of the daily<br />

golf revenue, and about half of<br />

the membership players. Kruhlak<br />

understands that influence firsthand.<br />

“I grew up on this course<br />

because my family (from B.C.) had<br />

66 | BUSINESSPULSE.COM


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a summer vacation home here,” he<br />

said.<br />

“I got special dispensation to<br />

work at the course since there<br />

“Carts came along, and<br />

they’re great for revenue,<br />

but the caddies went<br />

away – and that’s one<br />

important place young kids<br />

were around the game and<br />

learned to play,”<br />

—Brian Kruhlak, director of golf, Sudden<br />

Valley<br />

were not enough American kids<br />

to work. I’ve been on this course<br />

from early ‘80s when I was a cart<br />

washer, club scrubber, and then<br />

assistant pro here.”<br />

He returned three years ago<br />

after 20 years as head pro at<br />

Avalon in Skagit County. Seeking<br />

ways to make the course more<br />

agreeable to more players, Kruhlak<br />

oversaw expanding the greens<br />

by 20,000 square feet, and he<br />

changed agronomy practices to<br />

use less water and different treatments.<br />

Sudden Valley’s golf business<br />

has experienced growth of about<br />

10 percent a year since<br />

2011. “It was kind of flat last<br />

year because unfortunately we<br />

lost our food and beverage operator<br />

in October of ’12 and didn’t<br />

reopen the restaurant until July to<br />

September last year. We don’t own<br />

the restaurant, and we were hamstrung.”<br />

To stimulate interest Kruhlak<br />

operates clinics with junior programs<br />

and women, a junior camp<br />

in June, and events to create more<br />

rounds. In 2011 he cut the junior<br />

membership fee for 17-under from<br />

$550 to $250. The result: “We’ve<br />

gone from four members to 30,”<br />

he said.<br />

He has a vision for helping<br />

young, non-affluent youths to<br />

play golf. “Carts came along, and<br />

they’re great for revenue, but the<br />

caddies went away – and that’s<br />

one important place young kids<br />

were around the game and learned<br />

to play,” he said. Sudden Valley’s<br />

golf course, sitting on what once<br />

was a huge ranch in the forest<br />

and accessible by a winding drive<br />

through sky-tall Douglas firs,<br />

offers what Kruhlak calls the best<br />

combination of outstanding aesthetics<br />

and a two-pronged test of<br />

skills.<br />

“We have two starkly different<br />

nines,” he said. “The front (where<br />

his home sits above the No. 2<br />

tees) wraps around the lake with<br />

mountainside views, and the back<br />

goes up into the hills, where it’s<br />

tree-lined all the way and much<br />

tighter. Hands-down, it’s the most<br />

beautiful golf course property<br />

around here.”<br />

WHATCOMBUSINESSALLIANCE.COM | 67


Industry Report – Golf In Whatcom County<br />

Shuksan Golf Club<br />

Rick Dvorak, the CEO<br />

of Shuksan Golf Club,<br />

summed up 2013 on his<br />

course as “…a very good<br />

year, up in rounds and<br />

revenue – the best in 8<br />

years. I don’t like to reveal<br />

our rounds, but between<br />

25,000-30,000.”<br />

Canadian golfers – over 50 percent<br />

of Shuksan business, Dvorak<br />

said – love it because it’s close<br />

and it’s inexpensive. Still, play<br />

runs far below capacity, and the<br />

owner said he recognizes decline<br />

during the last three years in business,<br />

given the marketing and<br />

the venue. At one point when<br />

border problems decreased traffic<br />

from Canada, Shuksan went from<br />

75-100 rounds a day to 35.<br />

A problem for Shuksan at times<br />

has been its difficulty, length,<br />

and natural layout. “For a long<br />

time our course was very difficult<br />

because of the terrain,” Dvorak<br />

said. “We have moved tees forward<br />

for seniors, both men and women,<br />

to make it a shorter but normal<br />

course.”<br />

He referred to a write-up about<br />

several Northwest courses in<br />

Alaska Airlines Magazine a couple<br />

of years ago, in which the author,<br />

Jeff Wallach, wrote: “Playing<br />

Shuksan is like watching an entertaining<br />

stage play that reveals an<br />

array of quirky, yet engaging personalities,<br />

ranging from amusing<br />

to downright ornery.”<br />

In addition to the core services<br />

of tournaments and other golf<br />

events, pro shop, greens fees, cart<br />

rental, and the driving range,<br />

Shuksan has places for non-golf<br />

meetings, and for weddings.<br />

“We’re set up for it,” Dvorak said.<br />

“We have an outside wedding terrace<br />

in front of the clubhouse.”<br />

The backdrop for a wedding,<br />

just as for the golfer, lends spectacular<br />

views of the Cascades<br />

(a peak of which the course is<br />

named for) and glimpses of Mt.<br />

Baker. Dvorak, stating that he has<br />

a “bunch of favorites” among the<br />

holes, spoke of what many call the<br />

signature hole of Shuksan, No. 5:<br />

“It’s a par-4 strategy hole that<br />

will beat you up, but its beauty is<br />

its privacy. It sits among cedars<br />

and firs and says, ‘You’re sitting<br />

in the heart of the Pacific<br />

Northwest.’”<br />

“Playing Shuksan is like<br />

watching an entertaining<br />

stage play that reveals<br />

an array of quirky, yet<br />

engaging personalities,<br />

ranging from amusing to<br />

downright ornery.”<br />

— Jeff Wallach, for Alaska Airlines Magazine<br />

Photo courtesy of Shuksan Golf Club


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Industry Report – Golf In Whatcom County<br />

Tyler Poster (left), the 2nd assistant, talks about merchandise with head pro and director of golf Nathan Vickers at one of the most popular<br />

and busiest public courses in the county. The pro shop is but a tiny slice in the course’s revenues. (Staff Photo)<br />

North Bellingham Golf Course<br />

Greens and<br />

memberships make up<br />

80 percent of the business<br />

at this county course most<br />

resembling a traditional<br />

links layout, sans ocean,<br />

heather, and gorse, and<br />

another 15 percent from<br />

the pro shop.<br />

Other sales come from the driving<br />

range, cart rental, lessons,<br />

the restaurant, and other sundry<br />

extras. And business as a whole,<br />

said head club pro Nathan Vickers,<br />

the director of golf, “…is pretty flat<br />

as a whole.”<br />

Referring to the comeback from<br />

the 2008 economic downturn, he<br />

said, “Golf is not necessary. It’s the<br />

first thing you put off. But, we’ve<br />

been growing a little, which is<br />

good compared to the average in<br />

golf. If you’ve been growing at all<br />

the last four or five years you’re<br />

better than most.”<br />

His course welcomed about<br />

45,000 rounds last year, a robust<br />

number comparatively – both<br />

against the rest of the county,<br />

and against past performance at<br />

North Bellingham. The number is<br />

up from the 38,000-40,000 range<br />

since 2008.<br />

The course opened in 1995.<br />

Vickers arrived two years later from<br />

Spokane. He attributes the growth<br />

pattern that survived the ’08 recession<br />

to staying the course. “We<br />

didn’t cut expenses,” he said, “and<br />

we kept the course in great shape.”<br />

70 | BUSINESSPULSE.COM


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The course caters especially to<br />

Canadian golfers, drawing in a<br />

range between 30-45 percent of<br />

revenues from the northern neighbors,<br />

depending on the time of<br />

year.<br />

“We cost a lot less to play as a<br />

municipal course when they come<br />

down for their groceries, gas, and<br />

play a round,” Vickers said. “A lot<br />

of their courses would cost them<br />

twice as much.”<br />

He pointed out the main reason<br />

why the Canadian player remains<br />

a core customer: border crossings<br />

in 2008 stood at 10 million; by<br />

2012 they’d risen to 21 million. As<br />

second assistant pro Tyler Poster<br />

put it, “We’re right on the way<br />

between millions of people and a<br />

mall.”<br />

The day of this interview, two<br />

men putting gear in a car with<br />

British Columbia plates, identifying<br />

themselves as Larry and Jerry,<br />

said they would pay three times<br />

more to play the municipal course<br />

nearest their home. They also said<br />

they made it from their home to<br />

North Bellingham in 40 minutes,<br />

and would have spent nearly that<br />

He pointed out the<br />

main reason why the<br />

Canadian player remains<br />

a core customer: border<br />

crossings in 2008 stood<br />

at 10 million; by 2012<br />

they’d risen to 21 million.<br />

As second assistant pro<br />

Tyler Poster put it, “We’re<br />

right on the way between<br />

millions of people and a<br />

mall.”<br />

long in tunnel traffic going to<br />

their nearest course.<br />

Vickers said, “We watch the<br />

Canadian dollar closely. If it drops,<br />

we have a double-whammy.” One<br />

of the two players there that day,<br />

Jerry, made note that they were<br />

paying less than $2 more (the loonie<br />

was down near 80 cents) and<br />

they wouldn’t care if it dropped<br />

to half of the U.S. dollar “because<br />

we’d still be saving money.”<br />

North Bellingham offers many<br />

tournaments and club events,<br />

thriving on competition. They held<br />

a Super Bowl tournament, and<br />

throughout the off-season they<br />

keep points and standings in a<br />

Frostbite League for both men and<br />

women.<br />

During peak play, Vickers said<br />

the course would draw about 130<br />

on a weekend day. “We have a<br />

really good winter course. It drains<br />

well, and we’re open to the sun.<br />

Greens are healthier from nice<br />

water flow, and grass is waist<br />

high. It gobbles up golf balls.”<br />

WHATCOMBUSINESSALLIANCE.COM | 71


Industry Report – Golf In Whatcom County<br />

Dakota Creek – a course of a different color<br />

Pam Smith built it, mows it, welcomes golfers ‘as-you-are’ for family-friendly rounds<br />

By Mike McKenzie<br />

Pam Smith refers to<br />

herself as a “very<br />

sole proprietor.” She also<br />

could tag on golf course<br />

architect, club pro, greens<br />

superintendent, and head<br />

of customer service,<br />

marketing, and every other<br />

thing that keeps her Dakota<br />

Creek Golf Club running.<br />

In Whatcom County’s montage<br />

of golf, Smith and her unusual<br />

back-story and operations make<br />

Dakota Creek a course of a different<br />

color. She built designed a<br />

built it on a 100-year-old, 200-<br />

acre farm. Correction: “Me, God,<br />

and many, many knowledgeable<br />

golfers,” she said of its creation.<br />

“I asked questions, and everybody<br />

was kind enough to answer.<br />

I took what we needed, and threw<br />

the rest away.”<br />

The result, a chip shot from the<br />

Canadian border tucked into hilly<br />

woods off of the I-5 Birch Bay-<br />

Lynden exit, is a casual-atmosphere,<br />

family-styled, picturesque<br />

layout. “Family friendly, that’s our<br />

theme for 2014,” she said (repeatedly)<br />

during a ride around her<br />

course.<br />

“You can see the whole county,” owner Pam Smith said of her hand-built course that<br />

relies on as much as 80% Canadian golfers with themes of casual and family-centered<br />

play. (Photo by Mike McKenzie)


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Industry Report – Golf In Whatcom County<br />

Relying largely on golfers<br />

a quick drive away in British<br />

Columbia, the business chugs<br />

along steadily on a theme of<br />

come-as-you-are and leave formality<br />

at the entrance.<br />

After she bought the land she<br />

wanted to turn it into a camping<br />

business, though the aged barn<br />

adds a large, looming salute to<br />

yesteryear as the backdrop to the<br />

clubhouse. “But the county ordinance<br />

would allow me to build a<br />

only a church, a cemetery, or a<br />

golf course,” she said.<br />

She had been taking care of<br />

the grounds on contract at Lake<br />

Padden’s municipal course, and<br />

figured, “Why not make myself a<br />

family-friendly golf course – the<br />

future of golf.”<br />

The one job she doesn’t perform<br />

is instructor. “I don’t even play the<br />

game. My job is mowing the grass,<br />

and meeting the folks who visit<br />

us.”<br />

The course, while unconventional<br />

yet refined repeatedly and<br />

groomed immaculately over the<br />

years, is no joke. Smith bursts with<br />

prideful energy as she describes<br />

it. “Our greens are dynamite over<br />

“Our action (greens<br />

fee) stays the same. We<br />

don’t compete with the<br />

big boys…we’re not a<br />

trendsetter….We rely on<br />

75-80 percent Canadian<br />

customers.”<br />

—Pam Smith, owner, Dakota Creek Golf Club<br />

the last three years. The fairways<br />

are still a mom ‘n’ pop course. We<br />

didn’t have the millions it would<br />

have taken to make them topgrade,<br />

and they had to mature<br />

quick.”<br />

She opened the front first, and<br />

the back a decade later, and said<br />

both were too soon. “I opened in<br />

the ‘80s prematurely as the ‘toughest<br />

9 holes in Washington.’ In ’96<br />

we went to 18 holes, but prematurely<br />

again, with the back nine.<br />

We teed up on the dandelions.”<br />

<strong>Business</strong>? “We hang on,” she<br />

said. “Like a lot of businesses in<br />

the county we rely on 75-80 percent<br />

Canadian customers. We’re<br />

very Canada-friendly, but 9/11 and<br />

the border crossing about killed<br />

us. They’d had a moratorium on<br />

building courses, and they had<br />

nothing like our nine-hole so we<br />

did fantastic, and now we have<br />

them back on a regular basis.”<br />

Greens fees cost in the $20s,<br />

or $15 for nine holes. “Our action<br />

stays the same. We don’t compete<br />

with the big boys. I’ll up my prices<br />

the second I can, but we’re not a<br />

trendsetter.”<br />

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friendly practice area with a net,<br />

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putt and chip greens.” To add<br />

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she’s widened the fairways and<br />

moved some tee boxes forward.<br />

“We’ve dramatically improved the<br />

course over the last 5-6 years.<br />

Up-and-down, I believe we have<br />

the best greens in the county.<br />

“You will not be bored on our<br />

course. It has everything the game<br />

has to offer, and at the top you<br />

can see the whole county – islands<br />

in front of you, mountains if you<br />

turn around. It’s a gorgeous walk<br />

with nature.”<br />

“We have the best greens<br />

in the county. You will not<br />

be bored on our course.<br />

It has everything the<br />

game has to offer, (and)…<br />

it’s a gorgeous walk with<br />

nature.”<br />

—Pam Smith, owner, Dakota Creek Golf Club<br />

Her relaxed regulations permits<br />

teeshirts, tank tops even. “We<br />

welcome you as you are. We ask<br />

that everyone arrive in a shirt, but<br />

once out on the course, hey, that<br />

shirt can come off. Just respect the<br />

course, and respect others playing<br />

it.”<br />

The club also stages several<br />

tournaments designed for fun. And<br />

some are free. Smith stages those<br />

on behalf of three charities – the<br />

alternative Humane Society shelter,<br />

a camp for kids, and the Royal<br />

Family Orphanage.<br />

The only new consideration<br />

looking ahead, other than selling<br />

off several bags of new clubs<br />

she got in a buyout, is weddings.<br />

“We’re pitching a tent. We’d<br />

turned down a lot of requests, so<br />

my grandson created the facilities<br />

to accommodate riding into the<br />

wedding tent on golf carts in a<br />

slow parade….”<br />

One more line on the job title<br />

list for Pam Smith.<br />

Representing the universal golfer, this stately bronze bust welcomes visitors to<br />

Bellingham Country Club. (Staff Photo)<br />

Whatcom County<br />

Golf Courses<br />

Bellingham Golf & Country Club (private, 18)<br />

Dakota Creek Golf Club, Custer (public, 18)<br />

Grandview Golf Course, Custer (public, 18)<br />

Homestead Golf & Country Club, Lynden (semi-pvt, 18)<br />

Lake Padden Golf Course (muni, 18)<br />

Loomis Trail, Blaine (semi-pvt, 18)<br />

North Bellingham Golf Course (public, 18)<br />

Point Roberts Golf & Country Club (public, 18)<br />

Raspberry Ridge, Everson (exec, 9)<br />

Semiahmoo Golf & Country Club (semi-pvt, 18)<br />

Shuksan Golf Club (public, 18)<br />

Sudden Valley Golf & Country Club (semi-pvt, 18)<br />

WHATCOMBUSINESSALLIANCE.COM | 75


Philanthropy: Mt. Baker Chapter Red Cross<br />

Executive Director Stacy Rice leads the local chapter that manages a budget of $800,000, of which 91 percent goes to programming, and<br />

100s of volunteers with a five-person staff. (Staff Photo)<br />

Mt. Baker Chapter Red Cross: beyond local<br />

Helping families navigate unexpected emergencies<br />

Special to <strong>Business</strong> <strong>Pulse</strong><br />

The local administrative<br />

team of the American<br />

Red Cross, based in<br />

downtown Bellingham,<br />

bears the name Mt. Baker<br />

Chapter. It operates with<br />

just five employees. Seem<br />

small?<br />

Take a look at its tentacles.<br />

They stretch from local, to regional,<br />

to state, to national, to around<br />

the world.<br />

The Mt. Baker Chapter primarily<br />

covers needs in Whatcom County<br />

and Skagit County, but also part of<br />

the Northwest Washington Region<br />

that includes the Snohomish and<br />

Islands chapters. They all fall<br />

under the U.S. umbrella, and work<br />

within the framework of the largest<br />

humanitarian organization in<br />

the universe – the network of the<br />

International Red Cross Chapters.<br />

With just a five-person staff the<br />

local chapter is capable of helping<br />

thousands of people every<br />

year – typically on a daily basis –<br />

because the chapter thrives as a 98<br />

percent volunteer organization. It<br />

carries out the mission of preventing<br />

and alleviating human suffering<br />

in the face of emergencies by<br />

mobilizing the power of about 350<br />

volunteers with about an $800,000<br />

budget.<br />

Here’s the astounding fact that<br />

demonstrates how the free-market<br />

approach boosts philanthropy:<br />

All $800,000 comes from within<br />

Whatcom and Skagit, and all on<br />

donations. Fund-Raiser is the Mt.<br />

Baker Chapter staff’s middle name.<br />

Jayne Heininger, the chief operating<br />

officer of the regional Red<br />

Cross, said, “We receive no funding<br />

from our national organiza-<br />

76 | BUSINESSPULSE.COM


tion, or from the government….100<br />

percent of the funding comes from<br />

the generosity of our community…<br />

(including) both individuals and<br />

businesses.”<br />

Last year, according to the<br />

executive director of the Mt. Baker<br />

Chapter, Stacy Rice, the chapter<br />

provided emergency services<br />

and lifesaving skills to more than<br />

10,000 people. “The services we<br />

provide are essential to the health<br />

and well-being of our community,”<br />

Rice said. “Many of our clients<br />

would become homeless without<br />

the immediate assistance that we<br />

provide. Many people are making<br />

it month-to-month … but are<br />

unable to navigate an unexpected<br />

emergency such as a house-fire<br />

or flood. With a little help, these<br />

folks remain vital, healthy, contributing<br />

members in our society.”<br />

The private donations remain<br />

within Whatcom and Skagit counties.<br />

The only monies allocated<br />

outside the area are donations specifically<br />

designated to a national<br />

or international relief effort by the<br />

donor. When an emergency strikes<br />

beyond local capacity to respond,<br />

support then draws from the<br />

region, the state, and then from<br />

the nation as needed.<br />

“Even though we are responsible<br />

for all emergency responses<br />

within our jurisdiction,” Rice said,<br />

“it is very comforting to know<br />

that there are multiple levels of<br />

assistance built in to the Red Cross<br />

response plan,” said Rice.<br />

While the Mt. Baker Chapter<br />

provides all of its services within<br />

Whatcom and Skagit counties,<br />

their volunteers often travel far<br />

and wide to assist others. During<br />

large national disasters, the<br />

American Red Cross recruits volunteers<br />

nationwide. For example<br />

in 2013, during Hurricane Sandy<br />

relief efforts, 22 volunteers<br />

deployed from the Mt. Baker<br />

Chapter to help folks in New York,<br />

New Jersey, and West Virginia.<br />

The volunteers deployed as<br />

shelter workers, nurses, mental<br />

An American Red Cross worker helps a child in distress somewhere in America, an everyday<br />

occurrence for volunteers such as the 350 who support Mt. Baker Chapter in this<br />

region. (Photo courtesy of the American Red Cross)<br />

WHATCOMBUSINESSALLIANCE.COM | 77


Philanthropy: Mt. Baker Chapter Red Cross<br />

health professionals, Emergency<br />

Response Vehicle (ERV) drivers,<br />

and feeding-team members. Linda<br />

Giles leads these efforts as the<br />

volunteer services director. The<br />

benefits cut both ways. “Our volunteers<br />

learn a great deal when<br />

deployed to national disasters,”<br />

Giles said. “They bring new skills,<br />

ideas and information back to the<br />

chapter, which is very helpful on a<br />

local level.”<br />

The American Red Cross has<br />

gone through significant change<br />

over the last three years as the<br />

national organization has restructured<br />

and streamlined. Chapters<br />

merged, and back-office functions<br />

have been regionalized, databases<br />

have been standardized, and<br />

expenses have been drastically<br />

reduced.<br />

“In order to remain financially<br />

viable in our changing world as<br />

well as excellent stewards of the<br />

donated dollar, changes needed to<br />

be made, Heininger said. “It has<br />

been an exciting and sometimes<br />

challenging process, but the results<br />

are proving to be extremely beneficial.<br />

As an organization, 91 cents<br />

on every dollar goes toward Red<br />

Cross programs.<br />

The local Red Cross provides<br />

essential services through three<br />

main programs: Disaster Services,<br />

Services to the Armed Forces, and<br />

Health and Safety. These programs<br />

help prevent, prepare for, and<br />

respond to emergencies.<br />

“We receive no funding<br />

from our national<br />

organization, or from the<br />

government….100 percent<br />

comes from the generosity<br />

of our community…<br />

(including) both individuals<br />

and businesses.”<br />

–Jayne Heininger, COO of the Washington<br />

Regional Red Cross<br />

The Disaster Services program<br />

provides immediate emergency<br />

relief to those affected by<br />

unexpected disasters. This relief<br />

includes temporary shelter, financial<br />

assistance for clothes, food,<br />

supplies and medical needs as well<br />

as emotional support. After immediate<br />

assistance is provided, the<br />

goal is to reestablish each family<br />

into a residence comparable<br />

to what they were in before the<br />

disaster.<br />

GIVE. ADVOCATE.<br />

VOLUNTEER.<br />

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unitedwaywhatcom.org<br />

like us on Facebook!<br />

Skagit Bridge Collapse Mobile Feeding: Mt. Baker Chapter Red Cross volunteers Sue<br />

Hibma (left) and Judy Holz helped feed and hydrate rescue teams during the relief efforts<br />

after the I-5 bridge collapsed near Burlington last year. (Photo courtesy Mt. Baker Red Cross)<br />

78 | BUSINESSPULSE.COM


With the economic downturn<br />

over the past several years, the<br />

number of families needing help<br />

has increased as well as the number<br />

of family members living in<br />

each residence. The Chapter averages<br />

one disaster response a week<br />

with the most common disaster<br />

being house fires. However, the<br />

Chapter has responded to 18 disasters<br />

over the past two months …<br />

more than doubling their average.<br />

Since disasters are unpredictable,<br />

the Chapter must always be ready<br />

to respond with physical and<br />

human resources as well as have<br />

the donations necessary to fund<br />

the response. All of these factors<br />

depend on our community at<br />

large.<br />

The Service to the Armed<br />

Forces Program provides emergency<br />

assistance to our local service<br />

members, veterans and their<br />

families. This assistance includes<br />

Emergency Communication<br />

Services between families and their<br />

deployed service member, financial<br />

assistance, as well as classes<br />

and workshops. The classes assist<br />

families to deal with the stresses of<br />

having a family member deployed<br />

as well as the challenges of reintegrating<br />

that family member once<br />

they return home.<br />

This is one of the least wellknown<br />

programs of the Red Cross<br />

but is also one of the most utilized.<br />

“We recently helped a service<br />

member return to the bedside<br />

of his father just hours before his<br />

father passed away. The gift of<br />

those few hours for the service<br />

member, his father, and their entire<br />

family was priceless for them. We<br />

felt honored and humbled to be<br />

a part of that healing process in<br />

some small way,” Rice said.<br />

The Red Cross also teaches<br />

lifesaving skills to thousands of<br />

individuals every year through its<br />

Health and Safety Program. “We<br />

hear stories every day from folks<br />

who have taken a CPR class or<br />

babysitting class and have saved<br />

a life because of their new skills,”<br />

BUSINESS BOX SCORE:<br />

Mt. Baker Chapter of the American Red Cross<br />

• Top Executive: Stacy Rice, Executive Director<br />

• Started: 1917<br />

• Employees: 5, all in Bellingham<br />

• Volunteers: 350<br />

• How start-up was funded: Individual and corporate contributions<br />

• Current Budget: Approximately $800,000<br />

• Services outreach: 10,000 people<br />

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Philanthropy: Mt. Baker Chapter Red Cross<br />

stated Rice. Statistics show that<br />

80 percent of the time, people use<br />

CPR and other lifesaving skills on<br />

someone they know. Being prepared<br />

can definitely save a life …<br />

and often it is a loved one.<br />

The Chapter just celebrated with<br />

a young family after their 13 year<br />

old daughter, Sarah, saved a 6<br />

year old girl’s life. While Sarah<br />

was babysitting for only her second<br />

time, the little girl choked<br />

on a piece of food and stopped<br />

breathing. Sarah remembered her<br />

Red Cross training and began to<br />

do abdominal thrusts. After several<br />

attempts, she was able to dislodge<br />

the piece of food and bring the<br />

girl back to life. Preparedness<br />

saves lives.<br />

While all of the services of<br />

the Mt. Baker Chapter are provided<br />

within Whatcom and Skagit<br />

counties, their volunteers often<br />

travel far and wide to assist others.<br />

During large national disasters,<br />

volunteers are recruited nationwide<br />

in order to fulfill the need of<br />

the particular community. During<br />

Hurricane Sandy relief efforts, for<br />

example, 22 volunteers deployed<br />

from the Mt. Baker Chapter to help<br />

folks in New York, New Jersey,<br />

and West Virginia.<br />

The volunteers deployed as<br />

shelter workers, nurses, mental<br />

health professionals, Emergency<br />

Response Vehicle (ERV) drivers,<br />

and feeding team members. “Our<br />

volunteers learn a great deal when<br />

deployed to National disasters.<br />

They then bring these new skills,<br />

ideas and information back to the<br />

Chapter … which is very helpful<br />

on a local level,” said Linda Giles,<br />

Volunteer Services Director. All<br />

costs for national disasters are<br />

covered by the national organization<br />

and staffed by Red Cross volunteers<br />

throughout the country.<br />

Disaster preparedness is also an<br />

important part of the Red Cross<br />

mission and the Mt. Baker Chapter<br />

is currently involved in a 3-year<br />

preparedness initiative called Safe<br />

in the Sound. Safe in the Sound<br />

Local volunteers Mike Gantenbein, Judy<br />

Holz (seated), and Noriko Lao (r.) are<br />

working on a regional disaster plan for the<br />

Mt. Baker chapter. (Staff Photo)<br />

(or SITS) is striving to teach and<br />

prepare 1 million people in the<br />

Puget Sound area over the next<br />

three years to be ready when<br />

disaster strikes. In coordination<br />

with their founding partner, Puget<br />

Sound Energy, the initiative has<br />

80 | BUSINESSPULSE.COM


already reached over 400,000<br />

people.<br />

Within our community, the<br />

goal is to train 40,000 residents<br />

in Whatcom and 25,000 in Skagit<br />

and we are well on our way.<br />

Statistics show that the more prepared<br />

a community is for disasters,<br />

the more lives are saved when<br />

a disaster strikes. Statistics also<br />

prove that every dollar spent on<br />

preparedness saves six dollars in<br />

response. This makes for a smart<br />

investment ahead of time.<br />

The Chapter offers free<br />

Preparedness Workshops and webbased<br />

programs to groups and<br />

businesses to help them prepare.<br />

Free Red Cross apps are also available<br />

on a number of topics to<br />

help all residents prepare for and<br />

respond during emergencies.<br />

With such a small local staff<br />

and so many important programs,<br />

the Chapter depends on its welltrained<br />

volunteers to do their<br />

work in the community every<br />

day. The Chapter also works very<br />

The chapter’s Fab Five in the home office (left to right): Office Manager Roxanne<br />

Pierce, Volunteer Services Director Linda Giles, Executive Director Stacy Rice, Financial<br />

Development Director Teresa Scott, and Regional Chief Operating Officer Jayne Heininger.<br />

(Photo by Mike McKenzie)<br />

closely with local Emergency<br />

Management, fire, and police as<br />

well as other nonprofits to fill the<br />

needs of their clients. “It takes a<br />

village to help someone in need<br />

after a disaster or emergency. No<br />

one organization can do it alone.<br />

We are very fortunate to live in<br />

a generous community. There is<br />

no way we could do what we do<br />

without our donors, partners and<br />

volunteers,” Rice said.<br />

To support the Mt. Baker<br />

Chapter and the work that it does<br />

in our community, you can donate,<br />

volunteer, and get prepared. For<br />

more information, visit www.<br />

redcross.org/mtbaker, or call at<br />

360-733-3290.<br />

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WHATCOMBUSINESSALLIANCE.COM | 81


Personally Speaking: WWU President Bruce Shepard<br />

Personally Speaking…<br />

with<br />

Dr. Bruce Shepard<br />

Interview and Photos by Managing Editor Mike McKenzie<br />

Graciously granting<br />

a special request,<br />

the president of Western<br />

Washington University<br />

wore his CEO hat in a<br />

visit with Managing Editor<br />

Mike McKenzie about the<br />

business of WWU as one<br />

of the largest employers in<br />

the county. He revealed<br />

a management style that’s<br />

taking WWU into a new<br />

frontier with inquiring<br />

leadership, collaborative<br />

vision, and acute fiscal<br />

acumen within the business<br />

community.<br />

For our business-centered<br />

reader, Dr. Shepard addressed how<br />

higher education, i.e., in this case<br />

WWU, can and must exercise<br />

strategies and create significant<br />

impact on the regional economy<br />

and companies – and the national<br />

and global free markets, as well.<br />

“Stewards of place” is his label<br />

for a strong, vibrant destination<br />

university that provides real-time<br />

business opportunity for students<br />

wanting that, and for businesses<br />

wanting top-drawer students in<br />

any field. Oh, yes, and there’s that<br />

matter of raising funds and balancing<br />

budgets.<br />

When he isn’t up to his eyes in<br />

that, you might catch him roasting<br />

coffee, woodworking, and hanging<br />

out with family….<br />

Education a Top Priority<br />

My dad was first person to go<br />

to college in our family. He was<br />

moving irrigation water from one<br />

trough to another in the Central<br />

Valley of California with a shovel<br />

at the age of 20….migrant, agricultural<br />

labor. The life-saver was<br />

when he wandered down to Cal-<br />

Berkeley, paid $17 a semester in<br />

fees and no tuition, got interrupted<br />

by World War II, and then went on<br />

to get his Ph.D.<br />

82 | BUSINESSPULSE.COM


Photos courtesy of WWU Office of Communications and Marketing<br />

WHATCOMBUSINESSALLIANCE.COM | 83


• Education: B.S., Master’s, and Ph.D. at<br />

University of California at Riverside in<br />

political science.<br />

• Career: Oregon State, 23 years, Poli-<br />

Sci faculty and various admin roles.<br />

Eastern Oregon, 1995-2001, Provost<br />

and Poli-Sci professor. Wisconsin-<br />

Green Bay, 2001-’08, Chancellor.<br />

Western Washington, began Sept. 1,<br />

2008 as President.<br />

BOX SCORE:<br />

Dr. Bruce Shepard<br />

• Professional organizations: Visiting<br />

scientist, Population Study Center,<br />

Seattle; policy analyst, USDA Forest<br />

Service; visiting fellow, School of<br />

Communication Leadership and Liberal<br />

Studies, Mitchell College of Advanced<br />

Education, Bathurst, Australia,<br />

and Board of Directors, American<br />

Association of State Colleges and<br />

Universities.<br />

• Personal: Hobby coffee roaster,<br />

woodwork, sailing. Wife, Cyndie,<br />

is executive director of Compass 2<br />

Campus (C2C) at Western Washington<br />

University. C2C, a mentoring initiative,<br />

and she teaches at Western in<br />

Woodring College of Education and<br />

in the dance department, is pastpresident<br />

of WWU’s chapter of Phi<br />

Kappa Phi.<br />

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NORTHWEST BACKGROUND<br />

Every summer my dad would<br />

drive us north to camp on the<br />

Olympic Peninsula, where you<br />

picked the campsites based on the<br />

trees to strategically locate the<br />

ropes and the tarps to keep you<br />

dry. We’d go to Orcas Island and<br />

Vancouver Island.<br />

I spent 29 years in Oregon in<br />

two different places, served in the<br />

Midwest, and then had the opportunity<br />

to come back to Western.<br />

I’d watched it grow from a typical<br />

regional university into one of<br />

considerable accomplishment and<br />

fine reputation.<br />

PROFESSOR BEFORE ADMIN<br />

For 22 years I earned an honest<br />

living as a professor. At Oregon<br />

State I had a chance to go into<br />

administration. My ability to write<br />

fairly well got me there. People<br />

noticed my ability to write a clear<br />

sentence, to think clearly and<br />

communicate. I’m now learning<br />

to master Twitter. It’s intriguing<br />

and fun how you convey a sense<br />

of your personality, humor, and a<br />

clear message in 140 characters.<br />

MISS IT?<br />

Yes, I miss the classroom. I<br />

tried to continue to teach while<br />

also working on the administrative<br />

side. I don’t know if the students<br />

noticed, but I thought I was<br />

cheating the students by not giving<br />

them my full attention. So I<br />

stopped because I knew I could do<br />

84 | BUSINESSPULSE.COM


a better job. Sometimes my faculty<br />

invites me in for guest lectures.<br />

YOUR SUBJECT?<br />

More recently, the history of<br />

higher education. At the traditional,<br />

old private university of the<br />

early 1800s, the president of the<br />

university always gave the final<br />

capstone course, moral ethics…a<br />

philosophy course. When I went in<br />

to talk to that class for their last<br />

lecture, I said that anybody who<br />

thinks that a modern American<br />

university president, after spending<br />

all his time raising money for<br />

the university and dealing with<br />

elected officials, hasn’t got anything<br />

to say about ethics, doesn’t<br />

understand the job.<br />

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“(WWU) needs to be the<br />

stewards of place. We<br />

have a responsibility, an<br />

obligation, to take care<br />

of the places where we<br />

have the good fortune to<br />

call home. Economically,<br />

politically, socially, and<br />

culturally.”<br />

BUSINESS SIDE OF PRESIDENT<br />

I come at it from a couple of<br />

angles. First, a strong regional<br />

university like ours needs to be,<br />

the phrase I like is, the stewards<br />

of place. We have a responsibility,<br />

an obligation, to take care<br />

of the places where we have<br />

the good fortune to call home.<br />

Economically, politically, socially,<br />

and culturally.<br />

That’s the good reason. The<br />

smart reason is political. I have<br />

a slogan I repeat wherever I go:<br />

Communities support universities<br />

that support communities. I<br />

look at Bellingham and Whatcom<br />

County as huge potential as a<br />

WHATCOMBUSINESSALLIANCE.COM | 85


Personally Speaking: WWU President Bruce Shepard<br />

most attractive area for retirement,<br />

recreation, scenic beauty, and climate.<br />

HIGH GOALS<br />

We have a strong university<br />

here, (and) with a smile we’d call<br />

ourselves a community of subdued<br />

excitement. That’s fine. But we<br />

don’t want to be a community of<br />

subdued aspirations. We want to<br />

set the bar high and go after it.<br />

WWU’S PART?<br />

How can Western play a catalytic<br />

role here? We’re known for<br />

the engagement of our students<br />

and faculty and staff in our community.<br />

We’re the only university<br />

in the state – public or private,<br />

big or small – that three years in<br />

a row has been on the President’s<br />

White House Higher Education<br />

Community Service Honor Roll.<br />

Mainly that’s because of about<br />

almost 1 million hours of volunteer<br />

service. A lot of enterprises,<br />

not-for-profit, would not be possible<br />

if not for the faculty and students<br />

supporting them.<br />

We’re key players in the<br />

Northwest Economic Council, and<br />

in the Whatcom County plans for<br />

sustainable economy…trying to<br />

figure out how to play a stronger<br />

and stronger role as stewards of<br />

place.<br />

ACTIVELY SEEKING INPUT<br />

Steve Swan, Western’s vice<br />

president for University Relations<br />

and Community Development<br />

recently surveyed leaders in Skagit<br />

and Whatcom County and held<br />

some face-to-face conversations<br />

about what we could be doing.<br />

What we heard is that if we need<br />

help we can go to them.<br />

It works the other way, too. We<br />

have all these academic departments<br />

and classes that want to<br />

get engaged with a business and<br />

provide some help and learning<br />

opportunities. Where do they go?<br />

The idea is Western’s Front Door<br />

to Discovery program. Turns out,<br />

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it’s a two-way door, that allows<br />

people in the community that<br />

want help and expertise.<br />

Dan Purdy is the person staffing<br />

that Western program. He knows<br />

how to navigate the university and<br />

create that. He’s got eight projects<br />

going right now. If a faculty member<br />

has an idea about a business<br />

class that could work on a strategic<br />

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work on that in a real-world situation,<br />

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Dan will go to the business<br />

community and make arrangements<br />

there to help.<br />

IS IT WORKING?<br />

This is the first year. It’ll take<br />

a year or two to see how that<br />

works out. So far I’ve been very<br />

impressed. It’s not enough to<br />

just say the good words, when it<br />

comes to the university supporting<br />

the community, and the community<br />

supporting the university.<br />

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86 | BUSINESSPULSE.COM


There’s got to be action.<br />

We’re proactively seeking projects.<br />

It’s an umbrella organization.<br />

Under that we have the economic<br />

research operation with Professor<br />

Hart Hodges, and the Small<br />

<strong>Business</strong> Development Center with<br />

Jennifer Shelton, and Western’s<br />

extensive service learning in the<br />

community. There’s a lot of learning<br />

by doing, and serving in the<br />

community takes place. Learning<br />

becomes more effective, too,<br />

through real-world problems and<br />

not just textbook problems.<br />

State & local taxation<br />

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“With a smile we’d call<br />

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of subdued excitement.<br />

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EXAMPLES?<br />

Pro CNC, a high-tech machining<br />

operation here, has about<br />

50 family-wage jobs. Six former<br />

Western students in our automotive<br />

technology program started<br />

it, and several alumni still head<br />

the company. They came up with<br />

this high-tech machine that makes<br />

parts for the aerospace industry.<br />

One of their more profitable products<br />

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The old idea of machining is<br />

somebody’s standing at a metal<br />

lathe. These days, they’re standing<br />

in front of computer screens<br />

with CAD equipment, and robots<br />

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WHATCOMBUSINESSALLIANCE.COM | 87


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“I’ve loved to sail all my life, fish, tennis,<br />

golf. And I’ve done a lot of woodworking<br />

lately. That cabinet (in his office) – no<br />

tax dollars, I built it. I’m a closet coffee<br />

roaster.” —Dr. Bruce Shepard<br />

Another example is Alpha<br />

Technologies. Their group not only<br />

hires a lot of our graduates for<br />

their great global success, but they<br />

reinvest in the University through<br />

scholarships to insure that they<br />

maintain a stream of talent.<br />

There are hundreds of opportunities,<br />

and we don’t want to just<br />

be subdued aspirations. How do<br />

we get up to that level of higher<br />

success? All of us are looking to<br />

the future to try to figure that out.<br />

WWU TOOK BIG HITS<br />

I don’t want to be Pollyannish<br />

about the hard times this<br />

University has been through,<br />

because they’ve been very hard.<br />

About 14 percent of our budget<br />

comes from taxpayers. So, 86<br />

88 | BUSINESSPULSE.COM


cents of every dollar we spend<br />

come from Western students who<br />

could write their tuition checks to<br />

somebody else. That means we’re<br />

already accountable to the marketplace<br />

for performance and keeping<br />

people satisfied with the quality of<br />

the product.<br />

In my time here the state financial<br />

support has been cut by more<br />

than 50 percent. Still we’ve come<br />

out stronger than where we started<br />

– because you don’t let any good<br />

crisis go to waste.<br />

You look hard at what can be<br />

done. We’ve really understood<br />

our market edge – quality. People<br />

expect an excellent education at<br />

Western; it’s why we have 15,000<br />

applicants for 3,500 slots. Other<br />

institutions went to open admissions.<br />

We didn’t go down that<br />

road. We protected that edge in<br />

the marketplace.<br />

HOW?<br />

We made changes, became<br />

more efficient. We learned the<br />

lessons. Every time we thought<br />

we’d exhausted every possible savings<br />

we could think of, we’d go<br />

back and find that the well wasn’t<br />

empty. There were still more efficiencies<br />

and savings to be found.<br />

I think we really have come out<br />

of this not merely surviving, but<br />

stronger in every way.<br />

FORWARD THINKING<br />

I’ve studied a lot of the business<br />

stuff. A lot of the teachers –<br />

Edwards, Deming – and two things<br />

that they all say struck me.<br />

One, dissatisfied customers don’t<br />

ever tell you they’re dissatisfied;<br />

they just go away. So you’ve got<br />

to be proactive and understand<br />

what’s happening with the people<br />

you do business with.<br />

Second, you have to understand<br />

what your customers need before<br />

they know it. Your competitors<br />

are already delivering what they<br />

want today. That’s what higher ed<br />

is about…thinking a generation<br />

ahead of our clients – our students<br />

Reach more than 50,000 leaders<br />

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Call Randall Sheriff at 360-746-0417<br />

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MAGAZINE<br />

The Publication of The Whatcom <strong>Business</strong> Alliance<br />

WHATCOMBUSINESSALLIANCE.COM | 89


Personally Speaking: WWU President Bruce Shepard<br />

– to know what it is they want<br />

and need before they even know<br />

it.<br />

LESSON OF THE ENGINEERS<br />

Years ago at Oregon State during<br />

tough economic times, I sat in<br />

a meeting with a bunch of their<br />

gurus. They call it the Silicon<br />

Forest there because of the important<br />

manufacturers of chips. They<br />

said that when it comes to their<br />

engineers they were either going<br />

to have to fire them, retrain them,<br />

or turn them into administrators<br />

because after three or four years<br />

they’re not good for anything else.<br />

They sought our help to keep<br />

their assets on the cutting edge. I<br />

began to think about that. Really<br />

our business is to create and innovate<br />

and stay at the cutting edge.<br />

That’s another reason why to have<br />

this role in our local communities<br />

of helping to move the economy<br />

forward and stay competitive.<br />

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The phrase I use is<br />

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How do you do that? By<br />

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I’ll put one other edge on that.<br />

We have a role that’s shared with<br />

the community. I’m sitting here<br />

looking at a map of the Pacific<br />

Rim on the wall, and I have good<br />

enough vision I can see Korea,<br />

and Japan, and China. We’re also<br />

active in studies of Canada, and<br />

Africa. We have a role of not only<br />

bringing the world to Whatcom<br />

County, but also Whatcom County<br />

to the world.<br />

We’re working on that as a university<br />

as a part of our economic<br />

community that is an important<br />

source of strength for us. I’ll come<br />

back to the example of Alpha<br />

Technologies – global enterprise,<br />

locally-based.<br />

ENTREPRENEURIAL PROJECT:<br />

WINDOW TO TOMORROW<br />

I’ve asked business professionals<br />

and leaders, ‘What are you missing<br />

in college graduates? What<br />

are you looking for the most? Two<br />

interesting things have come up<br />

most.<br />

One is a more entrepreneurial<br />

spirit, and intra-preneurial – hiring<br />

people for middle management<br />

positions. They want entrepreneurial<br />

spirit in middle management<br />

positions, even at large corporations.<br />

90 | BUSINESSPULSE.COM


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Personally Speaking: WWU President Bruce Shepard<br />

ABILITY TO RELATE<br />

The other one I heard recently<br />

from IBM, and on the East Coast,<br />

and down in Seattle. They want<br />

graduates who are empathetic. Not<br />

sympathetic. Empathetic.<br />

People who can put themselves<br />

in somebody else’s shoes, who<br />

can see the world from somebody<br />

else’s perspectives. That’s important<br />

because they’re working in<br />

groups, (and asking) what is the<br />

common ground, how can we<br />

work on this together?<br />

In a recent presentation I<br />

heard from three very high-priced<br />

people: the heads of learning for<br />

Apple, Microsoft, and IBM. They<br />

all three had the same basic message<br />

– we obviously want graduates<br />

with technical expertise, but<br />

they’re no good to us if that’s all<br />

they have. They have to be able to<br />

see across cultures, across people,<br />

and they kept using this word,<br />

empathy.<br />

Working on Your Behalf<br />

WBA ADVOCACY STATEMENT<br />

Whatcom <strong>Business</strong> Alliance supports business<br />

enterprises who demonstrate a commitment to a<br />

safe, responsible, and ethical work place while<br />

remaining compliant with all current local,<br />

state, and federal laws, codes, and regulations.<br />

The WBA further encourages and steadfastly advocates<br />

for business development initiatives that<br />

clearly operate in the best interest of our community.<br />

WBA advocacy also includes identifying members’<br />

primary concerns impacting their businesses,<br />

and addressing those concerns appropriately.<br />

Learn more about and join the WBA online<br />

at www.whatcombusinessalliance.com<br />

or by calling 360.746.0411.<br />

Fostering <strong>Business</strong> Success and Community Prosperity<br />

Board of Directors<br />

Dave Adams, President<br />

Emergency Reporting<br />

Randi Axelsson, Sales Manager<br />

Silver Reef Hotel, Casino and Spa<br />

Pam Brady, Director, NW Govt. & Public<br />

Affairs, BP Cherry Point Refinery<br />

Janelle Bruland, President / CEO<br />

Management Services Northwest<br />

Jane Carten, President / CEO<br />

Saturna Capital<br />

Bruce Clawson, Senior VP<br />

Wells Fargo Commercial Banking<br />

Scott Corzine, Major Accounts Exec.<br />

Puget Sound Energy<br />

Kevin DeVries, President / CEO<br />

Exxel Pacific, Inc.<br />

Greg Ebe, President / CEO<br />

Ebe Farms<br />

Andy Enfield, Vice President<br />

Enfield Farms<br />

John Huntley, President / CEO<br />

Mills Electric, Inc.<br />

Guy Jansen, Director<br />

Lynden, Inc.<br />

Sandy Keathley, Previous Owner<br />

K & K Industries<br />

Paul Kenner, Executive VP<br />

Snapper Shuler Kenner Insurance<br />

Jeff Kochman, President / CEO<br />

Barkley Company<br />

Troy Muljat, Co-Founder, NVNTD, Inc.<br />

Managing Broker, Muljat Commercial<br />

Bob Pritchett, President / CEO<br />

Logos Bible Software, Inc.<br />

Brad Rader, Vice President<br />

Rader Farms<br />

Becky Raney, Owner<br />

Print & Copy Factory<br />

Jon Sitkin, Partner<br />

Chmelik Sitkin & Davis P.S.<br />

Doug Thomas, President / CEO<br />

Bellingham Cold Storage<br />

Marv Tjoelker, CEO<br />

Larson Gross, PLLC<br />

That resonates well with<br />

Western. When we survey our students<br />

we find that they really care<br />

about and are highly motivated<br />

about making a difference. Really<br />

motivated to make a difference,<br />

and that’s true of Bellingham and<br />

Whatcom County.<br />

“We obviously want<br />

graduates with technical<br />

expertise, but they’re no<br />

good to us if that’s all<br />

they have. They have to be<br />

able to see across cultures,<br />

across people, and (have)<br />

empathy.”<br />

LEADERSHIP PHILOSOPHY<br />

I’m a poli-sci person. In my<br />

profession I don’t believe in the<br />

guru you read when you pick up<br />

a book or magazine in the book<br />

rack at the airport with the latest<br />

sort of thing. I believe in researchbased<br />

stuff in studies of leadership.<br />

What it teaches me is that in<br />

complex environments, complicated<br />

organizations, the answers<br />

are never obvious.<br />

And top-down management<br />

usually doesn’t work. People just<br />

go off a cliff together.<br />

What leadership has to be today<br />

is not by you giving answers, but<br />

by asking questions. They have to<br />

be questions that take us outside<br />

of our zones of comfort, because<br />

none of us likes to deal with<br />

change. So, part of your job in<br />

leading a staff is to ask questions<br />

that make us a little uncomfortable.<br />

CUTS BOTH WAYS<br />

And it has to go two ways. I<br />

chose at my one chance to speak<br />

each year to Western faculty<br />

92 | BUSINESSPULSE.COM


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Personally Speaking: WWU President Bruce Shepard<br />

and staff at what we call Open<br />

Convocation, and I posed six difficult<br />

questions on the campus that<br />

we’re now working on. But you<br />

have to ask me questions that take<br />

me outside of my zone of comfort,<br />

too, because I don’t like change as<br />

well.<br />

That’s the way leadership works.<br />

It follows that if you ask questions,<br />

you have to be able to hear<br />

and listen. People ask me, what’s<br />

your vision for the university?<br />

Well, I have a vision. It’s, what is<br />

the vision of the university, the<br />

community, our elected officials,<br />

our donors, our alumni?<br />

I’ve spent a lot of time listening<br />

with a lot of people. In a complex<br />

organization if you keep the vision<br />

and direction you’re going in front<br />

of people, creative people – 2,200<br />

employees, 15,000 students, and<br />

more than 100,000 alumni – will<br />

come up with stuff you never<br />

thought of to move us forward.<br />

YOUR METHOD<br />

The phrase I use is conducting a<br />

symphony among talented soloists.<br />

How do you do that? By keeping<br />

the vision in front of people.<br />

That’s how I approach the job of<br />

helping lead here at Western – I<br />

ask them questions, and keep them<br />

uncomfortable, and listen carefully<br />

to what people say.<br />

Then share the answers in front<br />

of folks until they’re sick and tired<br />

of hearing them. I get up and give<br />

my 10-minute spiel, then I go and<br />

sit down at the table, and hear my<br />

friend say, ‘I’ve heard that speech<br />

so many times I could give it<br />

myself.’<br />

And I say, (slapping a table)<br />

‘Good! That’s the idea!’ That’s<br />

what I want.<br />

People have to create their own<br />

understandings, and that’s education.<br />

When you do it that way,<br />

people buy in. They own it, and<br />

make it successful. That’s really<br />

important.<br />

President Shepard said he misses the classroom, but he takes every opportunity to visit<br />

with students as a visiting lecturer, or walking around the campus.<br />

A Trusted Advisor in<br />

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For many in the Whatcom<br />

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94 | BUSINESSPULSE.COM


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Guest Column: Minimum Wage Law<br />

Erin Shannon | Director, WPC for Small <strong>Business</strong><br />

Erin Shannon became director of the Washington Policy Center<br />

for Small <strong>Business</strong> during January 2012. She has an extensive<br />

background in small business issues and public affairs. The Center<br />

improves the state’s small business climate by working with owners<br />

and policymakers toward positives solutions.<br />

Will your teen find a job this summer?<br />

Most teens don’t know that state law makes it harder for them to find summer work<br />

There is an<br />

unemployment crisis for<br />

teens in Washington state.<br />

Our teen unemployment<br />

rate (for 16-to-19 year<br />

olds) is a staggering 30<br />

percent, the sixth-highest<br />

in the nation. To compare,<br />

the state unemployment<br />

rate for all workers is 6.6<br />

percent.<br />

The Great Recession cannot<br />

be blamed for our state’s poor<br />

teen employment ranking. Since<br />

2002, well before the recession,<br />

Washington has ranked among the<br />

top ten states with the highest teen<br />

unemployment every year but one.<br />

Washington also has imposed<br />

the nation’s highest minimum<br />

wage for years. According to two<br />

decades of research on the impact<br />

of a high minimum wage, the evidence<br />

shows that raising the wage<br />

reduces employment for the least<br />

skilled, such as young workers.<br />

At $9.32, Washington has the<br />

highest minimum wage in the<br />

nation. Lawmakers recognize that<br />

a high minimum wage decreases<br />

job opportunities, so Washington<br />

businesses are allowed to pay<br />

14-to-15 year olds a training wage<br />

to give employers an incentive to<br />

hire young workers just entering<br />

the workforce. But those 16 and<br />

older are subject to the full minimum<br />

wage, pricing many young<br />

workers out of the labor market.<br />

Given our state’s 30 percent<br />

unemployment rate for 16-to-19<br />

year olds, it is obvious a much<br />

larger segment of teen workers is<br />

in need of similar relief.<br />

The general consensus of<br />

decades of minimum wage<br />

studies is that a 10 percent<br />

increase in the minimum<br />

wage reduces teen<br />

employment by one to<br />

three percentage points.<br />

The vast majority of academic<br />

studies, over 85 percent, show<br />

that a high minimum wage hurts<br />

the very people it is supposed to<br />

help—the young, the inexperienced,<br />

the unskilled. The general<br />

consensus of decades of minimum<br />

wage studies is that a 10 percent<br />

increase in the minimum wage<br />

reduces teen employment by<br />

one to three percentage points.<br />

The effects are even more pronounced<br />

for minority teen workers.<br />

Research shows a 10 percent<br />

minimum wage increase causes<br />

four times more employment<br />

loss for African American young<br />

adults than it does for non-black<br />

employees. This might explain<br />

why the unemployment rate for<br />

black teens is significantly higher<br />

than other teens.<br />

The long-term effects of youth<br />

unemployment are much more<br />

profound than a teen who couldn’t<br />

work to save money for a car. It<br />

creates a “wage scar” that leaves<br />

a lasting impact on a workers<br />

employment prospects and earning<br />

trajectory. The longer the teen<br />

remains unemployed, the bigger<br />

the scarring effect. Numerous<br />

studies show those who do not<br />

work as teenagers have lower<br />

long-term wages and less employment,<br />

even after 20 years.<br />

Studies also show a teen training<br />

wage would help prevent<br />

wage scarring by encouraging<br />

teen employment. A study by a<br />

Federal Reserve economist found<br />

having a starting wage well below<br />

the minimum counteracts much of<br />

the negative impact on job prospects<br />

for teens.<br />

The Organization for Economic<br />

Cooperation and Development<br />

(OECD), an organization comprised<br />

of 34 countries to foster economic<br />

progress, said in a 2010 report<br />

that teen unemployment could be<br />

reduced by allowing a sub-minimum<br />

training wage for teenagers.<br />

Former Chief Economic Advisor to<br />

President Obama, Larry Summers,<br />

has endorsed a teen training wage<br />

as a way to combat teen unemployment.<br />

96 | BUSINESSPULSE.COM


Our state’s high minimum wage<br />

creates a barrier to teens just when<br />

they need work experience the<br />

most. A temporary training wage<br />

of 85 percent of the state minimum<br />

wage would provide employers<br />

with the incentive they need to<br />

take a chance by hiring a young,<br />

unskilled teenager. If the law<br />

forces a higher wage, the employer<br />

might as well hire an older applicant<br />

with more job skills and a<br />

work history. Most teens will<br />

never know that they can’t find<br />

a job because of a state law that<br />

fixes wages.<br />

The result of allowing a training<br />

wage would be more teens being<br />

hired and receiving valuable work<br />

skills and experience, reducing<br />

wage scarring and other long-term<br />

consequences created by prolonged<br />

periods of unemployment<br />

for young workers. Young people<br />

just want a chance. State lawmakers<br />

should help them get it.<br />

Sumas: A great place to live and do business<br />

The City of Sumas has a thriving industrial zone with rail service & heavy haul<br />

roads making it an excellent place to do business. Here are a few<br />

more reasons why you should be here:<br />

• Proximity to Canada<br />

• Foreign trade zone<br />

• Low electric rates<br />

• Fast turn around for permits<br />

• No development or impact fees<br />

• Low land prices<br />

• Great schools and beautiful parks<br />

• Lowest utilities cost in the county<br />

• 24 hour police protection<br />

• Quiet rural setting<br />

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WHATCOMBUSINESSALLIANCE.COM | 97


Guest Column: Free-Market Environmentalism<br />

Todd Myers | Environmental Director,<br />

Washington Policy Center<br />

The Washington Policy Center is an independent, non-partisan think tank promoting sound public<br />

policy based on free-market solutions. Todd Myers is one of the nation’s leading experts on freemarket<br />

environmental policy and is the author of the 2011 landmark book Eco-Fads: How the Rise of<br />

Trendy Environmentalism is Harming the Environment. His in-depth research on the failure of the<br />

state’s 2005 “green” building mandate receives national attention. He recently became a contributor<br />

to The Wall Street Journal.<br />

Why I don’t count on politicians<br />

to save my honeybees<br />

As spring arrives, we<br />

soon will begin seeing<br />

honeybees as they collect<br />

pollen and nectar, and<br />

pollinate flowers and fruit<br />

in the area. The bees in my<br />

own hives near Issaquah<br />

are getting ready and, with<br />

luck, they will survive<br />

the winter and I can look<br />

forward to a strong year of<br />

pollination and honey.<br />

Honeybees are an especially<br />

welcome sight to beekeepers<br />

because of recent concerns<br />

about Colony Collapse Disorder<br />

(CCD). Over the last decade, the<br />

percentage of hives that fail to<br />

survive the winter has increased<br />

from about 15 percent to over<br />

30 percent, according to the U.S.<br />

Department of Agriculture. A great<br />

deal of debate goes on among<br />

beekeepers about the cause of this<br />

worrisome decline.<br />

Some talk apocalyptically about<br />

a world without bees. Many environmentalists<br />

have quickly pointed<br />

to causes ranging from pesticides,<br />

to genetically modified crops<br />

(GMOs), to cell phone towers.<br />

Research shows, however, that<br />

none of these suspected causes is<br />

the likely source of increased winter<br />

die-off of honeybees.<br />

For example, while bees in the<br />

United States have struggled, honeybees<br />

in the Canadian prairies<br />

where a large amount of GMO<br />

crops grow, have fared better. In<br />

Europe, on the other hand, where<br />

GMO crops are banned, honeybees<br />

have seen declines.<br />

Bill McKibben, a wellknown<br />

environmental<br />

activist, even blamed<br />

climate change for the<br />

decline. Honeybees are not<br />

native to North America<br />

and they have thrived<br />

from California to North<br />

Dakota. Blaming a onedegree<br />

global temperature<br />

increase for the decline<br />

of honeybees that have<br />

already adapted across a<br />

wide temperature range<br />

is the sort of unscientific<br />

nonsense that makes it<br />

difficult to address the<br />

real issues.<br />

Some have blamed pesticides<br />

called neonicitinoids that are seedbased.<br />

The evidence of a link to<br />

honeybee death is sparse, however.<br />

Recent studies found if honeybees<br />

become exposed to the pesticide,<br />

they can be harmed. Studies<br />

also show, however, that honeybees<br />

are unlikely to be exposed to<br />

neonicitinoids because the pesticides<br />

are not expressed in pollen<br />

or nectar. Neonics actually are less<br />

toxic than some pesticides they<br />

replace. Banning neonics, as some<br />

activists have proposed, might<br />

increase the use of other pesticides<br />

that are more harmful to bees.<br />

Bill McKibben, a well-known<br />

environmental activist, even<br />

blamed climate change for the<br />

decline. Honeybees are not native<br />

to North America and they have<br />

thrived from California to North<br />

Dakota. Blaming a one-degree<br />

global temperature increase for<br />

the decline of honeybees that have<br />

already adapted across a wide<br />

temperature range is the sort of<br />

unscientific nonsense that makes it<br />

difficult to address the real issues.<br />

Beekeepers worry more about<br />

other threats, like the varroa mite,<br />

which has the appropriate scientific<br />

name of varroa destructor.<br />

Varroa mites attach themselves to<br />

bees, weakening them and transmitting<br />

illness. Reducing the threat<br />

from varroa is a common topic<br />

among beekeepers.<br />

98 | BUSINESSPULSE.COM


Most research, including a<br />

report from the Environmental<br />

Protection Agency last year,<br />

points to a combination of factors.<br />

Honeybees can manage stresses,<br />

but as pressures add up bees have<br />

a more difficult time surviving.<br />

Here, however, is a fact that<br />

many people don’t know: The<br />

number of honeybee colonies in<br />

the United States and worldwide is<br />

increasing. With prices for pollination<br />

increasing, beekeepers have<br />

responded to market incentives<br />

with increased breeding to insure<br />

against increased winter mortality.<br />

Politicians can argue endlessly<br />

about the possible causes of CCD,<br />

but beekeepers live in the real<br />

world where feedback is immediate.<br />

If we don’t take the right<br />

steps, adapting and changing hive<br />

management, our bees will die.<br />

If politicians get environmental<br />

policy wrong, they still take credit<br />

for “caring” about the issue, while<br />

passing the real-world costs of<br />

failure on to others.<br />

Beekeepers constantly learn<br />

more about the causes of CCD.<br />

We work to keep our hives alive,<br />

because for many apiarists it is<br />

the way they earn their living;<br />

but, also because we feel strongly<br />

about protecting the bees in our<br />

care.<br />

I have been to numerous meetings<br />

where beekeepers expressed<br />

sadness at the loss of even a few<br />

bees out of a hive of 50,000. Only<br />

the free market can take advantage<br />

of the local information and<br />

personal incentives to demand<br />

success in a way that politics consistently<br />

fails.<br />

Given a choice between trusting<br />

politicians in Olympia or relying<br />

on beekeepers motivated by profit<br />

and personal care, the best hope<br />

for honeybees are the beekeepers.<br />

We are the ones ensuring that<br />

spring weather will, once again,<br />

bring the gentle buzz of honeybees<br />

going about their work.<br />

Environmental policy consultant and regular guest columnist Todd Myers is an avid apiarist,<br />

more commonly known as a beekeeper. He’s all decked out for duty with his ‘family’<br />

here. (Photo courtesy of Todd Myers)<br />

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WHATCOMBUSINESSALLIANCE.COM | 99


Guest Column: Risk Management<br />

Don C. Brunell | Past President, AWB<br />

Don Brunell retired in January 2014 after 28 years as president of the Association of Washington<br />

<strong>Business</strong>. Formed in 1904, the AWB is Washington’s oldest and largest statewide business<br />

association. Its roster has more than 8,100 members representing 700,000 employees, serving<br />

as both the state’s chamber of commerce and the manufacturing and technology association.<br />

Membership includes major employers like Boeing and Microsoft, but 90 percent of AWB members<br />

employ fewer than 100 people. More than half of AWB’s members employ fewer than 10. For more<br />

about AWB, visit www.awb.org.<br />

Putting risk in perspective<br />

Where there is life,<br />

there is risk. That’s<br />

not some insightful<br />

quotation, it’s just a fact.<br />

We’re exposed to risk<br />

from the moment we get<br />

up in the morning – slip<br />

and fall, dog bite, traffic<br />

accident, lightning strike.<br />

We can manage risk, we<br />

can minimize risk, but we<br />

cannot eliminate it.<br />

That fact used to be accepted<br />

as common sense, but in today’s<br />

society, people have come to<br />

believe that any degree of risk is<br />

unacceptable. In fact, trial lawyers<br />

have won lawsuits, not because<br />

their clients were injured, but<br />

because they feared they might be.<br />

Why does this matter to you?<br />

When government tries to ensure<br />

a virtually risk-free environment,<br />

it imposes regulations that are<br />

needlessly punitive and costly. We<br />

pay those costs through higher<br />

prices and lost jobs.<br />

Case in point: estimating environmental<br />

risk. There are two<br />

common ways to calculate risk.<br />

One method is easier and cheaper;<br />

the other is more accurate. Most<br />

government agencies use the first<br />

one.<br />

It’s called the “deterministic”<br />

method.<br />

This method is easier for agencies<br />

to use because it’s simple and<br />

it doesn’t require a lot of data. The<br />

only problem is it’s less accurate.<br />

It tends to overestimate risk. But<br />

that’s not all. Regulators routinely<br />

take that overestimated risk level<br />

and compound it by adding an<br />

additional layer of buffer – “just to<br />

be safe.” As a result, you end up<br />

with regulations that are far more<br />

restrictive and costly than necessary<br />

to provide protection.<br />

A recent study by HDR<br />

Engineering estimates that<br />

imposing these standards<br />

in Washington would cost<br />

local governments, ports,<br />

ratepayers and businesses<br />

billions, with little or no<br />

environmental benefit.<br />

Last November, the Washington<br />

Department of Ecology announced<br />

that it will likely use this method<br />

as it updates the state’s Fish<br />

Consumption Level – one factor in<br />

a complex formula that determines<br />

our state’s water quality standards.<br />

That’s a problem. Ecology’s<br />

starting point on this issue was<br />

extreme to begin with. They<br />

wanted to use the same FCR that<br />

Oregon used, one which resulted<br />

in water quality standards that<br />

are virtually impossible to meet<br />

because the technology to comply<br />

doesn’t exist, and may not for<br />

decades. In some cases, the allowable<br />

levels are so low they can’t be<br />

measured with existing technology.<br />

A recent study by HDR<br />

Engineering estimates that imposing<br />

these standards in Washington<br />

would cost local governments,<br />

ports, ratepayers and businesses<br />

billions, with little or no environmental<br />

benefit.<br />

Despite that, Ecology still plans<br />

to use this less accurate method to<br />

calculate environmental risks.<br />

There is a better way.<br />

It’s called the probabilistic<br />

method, as in “probabilities.” It’s<br />

more comprehensive, more precise<br />

and more accurate.<br />

This method analyzes large<br />

amounts of data and thousands<br />

of variables in order to calculate<br />

a range of exposures and risks<br />

across various populations and<br />

circumstances. The result is a more<br />

nuanced, realistic picture of environmental<br />

risk.<br />

Think of it this way: When you<br />

walk out of your house, there’s a<br />

risk you could get struck by lightning.<br />

Lightning strikes occur every<br />

day somewhere on the globe. But<br />

how likely is it that it will happen<br />

to you? That’s the question that is<br />

better answered by the probabilistic<br />

method.<br />

100 | BUSINESSPULSE.COM


Ecology has used the probabilistic<br />

method, and the EPA says<br />

it provides the best basis for<br />

decision-making. “Because the<br />

results of the refined risk assessment<br />

show the range of possible<br />

environmental impacts and which<br />

ones are most likely to occur, they<br />

provide a better basis for decisionmaking.”<br />

If that’s true, why isn’t Ecology<br />

using it now? Good question.<br />

It’s a question being asked by<br />

the members of the Northwest<br />

Pulp & Paper Association, who<br />

recently submitted a report to<br />

Ecology on the probabilistic method<br />

prepared by ARCADIS, a global<br />

leader in environmental engineering<br />

and risk assessment. NWPPA<br />

has asked Ecology to use the more<br />

accurate probabilistic method as<br />

the agency updates our state’s<br />

water quality standards.<br />

Let’s hope they listen.<br />

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WHATCOMBUSINESSALLIANCE.COM | 101


Guest Column: Lean <strong>Business</strong><br />

Randall Benson | Lean Operations<br />

Randall Benson is a management consultant, author, and Lean<br />

master working out of Whatcom County. You can visit his blog<br />

“The Lean Heretic” at www.leanheretic.com, and his website at<br />

www.bensonconsulting.com.<br />

The power of respect in Lean<br />

Dr. Alan Dobzyniak, the highly<br />

respected medical chief of staff<br />

for Oakwood Health System in<br />

Michigan, stood before about 100<br />

of the hospital’s leaders at their<br />

annual awards ceremony. He<br />

began to talk, and emotions overcame<br />

him. He paused, regained his<br />

composure, and began again, “In<br />

the 20 years that I’ve been on staff<br />

at this hospital,” he said, “this is<br />

the first time that management<br />

actually asked the staff what they<br />

thought we should do—and look at<br />

the incredible results!”<br />

Respect for people is the<br />

hallmark of the famed<br />

Toyota Lean method.<br />

It’s the defining element<br />

that distinguished Toyota<br />

from previous methods of<br />

process improvement.<br />

When your Lean initiative<br />

builds on respect for people,<br />

expect magic.<br />

Consider Dr. Dobzyniak and<br />

Oakwood Health’s story.<br />

At the awards ceremony, he was<br />

referring to Oakwood’s creation<br />

of the nation’s fastest emergency<br />

room operation.. Oakwood’s<br />

ER had been dangerously overcrowded<br />

and visitors often waited<br />

hours to see a doctor. It was not<br />

uncommon to find Patients and<br />

loved ones huddling outside the<br />

ER in freezing weather because<br />

there were no seats, or even standing<br />

room, inside.<br />

Just nine months after instituting<br />

Lean principles, and extending<br />

to ER staff the authority to explore<br />

and apply their own ideas, they<br />

the Spirit of Healing is<br />

Genuine Kindness<br />

Genuine kindness. Unwavering compassion. Dedication.<br />

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PeaceHealth St. Joseph<br />

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The Spirit of Healing is our promise to you. Because we believe<br />

in healing the mind, body and spirit. Every time. Every touch.<br />

Hear stories of our healing spirit at www.peacehealth.org<br />

102 | BUSINESSPULSE.COM


7 Ways to Demonstrate Respect for Employees<br />

1.<br />

2.<br />

3.<br />

4.<br />

5.<br />

6.<br />

7.<br />

Be clear about the ends, but let employees determine the means.<br />

Invite employees to participate in improving their own work processes.<br />

Encourage staff exploration, discovery, and application. Avoid asking<br />

staff to blindly execute someone else’s plan.<br />

Place high value on the experimental method. Celebrate well-run experiments,<br />

regardless of the outcome.<br />

Allow your staff to stop the process when they see something gone awry.<br />

Celebrate learning from mistakes and improving processes.<br />

Allow employees the latitude to fix customer problems and carry out<br />

service recovery.<br />

made a remarkable transformation:<br />

The nation’s first guaranteed<br />

30-minute ER!<br />

Further, they established new<br />

benchmarks for almost every<br />

aspect of emergency care delivery.<br />

• Instead of waiting hours to<br />

be seen, patients received<br />

evaluation by a doctor<br />

within 15 minutes on average.<br />

• Patient length of stay was<br />

reduced by 70 percent.<br />

• Overcrowding was nonexistent.<br />

A visitor would find<br />

only a few family members<br />

in the waiting room.<br />

• Satisfaction scores skyrocketed.<br />

• Word of mouth spread, and<br />

Oakwood rapidly attracted<br />

new patients to the system,<br />

producing a financial turnaround.<br />

The ER leader, Corrine Victor,<br />

earned recognition as the VHA<br />

Healthcare Leader of the Year for<br />

these accomplishments.<br />

By any measure this was<br />

a breakthrough, not just for<br />

Oakwood, but also for emergency<br />

room care throughout the United<br />

States. More than 80 media<br />

reports told Oakwood’s story,<br />

and dozens of other hospital systems<br />

visited them for tours and<br />

insights.<br />

The value of the Oakwood<br />

story lies not just in its successes,<br />

but also in the perspective of<br />

how they got there. It was not<br />

their first, but their fifth try. Yes,<br />

fifth.<br />

Oakwood tried and failed to<br />

fix the same ER four times in a<br />

five-year span. Not until they<br />

implemented Lean care delivery,<br />

anchored with newfound respect<br />

for staff, did they achieve, and<br />

exceed, their objectives.<br />

When I first met Corrine, she<br />

handed me the four thick consulting<br />

reports prepared for her<br />

over those years. The reports<br />

contained many suggestions,<br />

often based on Lean principles,<br />

for every aspect of ER operations.<br />

The staff did its best to comply<br />

with the recommendations, but<br />

the overcrowding and long waits<br />

continued.<br />

The consultants’ reports all<br />

revealed the same fatal flaw: lack<br />

of respect for employees.<br />

Previously, the external<br />

experts analyzed the information<br />

they gathered from staff<br />

and made their recommendations.<br />

Managers and staff members<br />

were expected to simply<br />

implement the expert’s untested<br />

ideas. During the four failed<br />

attempts, staff members never<br />

became masters of their own<br />

fate. Oakwood failed to improve<br />

because it didn’t honor the key<br />

hallmark of Lean: respect for<br />

people.<br />

Corrinne, as the ER chief executive,<br />

asked me to help her create<br />

a quest – a journey of exploration<br />

and discovery in which we<br />

invited staff to search for their<br />

own solutions. If they achieved<br />

what we termed a “big change,”<br />

a breakthrough innovation, they<br />

could apply it to their ER.<br />

The team engaged vigorously<br />

in their quest, running almost<br />

200 experiments and making<br />

dozens of innovative changes.<br />

During the nine-month journey,<br />

they used their collective genius<br />

to discover and ultimately apply<br />

their “big change.” The result<br />

– the nation’s fastest ER – was<br />

a breakthrough far beyond their<br />

expectations.<br />

The biggest difference was how<br />

their ideas and their capabilities<br />

for innovation were respected<br />

and celebrated.<br />

In Oakwood’s case, respect for<br />

people meant granting them the<br />

authority to explore, to discover,<br />

and to apply employee-developed<br />

ideas. Oakwood described this<br />

to the press as “employee-driven<br />

innovation.” However you<br />

describe it, that respect might<br />

make the difference between<br />

pedestrian results and a strong,<br />

positive and prosperous breakthrough.<br />

The difference that choked up<br />

a chief of staff.<br />

How does your organization<br />

demonstrate respect for people?<br />

How would you describe the<br />

results? Send me a note at<br />

rbenson@bensonconsulting.com.<br />

I’d love to share your stories.<br />

WHATCOMBUSINESSALLIANCE.COM | 103


Guest Column: Water Rights<br />

Ken Mann | Whatcom County Councilman<br />

Ken Mann is a member of the Whatcom County<br />

Council and serves as Chair of the Finance<br />

Committee. Ken has a background in finance and<br />

civil engineering. Ken and his wife, Amy, have a<br />

real estate development company that restores<br />

commercial and residential buildings.<br />

Water rights from two viewpoints<br />

Through the eyes of a business owner, and of a member of County Council<br />

Personally, we are not<br />

concerned about the<br />

effects of “exempt wells”<br />

and other water rights<br />

challenges facing Whatcom<br />

County residents, farms,<br />

fisheries, and businesses.<br />

It is extremely unlikely<br />

that our properties will<br />

be impacted. The vast<br />

majority of our properties<br />

get water from a purveyor<br />

with unassailable, perfected<br />

water rights.<br />

However, if I were in an agricultural<br />

business in Whatcom<br />

County, such as a farm growing<br />

berries or a slaughterhouse—and if<br />

I did not have legal water rights—<br />

I’d be scared to death.<br />

Here’s why, from the viewpoint<br />

of an at-risk business owner: If<br />

I do not have a water right, my<br />

business is and always has been<br />

vulnerable to senior water rights<br />

holders. If a senior water right<br />

demands an adjudication of water<br />

resources and prevails, junior<br />

water rights and those without<br />

water rights can be shut down.<br />

Period.<br />

Looking at it from a seat on the<br />

Whatcom County Council, this is<br />

a tremendously important issue to<br />

property owners and businesses<br />

throughout the county, many of<br />

whom have been operating for<br />

years without water rights.<br />

There are no more water rights<br />

available; Whatcom County is<br />

closed to new water withdrawals.<br />

Thus, it is of critical importance<br />

to Council members to stay<br />

If a property owner wants<br />

to dig a well, we (County)<br />

can issue a permit to<br />

dig the hole. But only<br />

the state’s Department<br />

of Ecology can grant (or<br />

deny) permission to withdraw<br />

water from that hole.<br />

— Ken Mann, Whatcom County<br />

Council Member<br />

engaged on this issue. I know we<br />

face some mistaken perceptions<br />

about County government’s role in<br />

the middle of all this.<br />

For example, if a property<br />

owner wants to dig a well, we<br />

can issue a permit to dig the hole.<br />

But only the state’s Department of<br />

Ecology can grant (or deny) permission<br />

to withdraw water from<br />

that hole.<br />

County government issues<br />

building permits based on water<br />

availability, as established by a<br />

letter from a water purveyor or a<br />

well driller’s report. However, if<br />

you do not have access to water,<br />

you can not get a building permit<br />

- and that has always been the<br />

case.<br />

At issue recently, and the subject<br />

of wildly inaccurate rumors<br />

and internet hysteria, was a claim<br />

that the County was debating a<br />

ban on private wells on private<br />

property, or elimination of build-<br />

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104 | BUSINESSPULSE.COM


ing permits without a water right.<br />

These claims were ridiculous for<br />

many reasons.<br />

We did vote (Jan. 28) to pursue<br />

litigation that stems from a<br />

Growth Management Hearings<br />

Board ruling. The County is<br />

appealing a ruling that delegated<br />

unprecedented authority over<br />

water resources to county governments.<br />

Counties do not have (or want)<br />

the legal responsibility, or the<br />

scientific capacity, to adjudicate<br />

water rights. We await a ruling<br />

from the courts.<br />

If anyone or anything eliminates<br />

water withdrawals, (a.) it<br />

will be the Washington State<br />

Department of Ecology, not<br />

Whatcom County, and (b.) apply<br />

only to anyone not holding a legal<br />

water right.<br />

This has always been the case,<br />

and the County cannot and will<br />

not do anything to change that.<br />

A panel discussed the potential travails of dissent and possible litigation over water rights<br />

at a recent board meeting of the WBA at the Mt. Baker Theater in Bellingham: (from left)<br />

Doug Allen, local official for the State Dept. of Ecology; Perry Eskridge with the Whatcom<br />

County Realtors Association; moderator Jon Sitkin, an attorney with water-rights expertise,<br />

and local berry producer Marty Maberry representing agricultural interests.<br />

(Staff Photo)<br />

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WHATCOMBUSINESSALLIANCE.COM | 105


Guest Column: Water Rights<br />

Roger Almskaar | President, CAPR<br />

Roger Almskaar has served as a land use<br />

management consultant for the last 32 years. He<br />

is president of the Citizens Alliance for Property<br />

Rights, Whatcom Chapter.<br />

106 | BUSINESSPULSE.COM<br />

Sometimes a challenge is necessary<br />

On Jan. 28, 2014 the<br />

Whatcom County<br />

Council voted 6-1 in<br />

support of moving forward<br />

in its lawsuit against the<br />

state Growth Management<br />

Hearings Board’s Final<br />

Order in Case 12-2-0013<br />

regarding water rights.<br />

Whatcom County’s Citizens<br />

Alliance for Property Rights<br />

(CAPR) is a public-interest group<br />

affiliated with the larger regional<br />

CAPR organization comprising<br />

many county-based chapters and<br />

100s of members in our state<br />

and in California. We support the<br />

County Council in this move and<br />

encourage them to stand strong<br />

against the Growth Management<br />

Hearings Board in this case.<br />

During the last year, water<br />

rights and resources became a<br />

major county-wide land use and<br />

resource issue. We have actively<br />

participated in this Rural Element<br />

process since mid-2009, now<br />

going on its fifth year.<br />

Many of our members, and<br />

hundreds of other residents, own<br />

acreage and businesses in the<br />

county, and have been adversely<br />

affected by this long, drawn-out<br />

process.<br />

This is due to two actions:<br />

1. The re-start of the longneglected<br />

Planning Unit,<br />

which is the key party in<br />

the Watershed Inventory<br />

Area 1 (WRIA 1, most of<br />

County Council votes 6-1 to fight a good fight<br />

2.<br />

Whatcom County) planning<br />

process.<br />

The June 7, 2013 Final<br />

Decision and Order (FDO)<br />

by the state Growth<br />

Management Hearings<br />

Board, saying the County’s<br />

Rural Element rules and<br />

policies were out of compliance<br />

on protection of<br />

surface and ground water<br />

resources, as required by the<br />

Growth Management Act<br />

(GMA).<br />

We need to secure the<br />

best possible outcome in<br />

a court of law, instead<br />

of caving to the political<br />

appointees on the<br />

board, who lack relevant<br />

knowledge of the geology,<br />

hydrology, biology, history,<br />

and culture of Whatcom<br />

County.<br />

Whatcom County government<br />

wisely and properly sued the<br />

board over this FDO, and the case<br />

is headed to the state Court of<br />

Appeals. While the topic of water<br />

resource planning and regulation<br />

is complex, many citizens believe<br />

this challenge is in their best<br />

short- and long-term interests, and<br />

the county as a whole. We need<br />

to secure the best possible outcome<br />

in a court of law, instead of<br />

caving to the political appointees<br />

on the board, who lack relevant<br />

knowledge of the geology, hydrology,<br />

biology, history, and culture<br />

of Whatcom County.<br />

We offer these 6 major reasons<br />

why this suit should be<br />

fought by the County Council,<br />

County Executive, and Prosecuting<br />

Attorney, especially regarding<br />

water quantity, including water<br />

rights. There are many more reasons;<br />

we think these are the most<br />

critical at this time.<br />

1. The Hearings Board’s decision<br />

is flawed in several ways.<br />

It dismisses controlling state<br />

rules regarding basin closures specific<br />

to WRIA 1, such as the law<br />

that clearly states exempt wells<br />

are allowed (WAC 173-501-070;<br />

see p18, FDO). The Hearings Board<br />

should not be allowed to substitute<br />

its layperson-board judgment for<br />

that of the Department of Ecology,<br />

which rules as the sole state<br />

authority on water rights.<br />

The Hearings Board also wants<br />

to impose an open-ended, oftendifficult<br />

scientific burden on<br />

individuals to prove a negative,<br />

i.e., that a proposed well has zero<br />

hydraulic continuity with streams<br />

in the area. Such studies could<br />

cost tens of thousands of dollars,<br />

and can and will be challenged.<br />

2. It often will be very problematic<br />

to conclusively prove or disprove<br />

that a new well will impair


in-stream flows to any significant,<br />

measurable degree. This is because<br />

of the very diverse physical geography<br />

within most rural areas.<br />

Key factors – including geology,<br />

hydrology, level of ground water,<br />

soils and slope – can vary greatly,<br />

even within a few hundred feet<br />

apart. Wells as close as 300 feet to<br />

each other will often differ greatly<br />

in both quality and quantity tests,<br />

even within the same type of<br />

landscape.<br />

3. Simply giving in to the<br />

Hearings Board will have severe<br />

negative economic impact on a<br />

large segment of citizens, and on<br />

the county as a whole. To deny<br />

people access to water based on<br />

arbitrary “zero” standards will cost<br />

many times the expense of this<br />

litigation. The costs take the form<br />

of reduced land values, lost tax<br />

revenue due to massive land value<br />

losses, lost opportunities for homes<br />

and businesses including farms,<br />

and ensuing litigation from those<br />

affected.<br />

4. The FDO greatly exaggerates<br />

the negative impacts on water<br />

quantity and quality of exempt<br />

wells for homes in rural areas and<br />

on fisheries. A recent Department<br />

of Ecology rule for Clallam County<br />

states that for a typical rural<br />

home on a septic system, only<br />

“10 percent of indoor water use is<br />

assumed consumptive” (WAC 173-<br />

518-085). Thus DOE has concluded<br />

that 90 percent of the water consumed<br />

indoors by this type of use<br />

typically returns to groundwater.<br />

Common knowledge holds that<br />

the quantity of ground and surface<br />

water withdrawn by local municipalities<br />

(cities and utility districts)<br />

and businesses, including farming,<br />

is several times that of exempt<br />

wells. This especially rings true<br />

in the dry season when in-stream<br />

flows are lowest.<br />

Also, a high portion of these<br />

withdrawals are discharged to<br />

marine waters, not to rivers and<br />

streams.<br />

5. Water for allowed rural land<br />

uses is not readily available from<br />

approved systems in many areas<br />

of Whatcom County, or too costly<br />

for some. Effectively prohibiting<br />

new exempt wells by excessive<br />

regulation in rural areas will stifle<br />

lawful plans, and lower land values.<br />

6. The water rights issues raised<br />

by the Hearings Board’s very<br />

questionable decision have raised<br />

serious concerns way beyond<br />

Whatcom County. Several statewide<br />

groups, such as Washington<br />

Realtors, have committed resources<br />

to support the county suit. And<br />

several others, such as Farm<br />

Bureau, Association of Washington<br />

Counties, and Association of<br />

Washington <strong>Business</strong>, are considering<br />

joining in.<br />

While we believe litigation<br />

should always be the last resort,<br />

we believe the history between the<br />

parties, the facts, and the law in<br />

this case justify going to court.<br />

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WHATCOMBUSINESSALLIANCE.COM | 107


Whatcom <strong>Business</strong> Alliance<br />

Fostering <strong>Business</strong> Success and Community Prosperity<br />

Member News<br />

Port partnering with<br />

Ireland? Maybe…<br />

The Port of Bellingham administration<br />

has undertaken a deep,<br />

intensive study of Harcourt<br />

Developments Ltd in Dublin,<br />

Ireland, to determine whether<br />

the company will be selected to<br />

develop about 11 acres of the central<br />

waterfront between downtown<br />

Bellingham and the Whatcom<br />

Waterway. “We need to get into<br />

their balance sheet,” said Rob Fix,<br />

the executive director of The Port<br />

who will lead the process.<br />

And, it’s a two-way mirror.<br />

Harcourt also will be determining<br />

whether this smaller slice of their<br />

original vision is financially viable<br />

for them. Deadline is June 8 for<br />

what Fix called “due diligence”<br />

and a decision by both parties.<br />

Harcourt originally proposed to<br />

develop the Port’s entire 237 acres,<br />

but the Port Commission nixed<br />

the larger offer and approved the<br />

current vetting process.<br />

Harcourt must meet zoning regulations<br />

and specs of the waterfront<br />

master plan in the area that<br />

includes the nearly 100-year-old<br />

Granary Building. Upon approval<br />

of ongoing talks, Commissioner<br />

Dan Robbins stressed that this<br />

was “not a selection,” and<br />

Commissioner Mike McAuley<br />

sought and received assurances<br />

that the commission will play a<br />

role in final determinations. Fix<br />

said at the meeting, “We’ll keep<br />

you informed every step of the<br />

way,” Fix said.<br />

Harcourt, which would work<br />

collaboratively with multiple local<br />

companies if selected, is best<br />

known for its Titanic Museum and<br />

development at the site where that<br />

infamous vessel was built.<br />

SILVER REEF RISING HIGHER<br />

Silver Reef Hotel Casino Spa<br />

has broken ground on its sixth<br />

expansion of its 12-year existence<br />

– a larger lobby, a tower<br />

almost doubling rooms to 205, a<br />

3,000-square-foot meeting space,<br />

and a bar.<br />

Lummi Nation Chairman Tim<br />

Ballew II said in a news release,<br />

“…This new construction will provide<br />

more jobs (to) help grow the<br />

economy for the greater region.”<br />

Scheduled completion date is June,<br />

2015.<br />

PEOPLES PROMOTES PEOPLE<br />

Peoples Bank announced three<br />

recent promotions: Mark Swanson<br />

to Vice President as branch manager<br />

for Cordata and West Lynden;<br />

Shannon Day to assistant vice<br />

president a branch manager for<br />

the Fairhaven office in the Haggen<br />

Fairhaven Market, and Steve Gray<br />

to assistant vice president as a<br />

senior real estate loan officer at<br />

the Bellingham Real Estate Loan<br />

Center in the Barkley District.<br />

$1K GIFT TO LOCAL HS<br />

Signs Plus is giving $1,000<br />

to the student body of one of 10<br />

county high schools based on voting<br />

by their constituents through<br />

social media. Go to SignsPlusNW.<br />

com/Whatcom-County-highschool-1000-giveaway/<br />

for details<br />

by March 31.<br />

“Our owners believe that supporting<br />

local students and schools<br />

is a vital part of having a healthy<br />

and prosperous community,” said<br />

the company’s president, Jim<br />

Sutterfield (671-7165 for further<br />

info, or JimS@SignsPlusNW.com)<br />

ALL-AMERICAN MARINE<br />

All American Marine is designing<br />

and building two 250-passenger<br />

ferries for the King County<br />

Ferry District on an $11.8 million<br />

contract.<br />

Mark Always, founder of the company Penumbra Tables, won two categories of prize funding in a recent “Pitch Fest” staged by Red Rokk<br />

and The Big Idea Lab with his digitized Beer Pong table. (Photo courtesy of Red Rokk Interactive.)<br />

108 | BUSINESSPULSE.COM


RED ROKK/BIG IDEA ‘PITCH’<br />

Red Rokk Interactive and the<br />

Big Idea Lab stage a monthly<br />

“Pitch Fest” in which entrepreneurs/inventors<br />

make a presentation<br />

to a judging panel of local<br />

business leaders for an investment<br />

prize for best business idea.<br />

The latest winner was Mark<br />

Alway and his Penumbra Tables<br />

company’s interactive beer pong<br />

table, replete with digital scoring,<br />

lighted sensors, air compressors,<br />

and a phone app. Alway plan to<br />

take the table to the Las Vegas<br />

market where beer pong is an<br />

organized industry.<br />

WBA member Ken Bell, owner<br />

of Best Recycling, was one of the<br />

judges, along with Dusty Gulleson,<br />

founder of eResources; Ed Love,<br />

WWU director of marketing; Port<br />

Commissioner Dan Robbins, and<br />

Rosemarie Francis, founder of<br />

Etelu.<br />

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WHATCOMBUSINESSALLIANCE.COM | 109


Ask the Experts: Life in the Tech Lane<br />

Tech Help Staff | Big Fresh<br />

Experts at Tech Help in Bellingham, a division of Big Fresh,<br />

provide answers to the questions that are trending among<br />

clients. If you have a tech question for our experts, send<br />

an email to getanswers@gotechhelp.com<br />

Free desktop remote access tools<br />

Recently LogMeIn, one<br />

of our favorite remote<br />

desktop tools, suddenly<br />

pulled the plug on the free<br />

version of its remote access<br />

tool. Now you’ll pay to<br />

keep using it.<br />

Or, switch to an alternative.<br />

We thought it would be helpful to<br />

come up with a list of alternatives<br />

for you to have a free, remote<br />

desktop service like LogMeIn.<br />

Teamviewer<br />

Teamviewer supports Windows,<br />

OS X, Linux, Android, and iOS,<br />

and is free for personal use. It’s<br />

probably the most obvious and<br />

popular alternative to LogMeIn.<br />

Teamviewer offers remote support<br />

and management, in that you<br />

don’t necessarily need to have the<br />

remote side set up before you need<br />

to connect. Further, it sports useful<br />

features like:<br />

• Wake-on-LAN to wake up a<br />

sleeping computer and put<br />

it back to sleep when you’re<br />

finished;<br />

• File transfer capabilities;<br />

• Clipboard pass-through;<br />

• Support for connecting from<br />

mobile devices like phones<br />

or tablets;<br />

• Support for online meetings<br />

and collaboration, so<br />

multiple people can connect<br />

to one host, or share a session…and<br />

much more.<br />

The beauty of Teamviewer is<br />

that all features are free, setup is<br />

incredibly easy, and the app actually<br />

has more features built into<br />

it than you’ll probably ever really<br />

need.<br />

Chrome Remote<br />

Desktop<br />

Chrome Remote Desktop supports<br />

Windows and OS X (and<br />

Linux, sort of), and is completely<br />

Top Technology Trends in 2014<br />

By the Staff at Tech Help/Big Fresh<br />

Space tourism<br />

Virgin Galactic is scheduled to become the first private<br />

commercial “spaceliner” to blast tourists into space,<br />

with an inaugural trip in 2014 carrying its founder, Sir<br />

Richard Branson. He and his children, Holly and Sam,<br />

will lift off on SpaceShipTwo from the Spaceport America<br />

in New Mexico.<br />

Wearable tech<br />

Google is expected to ship its groundbreaking, augmented-reality<br />

glasses, Google Glass, to the public in<br />

2014, expanding the wearable tech market. Samsung’s<br />

Galaxy Gear watch and the Pebble Smartwatch will continue<br />

their usefulness as developers create more apps for<br />

them. Health-tracking devices like the Nike Fuel Band,<br />

Jawbone Up, and Fitbit Force will continue to drive the<br />

health technology marketplace into the mainstream.<br />

Internet of things<br />

At the 2013 IFA consumer electronics show in Berlin,<br />

the technology company Philips demonstrated a concept<br />

called the HomeCooker Next that could time cook,<br />

change temperature, and stir food -- using a smartphone.<br />

The Nest thermostat not only can control your home’s<br />

temperature remotely, it also learns your behavior and<br />

makes adjustments accordingly.<br />

The networking of our physical world will continue to<br />

boom in 2014. Connected devices are no longer just limited<br />

to smartphones and computers. Everything from door<br />

locks and home appliances to bikes and watches can now<br />

be networked.<br />

110 | BUSINESSPULSE.COM


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WHATCOMBUSINESSALLIANCE.COM | 111


free for personal and commercial<br />

use. You have to install it in<br />

Chrome on any computer you<br />

want to connect to.<br />

You’ll have to log into Chrome<br />

on any computer you want to<br />

connect to, which is a bit of a<br />

bummer, but the great thing is that<br />

it runs in your browser, it’s supereasy<br />

to set up, and it’s remarkably<br />

fast.<br />

It’s not packed with additional<br />

features. Yet if all you need is to<br />

do some quick, cross-platform<br />

troubleshooting or access some<br />

files remotely, it’s fast and free,<br />

and uses a web browser you probably<br />

already have installed.<br />

you get more features, such as<br />

clipboard syncing, and file sync<br />

and transfer, and more. That’s the<br />

catch, though—there’s a VNC client<br />

and server that supports every<br />

operating system, mobile and<br />

desktop.<br />

And as long as you know what<br />

you’re doing and set it up properly<br />

you’ll be able to connect to any<br />

system you control, anywhere you<br />

have internet access, completely<br />

for free.<br />

The “Official” VNC software is<br />

RealVNC, which offers its client<br />

and server apps for Windows, OS<br />

X, Linux, Android, iOS, and even<br />

Chrome (and will happily add features<br />

and support if you’re willing<br />

to pay for them).<br />

Experts at Tech Help in<br />

Bellingham, a division of Big<br />

Fresh, provide answers to the<br />

questions that are trending azmong<br />

clients. If you have a tech question<br />

for our experts, send an email to<br />

getanswers@gotechhelp.com<br />

The beauty of Teamviewer<br />

is that all features are<br />

free, setup is incredibly<br />

easy, and the app actually<br />

has more features built<br />

into it than you’ll probably<br />

ever really need.<br />

It’s not perfect; Chrome Remote<br />

Desktop has no mobile apps or<br />

support (although the word is,<br />

that’s coming soon), has some<br />

trouble with multiple displays,<br />

and it’s pretty featureless when<br />

it comes to things like wake-on-<br />

LAN, file transfer, streaming, and<br />

other support tools. But what you<br />

trade in heft you get back in simplicity<br />

and ease-of-use.<br />

VNC<br />

Virtual Network Computing<br />

is less of a specific product and<br />

more of a platform. It uses existing<br />

protocols to send keyboard<br />

and mouse actions to a remote<br />

computer, and in turn it sends the<br />

screen from that remote system<br />

back to your viewer.<br />

Depending on the VNC client<br />

and server software you use,<br />

112 | BUSINESSPULSE.COM


MAGAZINE<br />

The Publication of The Whatcom <strong>Business</strong> Alliance<br />

SUBSCRIPTION FORM<br />

(Please print clearly)<br />

<strong>Business</strong> <strong>Pulse</strong> brings you information regarding the people, companies,<br />

ideas and trends that are shaping our county. <strong>Business</strong> <strong>Pulse</strong> Magazine<br />

is the official magazine of the Whatcom <strong>Business</strong> Alliance (WBA) and is<br />

a quarterly publication.<br />

Please complete and mail to: <strong>Business</strong> <strong>Pulse</strong> Magazine<br />

2423 E. Bakerview Road<br />

Or, subscribe online at: Bellingham, Washington<br />

businesspulse.com 98226<br />

Company Name:________________________________________ Title:_________________________<br />

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Anderson Paper ........................... 112<br />

Archer Halliday ............................63<br />

Bank of the Pacific .........................14<br />

Banner Bank................................ 7<br />

Barkley Company ......................... 116<br />

Bellingham Athletic Club.....................11<br />

Bellingham Bells ...........................19<br />

Bellingham Fitness .........................89<br />

Best Western Lakeway Inn .................. 51<br />

Big Fresh ................................. 41<br />

BP Cherry Point Refinery.................... 31<br />

Brooks Property & Storage .................. 81<br />

Charter College, Bellingham Campus .........56<br />

Chmelik Sitkin & Davis......................37<br />

Chocolate Necessities.......................85<br />

Chrysalis Inn and Spa.......................35<br />

City of Blaine ..............................85<br />

City of Sumas .............................97<br />

Dakota Creek Golf & Country................ 61<br />

DeWaard & Bode............................ 5<br />

Diane Padys Photography ...................16<br />

Dynasty Cellars Winery .....................99<br />

Evergreen Christian School..................23<br />

Exxel Publishing............................53<br />

Faber Construction .........................25<br />

First Federal Savings........................ 91<br />

113 | BUSINESSPULSE.COM<br />

ADVERTISER INDEX<br />

Great Floors ...............................77<br />

Gym Star Sports Center.....................45<br />

Hardware Sales ............................88<br />

Hotel Bellwether ...........................86<br />

I-5 Parking ................................93<br />

Industrial Credit Union .....................94<br />

Kulshan Brewing Company..................80<br />

Lake Padden Golf Course....................65<br />

Larson Gross CPAs & Consultants ............25<br />

LaserPoint Awards..........................17<br />

LegalShield ...............................101<br />

Metcalf Hodges ............................43<br />

Mills Electric..............................107<br />

Nature Tech ..............................109<br />

North Bellingham Golf Course............... 71<br />

North Cascades Institute....................50<br />

Northwest Propane.........................97<br />

Northwood Casino .........................79<br />

NW SkyFerry...............................48<br />

Oltman Insurance ..........................33<br />

PeaceHealth St Joseph Medical Center.......102<br />

Peoples Bank ..............................69<br />

Print & Copy Factory .......................27<br />

Q Laundry ................................101<br />

R & R Excavating .........................109<br />

ReBound Physical Therapy ..................23<br />

Red Rokk Interactive .......................95<br />

Rice Insurance .............................27<br />

Saturna Capital ............................. 2<br />

Scrap It/Stow It ............................47<br />

Semiahmoo Resort Golf Spa.................74<br />

Shuksan Golf Club ......................... 61<br />

Signs Plus .................................90<br />

Silver Reef Hotel Casino Spa ............... 114<br />

Skagit State Bank ......................... 115<br />

Skagit Valley Casino Resort..................84<br />

St Paul’s Academy.........................105<br />

Sudden Valley Golf & Country ...............67<br />

TD Curran .................................. 9<br />

The Willows Inn on Lummi Island ............111<br />

Transgroup Worldwide......................87<br />

United Way................................78<br />

VSH Certified Public Accountants ............87<br />

WECU ....................................57<br />

Western Refinery Services................... 21<br />

Whidbey Island Bank ........................ 3<br />

Whirlwind Services .........................17<br />

Wilson Motors .............................15<br />

Windermere Real Estate ....................35<br />

Windows on the Bay .......................39<br />

WHATCOMBUSINESSALLIANCE.COM | 113

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