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28TH Whatcom <strong>Business</strong> Person of the Year, March 26<br />
WWU President<br />
Bruce Shepard:<br />
The business of<br />
academia<br />
MAGAZINE<br />
Spring 2014<br />
How to build<br />
an empire &<br />
keep family first<br />
Windermere dominates:<br />
40% market share<br />
Dan Washburn, CEO<br />
Windermere Real Estate/Whatcom<br />
Bringing home the bacon<br />
Hempler grows to $30 million<br />
Teeing off in ‘14<br />
Whatcom golf caters to<br />
Canadians and youth<br />
Estimating environmental risk<br />
How it impacts you<br />
The Publication of The Whatcom <strong>Business</strong> Alliance
Values-Based Global Equity Managers<br />
1-800/SATURNA<br />
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Our disciplined approach:<br />
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Please request a prospectus or summary prospectus which contains information<br />
about the investment objectives, risks, charges, and expenses of Saturna’s Funds<br />
which you should read and consider carefully. To obtain a free prospectus or<br />
summary prospectus, ask your financial advisor, visit www.saturna.com, or call<br />
1-800-SATURNA.<br />
Saturna’s Funds are distributed by Saturna Brokerage Services, member FINRA/SIPC<br />
and a wholly-owned subsidiary of Saturna Capital Corporation.<br />
Visit www.saturna.com<br />
on your smart phone.
What An SBA Preferred Lender Can Do For You.<br />
As an SBA Preferred Lender, we can initiate,<br />
process and approve your loan internally.<br />
And about 95% of the time, that’s exactly what<br />
we do. That means less red tape and a lot less<br />
waiting for answers. In fact, most of our SBA<br />
loans take only a couple of weeks from application<br />
to being approved.<br />
But quick approval isn’t the only<br />
thing appealing about our SBA loans.<br />
They also offer very competitive<br />
interest rates, longer terms that<br />
can lower your monthly payments, and no prepayment<br />
penalties.<br />
If anything does arise during the loan<br />
process, the experienced staff in our SBA Loan<br />
Department can easily handle it for you.<br />
Why not see if an SBA loan is a good<br />
fit for your business? Call or stop by and talk<br />
with any of our commercial lenders.<br />
It just might be the most<br />
straightforward meeting you’ve<br />
had in quite a long time.<br />
MEMBER FDIC<br />
For more information, just call us at (360) 757-0170, or visit www.wibank.com
Table of Contents<br />
Duane Scholten, CEO, displays one of the major-brand pieces of equipment that has helped his company grow from scratch on a 20%<br />
interest loan to $19 million in sales, with 9,000 customers. Scholten’s Equipment is one of four finalists for Whatcom Small <strong>Business</strong> of<br />
the Year. (photo by Joella Ortega)<br />
Cover Story: Lifetime Achievement<br />
46<br />
The pull of family trumped the pull of the corporate ladder for Dan and<br />
Sharon Washburn when he had a chance to move around within IBM as<br />
a young executive on the rise. Instead, he helped grow two businesses<br />
in hometown Seattle, then a magnet called first Grandchild drew the Washburns to<br />
Bellingham and into the real-estate business where their Windermere network now<br />
dominates the Whatcom County market. (Staff Photo)<br />
The One<br />
20<br />
The prestigious <strong>Business</strong><br />
Person of the Year<br />
nominee list glowed, and<br />
it narrowed to these four: builder of a<br />
thriving neighborhood family drugstore,<br />
Mike Hoagland; driving force behind the<br />
huge grant-giving Whatcom Community<br />
Foundation, Mauri Ingram; creator of<br />
a global business that manufactures<br />
electric equipment for boats, Scott<br />
Renne, and the second-generation<br />
dominator of the local automobile<br />
industry, Rick Wilson.<br />
Start-up Upstarts<br />
30<br />
This year’s finalists for<br />
best businesses that<br />
opened since Jan. 1,<br />
2011, include one taking a ‘Q’ from the<br />
environment in the Laundromat, one<br />
transforming $2 airport parking into a<br />
web of vehicle services (cab, limo, party<br />
bus, detailing), one brewing up a storm<br />
of quaffable pleasure, and one taking<br />
marketing and advertising to new digital<br />
realms of innnovation.<br />
Small Biz,<br />
Large Impact<br />
38<br />
The final lineup of Small<br />
<strong>Business</strong> of the Year puts<br />
a spotlight on hot tubs<br />
and fireplaces, all-you-need insurance<br />
coverage, tractors and harvesters, and<br />
a tiny island inn with a large draw of<br />
foodies from all across America (and<br />
some abroad) to award-winning dinner.<br />
4 | BUSINESSPULSE.COM
THE STYLE<br />
REVOLUTION<br />
BEGINS<br />
For those who want their kitchen to<br />
truly stand out, GE now offers Slate,<br />
a rich matte finish that harmonizes<br />
with today’s colors and materials to<br />
deliver sophisticated style.<br />
Explore further at:<br />
“We Service What We Sell”<br />
Main ShowrooM:<br />
3944 Meridian St. • BellinghaM, Wa<br />
360.733.5900 • WWW.deWaardandBode.coM
Table of Contents<br />
Masters of<br />
Meat-making<br />
12<br />
The Hempler’s brand of<br />
premium meats, bearing<br />
the family signatures,<br />
sizzles throughout the Pacific Northwest.<br />
Their selectivity and excellence have<br />
spread them into national distribution<br />
with partners. They’re nit-picky about<br />
pure, natural ingredients. Grandpa<br />
would be proud of the heights the family<br />
has risen to in the world of bacon,<br />
sausage, and ham lovers during the last<br />
80 years. (Photo courtesy of Hempler<br />
Foods Group)<br />
Whatcom<br />
Golf: Loonie<br />
Tunes<br />
58 A substantial<br />
number of the<br />
golfers who tee it up at the<br />
county’s 13 courses drove<br />
across the border from B.C. to<br />
stretch their dollar, providing<br />
a huge boost to the economy<br />
of golf countywide. A visit<br />
with six golf operations<br />
revealed that the Canuck<br />
buck plays at anywhere from<br />
less than 10% at one course<br />
to upward of 80% at another,<br />
but they’re all looking<br />
for creative marketing to<br />
stimulate interest for every<br />
recreational golfer.<br />
All-Vol,<br />
Standing Tall<br />
76<br />
The Mt. Baker<br />
Chapter<br />
serves local<br />
Red Cross emergency<br />
needs, as designed – but its<br />
outreach stretches far and<br />
wide when disaster strikes.<br />
Local volunteers take care<br />
of neighbors, yes, but also<br />
answer calls of distress in<br />
places like a bridge collapse<br />
on I-5, and a hurricane in<br />
New Jersey.<br />
Personally<br />
Speaking<br />
82<br />
Dr. Bruce<br />
Shepard<br />
covers the<br />
business bases of serving as a<br />
university president, and how<br />
a strong economic approach<br />
strengthens Western<br />
Washington’s academia and<br />
its bond with the community<br />
at large. Good listening, he<br />
said, is the key….<br />
Guest<br />
Columns<br />
96<br />
The right<br />
to water in<br />
Whatcom<br />
County rests with some highcourt<br />
decisions, and is the<br />
topic of two columns this<br />
edition. Other topics range<br />
from teenagers’ minimum<br />
wage problems, to the<br />
environmental-correctness<br />
of beekeeping and of risk<br />
management, to the power of<br />
respect for workers in Lean<br />
operations. And, of course,<br />
our regular Tech in the Fast<br />
Lane insights.<br />
The Publication of The Whatcom <strong>Business</strong> Alliance<br />
M A G A Z I N E<br />
Managing Editor:<br />
Mike McKenzie<br />
Graphic Designer:<br />
Adam Wilbert<br />
Feature Writers:<br />
Pamela Bauthues<br />
Steve Hortegas<br />
Sherri Huleatt<br />
Lydia Love<br />
Cheryl Stritzel McCarthy<br />
Joella Ortega<br />
Special Contributors:<br />
Roger Almskaar<br />
Big Fresh<br />
Randall Benson<br />
Don Brunell<br />
Tony Larson<br />
Ken Mann<br />
Todd Myers<br />
Mt. Baker Chapter/Red Cross<br />
Erin Shannon<br />
Cover Photo:<br />
Mike McKenzie<br />
Photography:<br />
Lydia Love<br />
Mike McKenzie<br />
Joella Ortega<br />
Courtesy Photos:<br />
Blue Sea Systems (Scott<br />
Lechner)<br />
Hempler Food Group LLC<br />
LaserPoint Awards<br />
Todd Myers, Beekeeper<br />
Mt. Baker Chapter/Red Cross<br />
Red Rokk Interactive<br />
Sudden Valley G&CC<br />
Shuksan Golf Club<br />
WWU (Matthew Anderson)<br />
Ad Sales:<br />
Coni Pugh<br />
Randall Sheriff<br />
Subscriptions:<br />
Janel Ernster<br />
Administration:<br />
Danielle Larson<br />
For editorial comments and suggestions, please write<br />
editor@businesspulse.com<br />
<strong>Business</strong> <strong>Pulse</strong> Magazine is the publication of the<br />
Whatcom <strong>Business</strong> Alliance. The magazine is published<br />
at 2423 E. Bakerview Rd., Bellingham, WA<br />
98226. (360) 671-3933. Fax (360) 671-3934. The<br />
yearly subscription rate is $20 in the USA, $48 in<br />
Canada. For a free digital subscription, go to businesspulse.com<br />
or whatcombusinessalliance.com.<br />
Entire contents copyrighted © 2014 – <strong>Business</strong><br />
<strong>Pulse</strong> Magazine. All rights reserved.<br />
POSTMASTER:<br />
Send address changes to <strong>Business</strong> <strong>Pulse</strong> Magazine,<br />
2423 E Bakerview Rd., Bellingham, WA 98226.<br />
6 | BUSINESSPULSE.COM
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building long term relationships to best serve<br />
client needs. Our expertise includes:<br />
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Troy Muljat<br />
Owner, NVNTD Inc.<br />
Managing Broker, Muljat<br />
Group<br />
Jane Carten<br />
President/Director<br />
Saturna Capital Corp.<br />
Board Chair<br />
Jeff Kochman<br />
President/CEO<br />
Barkley Company<br />
Doug Thomas<br />
President / CEO<br />
Bellingham Cold Storage<br />
Marv Tjoelker<br />
Partner/CEO<br />
Larson Gross PLLC<br />
Dave Adams,<br />
President<br />
Emergency Reporting<br />
Randi Axelsson,<br />
Sales Manager<br />
Silver Reef Hotel, Casino<br />
& Spa<br />
Pam Brady<br />
Director, NW Govt. &<br />
Public Affairs,<br />
BP Cherry Point<br />
Janelle Bruland<br />
President / CEO<br />
Management Services NW<br />
Bruce Clawson<br />
Senior VP, Commercial<br />
Banking<br />
Wells Fargo<br />
Scott Corzine<br />
Major Accounts<br />
Executive,<br />
Puget Sound Energy<br />
Kevin DeVries<br />
CEO<br />
Exxel Pacific, Inc.<br />
Greg Ebe<br />
President/CEO<br />
Ebe Farms<br />
Andy Enfield<br />
Vice President<br />
Enfield Farms<br />
John Huntley<br />
President / CEO<br />
Mills Electric, Inc.<br />
Sandy Keathley<br />
Previous Owner<br />
K & K Industries<br />
Paul Kenner<br />
Executive VP<br />
SSK Insurance<br />
Bob Pritchett<br />
President & CEO<br />
Logos Bible Software<br />
Brad Rader<br />
Vice President/General Manager<br />
Rader Farms, Inc.<br />
Becky Raney<br />
Owner/COO<br />
Print & Copy Factory<br />
Jon Sitkin<br />
Partner<br />
Chmelik Sitkin & Davis P.S.<br />
Not Pictured: Guy Jansen, Director Lynden Transport, Inc. WBA, 2423 E. Bakerview Rd, Bellingham, WA 98226 • 360.671.3933<br />
8 | BUSINESSPULSE.COM
Leading Off<br />
At our most recent<br />
WBA board meeting<br />
we invited a panel of<br />
experts to discuss what<br />
could be the biggest issue<br />
facing Whatcom County<br />
over the next decade –<br />
water rights. Who has the<br />
rights, who needs them,<br />
and how will it impact<br />
agriculture, dairy, real<br />
estate, and all property<br />
owners?<br />
WBA board member and<br />
land-use attorney Jon Sitkin<br />
moderated the discussion; he’s a<br />
partner at Chmelik Sitkin & Davis,<br />
P.S., Attorneys at Law. We just<br />
scratched the surface, but the WBA<br />
will plan many future opportunities<br />
to keep you informed on these<br />
pages and through various events.<br />
Two guest editorials about water<br />
rights appear in this edition.<br />
We invite you to join us at our<br />
board meetings for these lively<br />
discussions on issues important to<br />
business in Whatcom County. You<br />
can check our meeting schedule<br />
on our website.<br />
We believe strongly that it’s<br />
also important to recognize businesses<br />
doing good things.<br />
If you’re a Whatcom <strong>Business</strong><br />
Alliance member, or you’ve<br />
attended one of the many WBA<br />
business events, you’ve probably<br />
heard a simple phrase that sums<br />
up how WBA members feel about<br />
our community: “Without business<br />
success, there is no community<br />
prosperity.” When local businesses<br />
10 | BUSINESSPULSE.COM<br />
Tony Larson | President, Whatcom <strong>Business</strong> Alliance<br />
The Whatcom <strong>Business</strong> Alliance is a member organization made up<br />
of businesses of every size and shape, from every industry. The WBA<br />
enhances the quality of life throughout Whatcom County by promoting a<br />
healthy business climate that preserves and creates good jobs.<br />
Without business success,<br />
no community prosperity<br />
are successful, our community<br />
prospers. When they are not, our<br />
community suffers.<br />
The WBA is committed to facilitating<br />
business success in every<br />
way possible. A small part of that<br />
comes from recognizing and lifting<br />
up the rising stars, pillars, and<br />
business icons of the Whatcom<br />
County business community. We<br />
do that at an annual event, in it’s<br />
28th year, coming up March 26<br />
in the Event Center at Silver Reef.<br />
We will recognize and honor business<br />
people and companies for<br />
their successful efforts in creating<br />
jobs and enhancing the economic<br />
and civic vitality of our community.<br />
The finalists in three different<br />
categories are profiled in<br />
this edition. The winners will be<br />
announced the evening of the<br />
event.<br />
The Start-up <strong>Business</strong> of the<br />
Year finalists consist of companies<br />
created within the last three years<br />
that have operated successfully<br />
and have great prospects for the<br />
future.<br />
The Small <strong>Business</strong> of the Year<br />
finalists have operated successfully<br />
for many years and must<br />
have fewer than 100 employees.<br />
Companies like these represent the<br />
backbone of our local economy.<br />
The <strong>Business</strong> Person of the Year<br />
is an open category intended to<br />
recognize leaders from private<br />
or nonprofit organizations who<br />
deserve recognition for building<br />
their business, creating jobs, and<br />
taking leadership roles in making<br />
our community a better place to<br />
live and work. The size of their<br />
company doesn’t impact their eli-<br />
At the WBA monthly board meeting a roomful of members and guests listened to a water<br />
rights panel discuss the hottest issue of the next decade: (from left) Doug Allen from the<br />
state Dept. of Ecology, Perry Eskridge representing the Whatcom County Association of<br />
Realtors, attorney and WBA board member Jon Sitkin (moderator), and berry producer<br />
Marty Maberry. (Staff Photo)
gibility to be recognized in this<br />
category.<br />
In addition, we will crown the<br />
winner of the Whatcom County<br />
Lifetime <strong>Business</strong> Achievement<br />
Award. This annual award goes to<br />
a person who has made significant<br />
contributions to our community<br />
over a long period of time. This<br />
year, Dan Washburn, the CEO<br />
of Windermere Real Estate in<br />
Bellingham, receives that award.<br />
We have a profile of him within<br />
these pages, as well.<br />
If you were to read the<br />
names on the Lifetime <strong>Business</strong><br />
Achievement Perpetual Trophy,<br />
it would read as a Who’s Who in<br />
Whatcom County business history.<br />
Many of the companies they built<br />
continue with positive impact in<br />
the county today. Companies like<br />
Morse Steel, Lynden Transport,<br />
Haskell Corporation, Yeager’s,<br />
Allsop Inc., Wilder Construction,<br />
Brown and Cole Foods, Peoples<br />
Bank, Bellingham Cold Storage,<br />
what is now Cascade Radio, Unity<br />
Group Insurance, Haggen Foods,<br />
Hardware Sales, Walton Beverage,<br />
Diehl Ford, Jacaranda Corporation,<br />
Exxel Pacific, Hempler’s Meats,<br />
Westford Funeral Home, IMCO<br />
Construction and Saturna Capital,<br />
to name a few.<br />
This special evening of recognition<br />
has been called the Oscars<br />
of Whatcom County <strong>Business</strong>. It<br />
is a special night with a special<br />
purpose. As a participant of every<br />
one of the 27 previous events, I’m<br />
always encouraged by the fraternity<br />
of business owners and leaders<br />
who come together because they<br />
understand the value of recognizing<br />
business people for the positive<br />
contributions they make.<br />
Few outside this fraternity<br />
understand the risks, efforts,<br />
sacrifices, and costs required to<br />
start, operate, and grow a successful<br />
business. Few understand the<br />
weight of responsibility business<br />
leaders feel for their employees –<br />
the sleep they lose when things<br />
aren’t going so well, or when they<br />
have to make tough decisions that<br />
impact their employees.<br />
Many of the business owners I<br />
speak to feel as though fewer and<br />
fewer elected officials and people<br />
in the general public understand<br />
the valuable role that successful<br />
businesses play in creating community<br />
prosperity. Some don’t<br />
understand that without business<br />
success, our community cannot<br />
thrive.<br />
The businesses and business<br />
people we honor bring us the<br />
products and services we need and<br />
desire. They help make us more<br />
efficient and effective and provide<br />
products and services that make<br />
our lives easier.<br />
When businesses are successful,<br />
they provide jobs that allow<br />
people to support their families,<br />
and other businesses, and charitable<br />
organizations in the community.<br />
Successful businesses and<br />
their employees pay a significant<br />
portion of the taxes that allow<br />
our government to operate and<br />
to provide its services. They take<br />
leadership roles on boards and<br />
commissions. They get involved in<br />
nonprofit fundraisers and provide<br />
funding and volunteers for organizations<br />
that serve the less fortunate<br />
among us.<br />
The businesses in our community<br />
drive our economy and our<br />
quality of life. Because of them<br />
we have what we have. They raise<br />
the tide, and a rising tide raises all<br />
boats. The business leaders in our<br />
community deserve to be recognized,<br />
honored, and thanked. Join<br />
us in doing so on March 26.<br />
Whatcom <strong>Business</strong> Alliance<br />
and <strong>Business</strong> <strong>Pulse</strong> Magazine happily<br />
invite you to the table on the<br />
evening of March 26 in the Event<br />
Center at Silver Reef. It will be a<br />
night of networking, fun, and celebration<br />
of business in Whatcom<br />
County. You can order a table of<br />
8 or individual tickets online at<br />
Whatcom<strong>Business</strong>Alliance.com, or<br />
call 746-0410.<br />
I hope to see you there.<br />
Enjoy the Magazine!<br />
WHATCOMBUSINESSALLIANCE.COM | 11
<strong>Business</strong> Profile: Hempler’s<br />
Hempler’s continues<br />
expansion brought<br />
by 22% growth rate<br />
to $30M in sales<br />
80-year-old company bringing home the<br />
bacon, more than ever – 10 times more<br />
than just 8 years ago<br />
By Cheryl Stritzel McCarthy<br />
The story at Hempler’s<br />
is growth. Growth<br />
today, with their latest<br />
and largest expansion<br />
planned this year for their<br />
facility in Ferndale – and<br />
growth yesteryear, when<br />
the Hempler family pitched<br />
in and twisted sausages by<br />
hand at the original site<br />
on F Street in downtown<br />
Bellingham.<br />
Consider their explosive<br />
growth of the last eight years of<br />
this nationally-distributed brand<br />
known mostly for its bacon and<br />
hams:<br />
During the year 2006, three<br />
major developments helped the<br />
business start an upward trend<br />
that has multiplied the business 10<br />
times its sales since then:<br />
1. Stephen Bates, formerly<br />
with the company in a<br />
sales/management position,<br />
returned (in ’05) and bought<br />
into the business partnership<br />
along with Hempler<br />
Enterprises (the Hempler<br />
family, essentially).<br />
2. Premium Foods in<br />
Vancouver, B.C., bought 51<br />
percent interest and consolidated<br />
a company in Oregon<br />
into the operations that<br />
added clout to marketing,<br />
sales, and distribution.<br />
3. Hempler’s built its new<br />
30,000-square-foot Ferndale<br />
facility.<br />
In 2008 they added another<br />
12 | BUSINESSPULSE.COM
Photo courtesy of Hempler’s<br />
3,000 square feet to enlarge the<br />
production area. Just last year<br />
they expanded again with the<br />
purchase of $1.5 million in new<br />
equipment – smokehouses, a<br />
200-horsepower boiler, increased<br />
compressor capacity for more<br />
chilling units – to boost production<br />
25 percent.<br />
The company, which prefers the<br />
name Hempler’s though it’s formally<br />
Hempler Foods Group LLC,<br />
celebrates its 80th anniversary this<br />
year. “We’re 80 and going strong!”<br />
Bates said. “That doesn’t happen<br />
for many companies.”<br />
Hempler’s makes bacon, hams,<br />
franks, sausages, bratwurst,<br />
smoked poultry, and beef brisket.<br />
Bacon accounts for 50 percent of<br />
all sales, with hams the secondbiggest<br />
seller.<br />
A new 10,000-square-foot addition<br />
will accommodate new equipment<br />
that’s expected to increase<br />
capacity another 30 percent.<br />
Specifically, Hempler’s will enlarge<br />
drying space needed to make<br />
sausage and pepperoni. Another<br />
3,000 square feet, in addition to<br />
the 10,000, will provide better<br />
facilities for employees, including<br />
locker rooms, cafeteria, restrooms,<br />
and conference space. Hempler’s<br />
expects to break ground this<br />
spring.<br />
Even just two years ago, more<br />
than three-quarters of Hempler’s<br />
sales took place in Washington.<br />
“Today, our business is 45 percent<br />
Washington, and 55 percent outside<br />
the state,” Bates said, including<br />
California, Oregon, Arizona,<br />
Alaska, Utah, Montana, and<br />
“Never go anywhere with<br />
empty hands. If you’re<br />
going toward the cooler,<br />
and there’s something that<br />
needs to go in, take it<br />
with you.”<br />
—Richard Hempler, chairman,<br />
on managing people<br />
FROM EUROPE WITH LOVE<br />
On page 15 read highlights of<br />
Hempler’s pork sourcing process.<br />
WHATCOMBUSINESSALLIANCE.COM | 13
<strong>Business</strong> Profile: Hempler’s<br />
Idaho. “I envision a day, not too<br />
distant, when less than 20 percent<br />
of our sales are in Washington.<br />
That’s due to exploding population<br />
growth in other western states.”<br />
Richard Hempler, company<br />
chairman, said, “The growth is<br />
all south and southeast. As our<br />
company continues to grow, our<br />
business outside of Washington<br />
increases. Our sales center 10 years<br />
ago was Seattle. Now that volume<br />
percentage is moving south.”<br />
Hempler’s is a regional company,<br />
but through sales to Safeway<br />
their products can be found<br />
throughout the nation. Hempler<br />
enjoys hearing fisherman friends<br />
tell of buying bacon with his name<br />
on it in a tiny store on a tiny<br />
island at the tip of the Aleutians.<br />
Hempler and Bates joke that they’d<br />
like to call on the Safeway stores<br />
in Hawaii – just to check on their<br />
product, of course.<br />
It’s all a long, long way from<br />
the company’s Depressionera<br />
beginning on F Street in<br />
downtown Bellingham. Richard<br />
Hempler’s father, Hans Hempler,<br />
worked in his family’s sausage<br />
business that started during the<br />
1800s in Borken, Germany. Hans<br />
Hempler became a master sausage<br />
maker before immigrating to the<br />
U.S. in 1928.<br />
The story goes that he didn’t<br />
speak much English, but chose<br />
Bellingham because it sounded like<br />
a belly and a ham, and he knew<br />
what those were. He worked and<br />
saved, and in 1934, with a partner,<br />
bought B.B. Meat & Sausage<br />
Company, 1401 F Street. The business<br />
operated at that original site<br />
through 2005.<br />
“When I was 7 years old, after<br />
school I’d go down to the plant<br />
and help with clean up,” Richard<br />
Hempler said. “I don’t know how<br />
much help I was. If I wasn’t doing<br />
anything, my dad put a broom in<br />
my hand. I grew up in the family<br />
business. Summers during high<br />
school I worked in the sausage<br />
kitchen.<br />
“It was hard work. You had to<br />
earn respect. I did; it took me a<br />
“If I wasn’t doing<br />
anything, my dad put a<br />
broom in my hand. I grew<br />
up in the family business.”<br />
—Richard Hempler, chairman<br />
while. We used to twist the sausages<br />
into individual links by<br />
hand. You could do 75 pounds of<br />
sausage an hour. Today, we have<br />
machines do that 50 times faster,<br />
and more accurately.”<br />
The old plant had its own retail<br />
outlet, which operated through<br />
the 1980s. The store included big<br />
butcher blocks, three meat cutters,<br />
and a 40-foot-long, fullservice<br />
glass case stocked with<br />
14 | BUSINESSPULSE.COM
WILSON TOYOTA<br />
Pork products – the fastest-growing market for Hempler’s – require travel afar, even<br />
abroad, for the company to meet its strict quality requirements.<br />
(Photos courtesy of Hempler’s)<br />
On Sourcing Pork:<br />
Ironically, while Hempler’s has grown an enormously popular brand<br />
locally, and throughout Washington and the entire Western U.S.,<br />
it must go abroad to source some of its biggest sellers – an allnatural<br />
line of meats.<br />
“We try to source as locally as possible,” said Kestin Hempler<br />
Liberato, the director of sales. “We get poultry, beef, and chicken<br />
from Washington and Oregon.”<br />
However, she said, there’s not a pork market in the Pacific<br />
Northwest, so the company goes elsewhere in North America and<br />
Europe.<br />
“People wonder why we’d go so far,” Kestin said. “Our product<br />
quality (for Hempler’s natural line) specifies no growth promoters,<br />
and no antibiotics, and the animals must be vegetarian-fed and<br />
humanely-raised.<br />
“We created a differentiated product in the market. We have to<br />
go (far) to get that. That side of the business is far and away our<br />
fastest-growing segment.”<br />
To all our<br />
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who helped<br />
make us #1.<br />
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WHATCOMBUSINESSALLIANCE.COM | 15
<strong>Business</strong> Profile: Hempler’s<br />
sausage and fresh and smoked<br />
meats. Hempler’s also supplied<br />
other stores. “Back then, every<br />
third block had its mom-and-pop<br />
grocery store, tiny stores,” Richard<br />
said. “We serviced stores throughout<br />
Whatcom, Snohomish, and<br />
Skagit counties.<br />
“Nothing was refrigerated or<br />
wrapped. We’d run into a store<br />
with a little order pad. They’d<br />
order a bundle of franks, a pork<br />
loin, a slab of bacon. Some would<br />
order just three pounds of hamburger,<br />
or four pork chops. You’d<br />
run out to your truck, get it, go<br />
back in the store, put it on his<br />
scale, calculate the price, and collect<br />
the money. Everybody used us<br />
as their banker; sometimes they’d<br />
pay us with checks for $1.50 or<br />
50 cents that customers had given<br />
them.”<br />
At that time, a sausage made<br />
in Bellingham on Tuesday would<br />
be delivered to a store Wednesday,<br />
then sold and eaten that evening.<br />
Richard remembered going to the<br />
Bloedel-Donovan Lumber Mill<br />
(now Bloedel-Donovan Park) for<br />
sawdust, and he told of reaching<br />
under whirring blades to collect<br />
fresh sawdust in barrels. Back in<br />
the plant and store on F Street, the<br />
thick layer of sawdust absorbed<br />
meat juices and kept slipping to<br />
a minimum. It had to be raked<br />
nightly and replaced weekly.<br />
“I’d stand there with Dad<br />
and Opa (grandfather<br />
Hans Hempler) in a line.<br />
We’d twist, and then hang<br />
sausages, and then put it<br />
all in the smokehouse.”<br />
—Kestin Hempler Liberato, sales representative,<br />
who helped in the plant growing up<br />
When Richard Hempler returned<br />
to Bellingham after college he<br />
started working his way up<br />
through the company. In 1974 he<br />
bought his father’s partner’s share<br />
of the business.<br />
Richard’s daughter, Kestin<br />
Hempler Liberato – now a sales<br />
representative – recalled working<br />
in the old plant, too. After<br />
Whatcom Middle School let out<br />
she’d walk to the plant to pitch in.<br />
She spoke of an old machine that<br />
stuffed sausages.<br />
“When the water pressure let<br />
out of the stuffer, you needed<br />
your boots on,” she said. “I’d<br />
stand there with Dad and Opa (her<br />
grandfather, Hans). We’d stand in<br />
a line and twist, and then hang<br />
(sausages), and then put it all in<br />
the smokehouse. You could grab<br />
a hotdog to eat, right out of the<br />
smokehouse. There is nothing better.”<br />
Growth in the earlier decades<br />
was gradual. Hempler said,<br />
“Things evolved. We broadened<br />
our sales base into Seattle and<br />
Tacoma in the ‘80s.” As manufacturing<br />
equipment improved,<br />
diane padys photography.com<br />
[ visual exposure]<br />
photography that captures a sense of place<br />
16 | BUSINESSPULSE.COM
and when need and affordability<br />
intersected, Hempler’s updated its<br />
machinery.<br />
“Through the ages, sausage<br />
was stuffed in a natural casing,”<br />
Hempler said. “They were not uniform,<br />
one end to the other. You’d<br />
end up with different sizes and<br />
lengths. Plus, they were harder to<br />
handle.” Methods progressed, and<br />
manufacturers moved to casings<br />
made of cellulose.<br />
Congratulations to the<br />
<strong>Business</strong> Person of the<br />
Year Finalists!<br />
“In any business, leadership<br />
helps; but Hempler’s is<br />
built on great products<br />
and good leadership, not<br />
the other way around.”<br />
—Stephen Bates, president<br />
But before a frankfurter is sold,<br />
its cellulose casing is removed (90<br />
percent of hotdogs are sold skinless.<br />
“We used to take that off by<br />
hand. If you were really fast, you<br />
could do 80-to-100 pounds an<br />
hour. Now our machine does 3,000<br />
pounds an hour.”<br />
Hempler’s closed its on-site<br />
retail outlet on F Street in the<br />
mid-1980s to concentrate on sales<br />
to independent grocers. When<br />
sales gathered momentum the old<br />
plant – constructed in 1896 – was<br />
no longer big enough. The production<br />
area was less than 10,000<br />
square feet. “We kept it up, and it<br />
was modern inside, but the structure<br />
wasn’t ideal for a food processing<br />
plant. There was no room<br />
around us; we couldn’t expand,”<br />
Hempler said.<br />
If the company was going to<br />
keep bringing home the bacon, it<br />
would need a new home.<br />
Richard, his wife Nancy, and<br />
the children knew they had to do<br />
something. “It was build a new<br />
facility, or quit,” he said. “And<br />
I’d be damned if I’d quit on my<br />
Cont #WHIRLS1090D9<br />
WHATCOMBUSINESSALLIANCE.COM | 17
<strong>Business</strong> Profile: Hempler’s<br />
watch. The kids were with me on<br />
this, my wife was with me.<br />
“I knew we didn’t have the personnel<br />
to take us to the next level,<br />
and the next, and the next. We<br />
were doing great at the level we<br />
were, but I was getting older, I was<br />
68 then.”<br />
That year, 2005, Richard sought<br />
out Stephen Bates, who’d previously<br />
worked for Hempler’s in<br />
the early ‘80s as sales and general<br />
manager, and then had been<br />
employed 20 years at Fletcher’s<br />
Fine Foods, a subsidiary of the<br />
conglomerate Premium Brands.<br />
Hempler recounted the move:<br />
“I said to Steve, ‘Why not come<br />
help me?’ He called back and said,<br />
‘How serious are you?’ I said, ‘Get<br />
your tail up here.’” Bates came<br />
back to Hempler’s in 2005, and<br />
Premium Brands became a slight<br />
majority business partner with<br />
Hempler Foods Group LLC the<br />
next year. <strong>Business</strong> skyrocketed<br />
“They’re a large company,”<br />
Hempler said. “They were able to<br />
help finance and grow us into the<br />
future. Steve orchestrated this (and<br />
the new Ferndale facility). It was<br />
monumental. A food processing<br />
plant is very expensive to build.”<br />
Bates said, “This is a great place<br />
for making ham, bacon, and sausage.<br />
We know that if your products<br />
are successful, the financials<br />
pay off.”<br />
In need of yet more space, last<br />
year Hempler’s moved its assembling<br />
and warehousing to a coldstorage<br />
facility in Blaine, and now<br />
contracts 20,000 square feet there.<br />
Hempler, vibrant and active at<br />
76, is moving the responsibility<br />
for guiding the family business<br />
to his daughter, Kestin, and her<br />
husband, Marc Liberato, the production<br />
superintendent. In 2010,<br />
Hempler joined a distinguished list<br />
of Whatcom County business icons<br />
when he was honored with the<br />
Whatcom County lifetime business<br />
achievement award by <strong>Business</strong><br />
<strong>Pulse</strong> Magazine and the Whatcom<br />
<strong>Business</strong> Alliance. The 28th<br />
Kestin Hempler Liberato, sales representative, and her father Richard Hempler, chairman<br />
stand next to a framed photo of founder Hans Hempler with his business partner in the<br />
1940s. (Photo by Cheryl Stritzel McCarthy)<br />
awards celebration takes place this<br />
March 26.<br />
“We put our personal guarantee<br />
on our product,” Kestin Hempler<br />
Liberato said. Kestin’s signature<br />
graces Hempler’s line of natural,<br />
preservative-free products. “Our<br />
meats have a very short ingredient<br />
list, ingredients you’d have in your<br />
own kitchen.”<br />
Richard Hempler’s signature<br />
appears on other products that<br />
boast a heritage tracing to original<br />
recipes from the family kitchen in<br />
Germany.<br />
The keys to the company’s success,<br />
according to Hempler: “Be<br />
honest. Take care of your customers.<br />
Take care of your employees.<br />
Know what it costs to produce and<br />
sell the product, you gotta know<br />
that. Never give up. Don’t quit.<br />
Workers at Hempler’s process the hams that constitute the company’s second-fastest<br />
selling product next to bacon. (Photo courtesy of Hempler’s)<br />
18 | BUSINESSPULSE.COM
Don’t ask anybody to do a job you<br />
wouldn’t do yourself – though you<br />
should hire people to do things<br />
you’re not as good at.”<br />
He also values the advice that<br />
his immigrant father instilled:<br />
“Never go anywhere with empty<br />
hands. If you’re going toward the<br />
cooler, and there’s something that<br />
needs to go in, take it with you.”<br />
Bates credited Hempler’s 80<br />
employees with keeping Hempler’s<br />
products “best in class.” Several<br />
employees bought homes in 2013.<br />
“It’s neat to see the employees<br />
fulfill their hopes and dreams. too.<br />
Our business success is built on<br />
really good products and really<br />
good employees.”<br />
Hempler’s products can be purchased<br />
in more than 2,000 stores<br />
and hundreds of restaurants across<br />
the country, plus on e-commerce<br />
sites such as AmazonFresh.com.<br />
Stephen Bates (left), the company<br />
president, joins sales rep Kestin<br />
Hempler Liberato and chairman Richard<br />
Hempler outside their new facility<br />
standing next to a 1940s sausagestuffer<br />
from the original plant.<br />
(Photo by Cheryl Stritzel McCarthy)<br />
<strong>Business</strong> Box Score<br />
Hempler Foods Group LLC<br />
• Ownership partners:<br />
Richard Hempler,<br />
chairman; Stephen Bates,<br />
president, with premium<br />
brands (Canada) as 51<br />
percent majority holder.<br />
• Start-up: 1934 (family<br />
bought an existing<br />
business that began in<br />
1896).<br />
• Annual sales revenue:<br />
more than $30 million.<br />
• Growth indicators: a 22<br />
percent increase in sales<br />
year-over-year the last<br />
eight years. Company has<br />
grown 10 times its size of<br />
eight years ago.<br />
• Employees in 1934: 15.<br />
• Employees now: 80, all in<br />
Whatcom County.<br />
WHATCOMBUSINESSALLIANCE.COM | 19
<strong>Business</strong> Person of the Year<br />
From left, last year’s winners at the Whatcom <strong>Business</strong> Person of the Year Awards dinner: Randy Hartnell of Vital Choice Seafood &<br />
Organics (Small <strong>Business</strong>), Nick Kaiser of Saturna Capital (Lifetime Achievement), Bob Pritchett of Logos Bible Software (<strong>Business</strong> Person),<br />
and Mike Hughes of NextLevel Training (Start-Up). (Staff Photo)<br />
The Oscars of Whatcom County business awarded<br />
at dinner banquet on March 26<br />
By the <strong>Business</strong> <strong>Pulse</strong> Staff<br />
A<br />
dozen finalists in<br />
three categories and<br />
a Lifetime Achievement<br />
Award winner take the<br />
spotlight March 26 at the<br />
28th annual Whatcom<br />
<strong>Business</strong> Person of the<br />
Year Awards, presented<br />
by the Whatcom <strong>Business</strong><br />
Alliance, Whidbey Island<br />
Bank and <strong>Business</strong> <strong>Pulse</strong><br />
Magazine.<br />
The event, attracting a sellout<br />
crowd of more than 400, takes<br />
place in the Event Center at Silver<br />
Reef.<br />
20 | BUSINESSPULSE.COM<br />
This is the longest-running<br />
event of its kind celebrating business<br />
success in Whatcom County.<br />
The finalists among nominees this<br />
year represent a variety across<br />
several industries – including family-brand<br />
leaders in pharmaceuticals/medical<br />
equipment and in<br />
automobile and truck sales/service,<br />
plus boating, and one of the most<br />
prosperous and generous nonprofits<br />
in the region.<br />
The four finalists for<br />
the <strong>Business</strong> Person of<br />
the Year Award include<br />
(alphabetically):<br />
• Mike Hoagland is a practicing<br />
pharmacist (RPh,<br />
CPG) who owns Hoagland<br />
Pharmacy, which last year<br />
stood 43rd on the <strong>Business</strong><br />
<strong>Pulse</strong> list of Top 75 Private<br />
Companies in Whatcom<br />
County. The Bellingham<br />
business started in 1981,<br />
and it approaches $20 million<br />
in revenues with about<br />
80 employees in retail pharmacy,<br />
along with special<br />
medical equipment and<br />
services.<br />
• Mauri Ingram serves as<br />
president of the Whatcom<br />
Community Foundation. It<br />
started 18 years ago, and as<br />
one of about 650 community<br />
foundations nationwide,
and 19 in Washington, that<br />
enhance the quality of life<br />
in their communities, the<br />
WCF has raised and distributed<br />
millions to causes in<br />
Whatcom County.<br />
• Scott Renne, the founder,<br />
president and CEO of Blue<br />
Sea Systems in Bellingham,<br />
started and created another<br />
company (since sold) and<br />
both would have ranked in<br />
the county’s Top 75. Blue<br />
Sea Systems (ranked No.<br />
35), which sprang from a<br />
seed idea Renne had while<br />
sailing to Asia and back,<br />
supplies electrical parts for<br />
boats to retailers worldwide.<br />
• Rick Wilson is the son<br />
of the founder of Wilson<br />
Motors in Bellingham,<br />
No. 16 in the Top 75 with<br />
industry-leading sales in<br />
excess of $50 million. He<br />
purchased the business from<br />
his father, and then added a<br />
partner a few years<br />
ago, and the business<br />
burgeoned<br />
in 2013 with the<br />
addition of a fifth<br />
line of new automobiles<br />
and the<br />
buyout of another<br />
dealership.<br />
Dan Washburn, owner of the<br />
storied Windermere Real Estate<br />
territory covering Whatcom<br />
County, will join the long line of<br />
Lifetime Achievement Award winners.<br />
This is his third company<br />
that has grown to outstanding levels.<br />
Read his story in this edition.<br />
The finalists in the<br />
other two categories<br />
(alphabetically):<br />
Start-Up <strong>Business</strong> of the Year:<br />
• I-5 Parking in Ferndale<br />
• Kulshan Brewing Company<br />
in Bellingham<br />
• Q Laundry in Bellingham<br />
• Red Rokk Interactive in<br />
Bellingham<br />
Small <strong>Business</strong> of the Year:<br />
• Innovations in Quality<br />
Living in Bellingham<br />
• Rice Insurance Company in<br />
Bellingham<br />
• Scholten Equipment in<br />
Lynden<br />
• The Willows Inn on Lummi<br />
Island<br />
Tickets or tables of 8 for the<br />
dinner awards banquet are available<br />
for purchase. Go to www.<br />
whatcombusinessalliance.com and<br />
click on <strong>Business</strong> Person of the<br />
Year event, or call 360.746.0410<br />
for more information.<br />
WHATCOMBUSINESSALLIANCE.COM | 21
<strong>Business</strong> Person of the Year Finalist: Mike Hoagland, Hoagland Pharmacy<br />
Rosa and Mike Hoagland in front of the Yew Street pharmacy they started from scratch in<br />
1981. (Photo by Joella Ortega)<br />
A personal approach<br />
to pharmaceutical needs<br />
By Joella Ortega<br />
Hoagland Pharmacy<br />
opened for business<br />
33 years ago with one<br />
employee. Now, with<br />
the opening of a new<br />
retail and multi-services<br />
storefront in Sedro-<br />
Woolley last year, that<br />
employee – founder Mike<br />
Hoagland – has become<br />
a finalist in the selection<br />
of Whatcom County’s<br />
<strong>Business</strong> Person of the<br />
Year.<br />
A graduate of the pharmacy<br />
school at the University of<br />
Washington, he serves as president<br />
in the company that he and his<br />
wife, Rosa, began in 1981 on Yew<br />
Street in Bellingham. Hoagland<br />
was the only employee in the store<br />
for the first 1½ years.<br />
By the fourth year he had to<br />
double space, and in 2000 the<br />
company moved into its evenlarger<br />
current location which will<br />
add more space soon for one of<br />
its latest specialties, compounding<br />
injectable medications.<br />
From the start, emphasis centered<br />
on individualized personal<br />
service at the pharmacy and additional<br />
specialized services, such as<br />
a niche market in medicinal compounding.<br />
The staff grew to 20<br />
employees by 1988 and has continuously<br />
gained momentum with<br />
a staff now numbering about 75.<br />
Hoagland said that they grew<br />
the business “through hard work,<br />
dedicated employees, and continued<br />
support from the community.”<br />
Hoagland Pharmacy’s website<br />
declares, “We excel in providing<br />
custom solutions to individual<br />
medication and health needs.”<br />
Those needs include specialized<br />
medical equipment, respiratory<br />
services, over-the-counter medications,<br />
vaccinations, the popular<br />
Mediset weekly pill box program,<br />
compounding, and even delivery<br />
services. Last year, Hoagland’s<br />
added an automated prescriptionfilling<br />
machine.<br />
Hoagland has successfully created<br />
a throwback to the era of the<br />
family drug store –beyond just<br />
having a prescription filled and<br />
a quick consultation. Until about<br />
seven years ago it even had an ice<br />
cream and soda shop.<br />
That’s where Molly Greenleaf,<br />
who manages the company’s<br />
durable home-health equipment<br />
and marketing, got her start 11<br />
years ago. “I managed the coffee<br />
bar and ice cream stand,” she<br />
said. “We had one-dollar cones. I<br />
remembered coming here as a kid<br />
when my family needed antibiotics<br />
and other things. It definitely has<br />
been your hometown drug store,<br />
thriving with relationships built on<br />
personalized service.”<br />
Hoagland Pharmacy has<br />
successfully created a<br />
throwback to the era<br />
of the family drugstore<br />
(with) custom solutions to<br />
individual needs.<br />
The Sedro-Woolley location<br />
stands as Hoagland’s proudest<br />
business achievement of 2013. It<br />
provides retail pharmacy, durable<br />
medical equipment, and sleep<br />
apnea equipment. “It’s a bit different,”<br />
Greenleaf said, “because<br />
it has a respiratory technician on<br />
board – something that was missing<br />
in the Sedro-Woolley market.”<br />
The new store added four full-time<br />
employees to the Hoagland roster.<br />
A target during 2014 involves<br />
expanding the organization’s loyalty<br />
program. Also, a plan is in<br />
22 | BUSINESSPULSE.COM
place to add space to the facility<br />
in Haskell <strong>Business</strong> Complex that<br />
houses Hoagland Pharmacy’s specialty<br />
services for long-term care.<br />
Another goal, Greenleaf said,<br />
is to grow its market share in the<br />
durable medical equipment. Also,<br />
Hoagland’s Pharmacy has been<br />
recognized locally and elsewhere<br />
for its contributions in individualized<br />
compounded medications<br />
ever since Hoagland attended the<br />
Professional Compounding Centers<br />
of America in 1987. He also specializes<br />
in geriatric pharmacology.<br />
The philosophy behind the<br />
organization’s charitable involvement<br />
is that the local community<br />
should not be served just<br />
by Hoagland Pharmacy’s services<br />
but also supported by its<br />
resources. Mike Hoagland has<br />
worked with organizations such<br />
as the Alzheimer’s Society of<br />
Washington, Bellingham Food<br />
Bank, the National MS Society,<br />
and the Whatcom Hospice<br />
Foundation.<br />
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<strong>Business</strong> Person of the Year Finalist: Mauri Ingram, Whatcom Community Foundation<br />
Mauri Ingram leads an organization that awarded more than $2.1 million to the community<br />
last year. (Photo courtesy of Whatcom Community Foundation)<br />
Nonprofit matchmaker:<br />
finding catches for donors<br />
and local nonprofit organizations<br />
By Joella Ortega<br />
Mauri Ingram first<br />
learned about the<br />
Whatcom Community<br />
Foundation when receiving<br />
one of its grants on<br />
behalf of a nonprofit she<br />
co-founded, now called<br />
the Downtown Bellingham<br />
Partnership (nee Downtown<br />
Renaissance Network).<br />
A few years later the<br />
Whatcom Community<br />
Foundation asked her to<br />
join its board of directors.<br />
Now she is its president and<br />
CEO coming off a banner year<br />
from which she has become a<br />
finalist for the most prestigious<br />
award in the Whatcom business<br />
community.<br />
A former co-owner of two local<br />
restaurants and an employee of<br />
Trillium Corp., Ingram leads the<br />
one of the state’s 19 community<br />
foundations on behalf of a 10-person<br />
board. “My career path has<br />
been anything but linear,” she<br />
said. “I knew I wanted to run a<br />
business. What I didn’t know was<br />
that I would want the community<br />
to own it.”<br />
The foundation thrived in 2013,<br />
awarding more than $2 million in<br />
grants and $100,000 in scholarships,<br />
and ranking in the top 25<br />
most active grant-makers among<br />
the approximate 650 nationwide<br />
community foundations for the<br />
fourth consecutive year. Ingram<br />
said that the new Ferndale library<br />
was a highlight of 2013, culminating<br />
a seven-year process of helping<br />
to raise the funds that built it.<br />
The Whatcom Community<br />
Foundation formed in 1996 on<br />
an anonymous gift. It has grown<br />
perhaps the largest benefactor<br />
footprint in the county. “We ended<br />
our last fiscal year with assets of<br />
more than $20 million,” Ingram<br />
said. “That’s 20 times our original<br />
assets.”<br />
She said the foundation has<br />
made grants to hundreds of local<br />
nonprofits, expanding from about<br />
$100,000 a year in grant-making<br />
to over $3.8 million a year. Donors<br />
number about 4,900 and staff has<br />
grown from less that two full-time<br />
to five.<br />
Ingram deflected credit for the<br />
successes. “Everything I’ve accomplished<br />
has been the result of<br />
working with others,” she said. “I<br />
don’t feel like I own any achievements<br />
independently.”<br />
“My career path has been<br />
anything but linear. I knew<br />
I wanted to run a business.<br />
What I didn’t know was<br />
that I would want the<br />
community to own it.”<br />
In addition to the two nonprofits<br />
she served in Bellingham,<br />
she also has engaged in other<br />
community-service projects, such<br />
as the Campaign for the Arts, the<br />
Whatcom Coalition for Healthy<br />
Communities, and she’s a member<br />
of the YWCA’s Northwest Women’s<br />
Hall of Famem,<br />
The Whatcom Community<br />
Foundation mission works through<br />
donors and local organizations to<br />
properly channel monetary donations,<br />
and also assists community<br />
partners with information on business,<br />
education, and government.<br />
24 | BUSINESSPULSE.COM
“We help donors bring their<br />
philanthropic goals to fruition by<br />
providing counsel and information<br />
about the opportunities and<br />
the variety of ways they can make<br />
a difference through their giving,”<br />
Ingram said. “We assist nonprofit<br />
organizations through a range<br />
of investments in their success.<br />
Lastly, we work with a wide range<br />
of community partners.”<br />
Through her work with the<br />
foundation Ingram has left a lasting<br />
mark on the positive efforts<br />
that the Whatcom Community has<br />
made, and the recognition that the<br />
county has received for its efforts.<br />
“Whatcom County is known<br />
well beyond our borders for our<br />
collaborative nature,” Ingram said.<br />
“Many of the obstacles to opportunities<br />
are well-hidden. We work<br />
well to cultivate relationships with<br />
our funders, and create opportunities<br />
for our donors to collectively<br />
take advantage of the opportunities<br />
we have to be the community<br />
that we can be.”<br />
Fingers crossed is not a business strategy.<br />
If you’re hoping your way out of<br />
cash flow problems or a big tax surprise,<br />
here’s hoping you’ll call us for help.<br />
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WHATCOMBUSINESSALLIANCE.COM | 25
<strong>Business</strong> Person of the Year Finalist: Scott Renne, Blue Sea Systems<br />
Scott Renne built two businesses on high-quality electrical parts for boats and trucks.<br />
(Photo courtesy of Blue Sea Systems/Scott Lechler)<br />
Scott Renne set sails based<br />
on his heart—and made port<br />
as world’s best retail supplier<br />
By Steve Hortegas<br />
mix of community, technical and<br />
university education.” Renne said.<br />
The company employs about 75<br />
people locally, with an additional<br />
30 short-term contract employees<br />
expected for 2014. That’s more<br />
than $5 million in payroll injected<br />
into the local economy. Renne also<br />
provides millions of dollars in positive<br />
U.S. trade balance, with some<br />
$15 million to American suppliers.<br />
But it’s a culture of continuous<br />
“Customer Experience” improvement<br />
that drives success.<br />
“We treat every employee as<br />
a colleague and every customer<br />
as a friend,” Renne said. “Every<br />
action we take is in pursuit of<br />
improving our performance based<br />
on Ten Elements of the Customer<br />
Experience.”<br />
Element 10 states: Products are<br />
supported by Blue Sea Systems as<br />
long as the customer owns them.”<br />
The greatest satisfaction in<br />
business and life can be attributed<br />
to how one handles adversity,<br />
Renne said. His decision in 2003<br />
to issue a voluntary recall could<br />
have bankrupted the company.<br />
It cost more than $1 million, but<br />
customers appreciated the decision<br />
and worked with the company to<br />
minimize cost.<br />
Scott Renne sailed into<br />
his future during a<br />
two-year ocean voyage<br />
around the Pacific. It was<br />
during this adventure<br />
that he realized electrical<br />
equipment on boats was<br />
of poor quality. Renne<br />
then moved forward, into<br />
the market of high-quality<br />
electrical products.<br />
Renne is the founder, president<br />
and shareholder of Blue Sea<br />
Systems, an organization that<br />
manufacturers electrical system<br />
equipment for marine and specialty<br />
emergency vehicles, as<br />
well as alternative energy and<br />
industrial applications. More than<br />
1,000 products, mostly made<br />
in Bellingham, are distributed<br />
to 44 countries. Last year, Blue<br />
Sea Systems earned a title as the<br />
nation’s best supplier.<br />
“I followed my heart to start a<br />
business doing what I loved,” said<br />
Renne.<br />
His father was a commercial<br />
fisherman, and Renne spent<br />
10 years as an executive at the<br />
world’s largest retailer of marine<br />
equipment.<br />
Founded in 1992, Renne has<br />
grown annual revenues to $25<br />
million with 22 consecutive years<br />
of profitability.<br />
“[Whatcom County is] a fabulous<br />
home for Blue Sea Systems<br />
– high quality of life, diverse and<br />
talented workforce, and wonderful<br />
“If you are inclined to be<br />
an entrepreneur, and to<br />
grow and be successful<br />
at a company, I rank that<br />
as one of those defining<br />
aspects of life. Right up<br />
there with having children<br />
and the love of your life.”<br />
“It was better than any team<br />
building exercise we could have<br />
devised,” Renne said. “Every challenge<br />
we have faced since then<br />
has seemed trivial.”<br />
Employees rallied to notify<br />
26 | BUSINESSPULSE.COM
owners and replace products scattered<br />
across the world’s oceans.<br />
The company emerged with a<br />
stronger management team and<br />
tremendous good will from customers.<br />
“If you are inclined to be an<br />
entrepreneur, and to grow and be<br />
successful at a company, I rank<br />
that as one of those defining<br />
aspects of life. Right up there with<br />
having children and the love of<br />
your life,” Renne said.<br />
Renne now focuses Blue Sea<br />
Systems’ philanthropy on challenges<br />
faced by young people.<br />
Renne is a father of three and said<br />
the most influential charitable<br />
efforts are obtained by directing<br />
resources to those in the younger<br />
years of life.<br />
“Following my heart and doing<br />
what I loved gave me the energy I<br />
needed in the early years of struggle,”<br />
Renne said, “and has made<br />
me eager to get to work every<br />
morning for 22 years.”<br />
“Great partners, incredibly professional,<br />
and easy to work with.”<br />
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WHATCOMBUSINESSALLIANCE.COM 2/18/14 12:26 | PM 27
<strong>Business</strong> Person of the Year Finalist: Rick Wilson, Wilson Motors<br />
Putting family in the<br />
driver’s seat:<br />
Wilson Motors cruises<br />
By Sherri Huleatt<br />
What’s the recipe<br />
for success behind<br />
the No. 1 car dealership<br />
in Whatcom County?<br />
According to its president,<br />
Rick Wilson, it’s simple:<br />
Treat your customers like<br />
you’d treat your mother.<br />
Fortunately for Wilson<br />
Imports Inc. this familystyle<br />
philosophy has paid<br />
off for Wilson in a big<br />
way.<br />
For starters, Wilson experienced<br />
a robust 2013:<br />
• His company led Whatcom<br />
County in volume for<br />
inventory and new and used<br />
vehicle sales;<br />
• They won the Toyota<br />
President’s Award for<br />
Overall Operating Excellence<br />
for the fourth time in the<br />
last five years;<br />
• And, they added a brand by<br />
purchasing the former King<br />
Nissan dealership just down<br />
the street.<br />
With two store fronts on Iowa<br />
Street in Bellingham, Wilson’s<br />
automobile dealership previously<br />
sold Toyota, Scion, and Mercedes-<br />
Benz. In the 2013 listing of<br />
<strong>Business</strong> <strong>Pulse</strong> Magazine’s Top 75<br />
Whatcom County privately-owned<br />
businesses, Rick Wilson’s company<br />
stood No. 16 by topping $50<br />
million in sales during 2012, and<br />
stands to rise in those ratings this<br />
year after a robust 2013.<br />
Wilson Imports’ growth has<br />
been a family affair. Rick Wilson’s<br />
father Dick founded the business<br />
as a Lincoln-Mercury<br />
dealership 54 years<br />
ago, and Rick Wilson<br />
joined the team in<br />
1968.<br />
The company<br />
gradually added<br />
more vehicle brands,<br />
and in 1986 Rick<br />
Wilson bought out<br />
his father and became<br />
president of the company.<br />
Seven years<br />
ago Julian Greening<br />
joined Wilson’s team<br />
as co-owner and general<br />
manager.<br />
Wilson attributed<br />
their success to the<br />
company’s dedication to “The<br />
Wilson Way”—the idea that purchasing<br />
a Wilson Motors vehicle,<br />
whether new or used, means<br />
you’re driving the best, and should<br />
expect the best customer service.<br />
“As much as my wife<br />
and I have traveled,” said<br />
Wilson, “I can’t think of a<br />
better place to live and do<br />
business than in Whatcom<br />
County.”<br />
—Rick Wilson<br />
Because of this philosophy<br />
Wilson Motors has built up a<br />
loyal customer base and a strong<br />
reputation in the community –<br />
although the story of Wilson’s rise<br />
isn’t told without its fair share of<br />
hiccups.<br />
Exactly one month before<br />
Lynn and Rick Wilson: <strong>Business</strong> is thriving after “…<br />
didn’t know if we could make it,” Rick said.<br />
(Photo courtesy of Wilson Motors)<br />
opening their new Toyota store<br />
in October 2008, the Dow Jones<br />
Industrial Average dropped 778<br />
points. Just two weeks after that, it<br />
sank another 732 points. “I really<br />
didn’t know if we could make it,”<br />
Wilson said. However, the recession<br />
wasn’t enough to hold back<br />
his company from thriving financially,<br />
or philanthropically.<br />
Last year Wilson Motors donated<br />
more than $45,000 to charities.<br />
“We try to give back as much<br />
as we can in both community<br />
involvement and charities,” he<br />
said.<br />
Wilson serves on PeaceHealth<br />
St. Joseph Medical Center’s<br />
Finance Committee and he has<br />
chaired the Finance Committee of<br />
St. Paul’s Episcopal Church for the<br />
last 15 years.<br />
“As much as my wife and I<br />
have traveled,” said Wilson, “I<br />
can’t think of a better place to live<br />
and do business than in Whatcom<br />
County.”<br />
28 | BUSINESSPULSE.COM
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BUSINESS PERSON<br />
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March 26, 2014 Awards Dinner<br />
Silver Reef Event Center<br />
Join the Leaders<br />
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We invite you and your organization to play a key role by joining us at the<br />
biggest local business event of the year as we pay tribute to the job creation,<br />
risk taking, entrepreneurship and philanthropy that has enhanced the<br />
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For more information on Tickets or Table Sponsorships call: 360.746.0418<br />
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MAGAZINE
Start-Up <strong>Business</strong> of the Year Finalist: I-5 Parking<br />
Caleb and Melissa Bowe stay busy booking cabs, limos, buses, and vehicle detailing in<br />
addition to inexpensive airport parking. (Staff Photo)<br />
Airport Parking is just the beginning<br />
for budding entrepreneur<br />
By Sherri Huleatt<br />
Between the growth at<br />
the Bellingham airport<br />
and the influx of Canadian<br />
travelers, Caleb and Melissa<br />
Bowe, co-owners of the<br />
newly opened I-5 Airport<br />
Parking, are capitalizing<br />
on the huge demand for<br />
affordable airport parking.<br />
The Bowes set out to create a<br />
one-stop shop for travelers in need<br />
of an affordable place to park their<br />
car.<br />
“Almost every person or family<br />
heading out for vacation is<br />
looking for ways to save money,”<br />
Caleb said. “What people sometimes<br />
forget is the costly parking<br />
fees. We’ve designed our lot to<br />
save people money even before<br />
they leave for vacation.”<br />
By servicing the parking lot<br />
with their two other businesses<br />
— Northwest Town Car Service<br />
and Northwest Limousine — the<br />
Bowes are able to offer personalized<br />
services to their customers,<br />
while growing their other businesses.<br />
Whether their customer is<br />
looking for an affordable place to<br />
park their car, a quick taxi ride to<br />
the airport, or a relaxing ride in<br />
a luxurious town car—I-5 Parking<br />
offers it all.<br />
“While most businesses are<br />
building one step at a time, we’re<br />
building up our other businesses<br />
as well,” said Caleb. “We started<br />
our parking business to grow our<br />
other businesses, and utilize our<br />
entire facility to provide more services<br />
for customers.”<br />
Although the Bowe’s business<br />
offers affordable pricing, starting<br />
at just $2 a day, with the recent<br />
airport expansion they face stiff<br />
competition from other airport<br />
parking lots.<br />
“What sets us apart from the<br />
other off-site lots, [besides] cost,<br />
is the personalized service,” Caleb<br />
said.<br />
Caleb argues that most other<br />
off-site airport parking lots have<br />
limited hours, only offers shuttle<br />
services, and are reservation only.<br />
The Bowe’s, on the other hand,<br />
offer a more personalized service.<br />
“We can accommodate any<br />
flight time, while offering a personal<br />
taxi, 24 hours a day.” Caleb<br />
said.<br />
Their lot, which can accommodate<br />
upwards of 250 cars, parked<br />
about 50 cars a day when they<br />
first opened; now, they park about<br />
100 cars a day. While this growth<br />
is a move in the right direction,<br />
for Caleb it’s not quite enough.<br />
Caleb’s dream is to offer car<br />
services and repairs while customers<br />
are away.<br />
“When our facility is<br />
100 percent operational,<br />
we’ll have a multitude of<br />
businesses that parking<br />
customers can use while<br />
they’re away.”<br />
–Caleb Bowe<br />
“In today’s society, every car<br />
owner is in a hurry or too busy to<br />
get simple car maintenance done,<br />
like oil changes and car detailing,”<br />
Caleb said. “We would love<br />
to offer other entrepreneurs the<br />
opportunity to build their business<br />
at our location.”<br />
I-5 Airport Parking is housed<br />
in a 15,000 square foot facility in<br />
Ferndale that used to be a school.<br />
The business has about 10,000<br />
square feet available to lease out<br />
to other businesses, Caleb said.<br />
“Ideally, when our facility is<br />
100 percent operational, we’ll have<br />
a multitude of businesses that<br />
parking customers can use while<br />
they’re away,” he said.<br />
30 | BUSINESSPULSE.COM
BP Cherry Point Refinery<br />
recognizes the dedication it<br />
takes to make this list.<br />
CONGRATULATIONS<br />
2014 Whatcom County <strong>Business</strong><br />
Person of the Year Finalists:<br />
Start-Up <strong>Business</strong> of the Year<br />
I-5 Airport Parking<br />
Kulshan Brewery<br />
Red Rokk<br />
Q-Laundry<br />
Small <strong>Business</strong> of the Year<br />
Rice Insurance<br />
Scholten Equipment<br />
Willows Inn<br />
Innovations Stoves and Spas<br />
<strong>Business</strong> Person of the Year<br />
Scott Renne, Blue Sea Systems<br />
Rick Wilson, Wilson Motors<br />
Mauri Ingram, Whatcom Community Foundation<br />
Mike Hoagland, Hoagland Pharmacies<br />
Lifetime Achievement Award<br />
Dan Washburn
Start-Up <strong>Business</strong> of the Year Finalist: Kulshan Brewery<br />
Chris Noskoff (left), systems manager, and owner David Vitt toast the tastes at Kulshan Brewery in Bellingham. (Photo by Joella Ortega)<br />
The new brew on the block:<br />
Kulshan Brewery finds its niche<br />
By Sherri Huleatt<br />
There’s no question that<br />
Pacific Northwesters<br />
love their fair share of<br />
craft brews. But when<br />
the locals go so far as<br />
to start measuring the<br />
distance from their front<br />
doors to the entrance of<br />
their favorite brewery—all<br />
for the sake of bragging<br />
rights—you know you’ve<br />
come across something<br />
special.<br />
Kulshan Brewing Company<br />
burst onto the Bellingham brew<br />
scene in April 2012, and has since<br />
provided for plenty of thirsty<br />
customers. Between offering nine<br />
different locally-brewed beers and<br />
a laid-back atmosphere, Kulshan<br />
seems like it’s been here for several<br />
decades—rather than less than<br />
two years.<br />
“The response from the local<br />
community has been astounding,”<br />
said David Vitt, Co-Owner<br />
of Kulshan Brewery, located on<br />
James Street in Bellingham. “We<br />
have a ton of regulars that come<br />
in on a daily basis, most of which<br />
are from the Sunnyland neighborhood.”<br />
Founding the company on a<br />
shoestring budget, their life savings,<br />
and an earnest love of beer,<br />
the men behind Kulshan pride<br />
themselves on offering the highest<br />
quality ales and outstanding customer<br />
service. When asked what<br />
inspired Co-Owners David Vitt,<br />
Mickey Vitt, Jon Greenwood, and<br />
Ralph Perona to open their brewery,<br />
David replied: “Simply the<br />
32 | BUSINESSPULSE.COM
fact that we love beer.”<br />
With 12 full-time employees—all<br />
from Whatcom County—Kulshan is<br />
a 15-barrel brewery that offers a<br />
variety of rotating brews, including<br />
unique options like IPA and<br />
Kitten Mittens Winter Ale.<br />
Although Kulshan doesn’t have<br />
an on-site kitchen, they keep their<br />
customers well-fed by featuring a<br />
variety of rotating food trucks that<br />
set up shop outside the brewery.<br />
This was a smart choice, David<br />
said.<br />
“My father always said: ‘Beer<br />
has food value, but food does not<br />
have beer value,’” David said.”I<br />
think one of the best things I<br />
didn’t do was open a restaurant.”<br />
Between wholesale purchases<br />
and the tap room, Kulshan sells<br />
about 205 gallons—or 13 kegs—per<br />
day. Between 2012 and 2013, they<br />
more than doubled the amount of<br />
barrels brewed—increasing from<br />
1,150 to 2,400. With such rapid<br />
growth, David expects them to hit<br />
upwards of 3,000 barrels in 2014.<br />
Much of this success is due to<br />
their wholesale production. In just<br />
two years, Kulshan expanded its<br />
reach to nearly 80 different restaurants<br />
and stores across Whatcom<br />
“I took a grungy old<br />
empty building, made it<br />
into a living room for the<br />
neighborhood and put<br />
people to work with jobs<br />
they love.”<br />
–David Vitt<br />
and Skagit Counties. Customers<br />
can also take home kegs and<br />
growlers, as part of their unique<br />
“growlers to go” program in which<br />
they clean, sanitize, and refill<br />
their customer’s growlers using a<br />
counter-pressure filling machine<br />
that keeps beer fresh and fizzy for<br />
weeks, rather than just hours.<br />
Between steady growth and a<br />
legion of loyal fans, David said<br />
one accomplishment outshines the<br />
rest.<br />
“I’m most proud of what we’ve<br />
been able to give back to the community,”<br />
said David. “Not only<br />
the donations and fundraisers, but<br />
also the fact that I took a grungy<br />
old empty building, made it into a<br />
living room for the neighborhood<br />
and put people to work with jobs<br />
they love.”<br />
Kulshan is just one part of an<br />
ever-growing market. The U.S.<br />
beer market is a $99 billion industry,<br />
with craft beer taking in over<br />
$10 billion annually—making it<br />
the most rapidly growing segment<br />
of the business. In fact, there are<br />
more than 2,600 craft breweries<br />
in the U.S., selling an estimated<br />
13,235,000 barrels of beer and<br />
providing more than 108,000 jobs.<br />
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WHATCOMBUSINESSALLIANCE.COM | 33
Start-Up <strong>Business</strong> of the Year Finalist: Q Laundry<br />
Colleen Unema, owner of Q Laundry, holds a clothes rack in the midst of her eco-friendly<br />
laundry machines. (Photo by Joella Ortega)<br />
An entirely new way to do<br />
laundry: Q Laundry takes<br />
efficiency and sustainability<br />
to new heights<br />
By Sherri Huleatt<br />
For most people, the<br />
Laundromat is a dreary<br />
place known for harsh,<br />
fluorescent lighting and<br />
long hours spent staring at<br />
various stages of the spin<br />
cycle.<br />
It’s hardly a place where you’d<br />
consider ecological sensitivity<br />
and the latest technology to<br />
merge, or where you would expect<br />
impromptu concerts from traveling<br />
folk musicians. But that’s exactly<br />
what Colleen Unema, Owner of Q<br />
Laundry, has created.<br />
Opening their doors a mere<br />
10 months ago, in June 2013, Q<br />
Laundry has turned the idea of the<br />
average Laundromat on its head.<br />
“We designed this business to<br />
be as ecologically smart as possible,”<br />
Unema said. “From the hot<br />
water tanks, overhead LED lights,<br />
air-flow, sunlight—all the way to<br />
the machines themselves. We did<br />
everything we could to ensure that<br />
each washing machine and each<br />
dryer runs as efficiently as possible.”<br />
Unema also factored in the<br />
efficiency of her customer’s time.<br />
With advanced machines that<br />
wash and dry in record time,<br />
Unema says you can wash, dry,<br />
and fold your clothes all within<br />
one hour.<br />
All of her machines also take<br />
credit and debit cards and can<br />
sync with smart phones so that<br />
customers receive a text message<br />
10 minutes before their load<br />
finishes. Q Laundry, located on<br />
Alabama Street in Bellingham,<br />
also offers free WiFi, mending,<br />
and minor alterations services, and<br />
“drop and dash” laundry service.<br />
After working as a teacher for<br />
many years and getting her master’s<br />
degree in Science Education,<br />
Unema founded the company on a<br />
loan and her savings, and now has<br />
eight part-time employees.<br />
Unema became interested in the<br />
laundry industry because she saw<br />
so many opportunities for innova-<br />
34 | BUSINESSPULSE.COM
tion. “I kept saying, ‘I will push<br />
until I find the ‘no go’ in terms of<br />
equipment, sustainability, finances,<br />
funding, location, and business<br />
model,’” Unema said.”I just kept<br />
researching, studying and pushing<br />
the envelope.”<br />
Q Laundry has grown every<br />
“I kept saying, ‘I will push<br />
until I find the ‘no go’<br />
in terms of equipment,<br />
sustainability, finances,<br />
funding, location,<br />
and business model,’”<br />
Unema said.”I just kept<br />
researching, studying and<br />
pushing the envelope.”<br />
month and is ahead of forecasts.<br />
Unema’s goal is to build more Q<br />
Laundries, and extend her environmentally-friendly<br />
philosophy to<br />
new communities.<br />
More than anything, Unema<br />
takes sincere pride in her community.<br />
She said the customer<br />
response has been “fabulous.”<br />
Because of this, giving back has<br />
been a major part of her business<br />
model.<br />
“We are proud to be part of the<br />
community and neighborhood,”<br />
Unema said. “We donate services<br />
to Northwest Teen Services and<br />
various community events, as well<br />
as sponsor community events,<br />
like Muds to Suds and Bellingham<br />
Traverse.”<br />
Unema also put a locals-first<br />
policy to work while building the<br />
Laundromat.<br />
“This is the laundry that the<br />
local boys built,” she said. “It was<br />
incredible to watch all the different<br />
trades and specialty contractors<br />
build out the Q—they were all<br />
vital to this project and I am so<br />
proud of their work.”<br />
Meet • Retreat• Dine<br />
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Me<br />
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WHATCOMBUSINESSALLIANCE.COM | 35
Start-Up <strong>Business</strong> of the Year Finalist: Red Rokk Interactive<br />
Owners Tyler Byrd (above) and his wife Ana envisioned creative digital applications to<br />
marketing and advertising. (Photo courtesy of Red Rokk Interactive)<br />
Red Rokk: An interactive approach<br />
to creating a new image<br />
By Joella Ortega<br />
With technology<br />
continuously<br />
evolving, the face of<br />
business is changing.<br />
Advertising and marketing<br />
is moving online and with<br />
it sales are skyrocketing<br />
as more people are able<br />
to connect to different<br />
markets all over the world<br />
for their individual needs.<br />
Red Rokk Inc. is one local business<br />
that has taken advantage of<br />
technology by revolving their line<br />
of work around it.<br />
Tyler Byrd, Red Rokk CEO and<br />
president, and Ana Sophia Byrd<br />
own Red Rokk, which has been in<br />
business since 2011.<br />
“We are a full-service marketing<br />
and advertising agency that<br />
specializes in developing creative<br />
digital media campaigns targeted<br />
“Because we are the<br />
market, we know the<br />
market. We live the<br />
market.”<br />
towards consumers between the<br />
ages of 18-40 years old,” Byrd<br />
said. “This means we do everything<br />
from marketing strategy to<br />
video production, website development<br />
and corporate branding.”<br />
With Red Rokk being so interactive,<br />
a majority of their business<br />
comes from outside of Whatcom<br />
County, Byrd said. In three years<br />
of business, Red Rokk has served<br />
clients all over the world; including<br />
places such as South Korea<br />
and Europe.<br />
“Due to the nature of our<br />
industry, we tend to work with<br />
customers across a wide range of<br />
industries,” Byrd said. “As a young<br />
company, we really find our niche<br />
is working with companies that<br />
market to consumers between the<br />
ages of 18-40 years old.”<br />
Red Rokk is comprised of<br />
employees that fit its demographic,<br />
Byrd said. Because the company<br />
aims to reach a younger demographic<br />
it consists of workers<br />
within its intended demographic.<br />
“Because we are the market, we<br />
know the market,” Byrd said. “We<br />
live this market. As young professionals,<br />
we get bombarded every<br />
day with advertising; we play with<br />
all the new gadgets entering the<br />
market and at heart, we are passionately<br />
creative.”<br />
This way, Byrd and his employees<br />
know what consumers are<br />
interested in, will pay attention to,<br />
and share. This inside knowledge<br />
helps Red Rokk achieve customer<br />
satisfaction, Byrd said. Using analytics,<br />
the team is able to track<br />
what is working, what needs to be<br />
adjusted, and in which areas campaigns<br />
could improve.<br />
Even after their success, Red<br />
Rokk retains its humble philosophy:<br />
Work hard for your customers<br />
and they will love you. Though<br />
Red Rokk has focused on fulfilling<br />
their customers’ goals, they also<br />
focus on building the right team<br />
to bring their clients ideas to fruition.<br />
“When you have a great team,<br />
and you work really hard for your<br />
customers,” Byrd said. “Your customers<br />
will see that, and appreciate<br />
it. This leads to not only a<br />
great portfolio and referrals, but<br />
also pride in what you do.”<br />
Choosing the right people for<br />
the team makes a difference, Byrd<br />
said.<br />
And choosing the right people<br />
has proven effective for Red Rokk.<br />
With their team they have created<br />
a successful local business.<br />
But the adventure doesn’t stop<br />
there. Over the next five years Red<br />
Rokk has the goal of making INC<br />
Magazine’s 500 list, Byrd said. The<br />
strive for greatness is just beginning.<br />
36 | BUSINESSPULSE.COM
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Small <strong>Business</strong> of the Year Finalist: Innovations for Quality Living<br />
family members serve homeowners,<br />
home-builders, and contractors<br />
in Whatcom, Skagit, San Juan,<br />
Island, and Snohomish counties.<br />
Besides the original Sundance<br />
Spas, most sales are in new construction.<br />
Such sales include wood<br />
burning, gas, electric and pellet<br />
fireplaces and the largest selection<br />
of gas, infrared, charcoal and pellet<br />
BBQ grills and accessories in<br />
Whatcom County.<br />
Understanding those customers<br />
is key to sustaining the business,<br />
Thramer said.<br />
“It’s about continuing to follow<br />
customers’ needs and wants to<br />
stay successful.” he said.<br />
But the real accomplishment for<br />
Jerry was creating something for<br />
his sons’ families.<br />
Owner Jerry Thramer (left) stands with his son Ryan Thramer, who serves as treasurer at<br />
Innovations for Quality Living. (Photo by Joella Ortega)<br />
It’s all in the name<br />
A story of innovation, opportunity, and family… Oh yes, and<br />
hot tubs and fireplaces.<br />
By Steven Hortegas<br />
“<br />
Innovations” is more<br />
than the first word in<br />
the company name. It is a<br />
way of life for Innovations<br />
for Quality Living owners<br />
Jerry and Kathy Thramer.<br />
Consider how Thramer got his<br />
first hot tub: “It was the 80s, and<br />
hot tubs were very popular. But<br />
Kathy didn’t want one, and the<br />
company I worked for didn’t want<br />
to carry them,” he said. “So when<br />
a spa business offered us the business<br />
at next to nothing, we purchased<br />
it and I brought home a<br />
hot tub on day one.”<br />
From there it was one innovation,<br />
opportunity, and family decision<br />
after the other.<br />
That $20,000 purchase in<br />
1989 has grown to more than<br />
$2 million in retail, wholesale,<br />
and e-commerce sales per year.<br />
Thramer credits their real success<br />
to wife Kathy. “We did not have<br />
much money in the bank,” he said.<br />
“When the owner of a motorcycle<br />
shop on James Street decided to<br />
retire and offered us the building,<br />
I was against it, but Kathy pushed<br />
me. That was a bold step, but it<br />
gave us a real store. From then<br />
on, we were more professional and<br />
visible.”<br />
Innovations stayed afloat during<br />
hard economic times by<br />
purchasing with cash and avoiding<br />
interest charges. To this day,<br />
Innovations has still never taken<br />
on debt.<br />
“We never had a big boat or<br />
camper,” Thramer said. “Instead,<br />
[we] plowed our money back into<br />
the business.”<br />
Innovations’ 12 employees and<br />
“I am not the type of<br />
person who says I built<br />
a business and it has to<br />
stay on forever…But I love<br />
being here with my sons<br />
and their families and<br />
having something where<br />
they can make a living.”<br />
–Jerry Thramer<br />
“I am not the type of person<br />
who says I built a business and it<br />
has to [last]forever,” Thramer said.<br />
“But I love being here with my<br />
sons and their families, and having<br />
something they can make a<br />
living [with].”<br />
Manager RyanThramer likes it<br />
too. “We like working with Jerry,<br />
and enjoy going out to dinner a<br />
couple times a week as a family.”<br />
Jerry said he is all about innovating,<br />
opportunities, and especially<br />
family.<br />
“It’s just nice to see everyone,<br />
every day.”<br />
38 | BUSINESSPULSE.COM
Small <strong>Business</strong> of the Year Finalist: Rice Insurance<br />
A five-partner ownership group operates the 52-person Rice Insurance group: Owners<br />
James Fritts (top left) and Roger Chamberlin (top right); (bottom left-to-right) Troy<br />
Haskell, Greg Gudbranson, and Tim Dickerson. (photo by Joella Ortega)<br />
Doubling down<br />
Rice Insurance sustains growth while<br />
creating local jobs<br />
By Pam Bauthues<br />
With sustained growth<br />
in recent years, Rice<br />
Insurance LLC doesn’t<br />
plan on slowing down.<br />
And they have their work<br />
cut out for them—with<br />
the goal of doubling their<br />
sales in the next five years,<br />
they plan to keep their<br />
workforce primarily in<br />
the Whatcom area while<br />
expanding business both<br />
locally and beyond.<br />
“Our core business is made up<br />
of both commercial and personal<br />
insurance and we are historically a<br />
generalist. Most all of our growth<br />
outside Whatcom and Skagit<br />
Counties has been niche business<br />
in the healthcare, real estate,<br />
construction, and manufacturing<br />
industries,” said James Fritts, who<br />
currently owns Rice Insurance<br />
along with Greg Gubranson, Tim<br />
Dickerson, Troy Haskell, and Roger<br />
Chamberlin.<br />
Rice Insurance was founded<br />
as a family business, and now<br />
involves second-generation family<br />
members. “Clyde Rice originally<br />
started this company with the<br />
intent on serving the people of<br />
Whatcom County with honesty,<br />
integrity, and a pursuit of creating<br />
a better experience for the community,”<br />
Fritts said.<br />
Their aggressive, outside-thebox<br />
growth strategy includes<br />
workforce growth of over 35<br />
percent in the past year, which<br />
generated a need for a main<br />
office remodel and two additional<br />
leased spaces. Rice Insurance<br />
has also added an internship<br />
program for college students.<br />
Their first intern was given a job<br />
directly out of school, and their<br />
two current interns plan to begin<br />
work full time after graduation.<br />
Rice Insurance currently has 52<br />
employees, 49 of which are local.<br />
About 80 percent of current<br />
business is within Whatcom and<br />
Skagit Counties. However, out-ofstate<br />
business accounts for about<br />
25 percent of new business—<br />
comparable to the amount of new<br />
business coming from these two<br />
counties. The other half of new<br />
business comes from other counties<br />
in the state of Washington.<br />
Fritts attributes Rice Insurance’s<br />
success to their new and existing<br />
employees’ drive, work ethic, and<br />
willingness to buy into a culture<br />
that doesn’t accept complacency.<br />
“Our goal is to continue to<br />
expand our presence here<br />
locally but at the same<br />
time continue to change<br />
and innovate so we can<br />
expand nationally as well.”<br />
–James Fritts, Partner, Rice Insurance<br />
“[We] focused on bringing new<br />
ideas to the insurance industry,<br />
which at times has lacked the ability<br />
to accept change, technology,<br />
and innovation,” Fritts said.<br />
Moving forward, Rice Insurance<br />
plans to build off their current<br />
growth. Within the past year, commercial<br />
sales grew 30 percent and<br />
overall sales grew 20 percent. The<br />
company plans to keep the majority<br />
of their sales force in Whatcom<br />
County—creating jobs and sustaining<br />
a profitable bottom line.<br />
“Our goal is to continue to<br />
expand our presence locally, but at<br />
the same time continue to change<br />
and innovate so we can expand<br />
nationally as well,” Fritts said.<br />
40 | BUSINESSPULSE.COM
Small <strong>Business</strong> of the Year Finalist: Scholten’s Equipment<br />
Duane Scholten, owner, sits behind the wheel of one of the company’s Kubota vehicles in the recently-built shop housing Scholten’s agricultural<br />
equipment. (Photo by Joella Ortega)<br />
Building a company from scratch<br />
Manufacturers award Scholten based on reputation with customers<br />
By Lydia Love<br />
Duane Scholten wanted<br />
to be a farmer. He<br />
loved driving tractors<br />
while working at a dairy<br />
in Sumas. Later in life, he<br />
began tinkering with the<br />
equipment and buying and<br />
selling tractors. According<br />
to Scholten, the rest is<br />
history.<br />
Duane and Arlene Scholten<br />
started Scholten’s Equipment, Inc.<br />
in 1980. Today, more than 30<br />
years later, they have 31 full-time<br />
employees between their Lynden<br />
and Burlington facilities, and they<br />
cater to dairy customers and agricultural<br />
needs.<br />
A big achievement for the company<br />
this past year was finishing<br />
the new 10,200-square-foot<br />
building in Lynden, Scholten said.<br />
The building houses equipment of<br />
various sizes, acting as a shop for<br />
merchandise.<br />
“We had our company dinner in<br />
it a couple weeks ago,” Scholten<br />
said. “The spouses were all surprised<br />
how nice it was for a shop!”<br />
In 2013, Scholten’s Equipment<br />
sales grew to $19 million, Scholten<br />
said.<br />
“We are more productive today,”<br />
Scholten said. “Considering we<br />
are the only dealer in town [who]<br />
started from scratch and without a<br />
major line, that sales level is very<br />
respectful.”<br />
“In our business if you sell<br />
five of anything in a year<br />
you are beaming! In 2005,<br />
we sold [more than] 90<br />
mini excavators!”<br />
–Duane Scholten, President,<br />
Scholten’s Equipment, Inc.<br />
At the Burlington location,<br />
2,250-square-feet has been added<br />
to the space since 2004. That<br />
facility is now 7,500-square-feet<br />
covering four acres, Scholten said.<br />
42 | BUSINESSPULSE.COM
With their space growing, the<br />
company is able to reach more<br />
customers.<br />
The customer base for<br />
Scholten’s Equipment, Inc. remains<br />
mostly in Whatcom and Skagit<br />
Counties, but the company’s reach<br />
extends farther.<br />
“We have significant customer<br />
numbers in lower B.C., Northwest<br />
Oregon, and Eastern Washington,”<br />
Scholten said.“Wherever there are<br />
pockets of dairy farmers.”<br />
One of the proudest achievements<br />
the company has seen so<br />
far is the product lines they’ve<br />
been awarded to carry, Scholten<br />
said. Other dealers want to carry<br />
products from lines like Kubota,<br />
JCB, and Claas, but Scholten’s<br />
Equipment, Inc. was awarded the<br />
lines based on their reputation<br />
with customers.<br />
“That was a huge feather in our<br />
cap and still is,” Scholten said.<br />
Claas is a German agricultural<br />
equipment company that had no<br />
presence in the area until they<br />
started carrying the line in 2004,<br />
Scholten said. Claas has since been<br />
one of their best-selling products,<br />
accounting for 80 percent market<br />
share in 2011, Scholten said.<br />
Kubota equipment was new<br />
to North America as well, and<br />
Scholten said they jumped in with<br />
both feet.<br />
“You have to understand, in our<br />
business if you sell five of anything<br />
in a year you are beaming,”<br />
he said.“In 2005, we sold [more<br />
than] 90 mini excavators.”<br />
In 1980, Scholten started<br />
the company with nothing. He<br />
received his first loan from Rainier<br />
Bank in Lynden and paid more<br />
than 20 percent interest rate. From<br />
nothing, they now have more than<br />
9,000 customers on their mailing<br />
list from the U.S. and Canada.<br />
“It appears 2014 is going to<br />
be very good for us,” Scholten<br />
said.“Milk prices are at all-time<br />
highs, [and] feed prices are lower;<br />
2014 should be a record year for<br />
us.”<br />
AFTER 50 YEARS, WE’RE<br />
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WHATCOMBUSINESSALLIANCE.COM | 43
Small <strong>Business</strong> of the Year Finalist: The Willows Inn on Lummi Island<br />
Award-winning Chef Blaine Wetzel (left) and Managing Partner John Gibb have created nationwide appeal for a getaway and premier<br />
dining experience. (Staff Photo)<br />
Willows Inn places Lummi Island, Whatcom<br />
County in national spotlight with a $3 million<br />
year and stack of awards<br />
By <strong>Business</strong> <strong>Pulse</strong> Staff<br />
Last year the Willows<br />
Inn on Lummi Island<br />
and its widely-acclaimed<br />
restaurant attracted more<br />
than 3,000 guests and<br />
grossed almost $3 million<br />
– up from about $2.67<br />
million in 2012. Moreover,<br />
The Willows Inn likely<br />
received more national<br />
(and some international)<br />
media attention than<br />
any other attraction in<br />
Whatcom County, except<br />
perhaps Mt. Baker.<br />
While revenue rose into the<br />
black, the company’s managing<br />
partner, John Gibb, said the<br />
horizon looks even sunnier. “Our<br />
advanced bookings are up 35 percent<br />
over last year,” he said. “After<br />
significant growth last year, we<br />
expect to top $3 million this year.<br />
“We have saved a legacy (the<br />
inn is 104 years old) and created<br />
more than 40 jobs.”<br />
This occurred over just a twoyear<br />
period since Gibb, the head<br />
chef Blaine Wetzel, and an investment<br />
group kept the doors open in<br />
November 2011 by purchasing the<br />
Willows Inn. The business soared<br />
on the impetus from numerous<br />
consecutive press raves, jumpstarted<br />
by The New York Times<br />
listing the restaurant as one of 10<br />
places in the world worth flying to<br />
for dinner.<br />
Every food specialty publication<br />
of note – Travel & Leisure,<br />
Conde Nast, Bon Appetit, Food &<br />
Wine, et al – and all the major<br />
travel, recreation, and dining sites<br />
on the Internet, a list too long for<br />
44 | BUSINESSPULSE.COM
this space, and specialty publications<br />
Modern Farmer and Outdoor<br />
Magazine have printed glowing<br />
articles and rankings of No. 1 this,<br />
and Top 10 that.<br />
What’s all the fuss about? Food<br />
and Wine named Wetzel, 28, a<br />
Top New Chef in 2012 and last<br />
month he became a semifinalist<br />
as a Rising Star Chef (chefs under<br />
30) in the most prestigious recognition<br />
bestowed in the industry,<br />
the James Beard Award – for the<br />
fourth year in a row. (Last year he<br />
advanced as one of five nominees<br />
for that award.)<br />
All this for Wetzel’s creations<br />
for a once-a-night seating of less<br />
than 40, counting a 10-seat private<br />
dining room, in a tiny old<br />
inn on a tiny island (pop. about<br />
900) at $165 a person for a farmto-table<br />
array of 15 to sometimes<br />
more than 20 servings.<br />
Wetzel and Gibb are ownership<br />
partners in the inn’s operations<br />
that include two other Lummi<br />
Island eateries, the Beach Store<br />
Café and the Taproot Café.<br />
“A group of families were concerned<br />
that this long-time, iconic<br />
local business would close,” Gibb<br />
said, “and an emerging good story<br />
“We saved a legacy….<br />
took over a business losing<br />
half-a-million, retained<br />
the jobs (44), retained and<br />
enhanced the reputation,<br />
while turning it around<br />
and making it profitable.”<br />
–John Gibb, co-owner/managing partner,<br />
The Willows Inn on Lummi Island<br />
(the arrival of Blaine as a chef in<br />
his 20s from the world’s top-rated<br />
restaurant, Noma in Copenhagen,<br />
Denmark) and many jobs would be<br />
lost in Whatcom County.”<br />
He described the situation thus:<br />
“We took over a business losing<br />
half-a-million, we retained the<br />
jobs (44 employees currently), and<br />
retained and enhanced the reputation,<br />
while turning it around and<br />
making it profitable. We didn’t<br />
slash costs or employees, and in<br />
fact did exactly the opposite, and<br />
that’s very difficult to do in this<br />
business.”<br />
Though visitors come largely<br />
from afar, The Willows Inn<br />
remains loyal in every way possible<br />
to the island community where<br />
most of the employees reside. The<br />
restaurants all have contributed<br />
to island nonprofit organizations,<br />
such as the Boys & Girls Club, the<br />
Grange, the Heritage Land Trust,<br />
and others.<br />
To expand business, Gibb said,<br />
the staff will create a new line of<br />
food goods in the Taproot and gift<br />
shop. “Our own amenities, complementary<br />
to our theme,” he said,<br />
“such as canned and preserved<br />
items that maximize what the<br />
island and county have to offer.”<br />
WHATCOMBUSINESSALLIANCE.COM | 45
Lifetime Achievement Award: Dan Washburn, CEO, Windermere Real Estate/Whatcom<br />
Dan Washburn at his desk on West Bakerview in Bellingham, the home office for Windermere Real Estate in the county.<br />
The guiding credo for a sterling career:<br />
Family first, business second<br />
Article & photos by Mike McKenzie<br />
Dan Washburn, highly<br />
pleased about an<br />
impulsive trip to New<br />
Jersey he’d just come back<br />
from, placed some of the<br />
blue-and-green swag from<br />
that trip on his desk for<br />
a photo shoot. Seahawks’<br />
stuff.<br />
He grew up in Seattle, lived<br />
and worked in that area until<br />
purchasing the Bellingham/<br />
Whatcom County agency rights<br />
for Windermere Real Estate in<br />
1995, and he holds season tickets.<br />
He and a friend, after having sold<br />
their Super Bowl tickets, couldn’t<br />
resist the lure of the possibilities<br />
that became reality.<br />
They went on line and found<br />
flights three days before kickoff,<br />
and tickets in the end zone<br />
seats toward which the first<br />
snap of the game sailed over<br />
Peyton Manning’s head and into<br />
Seahawks’ lore forevermore.<br />
Impulsive fun fits into<br />
Washburn’s family-centered life<br />
style, involving his three children<br />
and 11 grandchildren with his wife<br />
of 47 years and business partner,<br />
Sharon.<br />
But strategic planning, Servant<br />
Leadership style, and methodical<br />
growth initiatives surface in an<br />
X-ray of his record of business<br />
success and community service.<br />
On an earlier day at his<br />
desk in the 10,000-square-foot<br />
Windermere spread on West<br />
46 | BUSINESSPULSE.COM
Washburn Box Score:<br />
Dan Washburn, Owner, Windermere Real Estate/Whatcom<br />
Track record:<br />
• University of Washington (’67),<br />
Accounting<br />
• 1974-’79 IBM<br />
• 1979-‘91: Exec. VP/equity partner,<br />
William Dieriekx Co., office machines,<br />
that grew from 20-25 employees and<br />
approx. $3M annual sales to 400-plus<br />
employees and $60M-$70M. Sold to<br />
IKON (’86).<br />
• 1991-’94: Co-owner/CEO, Image Tech,<br />
copy machine distributor. Sold to<br />
Ricoh.<br />
• 1995-present: , Windermere Real<br />
Estate for Bellingham/Whatcom<br />
County, grown from approx. 25 agents<br />
and 5 percent market share to around<br />
150 agents and nearly 40 percent<br />
market share in dollar volume, with<br />
almost $700M in sales last year.<br />
• Windermere dominates both<br />
commercial and home markets, and<br />
also includes a property management<br />
division. Last year about 900 homes<br />
sold in Whatcom County at $400,000<br />
or more; Windermere sold about 48<br />
percent of those.<br />
Professional and community:<br />
Past President of Realtors Assoc.; past<br />
Board of Directors and present Board<br />
of Governors, Whatcom Boys & Girls<br />
Clubs; Windermere community service<br />
day annually; Windermere Foundation<br />
($30,000 distributed last year); Hospice<br />
and PeaceHealth St. Joseph Medical Center;<br />
Young Life; Northlake Community Church,<br />
with main causes of children, shelter and<br />
care for single mothers and their children.<br />
<strong>Business</strong> philosophies:<br />
“We’re built on God, family, and team<br />
principles. We’re a business on the ascent<br />
with a fairly aggressive growth model.<br />
Everybody wants to be on the winning team<br />
and make a good income. Our management<br />
style (follows) the principle of Servant<br />
Leadership…we in management serve those<br />
who best influence the customer experience<br />
– our front office staff, and our agents.<br />
They are our (management’s) customers.”<br />
The Windermere Way:<br />
“You’ll never see us advertise being No. 1.<br />
We just go about being No. 1. No charts,<br />
no contests, no ‘agent of the month’….we<br />
never recognize one agent at the expense<br />
of another. That fosters an atmosphere<br />
of sharing among our agents. (And) We<br />
focus on giving back to the community,<br />
corporately and individually.”<br />
Bakerview Road in Bellingham,<br />
he spoke of values and operating<br />
principles that foster positive relationships<br />
and results with family,<br />
staff, affiliated sales agents, customers,<br />
and community.<br />
Washburn’s achievements in<br />
business over the last four decades<br />
mounted around ownership stakes<br />
in three businesses, including the<br />
Windermere agency hereabouts<br />
during the last 19 years. Just as he<br />
has with Windermere, Washburn<br />
guided the other two small companies<br />
to exceptional performance<br />
levels – both within the office<br />
machines industry in hometown<br />
Seattle – and then sold them to<br />
huge corporations.<br />
Planned, purposeful.<br />
But impulse has had its place,<br />
too. He shared two quick-decision<br />
business transactions that became<br />
fundamental lessons early on for<br />
his operational methods in dealing<br />
with customers. They took<br />
place within a few weeks of each<br />
other when he was a partner and<br />
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WHATCOMBUSINESSALLIANCE.COM | 47
Lifetime Achievement Award: Dan Washburn, CEO, Windermere Real Estate/Whatcom<br />
executive officer with the William<br />
Dierickx Company that eventually<br />
sold to IKON Office Solutions (Pa.)<br />
during the mid-‘80s.<br />
The positive lesson, of his telling:<br />
“We were small, like 20-25<br />
employees, about $3 million in<br />
annual sales, and growing. At a<br />
time when Xerox would only sell<br />
to smaller companies, and would<br />
lease only to big companies, a little<br />
company in Bellevue with eight<br />
employees was just getting started<br />
and wanted to rent its office<br />
machines. Xerox had a monopoly<br />
on plain paper copiers, but their<br />
patent had run out…(and) we<br />
were getting in on the revolution,<br />
the Japanese invasion of Canon,<br />
Ricoh, Minolta, Sharp.<br />
next decade we were the exclusive<br />
office equipment sales and maintenance<br />
company for Microsoft. We<br />
sold them thousands of copiers,<br />
and then when fax machines came<br />
in, we sold them thousands of fax<br />
machines.”<br />
Barely a couple of weeks later,<br />
the negative lesson:<br />
“This little company in Kent<br />
bought one of our first plain-paper<br />
copiers, a Canon 200. About three<br />
months later, Canon nationally ran<br />
a promotion (for) a $200 rebate.<br />
“That was a manufacturer’s<br />
inducement to sell new copiers<br />
(and) receive the $200 to pass<br />
along to the customer. I get a call<br />
from this gentleman who said, ‘Mr.<br />
Washburn, I saw in the newspaper<br />
where I’m entitled to a $200 rebate<br />
for the copier we just recently purchased.’<br />
“I told him, ‘If you were to<br />
order a copier now, I could put<br />
the serial number down for sales<br />
beginning now, but not for a sale<br />
three months ago.’<br />
“(At) IBM, I learned about<br />
their whole environment.<br />
Turns out, it’s where I<br />
felt I fit best. It’s funny,<br />
friends said, ‘You’ll have to<br />
wear dark suits and white<br />
shirts and neckties.’ I said,<br />
‘Yeah, good – I love that.’<br />
—Dan Washburn, CEO of Windermere Real<br />
Estate in Bellingham/Whatcom County<br />
“We decided, OK, let’s do it.<br />
I went to a stationery store and<br />
bought some rental contract forms,<br />
pasted our logo on one, and ran a<br />
copy of it. We put in some dollar<br />
figures, and as our sales manager<br />
was going out the door, I said,<br />
‘Make sure that the owner signs<br />
this, that he’s guaranteeing that<br />
we’re going to get paid.’<br />
“Turns out, that owner was a<br />
25-year-old named Bill Gates.”<br />
“We had no idea who Bill Gates<br />
was, or Microsoft, but because<br />
Xerox stiffed him and our company<br />
honored that agreement, for the<br />
48 | BUSINESSPULSE.COM
Sharon and Dan Washburn on career planning: “It’s always<br />
been focused on continuity for our family.”<br />
“And he said, ‘Well, Mr.<br />
Washburn, you have a decision to<br />
make. You can give us $200, or we<br />
won’t do business in the future.’ I<br />
told him that I’d love to, but we<br />
didn’t have the $200 to do that.<br />
“This turns out to be Howard<br />
Lincoln.”<br />
Lincoln was the CEO of<br />
Nintendo USA. Now he’s the<br />
chairman and CEO of the Seattle<br />
Mariners baseball team. “That<br />
$200 was a big deal for our little<br />
company just starting out; it made<br />
sense to me, and it didn’t make<br />
sense to this guy who was pushing<br />
me. But I’ve never made that mistake<br />
again.”<br />
When Washburn graduated<br />
from the University of Washington<br />
in accounting, he had no foreshadowing<br />
of his eventual business<br />
career. IBM altered his path.<br />
“At first thought I’d be a CPA<br />
(certified public accountant),” he<br />
said. “As I was interviewing for<br />
that and thinking about a career, I<br />
interviewed with IBM and learned<br />
about their whole environment.<br />
Turns out, it’s where I<br />
felt I fit best.”<br />
He said friends kidded<br />
him about having<br />
to wear dark suits and<br />
white shirts and neckties.<br />
“I said, ‘Yeah,<br />
good – I love that.’<br />
Plus, it was a great<br />
place to learn your<br />
trade, and learn how<br />
to sell in a very professional,<br />
relationshiporiented<br />
approach at<br />
the highest level.”<br />
IBM would have<br />
paved his way to<br />
corporate management,<br />
he said if he’d<br />
been willing to move<br />
around the country.<br />
For example, they<br />
offered him a position<br />
in Buffalo, N.Y.<br />
“My wife,” he said,<br />
“told me, ‘Fine, if you<br />
want to do that, but<br />
it’s going to be a long commute<br />
for you.’ Early in our marriage we<br />
learned to make decisions through<br />
discussion and mutual agreement.<br />
We agreed it was best to keep our<br />
family in Seattle. As far as a business<br />
or career plan, it’s always<br />
been focused on continuity for our<br />
family.”<br />
After five years at IBM he<br />
accepted an equity position with<br />
a printing firm William Dierickx<br />
Company in 1979. It flourished on<br />
Canon’s back in the copier market,<br />
and in 1986 an East Coast corporation<br />
bought it and renamed it<br />
IKON. Washburn stayed on, and<br />
during his 12 years with the company<br />
the staff grew to exceed 400,<br />
and sales mounted to a $60-$70<br />
million peak, he said.<br />
Another partnership opportunity<br />
arose with an established small<br />
company that the group renamed<br />
Image Tech, a photo-copy machine<br />
distributor, with a goal of growing<br />
it. About four years in, Ricoh<br />
bought it in 1994.<br />
By then, the Washburns had<br />
empty-nest syndrome, and felt a<br />
pull towards Bellingham. It was<br />
familiar turf, as both daughters<br />
and their son had graduated from<br />
Western. Plus Dan had attended<br />
one year there, and the area later<br />
had been part of his IBM territory.<br />
Their oldest daughter married<br />
a Bellingham policeman, and the<br />
first of 11 Washburn grandchildren<br />
was born here. So, logically,<br />
with the family plan leading the<br />
business plan, Washburn sought<br />
a way to start anew here. He<br />
met Jim Shapiro, the president<br />
Dan Washburn made two<br />
decisions early in his first<br />
business that taught him<br />
strong lessons. Both were<br />
in dealings with young,<br />
small business owners<br />
named Gates and Lincoln.<br />
One ended very well, one<br />
not so much.<br />
of Windermere’s Seattle-based<br />
regional real estate giant, who<br />
introduced him to multiple-agency<br />
owner Craig Shriner. He had the<br />
Windermere rights to Whatcom<br />
County. Washburn bought threefourths<br />
of that franchise in 1995,<br />
and the rest in `99.<br />
Statistically, the spread of local<br />
Windermere from its home in<br />
Bellingham to four other locations<br />
– sales agencies in Fairhaven,<br />
Blaine, and Lynden, and an outlet<br />
in Bellis Fair Mall – as this<br />
region’s real estate leader reveals<br />
a remarkable story. Steadily it has<br />
carved out the highest numbers in<br />
the industry. (See boxed insert)<br />
But big numbers, always<br />
impressive, don’t do justice to<br />
the larger story of the culture<br />
within and the outreach of the<br />
WHATCOMBUSINESSALLIANCE.COM | 49
Lifetime Achievement Award: Dan Washburn, CEO, Windermere Real Estate/Whatcom<br />
Windermere operations. Both individually<br />
and collectively, reflective<br />
of both the parent company’s<br />
and Washburn’s core values,<br />
Windermere lends high energy<br />
and dollars to causes for homeless,<br />
single mothers, and children<br />
throughout the county. And, the<br />
Windermere Foundation flourishes<br />
through receiving a percentage of<br />
every home sales commission.<br />
Washburn’s children became<br />
involved in Young Life while<br />
in school, and Dan has been<br />
involved neck-deep in that organization,<br />
as well as Boys & Girls<br />
Clubs of America. He’s served<br />
on the Whatcom Clubs’ board<br />
of directors, and now sits on the<br />
fund-raising Board of Governors.<br />
And, the Washburns are active<br />
with many activities in hospice,<br />
PeaceHealth St. Joseph<br />
Medical Center, and at Northlake<br />
Community Church.<br />
“Sharon and I have always<br />
done things together,” Dan said.<br />
“In this business we’re co-owners.<br />
She’s not a real-estate agent,<br />
but she’s always taking care of<br />
things around the office, taking<br />
care of staff, and the like.” The<br />
Washburn’s son, Rob, and oldest<br />
daughter, Danielle, have a role in<br />
the family’s Windermere operation.<br />
The youngest daughter, Deidre,<br />
resides in Carnation, Wash.<br />
The impression clearly is that,<br />
as foreign as real estate was to<br />
Dan Washburn, the somewhatimpulsive<br />
plunge into it has<br />
worked to near perfection.<br />
“We looked at different opportunities,<br />
some retail, but nothing<br />
really matched what I could bring<br />
to the table in expertise until this,”<br />
Washburn said. “Even though<br />
I’d never sold real estate, I’d run<br />
sales organizations. It’s the same,<br />
really – dealing with sales people<br />
creatively, setting a platform for<br />
success, marketing, motivating and<br />
leading. I felt I could add value.”<br />
Planned and purposefully…<br />
During Washburn’s 17 years with Windermere, the business has sold more than 17,000<br />
homes in excess of $6 billion – more than double the next real-estate competitor in the<br />
county in both categories.<br />
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2014 WBA & <strong>Business</strong><strong>Pulse</strong><br />
Nominees and Winners !
Where Are They Now?<br />
Since then he has remained<br />
as the president of Barkley<br />
Company and he said it was<br />
an honor receiving his past<br />
award.<br />
Retirement may be in<br />
the not-so-distant future<br />
for Kochman but it’s still at<br />
least seven to 10 years away,<br />
if not longer, he said.<br />
“The success of Barkley<br />
Village has a lot to do with<br />
pursuing opportunity when<br />
it presents itself and getting<br />
support from key partners in<br />
executing a plan,” Kochman<br />
said. “We have done a good<br />
job of this and it is something<br />
I hope to see us continue<br />
to do.”<br />
Jeff Kochman (left) of Barkley Company, the 2012 <strong>Business</strong> Person of the Year, and Tony<br />
Larson of the Whatcom <strong>Business</strong> Alliance. (Staff Photo)<br />
Where are they now?<br />
Catching up with some<br />
past winners<br />
By Joella Ortega<br />
As we enter the 28th<br />
year of the Whatcom<br />
County <strong>Business</strong> Person<br />
of the Year Awards, we<br />
thought it would be<br />
interesting to follow up<br />
with some of the previous<br />
Whatcom County business<br />
award winners in different<br />
categories to see what they<br />
are doing now. Following<br />
are some highlights from<br />
our conversations with past<br />
winners.<br />
Jeff Kochman, Barkley<br />
Company, <strong>Business</strong><br />
Person of the Year<br />
2011<br />
Jeff Kochman has been the head<br />
of the Barkley Company for 17<br />
years.<br />
“Barkley Company develops<br />
and manages Barkley Village,”<br />
Kochman said. “[It] also provides<br />
support of various local nonprofit<br />
organizations.”<br />
Kochman received the <strong>Business</strong><br />
Person of the Year award in 2011.<br />
Gary’s Men’s &<br />
Women’s Wear<br />
In 1995 Gary’s Men’s<br />
& Women’s Wear won the<br />
Small <strong>Business</strong> of the Year<br />
award.<br />
“That helped recognize<br />
us as a locally owned, small business,”<br />
said Gary Lupo, owner of<br />
Gary’s Men’s & Women’s Wear.<br />
“That award helped us continue<br />
what we had already worked very<br />
hard to establish.”<br />
Lupo and his wife, Barbara,<br />
have owned their retail store for<br />
36 years. The couple has considered<br />
retirement but Gary Lupo said<br />
they enjoy what they do too much<br />
to leave their business behind.<br />
“We’re closer to the end of our<br />
run than we are to the middle<br />
of our run,” he said. “It’s in the<br />
future but it’s not tomorrow. It’s<br />
important we have a place to go<br />
in the community, we like what<br />
we do, and we think it’s valuable.”<br />
Through the business Lupo has<br />
gained friends in the Whatcom<br />
community – customers that Lupo<br />
said he’s been selling to for his<br />
entire 36 years in the business.<br />
“It’s important to be trusted. We<br />
like what we do and we like being<br />
a part of people’s clothing lives.”<br />
52 | BUSINESSPULSE.COM
Gary’s clothing store in downtown Bellingham was the Small <strong>Business</strong> of the Year almost<br />
two decades ago, and since has added top-brand women’s wear to the original men’s lines.<br />
(Staff Photo)<br />
If an 18 year old penniless<br />
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LaserPoint Awards &<br />
Promotional Solutions,<br />
Start-Up <strong>Business</strong> of<br />
the Year 1997<br />
In 1997 when LaserPoint<br />
Awards & Promotional Solutions<br />
took home the start-up award the<br />
Kathy and Randy Cross’s Start-Up of the<br />
Year 17 years ago, Laser Point Awards, has<br />
blossomed to a customer list exceeding<br />
400 a year.<br />
(Photo courtesy of Laser Point Awards)<br />
company had only a few customers<br />
making up a small amount<br />
of accounts, owner Randy Cross<br />
said. Now, LaserPoint has grown<br />
to more than 400 customers annually.<br />
“We are a full-service promotional<br />
company,” Cross said.<br />
“Promotional products of every<br />
kind, style for branding and promotion<br />
for any business, organization,<br />
or club.”<br />
Though their accounts have<br />
skyrocketed since the time of their<br />
award, Cross intends to continue<br />
growing the business.<br />
For Cross and his wife, Kathy,<br />
winning the award meant more<br />
than just honor and recognition; it<br />
was a validation of all the struggle<br />
they had put into their business.<br />
“Our hard work was validated<br />
by our community,” Cross said.<br />
“This award gave us credibility.<br />
It was a big boost to us as a new<br />
venture.”<br />
With the huge load of orders<br />
and customers, Randy and Kathy<br />
still strive to remain humble and<br />
level-headed as they look back at<br />
what brought them success.<br />
“Kathy and I want to thank<br />
all of our wonderful customers<br />
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Where Are They Now?<br />
Rud Browne (File Photo)<br />
who have continued to support<br />
us through 17 years,” Cross said,<br />
adding that they look forward to<br />
another decade with the Whatcom<br />
community.<br />
Rud Browne, Ryzex Inc.,<br />
<strong>Business</strong> Person of the<br />
Year 2004<br />
Ryzex began in newly elected<br />
Whatcom County Council member<br />
Rud Browne’s apartment in<br />
1989. It grew into a multinational,<br />
mobile technologies solution company<br />
that operated in five different<br />
countries.<br />
Ryzex grew from zero to $7<br />
million in annual revenue and<br />
created a grand total of 360 jobs,<br />
with 140 of those positions based<br />
in Whatcom County, Browne<br />
said. Due to his professional<br />
accomplishment, Browne won the<br />
<strong>Business</strong> Person of the Year award<br />
in 2004.<br />
Browne sold Ryzex in 2011 to<br />
Peak Technologies; the combination<br />
company is now known as<br />
Peak-Ryzex and has operations in<br />
multiple markets. But just because<br />
Browne sold Ryzex doesn’t mean<br />
he stopped creating jobs for himself<br />
or Whatcom County.<br />
“I am currently the founder and<br />
CEO of Ryanna LLC,” Browne said.<br />
Ty McClellan co-owns the family business Hardware Sales, the Small <strong>Business</strong> award-winner<br />
in 1997, along with his retired aunt, Ladonna George, and Ty’s father, Jerry, who still<br />
works part-time at the iconic Bellingham store. (Staff Photo)<br />
“It’s a local company focused on<br />
supporting other entrepreneurs<br />
and innovative business models.”<br />
Browne said winning the award<br />
was one of the highlights of his<br />
career.<br />
“Winning the award raised our<br />
profile locally,” Browne said. “I<br />
hope to be able to bring my experience<br />
in business to my new role<br />
as a Whatcom County Council<br />
member, and help others living in<br />
our wonderful community achieve<br />
their dreams as well.”<br />
Stowe Talbot for<br />
Jim Talbot, Lifetime<br />
Achievement Award in<br />
1998<br />
Jim Talbot won the Lifetime<br />
Achievement Award in 1998 for<br />
his work with Bellingham Cold<br />
Storage and Talbot Industries. He<br />
was unavailable for comment, and<br />
Stowe Talbot, his son, answered<br />
interview questions in his place.<br />
“I think the award got people<br />
interested in what Jim and his<br />
father had accomplished for<br />
Bellingham since the 1940s.”<br />
Stowe Talbot said. “Both<br />
Bellingham Cold Storage and<br />
Barkley Village have continued to<br />
grow and prosper.”<br />
In recent years Jim was diagnosed<br />
with Alzheimer’s Disease. He<br />
has been in a memory care facility<br />
in Bellingham since 2007. He<br />
passed the company to his son and<br />
daughter, Stowe and Jane Talbot,<br />
in 2000. He remained involved<br />
with the company for the next few<br />
years.<br />
“The award was especially gratifying<br />
to him because it acknowledged<br />
his contributions to this<br />
community, for which he cared so<br />
much,” Stowe said. “I was happy<br />
that he received that recognition.”<br />
54 | BUSINESSPULSE.COM
Award Winners History<br />
<strong>Business</strong> Person of the Year<br />
1986 Don Haggen, Haggen Foods<br />
1987 Dick Metcalf, Metcalf Hodges<br />
1988 Mike Brennan, Bellingham/Whatcom Chamber of Commerce<br />
1989 Fielding Formway, Arco Cherry Point<br />
1990 Hal Arnason Jr., Arnason Realtors<br />
1991 Sid Baron, Exxel Pacific<br />
1992 Jim Wynstra, Homestead, Inc.<br />
1993 Don Stern, Homax, Inc.<br />
1994 Jody Bergsma, Bergsma Galleries<br />
1995 Jim Frederick, Intalco Aluminum<br />
1996 Peggy Zoro, Key Bank<br />
1997 Glenn Butler, Arco Cherry Point Refinery<br />
1998 Dean Shintaffer, Sound Beverage<br />
1999 Craig Cole, Brown and Cole Foods<br />
2000 Peter Paulson, Hotel Bellwether<br />
2001 Ray Caldwell, Little Caesars Pizza<br />
2002 Elizabeth Grant, Stewart Title<br />
2003 Larry Wickkiser, Airporter Shuttle<br />
2004 Rud Browne, Ryzex, Inc.<br />
2005 Nick Kaiser Saturna Capital<br />
2006 Larry Weiber, Aluminum Chambered Boats<br />
2007 Dale Henley, Haggen Foods<br />
2008 Scott Walker, Walkers Carpet<br />
2009 Wes Herman, Woods Coffee<br />
2010 John Ferlin, Brooks Manufacturing<br />
2011 Jeff Kochman, Barkley Company<br />
2012 Bob Pritchett, Logos Bible Software<br />
2013 ???<br />
Small <strong>Business</strong> of the Year<br />
1990 Lehmann and Sons<br />
1991 Ferndale Drug<br />
1992 Il Fiasco<br />
1993 International Athletic<br />
1994 Louis Auto Glass<br />
1995 Gary’s Clothing<br />
1996 Office Systems Northwest<br />
1997 Hardware Sales<br />
1998 Bakerview Nursery<br />
1999 Bellingham Travel and Cruise<br />
2000 McEvoy Oil<br />
2001 Northwest Propane<br />
2002 Brenthaven<br />
2003 Absorption Corporation<br />
2004 Andgar<br />
2005 Northwest Computer<br />
2006 Brambleberry<br />
2007 Dewaard & Bode<br />
2008 Credo Construction<br />
2009 Fastcap<br />
2010 Avenue Bread Company<br />
2011 Chuckanut Bay Foods<br />
2012 Vital Choice Seafood<br />
2013 ???<br />
Start-Up <strong>Business</strong> of the Year<br />
1994 Bagel Factory<br />
1995 Northwood Hall<br />
1996 Merry Maids<br />
1997 Laserpoint Awards<br />
1998 Pastazza<br />
1999 Laserjamb<br />
2000 Siscosoft<br />
2001 Chrysalis Inn and Spa<br />
2002 Nuthouse Grill<br />
2003 Aluminum Chambered Boats<br />
2004 Emergency Reporting<br />
2005 K&K Industries<br />
2006 Fairhaven Candy Company<br />
2007 Big Fat Fish Company<br />
20 08 Tatango<br />
2009 Reset Games<br />
2010 Fat Cat Fish Company<br />
2011 Infusion Solutions<br />
2012 Next Level Training<br />
2013 ???<br />
Whatcom <strong>Business</strong> Lifetime Achievement Awards<br />
1990 David Morse, Morse Hardware<br />
1991 Hank Jansen, Lynden Transport<br />
1992 Jack Cole, Brown and Cole, Inc.<br />
1993 Red Haskell, Haskell Corporation<br />
1994 Ira Yeager, Yeager’s Sporting Goods<br />
1995 Ivor Allsop, Allsop, Inc.<br />
1996 Chuck Wilder, Wilder Construction, Inc.<br />
1997 Irwin LeCocq, Peoples Bank<br />
1998 Jim Talbot, Bellingham Cold Storage, Barkley, Inc., Talbot<br />
Industries<br />
1999 Ann Jones, KGMI, KISM Radio<br />
2000 Brian Griffin, Unity Insurance<br />
2001 Don Haggen, Haggen Foods<br />
2002 Alta McClellan, Hardware Sales<br />
2003 Harold Walton, Walton Beverage<br />
2004 Bob Diehl, Diehl Ford<br />
2005 Hal Arnason Jr., Arnason-Miller Real Estate<br />
2006 Ken Imus, Jacaranda Corp<br />
2007 Jerry Chambers, Chambers Chevrolet<br />
2008 Sid Baron, Exxel Pacific<br />
2009 Jack Westford, Westford Funeral<br />
Homes<br />
2010 Dick Hempler, Hempler Meats<br />
2011 Frank Imhof, IMCO Construction<br />
2012 Nick Kaiser, Saturna Capital<br />
2013 Dan Washburn, Windermere<br />
Real Estate<br />
BUSINESS PERSON<br />
OF THE YEAR<br />
WHATCOMBUSINESSALLIANCE.COM | 55
Where Are They Now?<br />
Small <strong>Business</strong> of the<br />
Year award: Hardware<br />
Sales 1997<br />
Ty McClellan is vice president<br />
of Hardware Sales, a family-owned<br />
company that Bellingham has<br />
been home to for more than 50<br />
years.<br />
“Things have changed dramatically<br />
with technology,” McClellan<br />
said. “We have expanded into selling<br />
online. With online sales we<br />
can sell all over the world, [giving]<br />
us greater buying power.”<br />
McClellan took over for his<br />
father and became vice president<br />
of the company. He and his family<br />
have no intention of selling the<br />
company and Ty has no intention<br />
of retiring anytime soon.<br />
“We’ve got some lifelong goals<br />
to build the company,” McClellan<br />
said. “We’re having fun while<br />
doing it and we’re going to continue<br />
to grow.”<br />
Despite now having a successful<br />
online presence, Hardware Sales<br />
was one of the few companies<br />
that didn’t instantly cling to the<br />
technological revolution. “We were<br />
one of the last companies to get a<br />
computer,” McClellan said.<br />
He still looks fondly upon<br />
receiving Small <strong>Business</strong> of Year<br />
award 17 years ago. “It was quite<br />
an honor being recognized by<br />
the community,” McClellan said.<br />
“There are a lot of businesses out<br />
there to choose from and for us it<br />
was absolutely incredible.”<br />
He said that his family is proud<br />
to remain family-owned and local<br />
to the Bellingham community.<br />
the Chrysalis Inn &<br />
Spa: Start-Up <strong>Business</strong><br />
of the year 2001<br />
The Chrysalis Inn & Spa opened<br />
in April of 2001. Since the business<br />
began, the surrounding area<br />
has changed dramatically. The<br />
boardwalk has been built and a<br />
restaurant has been added to the<br />
Chrysalis.<br />
“The hotel consists of a spa and<br />
restaurant,” owner Mike Keenan<br />
said. “[There are] 128 employed. In<br />
the spa alone we’ve contributed a<br />
lot in jobs and over $600,000 [into<br />
the local economy] between sales<br />
and lodging tax.”<br />
Keenan said that 2013 has been<br />
the best year for the Chrysalis<br />
since their opening. Fairhaven<br />
traffic has increased the Chrysalis’<br />
customer base, and liquor was<br />
added to the menu options in the<br />
restaurant.<br />
“I’m not going to retire yet,”<br />
Keenan said. “I still enjoy business<br />
here and I have young kids<br />
at home so I don’t want to leave<br />
town.”<br />
The Chrysalis is going well and<br />
continuing to build itself up, as<br />
2013 demonstrated. “We’re not in<br />
business to win awards,” Keenan<br />
said. “If they come along it means<br />
we’re doing something right.<br />
<strong>Business</strong> is rewarding, that’s why<br />
we do it.”<br />
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Industry Report – Golf In Whatcom County<br />
Golf courses<br />
in Whatcom<br />
County report<br />
upward trends<br />
The Canadian dollar boosts play,<br />
grow-the-game initiatives aim to<br />
keep revenues rising<br />
By Mike McKenzie
Photo courtesy of Sudden Valley Golf & Country Club
Industry Report – Golf In Whatcom County<br />
Golf season in Whatcom<br />
County will soon<br />
awaken to Daylight<br />
Savings Time, to warmer<br />
weather, and to heavy<br />
traffic on tee boxes,<br />
fairways, greens, carved<br />
dunes, and places out-ofbounds.<br />
A good time to ask: How’s business?<br />
The county is full-bloom with<br />
golf courses. A baker’s dozen<br />
courses criss-cross various meadows<br />
and ex-farm or ranch land<br />
and forests and housing developments<br />
around the county. Many<br />
get high praise from publications<br />
that deem to rate golf courses.<br />
But, are all 12 faring well?<br />
Odds run against them in two<br />
ways: generally, nationally, recreational<br />
golf is in a slump; locally,<br />
supply often exceeds demand. (A<br />
number surfaces from somewhere<br />
that compares Whatcom County<br />
golf to King County golf. One hole<br />
for every 750 residents here; One<br />
for every 1600 there.)<br />
A visit with some of the local<br />
courses produced reports of<br />
upward revenue trends and forecasts<br />
and lots of optimism about<br />
golfers reinvigorating the sport<br />
hereabouts, with a boost from<br />
creative marketing to kids, young<br />
execs, women, seniors, and disabled.<br />
60 | BUSINESSPULSE.COM<br />
Nationwide, initiatives fly<br />
around like wild tee shots. At the<br />
annual trade show for the industry<br />
in Orlando, Fla., to start this year<br />
equipment manufacturing giant<br />
Taylor Made put up $5 million<br />
toward discovery of innovative<br />
ways for golf course operations<br />
to attract more golfers back to<br />
the game. Taylor Made CEO Mark<br />
King said, “Our game lacks innovation….new<br />
ideas, new motivations,<br />
new reasons to get off the<br />
couch and play the game.”<br />
In the Wall Street Journal<br />
recently, golf columnist John<br />
Paul Newport wrote: “At the U.S.<br />
Golf Association’s annual meeting<br />
(in Pinehurst, N.C.) incoming<br />
President Thomas O’Toole Jr. sent<br />
a good portion of his inaugural<br />
remarks….(on) the desire of the<br />
USGA to address some pressing<br />
problems, in particular the slow<br />
leakage in the number of golfers.”<br />
Whatcom teaching pros<br />
have revamped their junior<br />
programs and tee boxes<br />
to wake up the younger<br />
set to the perceived joys<br />
of golf, as well as other<br />
players who cannot smash<br />
the ball a mile.<br />
The CEO of the National Golf<br />
Foundation, Joe Beditz, cited that<br />
the number of players between the<br />
ages of 18-34 is down 30 percent<br />
from a peak in the 1980s, dropping<br />
from approximations of 30<br />
million to 20 million in about 25<br />
years.<br />
The prevailing problems, all<br />
seen somewhere in Whatcom<br />
County’s golf landscape: too many<br />
courses, fast greens, slow play,<br />
and a dearth of places for kids and<br />
other beginners to have affordable<br />
fun while learning the game.<br />
In asking around, we heard<br />
many possible solutions to attract<br />
customers and enhance business:<br />
“Dumb down” the courses. Shorter<br />
tee boxes for kids, other beginners,<br />
women, seniors, and disabled<br />
players. Changes in course maintenance<br />
and turf management<br />
(larger, less-treacherous greens,<br />
less watering and other resources),<br />
changes in handicapping, alternative<br />
equipment choices, improving<br />
the pace of play.<br />
O’Toole said in his speech, “The<br />
game has a significant legacy of<br />
exclusion and elitism that we must<br />
collectively work to overcome.”<br />
Locally, one thing rang clearly<br />
in responses from the persons running<br />
the operations – O, Canada is<br />
an anthem for Whatcom County<br />
golf as well as the neighboring<br />
nation. Even with the Canadian<br />
dollar wobbling a bit, golfers<br />
directly north know a bargain<br />
when they see one.<br />
We know this commonly<br />
because of long lines of B.C.<br />
citizens purchasing gas, milk, and<br />
other commodities. The same goes<br />
for golf on the cheap. Especially at<br />
the public courses, and especially<br />
at those closest to the border –<br />
upward to 80 percent of business<br />
at Dakota Creek Golf Club, a chip<br />
shot south of the Blaine crossing.<br />
Brian Kruhlak, director of<br />
golf at Sudden Valley, himself a<br />
Canadian who competed on scholarship<br />
for the University of British<br />
Columbia, said that golf up there<br />
is “more expensive and less supplied.”<br />
About half of his communityowned,<br />
semi-private club memberships<br />
belong to Canadians,<br />
and about 60 percent of daily<br />
play comprises Canadian golfers.<br />
“Customer service is another<br />
thing better for them down here,”<br />
Kruhlak said. “I’ve experienced it,<br />
and we hear it all the time from<br />
friends up there in the golf business.<br />
It’s the culture and environment.<br />
The game is a bit more<br />
stodgy in Canada, stemming from<br />
the heritage of its roots in Great<br />
Britain.”<br />
Kruhlak also addressed the bigger<br />
picture of Whatcom County
experiencing the same problem<br />
as nationally – over-saturation.<br />
“During the early-to-mid-‘90s, we<br />
were adding 400 courses a year,”<br />
Kruhlak said. “The National Golf<br />
Foundation had put out the word<br />
O, Canada is an anthem<br />
for Whatcom County golf<br />
as well as the neighboring<br />
nation. Even with the<br />
Canadian dollar wobbling<br />
a bit, golfers directly north<br />
know a bargain when they<br />
see one.<br />
along the way that we had to<br />
open one course a day to meet the<br />
demand, which was grossly overestimated.”<br />
He and all the other Whatcom<br />
teaching pros have revamped their<br />
junior programs and tee boxes to<br />
wake up the younger set to the<br />
perceived joys of golf, as well as<br />
other players who cannot smash<br />
the ball a mile.<br />
Revenue streams seem endless<br />
at the golf courses: Greens fees,<br />
tournament fees, club memberships,<br />
corporate outings, cart and<br />
club rental, locker rental, lessons,<br />
pro shop merchandise, equipment,<br />
food and beverage, residual amenities<br />
(such as a workout facility,<br />
swimming pool, sauna and/or<br />
steamroom, etc.).<br />
But another main point surfaced<br />
– greens fees still pay the freight.<br />
Number of rounds is the critical<br />
number, and nobody reported<br />
having hit critical mass. But the<br />
industry locally appears to be at<br />
a rallying point. Several of the<br />
club pros and managers pointed<br />
out that the ’08 economic slump<br />
took a large bite because golfing<br />
became dispensable, and corporate<br />
outings disappeared.<br />
Here’s a look at some figures<br />
and trends at several Whatcom<br />
County golf courses…<br />
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WHATCOMBUSINESSALLIANCE.COM | 61
Industry Report – Golf In Whatcom County<br />
Mike Montgomery (left), the director of golf, gives General Manager Trent McAllister some putting tips...their course hosted 45,000<br />
rounds last year. (Staff Photo)<br />
Bellingham Golf & Country Club<br />
The Old Guard of local<br />
golf, Bellingham Golf<br />
and Country Club (founded<br />
1912) has rallied gradually<br />
over the last two years.<br />
“Last year was a very<br />
positive year,” said Trent<br />
McAllister, who grew up<br />
on the course and started<br />
work at the club in 1988 as<br />
a 12-year-old and worked<br />
his way up to become the<br />
general manager in 2010.<br />
He reported more than 45,000<br />
rounds played during 2013, and<br />
profits up 10-12 percent.<br />
The country-club model differs<br />
from other county courses.<br />
Bellingham G&CC is memberowned,<br />
managed by a board of<br />
directors, and golf provides only<br />
about 40 percent of the business.<br />
Dining for club members, banquets,<br />
events, and catering makes<br />
up about 40 percent. Club amenities<br />
like swimming lessons, the<br />
workout facility, and others earns<br />
the rest.<br />
Also, the club has fewer golfers<br />
from Canada than most<br />
other courses – about 8 percent,<br />
McAllister estimated.<br />
BG&CC foresaw a rosy and<br />
robust future back in 2005. On<br />
Valentine’s Day the demolition<br />
crews razed the clubhouse, and<br />
it reopened the next November<br />
in grand style. “It provided a big<br />
spark,” McAllister said. “We were<br />
quite active, and the golf course<br />
was full.”<br />
Then 2008 happened, and the<br />
club became more vulnerable than<br />
most. “A country club is a luxury<br />
item. It’s the common tale of private<br />
clubs…the most expedient<br />
thing to cut.”<br />
The club added about 200<br />
social/golf memberships attributable<br />
to a “resurgence of young<br />
executives, players under 40, that<br />
we marketed to,” McAllister said.<br />
That target market included a<br />
reduction in monthly cost by more<br />
62 | BUSINESSPULSE.COM
than $50 to $299. The club also<br />
instituted a corporate program –<br />
group pricing for a minimum of<br />
four memberships at $199 each.<br />
The equity certificate membership<br />
remains $438.<br />
BG&CC advertises golf widely<br />
– Comcast, Golf Channel, CNN,<br />
ESPN Sports Center, local radio –<br />
but more for brand awareness as<br />
reaping memberships. “Word of<br />
mouth still drives 90-95 percent of<br />
our business,” McAllister said.<br />
Marketing events provide<br />
residual revenue, like wine tasting,<br />
cooking class, dinner dance,<br />
and starlight dinner. “We set up<br />
the restaurant on the course,”<br />
McAllister said, and added, laughing.<br />
“But not on a fairway.”<br />
Mike Montgomery is director of<br />
golf and head pro among three.<br />
The golf staff also has a superintendent,<br />
Dave Bocci, who has been<br />
there 17 years, and eight course<br />
attendants.<br />
Montgomery revamped the<br />
junior program from a three-day<br />
camp to 14-16 days. On certain<br />
Mondays, the tee boxes move forward<br />
and only kids get to play the<br />
course. “…Without the pressure<br />
of adults wanting to play faster,”<br />
Montgomery said. “We need more<br />
areas for teens to play with appropriate<br />
length.”<br />
Montgomery probed the matter<br />
of lagging interest by pushing<br />
on traditional parameters. “We<br />
must find ways to make it easier<br />
for the everyday golfer and less<br />
time-consuming,” he said. “Ask<br />
ourselves things like, why play 18?<br />
Why play four hours? Why not<br />
an 8-inch hole (instead of 4.25)?<br />
Why not two holes on every green<br />
instead of the standard one?<br />
“You have all different types of<br />
golfers, so why not do things to<br />
allow everyone to have fun at the<br />
same time?”<br />
He also sees diverse activities<br />
cutting into golf. “I see people into<br />
mountain biking, paddling boats,<br />
triathlons, working out. Things<br />
with no scorecard,” Montgomery<br />
said.<br />
“Golf has a brutal scorecard.<br />
So how do we get from Point A<br />
to Point B when you have a 15<br />
handicap or higher and still have a<br />
good workout?”<br />
Why play 18? Why play<br />
four hours? Why not an<br />
8-inch hole (instead of<br />
4.25)? Why not two holes<br />
on every green instead of<br />
the standard one?<br />
—Mike Montgomery<br />
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WHATCOMBUSINESSALLIANCE.COM | 63
Industry Report – Golf In Whatcom County<br />
in the years leading up to 2008.<br />
Since then the figure had risen to<br />
43,000-45,000.<br />
Generally, recreational golfers<br />
speak of the course as the<br />
most scenic public layout in the<br />
county. “It’s tree-lined, with old<br />
houses on it, like you can’t find<br />
anymore,” Fish said. “It’s the best<br />
buy for your golf dollar in western<br />
Washington.”<br />
The basic golf dollar for adults,<br />
in peak season May-October, is<br />
$32 weekday and $40 weekend.<br />
Golfers can buy punch cards for<br />
multiple rounds at a discount.<br />
Golfing provides about<br />
60 percent of the<br />
revenue, and the rest<br />
comes from the pro<br />
shop merchandising<br />
and equipment, lessons,<br />
tournament events, and<br />
other services. Canadians<br />
make up about 30 percent<br />
of the golf rounds.<br />
Mel Fish arranges golf bags in the pro shop at the popular municipal course he and a<br />
partner lease from the City of Bellingham, featuring a Men’s Club and a Golf School.<br />
(Staff Photo)<br />
Lake Padden Golf Course<br />
Mel Fish, the director<br />
of golf, operates this<br />
city-owned, public course<br />
with a management lease<br />
contract that he and his<br />
business partner, Barry<br />
Kramer, negotiated with<br />
Bellingham effective Jan.<br />
1, 2006.<br />
Lake Padden golf course opened<br />
in 1971. Originally from Bellevue,<br />
Fish came to Bellingham to attend<br />
WWU (’75), and he has worked at<br />
Lake Padden since 1990.<br />
The course logged about 40,000<br />
rounds during 2012. “Not a good<br />
year,” Fish said. Lake Padden was<br />
busy with 50,000 rounds at its<br />
peak, and averaged about 45,000<br />
On March 15 the Men’s Club<br />
opens its season – 330 men paying<br />
a $65 membership fee. “It keeps<br />
this place open,” Fish said. The<br />
group has 10 tournament events,<br />
and course availability perks.<br />
Golfing provides about 60 percent<br />
of the revenue, and the rest<br />
comes from the pro shop merchandising<br />
and equipment, lessons,<br />
tournament events, and other<br />
services. Canadians make up about<br />
30 percent of the golf rounds.<br />
In 2000 Fish and a club member<br />
built the Lake Padden Golf School<br />
on the premises, operated by Luke<br />
Bennett, the director of instruction.<br />
He also is the head coach of<br />
men’s golf at Western Washington.<br />
“It’s a teaching facility, with an<br />
office and meeting room, TV for<br />
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video analysis, and the latest technology,”<br />
Fish said.<br />
To keep the clubhouse and<br />
course active during Fall and<br />
Winter, Lake Padden offers a<br />
“Winter Golf Tour” developed and<br />
run by Josh Fish, Mel’s son, a PGA<br />
of America-certified club pro who<br />
studied in the pro golf management<br />
program at Campbell College<br />
while playing on a baseball scholarship<br />
there.<br />
As many as 100 show up, but<br />
normally between 40-70. “That<br />
keeps them coming out all winter,<br />
something to play for,” Mel Fish<br />
said. “They win merchandise. It<br />
helps revenue, and keeps them<br />
from putting the clubs away all<br />
winter.” Another fun date on Lake<br />
Padden’s schedule is the Polar Bear<br />
Open on New Year’ Day. About<br />
100 enter, regardless of weather.<br />
As a public course Lake<br />
Padden’s round costs below the<br />
average, and for a couple of other<br />
reasons. Mel Fish explained, “A<br />
condition of our contract with the<br />
city is that we remain the most<br />
affordable, inexpensive course<br />
to play. It’s not written in the<br />
contract, but we agreed to it in<br />
principle, because I’d been playing<br />
here for 20 years and didn’t<br />
want all the players I knew to see<br />
me as suddenly owning it and trying<br />
to get rich off of them. It just<br />
motivates us to work harder in<br />
merchandising, the driving range,<br />
lessons, the school, and all.”<br />
Scott McBeath is the course<br />
superintendent. “He’s a two-handicap<br />
player so he knows the game.<br />
He’s been like gold, as he turned<br />
this place around just six months<br />
in,” Fish said.<br />
“It’s always been a diamond in<br />
the rough, a very special layout,<br />
and we’re always polishing that<br />
diamond to make it better.”<br />
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WHATCOMBUSINESSALLIANCE.COM | 65
Industry Report – Golf In Whatcom County<br />
Brian Kruhlak drives the lake inlet on one of the testiest tee shots at the course that is a Canadian haven that he worked during summers<br />
as a kid, and now lives on above tee box No. 2. (Staff Photo)<br />
Sudden Valley Golf & Country Club<br />
About 26,000 rounds<br />
were played on this<br />
semi-private course<br />
owned by Sudden Valley<br />
Community Association,<br />
consisting of around<br />
3,200 lot owners and<br />
8,000 residents. A board<br />
of directors oversees the<br />
club, and Brian Kruhlak is<br />
director of golf and head<br />
pro.<br />
Kruhlak estimates that about 10<br />
percent play golf with membership<br />
discounts (and also to tennis, the<br />
recreation center that will lease<br />
to the YMCA this year, the swimming<br />
pool, and other amenities).<br />
Otherwise, golf there opens during<br />
specified hours to the public.<br />
The business breakdown: Daily<br />
golf brings 40 percent, membership<br />
fees 40 percent, and golf<br />
outings 20 percent, according to<br />
Kruhlak. Standard greens fees cost<br />
$40 weekdays, $50 weekends.<br />
Canadian golfers make up<br />
about 60 percent of the daily<br />
golf revenue, and about half of<br />
the membership players. Kruhlak<br />
understands that influence firsthand.<br />
“I grew up on this course<br />
because my family (from B.C.) had<br />
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a summer vacation home here,” he<br />
said.<br />
“I got special dispensation to<br />
work at the course since there<br />
“Carts came along, and<br />
they’re great for revenue,<br />
but the caddies went<br />
away – and that’s one<br />
important place young kids<br />
were around the game and<br />
learned to play,”<br />
—Brian Kruhlak, director of golf, Sudden<br />
Valley<br />
were not enough American kids<br />
to work. I’ve been on this course<br />
from early ‘80s when I was a cart<br />
washer, club scrubber, and then<br />
assistant pro here.”<br />
He returned three years ago<br />
after 20 years as head pro at<br />
Avalon in Skagit County. Seeking<br />
ways to make the course more<br />
agreeable to more players, Kruhlak<br />
oversaw expanding the greens<br />
by 20,000 square feet, and he<br />
changed agronomy practices to<br />
use less water and different treatments.<br />
Sudden Valley’s golf business<br />
has experienced growth of about<br />
10 percent a year since<br />
2011. “It was kind of flat last<br />
year because unfortunately we<br />
lost our food and beverage operator<br />
in October of ’12 and didn’t<br />
reopen the restaurant until July to<br />
September last year. We don’t own<br />
the restaurant, and we were hamstrung.”<br />
To stimulate interest Kruhlak<br />
operates clinics with junior programs<br />
and women, a junior camp<br />
in June, and events to create more<br />
rounds. In 2011 he cut the junior<br />
membership fee for 17-under from<br />
$550 to $250. The result: “We’ve<br />
gone from four members to 30,”<br />
he said.<br />
He has a vision for helping<br />
young, non-affluent youths to<br />
play golf. “Carts came along, and<br />
they’re great for revenue, but the<br />
caddies went away – and that’s<br />
one important place young kids<br />
were around the game and learned<br />
to play,” he said. Sudden Valley’s<br />
golf course, sitting on what once<br />
was a huge ranch in the forest<br />
and accessible by a winding drive<br />
through sky-tall Douglas firs,<br />
offers what Kruhlak calls the best<br />
combination of outstanding aesthetics<br />
and a two-pronged test of<br />
skills.<br />
“We have two starkly different<br />
nines,” he said. “The front (where<br />
his home sits above the No. 2<br />
tees) wraps around the lake with<br />
mountainside views, and the back<br />
goes up into the hills, where it’s<br />
tree-lined all the way and much<br />
tighter. Hands-down, it’s the most<br />
beautiful golf course property<br />
around here.”<br />
WHATCOMBUSINESSALLIANCE.COM | 67
Industry Report – Golf In Whatcom County<br />
Shuksan Golf Club<br />
Rick Dvorak, the CEO<br />
of Shuksan Golf Club,<br />
summed up 2013 on his<br />
course as “…a very good<br />
year, up in rounds and<br />
revenue – the best in 8<br />
years. I don’t like to reveal<br />
our rounds, but between<br />
25,000-30,000.”<br />
Canadian golfers – over 50 percent<br />
of Shuksan business, Dvorak<br />
said – love it because it’s close<br />
and it’s inexpensive. Still, play<br />
runs far below capacity, and the<br />
owner said he recognizes decline<br />
during the last three years in business,<br />
given the marketing and<br />
the venue. At one point when<br />
border problems decreased traffic<br />
from Canada, Shuksan went from<br />
75-100 rounds a day to 35.<br />
A problem for Shuksan at times<br />
has been its difficulty, length,<br />
and natural layout. “For a long<br />
time our course was very difficult<br />
because of the terrain,” Dvorak<br />
said. “We have moved tees forward<br />
for seniors, both men and women,<br />
to make it a shorter but normal<br />
course.”<br />
He referred to a write-up about<br />
several Northwest courses in<br />
Alaska Airlines Magazine a couple<br />
of years ago, in which the author,<br />
Jeff Wallach, wrote: “Playing<br />
Shuksan is like watching an entertaining<br />
stage play that reveals an<br />
array of quirky, yet engaging personalities,<br />
ranging from amusing<br />
to downright ornery.”<br />
In addition to the core services<br />
of tournaments and other golf<br />
events, pro shop, greens fees, cart<br />
rental, and the driving range,<br />
Shuksan has places for non-golf<br />
meetings, and for weddings.<br />
“We’re set up for it,” Dvorak said.<br />
“We have an outside wedding terrace<br />
in front of the clubhouse.”<br />
The backdrop for a wedding,<br />
just as for the golfer, lends spectacular<br />
views of the Cascades<br />
(a peak of which the course is<br />
named for) and glimpses of Mt.<br />
Baker. Dvorak, stating that he has<br />
a “bunch of favorites” among the<br />
holes, spoke of what many call the<br />
signature hole of Shuksan, No. 5:<br />
“It’s a par-4 strategy hole that<br />
will beat you up, but its beauty is<br />
its privacy. It sits among cedars<br />
and firs and says, ‘You’re sitting<br />
in the heart of the Pacific<br />
Northwest.’”<br />
“Playing Shuksan is like<br />
watching an entertaining<br />
stage play that reveals<br />
an array of quirky, yet<br />
engaging personalities,<br />
ranging from amusing to<br />
downright ornery.”<br />
— Jeff Wallach, for Alaska Airlines Magazine<br />
Photo courtesy of Shuksan Golf Club
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Industry Report – Golf In Whatcom County<br />
Tyler Poster (left), the 2nd assistant, talks about merchandise with head pro and director of golf Nathan Vickers at one of the most popular<br />
and busiest public courses in the county. The pro shop is but a tiny slice in the course’s revenues. (Staff Photo)<br />
North Bellingham Golf Course<br />
Greens and<br />
memberships make up<br />
80 percent of the business<br />
at this county course most<br />
resembling a traditional<br />
links layout, sans ocean,<br />
heather, and gorse, and<br />
another 15 percent from<br />
the pro shop.<br />
Other sales come from the driving<br />
range, cart rental, lessons,<br />
the restaurant, and other sundry<br />
extras. And business as a whole,<br />
said head club pro Nathan Vickers,<br />
the director of golf, “…is pretty flat<br />
as a whole.”<br />
Referring to the comeback from<br />
the 2008 economic downturn, he<br />
said, “Golf is not necessary. It’s the<br />
first thing you put off. But, we’ve<br />
been growing a little, which is<br />
good compared to the average in<br />
golf. If you’ve been growing at all<br />
the last four or five years you’re<br />
better than most.”<br />
His course welcomed about<br />
45,000 rounds last year, a robust<br />
number comparatively – both<br />
against the rest of the county,<br />
and against past performance at<br />
North Bellingham. The number is<br />
up from the 38,000-40,000 range<br />
since 2008.<br />
The course opened in 1995.<br />
Vickers arrived two years later from<br />
Spokane. He attributes the growth<br />
pattern that survived the ’08 recession<br />
to staying the course. “We<br />
didn’t cut expenses,” he said, “and<br />
we kept the course in great shape.”<br />
70 | BUSINESSPULSE.COM
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The course caters especially to<br />
Canadian golfers, drawing in a<br />
range between 30-45 percent of<br />
revenues from the northern neighbors,<br />
depending on the time of<br />
year.<br />
“We cost a lot less to play as a<br />
municipal course when they come<br />
down for their groceries, gas, and<br />
play a round,” Vickers said. “A lot<br />
of their courses would cost them<br />
twice as much.”<br />
He pointed out the main reason<br />
why the Canadian player remains<br />
a core customer: border crossings<br />
in 2008 stood at 10 million; by<br />
2012 they’d risen to 21 million. As<br />
second assistant pro Tyler Poster<br />
put it, “We’re right on the way<br />
between millions of people and a<br />
mall.”<br />
The day of this interview, two<br />
men putting gear in a car with<br />
British Columbia plates, identifying<br />
themselves as Larry and Jerry,<br />
said they would pay three times<br />
more to play the municipal course<br />
nearest their home. They also said<br />
they made it from their home to<br />
North Bellingham in 40 minutes,<br />
and would have spent nearly that<br />
He pointed out the<br />
main reason why the<br />
Canadian player remains<br />
a core customer: border<br />
crossings in 2008 stood<br />
at 10 million; by 2012<br />
they’d risen to 21 million.<br />
As second assistant pro<br />
Tyler Poster put it, “We’re<br />
right on the way between<br />
millions of people and a<br />
mall.”<br />
long in tunnel traffic going to<br />
their nearest course.<br />
Vickers said, “We watch the<br />
Canadian dollar closely. If it drops,<br />
we have a double-whammy.” One<br />
of the two players there that day,<br />
Jerry, made note that they were<br />
paying less than $2 more (the loonie<br />
was down near 80 cents) and<br />
they wouldn’t care if it dropped<br />
to half of the U.S. dollar “because<br />
we’d still be saving money.”<br />
North Bellingham offers many<br />
tournaments and club events,<br />
thriving on competition. They held<br />
a Super Bowl tournament, and<br />
throughout the off-season they<br />
keep points and standings in a<br />
Frostbite League for both men and<br />
women.<br />
During peak play, Vickers said<br />
the course would draw about 130<br />
on a weekend day. “We have a<br />
really good winter course. It drains<br />
well, and we’re open to the sun.<br />
Greens are healthier from nice<br />
water flow, and grass is waist<br />
high. It gobbles up golf balls.”<br />
WHATCOMBUSINESSALLIANCE.COM | 71
Industry Report – Golf In Whatcom County<br />
Dakota Creek – a course of a different color<br />
Pam Smith built it, mows it, welcomes golfers ‘as-you-are’ for family-friendly rounds<br />
By Mike McKenzie<br />
Pam Smith refers to<br />
herself as a “very<br />
sole proprietor.” She also<br />
could tag on golf course<br />
architect, club pro, greens<br />
superintendent, and head<br />
of customer service,<br />
marketing, and every other<br />
thing that keeps her Dakota<br />
Creek Golf Club running.<br />
In Whatcom County’s montage<br />
of golf, Smith and her unusual<br />
back-story and operations make<br />
Dakota Creek a course of a different<br />
color. She built designed a<br />
built it on a 100-year-old, 200-<br />
acre farm. Correction: “Me, God,<br />
and many, many knowledgeable<br />
golfers,” she said of its creation.<br />
“I asked questions, and everybody<br />
was kind enough to answer.<br />
I took what we needed, and threw<br />
the rest away.”<br />
The result, a chip shot from the<br />
Canadian border tucked into hilly<br />
woods off of the I-5 Birch Bay-<br />
Lynden exit, is a casual-atmosphere,<br />
family-styled, picturesque<br />
layout. “Family friendly, that’s our<br />
theme for 2014,” she said (repeatedly)<br />
during a ride around her<br />
course.<br />
“You can see the whole county,” owner Pam Smith said of her hand-built course that<br />
relies on as much as 80% Canadian golfers with themes of casual and family-centered<br />
play. (Photo by Mike McKenzie)
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Industry Report – Golf In Whatcom County<br />
Relying largely on golfers<br />
a quick drive away in British<br />
Columbia, the business chugs<br />
along steadily on a theme of<br />
come-as-you-are and leave formality<br />
at the entrance.<br />
After she bought the land she<br />
wanted to turn it into a camping<br />
business, though the aged barn<br />
adds a large, looming salute to<br />
yesteryear as the backdrop to the<br />
clubhouse. “But the county ordinance<br />
would allow me to build a<br />
only a church, a cemetery, or a<br />
golf course,” she said.<br />
She had been taking care of<br />
the grounds on contract at Lake<br />
Padden’s municipal course, and<br />
figured, “Why not make myself a<br />
family-friendly golf course – the<br />
future of golf.”<br />
The one job she doesn’t perform<br />
is instructor. “I don’t even play the<br />
game. My job is mowing the grass,<br />
and meeting the folks who visit<br />
us.”<br />
The course, while unconventional<br />
yet refined repeatedly and<br />
groomed immaculately over the<br />
years, is no joke. Smith bursts with<br />
prideful energy as she describes<br />
it. “Our greens are dynamite over<br />
“Our action (greens<br />
fee) stays the same. We<br />
don’t compete with the<br />
big boys…we’re not a<br />
trendsetter….We rely on<br />
75-80 percent Canadian<br />
customers.”<br />
—Pam Smith, owner, Dakota Creek Golf Club<br />
the last three years. The fairways<br />
are still a mom ‘n’ pop course. We<br />
didn’t have the millions it would<br />
have taken to make them topgrade,<br />
and they had to mature<br />
quick.”<br />
She opened the front first, and<br />
the back a decade later, and said<br />
both were too soon. “I opened in<br />
the ‘80s prematurely as the ‘toughest<br />
9 holes in Washington.’ In ’96<br />
we went to 18 holes, but prematurely<br />
again, with the back nine.<br />
We teed up on the dandelions.”<br />
<strong>Business</strong>? “We hang on,” she<br />
said. “Like a lot of businesses in<br />
the county we rely on 75-80 percent<br />
Canadian customers. We’re<br />
very Canada-friendly, but 9/11 and<br />
the border crossing about killed<br />
us. They’d had a moratorium on<br />
building courses, and they had<br />
nothing like our nine-hole so we<br />
did fantastic, and now we have<br />
them back on a regular basis.”<br />
Greens fees cost in the $20s,<br />
or $15 for nine holes. “Our action<br />
stays the same. We don’t compete<br />
with the big boys. I’ll up my prices<br />
the second I can, but we’re not a<br />
trendsetter.”<br />
Golfers at Dakota Creek find a<br />
friendly practice area with a net,<br />
and what Smith terms “dynamite<br />
putt and chip greens.” To add<br />
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she’s widened the fairways and<br />
moved some tee boxes forward.<br />
“We’ve dramatically improved the<br />
course over the last 5-6 years.<br />
Up-and-down, I believe we have<br />
the best greens in the county.<br />
“You will not be bored on our<br />
course. It has everything the game<br />
has to offer, and at the top you<br />
can see the whole county – islands<br />
in front of you, mountains if you<br />
turn around. It’s a gorgeous walk<br />
with nature.”<br />
“We have the best greens<br />
in the county. You will not<br />
be bored on our course.<br />
It has everything the<br />
game has to offer, (and)…<br />
it’s a gorgeous walk with<br />
nature.”<br />
—Pam Smith, owner, Dakota Creek Golf Club<br />
Her relaxed regulations permits<br />
teeshirts, tank tops even. “We<br />
welcome you as you are. We ask<br />
that everyone arrive in a shirt, but<br />
once out on the course, hey, that<br />
shirt can come off. Just respect the<br />
course, and respect others playing<br />
it.”<br />
The club also stages several<br />
tournaments designed for fun. And<br />
some are free. Smith stages those<br />
on behalf of three charities – the<br />
alternative Humane Society shelter,<br />
a camp for kids, and the Royal<br />
Family Orphanage.<br />
The only new consideration<br />
looking ahead, other than selling<br />
off several bags of new clubs<br />
she got in a buyout, is weddings.<br />
“We’re pitching a tent. We’d<br />
turned down a lot of requests, so<br />
my grandson created the facilities<br />
to accommodate riding into the<br />
wedding tent on golf carts in a<br />
slow parade….”<br />
One more line on the job title<br />
list for Pam Smith.<br />
Representing the universal golfer, this stately bronze bust welcomes visitors to<br />
Bellingham Country Club. (Staff Photo)<br />
Whatcom County<br />
Golf Courses<br />
Bellingham Golf & Country Club (private, 18)<br />
Dakota Creek Golf Club, Custer (public, 18)<br />
Grandview Golf Course, Custer (public, 18)<br />
Homestead Golf & Country Club, Lynden (semi-pvt, 18)<br />
Lake Padden Golf Course (muni, 18)<br />
Loomis Trail, Blaine (semi-pvt, 18)<br />
North Bellingham Golf Course (public, 18)<br />
Point Roberts Golf & Country Club (public, 18)<br />
Raspberry Ridge, Everson (exec, 9)<br />
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WHATCOMBUSINESSALLIANCE.COM | 75
Philanthropy: Mt. Baker Chapter Red Cross<br />
Executive Director Stacy Rice leads the local chapter that manages a budget of $800,000, of which 91 percent goes to programming, and<br />
100s of volunteers with a five-person staff. (Staff Photo)<br />
Mt. Baker Chapter Red Cross: beyond local<br />
Helping families navigate unexpected emergencies<br />
Special to <strong>Business</strong> <strong>Pulse</strong><br />
The local administrative<br />
team of the American<br />
Red Cross, based in<br />
downtown Bellingham,<br />
bears the name Mt. Baker<br />
Chapter. It operates with<br />
just five employees. Seem<br />
small?<br />
Take a look at its tentacles.<br />
They stretch from local, to regional,<br />
to state, to national, to around<br />
the world.<br />
The Mt. Baker Chapter primarily<br />
covers needs in Whatcom County<br />
and Skagit County, but also part of<br />
the Northwest Washington Region<br />
that includes the Snohomish and<br />
Islands chapters. They all fall<br />
under the U.S. umbrella, and work<br />
within the framework of the largest<br />
humanitarian organization in<br />
the universe – the network of the<br />
International Red Cross Chapters.<br />
With just a five-person staff the<br />
local chapter is capable of helping<br />
thousands of people every<br />
year – typically on a daily basis –<br />
because the chapter thrives as a 98<br />
percent volunteer organization. It<br />
carries out the mission of preventing<br />
and alleviating human suffering<br />
in the face of emergencies by<br />
mobilizing the power of about 350<br />
volunteers with about an $800,000<br />
budget.<br />
Here’s the astounding fact that<br />
demonstrates how the free-market<br />
approach boosts philanthropy:<br />
All $800,000 comes from within<br />
Whatcom and Skagit, and all on<br />
donations. Fund-Raiser is the Mt.<br />
Baker Chapter staff’s middle name.<br />
Jayne Heininger, the chief operating<br />
officer of the regional Red<br />
Cross, said, “We receive no funding<br />
from our national organiza-<br />
76 | BUSINESSPULSE.COM
tion, or from the government….100<br />
percent of the funding comes from<br />
the generosity of our community…<br />
(including) both individuals and<br />
businesses.”<br />
Last year, according to the<br />
executive director of the Mt. Baker<br />
Chapter, Stacy Rice, the chapter<br />
provided emergency services<br />
and lifesaving skills to more than<br />
10,000 people. “The services we<br />
provide are essential to the health<br />
and well-being of our community,”<br />
Rice said. “Many of our clients<br />
would become homeless without<br />
the immediate assistance that we<br />
provide. Many people are making<br />
it month-to-month … but are<br />
unable to navigate an unexpected<br />
emergency such as a house-fire<br />
or flood. With a little help, these<br />
folks remain vital, healthy, contributing<br />
members in our society.”<br />
The private donations remain<br />
within Whatcom and Skagit counties.<br />
The only monies allocated<br />
outside the area are donations specifically<br />
designated to a national<br />
or international relief effort by the<br />
donor. When an emergency strikes<br />
beyond local capacity to respond,<br />
support then draws from the<br />
region, the state, and then from<br />
the nation as needed.<br />
“Even though we are responsible<br />
for all emergency responses<br />
within our jurisdiction,” Rice said,<br />
“it is very comforting to know<br />
that there are multiple levels of<br />
assistance built in to the Red Cross<br />
response plan,” said Rice.<br />
While the Mt. Baker Chapter<br />
provides all of its services within<br />
Whatcom and Skagit counties,<br />
their volunteers often travel far<br />
and wide to assist others. During<br />
large national disasters, the<br />
American Red Cross recruits volunteers<br />
nationwide. For example<br />
in 2013, during Hurricane Sandy<br />
relief efforts, 22 volunteers<br />
deployed from the Mt. Baker<br />
Chapter to help folks in New York,<br />
New Jersey, and West Virginia.<br />
The volunteers deployed as<br />
shelter workers, nurses, mental<br />
An American Red Cross worker helps a child in distress somewhere in America, an everyday<br />
occurrence for volunteers such as the 350 who support Mt. Baker Chapter in this<br />
region. (Photo courtesy of the American Red Cross)<br />
WHATCOMBUSINESSALLIANCE.COM | 77
Philanthropy: Mt. Baker Chapter Red Cross<br />
health professionals, Emergency<br />
Response Vehicle (ERV) drivers,<br />
and feeding-team members. Linda<br />
Giles leads these efforts as the<br />
volunteer services director. The<br />
benefits cut both ways. “Our volunteers<br />
learn a great deal when<br />
deployed to national disasters,”<br />
Giles said. “They bring new skills,<br />
ideas and information back to the<br />
chapter, which is very helpful on a<br />
local level.”<br />
The American Red Cross has<br />
gone through significant change<br />
over the last three years as the<br />
national organization has restructured<br />
and streamlined. Chapters<br />
merged, and back-office functions<br />
have been regionalized, databases<br />
have been standardized, and<br />
expenses have been drastically<br />
reduced.<br />
“In order to remain financially<br />
viable in our changing world as<br />
well as excellent stewards of the<br />
donated dollar, changes needed to<br />
be made, Heininger said. “It has<br />
been an exciting and sometimes<br />
challenging process, but the results<br />
are proving to be extremely beneficial.<br />
As an organization, 91 cents<br />
on every dollar goes toward Red<br />
Cross programs.<br />
The local Red Cross provides<br />
essential services through three<br />
main programs: Disaster Services,<br />
Services to the Armed Forces, and<br />
Health and Safety. These programs<br />
help prevent, prepare for, and<br />
respond to emergencies.<br />
“We receive no funding<br />
from our national<br />
organization, or from the<br />
government….100 percent<br />
comes from the generosity<br />
of our community…<br />
(including) both individuals<br />
and businesses.”<br />
–Jayne Heininger, COO of the Washington<br />
Regional Red Cross<br />
The Disaster Services program<br />
provides immediate emergency<br />
relief to those affected by<br />
unexpected disasters. This relief<br />
includes temporary shelter, financial<br />
assistance for clothes, food,<br />
supplies and medical needs as well<br />
as emotional support. After immediate<br />
assistance is provided, the<br />
goal is to reestablish each family<br />
into a residence comparable<br />
to what they were in before the<br />
disaster.<br />
GIVE. ADVOCATE.<br />
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unitedwaywhatcom.org<br />
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Skagit Bridge Collapse Mobile Feeding: Mt. Baker Chapter Red Cross volunteers Sue<br />
Hibma (left) and Judy Holz helped feed and hydrate rescue teams during the relief efforts<br />
after the I-5 bridge collapsed near Burlington last year. (Photo courtesy Mt. Baker Red Cross)<br />
78 | BUSINESSPULSE.COM
With the economic downturn<br />
over the past several years, the<br />
number of families needing help<br />
has increased as well as the number<br />
of family members living in<br />
each residence. The Chapter averages<br />
one disaster response a week<br />
with the most common disaster<br />
being house fires. However, the<br />
Chapter has responded to 18 disasters<br />
over the past two months …<br />
more than doubling their average.<br />
Since disasters are unpredictable,<br />
the Chapter must always be ready<br />
to respond with physical and<br />
human resources as well as have<br />
the donations necessary to fund<br />
the response. All of these factors<br />
depend on our community at<br />
large.<br />
The Service to the Armed<br />
Forces Program provides emergency<br />
assistance to our local service<br />
members, veterans and their<br />
families. This assistance includes<br />
Emergency Communication<br />
Services between families and their<br />
deployed service member, financial<br />
assistance, as well as classes<br />
and workshops. The classes assist<br />
families to deal with the stresses of<br />
having a family member deployed<br />
as well as the challenges of reintegrating<br />
that family member once<br />
they return home.<br />
This is one of the least wellknown<br />
programs of the Red Cross<br />
but is also one of the most utilized.<br />
“We recently helped a service<br />
member return to the bedside<br />
of his father just hours before his<br />
father passed away. The gift of<br />
those few hours for the service<br />
member, his father, and their entire<br />
family was priceless for them. We<br />
felt honored and humbled to be<br />
a part of that healing process in<br />
some small way,” Rice said.<br />
The Red Cross also teaches<br />
lifesaving skills to thousands of<br />
individuals every year through its<br />
Health and Safety Program. “We<br />
hear stories every day from folks<br />
who have taken a CPR class or<br />
babysitting class and have saved<br />
a life because of their new skills,”<br />
BUSINESS BOX SCORE:<br />
Mt. Baker Chapter of the American Red Cross<br />
• Top Executive: Stacy Rice, Executive Director<br />
• Started: 1917<br />
• Employees: 5, all in Bellingham<br />
• Volunteers: 350<br />
• How start-up was funded: Individual and corporate contributions<br />
• Current Budget: Approximately $800,000<br />
• Services outreach: 10,000 people<br />
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Philanthropy: Mt. Baker Chapter Red Cross<br />
stated Rice. Statistics show that<br />
80 percent of the time, people use<br />
CPR and other lifesaving skills on<br />
someone they know. Being prepared<br />
can definitely save a life …<br />
and often it is a loved one.<br />
The Chapter just celebrated with<br />
a young family after their 13 year<br />
old daughter, Sarah, saved a 6<br />
year old girl’s life. While Sarah<br />
was babysitting for only her second<br />
time, the little girl choked<br />
on a piece of food and stopped<br />
breathing. Sarah remembered her<br />
Red Cross training and began to<br />
do abdominal thrusts. After several<br />
attempts, she was able to dislodge<br />
the piece of food and bring the<br />
girl back to life. Preparedness<br />
saves lives.<br />
While all of the services of<br />
the Mt. Baker Chapter are provided<br />
within Whatcom and Skagit<br />
counties, their volunteers often<br />
travel far and wide to assist others.<br />
During large national disasters,<br />
volunteers are recruited nationwide<br />
in order to fulfill the need of<br />
the particular community. During<br />
Hurricane Sandy relief efforts, for<br />
example, 22 volunteers deployed<br />
from the Mt. Baker Chapter to help<br />
folks in New York, New Jersey,<br />
and West Virginia.<br />
The volunteers deployed as<br />
shelter workers, nurses, mental<br />
health professionals, Emergency<br />
Response Vehicle (ERV) drivers,<br />
and feeding team members. “Our<br />
volunteers learn a great deal when<br />
deployed to National disasters.<br />
They then bring these new skills,<br />
ideas and information back to the<br />
Chapter … which is very helpful<br />
on a local level,” said Linda Giles,<br />
Volunteer Services Director. All<br />
costs for national disasters are<br />
covered by the national organization<br />
and staffed by Red Cross volunteers<br />
throughout the country.<br />
Disaster preparedness is also an<br />
important part of the Red Cross<br />
mission and the Mt. Baker Chapter<br />
is currently involved in a 3-year<br />
preparedness initiative called Safe<br />
in the Sound. Safe in the Sound<br />
Local volunteers Mike Gantenbein, Judy<br />
Holz (seated), and Noriko Lao (r.) are<br />
working on a regional disaster plan for the<br />
Mt. Baker chapter. (Staff Photo)<br />
(or SITS) is striving to teach and<br />
prepare 1 million people in the<br />
Puget Sound area over the next<br />
three years to be ready when<br />
disaster strikes. In coordination<br />
with their founding partner, Puget<br />
Sound Energy, the initiative has<br />
80 | BUSINESSPULSE.COM
already reached over 400,000<br />
people.<br />
Within our community, the<br />
goal is to train 40,000 residents<br />
in Whatcom and 25,000 in Skagit<br />
and we are well on our way.<br />
Statistics show that the more prepared<br />
a community is for disasters,<br />
the more lives are saved when<br />
a disaster strikes. Statistics also<br />
prove that every dollar spent on<br />
preparedness saves six dollars in<br />
response. This makes for a smart<br />
investment ahead of time.<br />
The Chapter offers free<br />
Preparedness Workshops and webbased<br />
programs to groups and<br />
businesses to help them prepare.<br />
Free Red Cross apps are also available<br />
on a number of topics to<br />
help all residents prepare for and<br />
respond during emergencies.<br />
With such a small local staff<br />
and so many important programs,<br />
the Chapter depends on its welltrained<br />
volunteers to do their<br />
work in the community every<br />
day. The Chapter also works very<br />
The chapter’s Fab Five in the home office (left to right): Office Manager Roxanne<br />
Pierce, Volunteer Services Director Linda Giles, Executive Director Stacy Rice, Financial<br />
Development Director Teresa Scott, and Regional Chief Operating Officer Jayne Heininger.<br />
(Photo by Mike McKenzie)<br />
closely with local Emergency<br />
Management, fire, and police as<br />
well as other nonprofits to fill the<br />
needs of their clients. “It takes a<br />
village to help someone in need<br />
after a disaster or emergency. No<br />
one organization can do it alone.<br />
We are very fortunate to live in<br />
a generous community. There is<br />
no way we could do what we do<br />
without our donors, partners and<br />
volunteers,” Rice said.<br />
To support the Mt. Baker<br />
Chapter and the work that it does<br />
in our community, you can donate,<br />
volunteer, and get prepared. For<br />
more information, visit www.<br />
redcross.org/mtbaker, or call at<br />
360-733-3290.<br />
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WHATCOMBUSINESSALLIANCE.COM | 81
Personally Speaking: WWU President Bruce Shepard<br />
Personally Speaking…<br />
with<br />
Dr. Bruce Shepard<br />
Interview and Photos by Managing Editor Mike McKenzie<br />
Graciously granting<br />
a special request,<br />
the president of Western<br />
Washington University<br />
wore his CEO hat in a<br />
visit with Managing Editor<br />
Mike McKenzie about the<br />
business of WWU as one<br />
of the largest employers in<br />
the county. He revealed<br />
a management style that’s<br />
taking WWU into a new<br />
frontier with inquiring<br />
leadership, collaborative<br />
vision, and acute fiscal<br />
acumen within the business<br />
community.<br />
For our business-centered<br />
reader, Dr. Shepard addressed how<br />
higher education, i.e., in this case<br />
WWU, can and must exercise<br />
strategies and create significant<br />
impact on the regional economy<br />
and companies – and the national<br />
and global free markets, as well.<br />
“Stewards of place” is his label<br />
for a strong, vibrant destination<br />
university that provides real-time<br />
business opportunity for students<br />
wanting that, and for businesses<br />
wanting top-drawer students in<br />
any field. Oh, yes, and there’s that<br />
matter of raising funds and balancing<br />
budgets.<br />
When he isn’t up to his eyes in<br />
that, you might catch him roasting<br />
coffee, woodworking, and hanging<br />
out with family….<br />
Education a Top Priority<br />
My dad was first person to go<br />
to college in our family. He was<br />
moving irrigation water from one<br />
trough to another in the Central<br />
Valley of California with a shovel<br />
at the age of 20….migrant, agricultural<br />
labor. The life-saver was<br />
when he wandered down to Cal-<br />
Berkeley, paid $17 a semester in<br />
fees and no tuition, got interrupted<br />
by World War II, and then went on<br />
to get his Ph.D.<br />
82 | BUSINESSPULSE.COM
Photos courtesy of WWU Office of Communications and Marketing<br />
WHATCOMBUSINESSALLIANCE.COM | 83
• Education: B.S., Master’s, and Ph.D. at<br />
University of California at Riverside in<br />
political science.<br />
• Career: Oregon State, 23 years, Poli-<br />
Sci faculty and various admin roles.<br />
Eastern Oregon, 1995-2001, Provost<br />
and Poli-Sci professor. Wisconsin-<br />
Green Bay, 2001-’08, Chancellor.<br />
Western Washington, began Sept. 1,<br />
2008 as President.<br />
BOX SCORE:<br />
Dr. Bruce Shepard<br />
• Professional organizations: Visiting<br />
scientist, Population Study Center,<br />
Seattle; policy analyst, USDA Forest<br />
Service; visiting fellow, School of<br />
Communication Leadership and Liberal<br />
Studies, Mitchell College of Advanced<br />
Education, Bathurst, Australia,<br />
and Board of Directors, American<br />
Association of State Colleges and<br />
Universities.<br />
• Personal: Hobby coffee roaster,<br />
woodwork, sailing. Wife, Cyndie,<br />
is executive director of Compass 2<br />
Campus (C2C) at Western Washington<br />
University. C2C, a mentoring initiative,<br />
and she teaches at Western in<br />
Woodring College of Education and<br />
in the dance department, is pastpresident<br />
of WWU’s chapter of Phi<br />
Kappa Phi.<br />
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NORTHWEST BACKGROUND<br />
Every summer my dad would<br />
drive us north to camp on the<br />
Olympic Peninsula, where you<br />
picked the campsites based on the<br />
trees to strategically locate the<br />
ropes and the tarps to keep you<br />
dry. We’d go to Orcas Island and<br />
Vancouver Island.<br />
I spent 29 years in Oregon in<br />
two different places, served in the<br />
Midwest, and then had the opportunity<br />
to come back to Western.<br />
I’d watched it grow from a typical<br />
regional university into one of<br />
considerable accomplishment and<br />
fine reputation.<br />
PROFESSOR BEFORE ADMIN<br />
For 22 years I earned an honest<br />
living as a professor. At Oregon<br />
State I had a chance to go into<br />
administration. My ability to write<br />
fairly well got me there. People<br />
noticed my ability to write a clear<br />
sentence, to think clearly and<br />
communicate. I’m now learning<br />
to master Twitter. It’s intriguing<br />
and fun how you convey a sense<br />
of your personality, humor, and a<br />
clear message in 140 characters.<br />
MISS IT?<br />
Yes, I miss the classroom. I<br />
tried to continue to teach while<br />
also working on the administrative<br />
side. I don’t know if the students<br />
noticed, but I thought I was<br />
cheating the students by not giving<br />
them my full attention. So I<br />
stopped because I knew I could do<br />
84 | BUSINESSPULSE.COM
a better job. Sometimes my faculty<br />
invites me in for guest lectures.<br />
YOUR SUBJECT?<br />
More recently, the history of<br />
higher education. At the traditional,<br />
old private university of the<br />
early 1800s, the president of the<br />
university always gave the final<br />
capstone course, moral ethics…a<br />
philosophy course. When I went in<br />
to talk to that class for their last<br />
lecture, I said that anybody who<br />
thinks that a modern American<br />
university president, after spending<br />
all his time raising money for<br />
the university and dealing with<br />
elected officials, hasn’t got anything<br />
to say about ethics, doesn’t<br />
understand the job.<br />
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“(WWU) needs to be the<br />
stewards of place. We<br />
have a responsibility, an<br />
obligation, to take care<br />
of the places where we<br />
have the good fortune to<br />
call home. Economically,<br />
politically, socially, and<br />
culturally.”<br />
BUSINESS SIDE OF PRESIDENT<br />
I come at it from a couple of<br />
angles. First, a strong regional<br />
university like ours needs to be,<br />
the phrase I like is, the stewards<br />
of place. We have a responsibility,<br />
an obligation, to take care<br />
of the places where we have<br />
the good fortune to call home.<br />
Economically, politically, socially,<br />
and culturally.<br />
That’s the good reason. The<br />
smart reason is political. I have<br />
a slogan I repeat wherever I go:<br />
Communities support universities<br />
that support communities. I<br />
look at Bellingham and Whatcom<br />
County as huge potential as a<br />
WHATCOMBUSINESSALLIANCE.COM | 85
Personally Speaking: WWU President Bruce Shepard<br />
most attractive area for retirement,<br />
recreation, scenic beauty, and climate.<br />
HIGH GOALS<br />
We have a strong university<br />
here, (and) with a smile we’d call<br />
ourselves a community of subdued<br />
excitement. That’s fine. But we<br />
don’t want to be a community of<br />
subdued aspirations. We want to<br />
set the bar high and go after it.<br />
WWU’S PART?<br />
How can Western play a catalytic<br />
role here? We’re known for<br />
the engagement of our students<br />
and faculty and staff in our community.<br />
We’re the only university<br />
in the state – public or private,<br />
big or small – that three years in<br />
a row has been on the President’s<br />
White House Higher Education<br />
Community Service Honor Roll.<br />
Mainly that’s because of about<br />
almost 1 million hours of volunteer<br />
service. A lot of enterprises,<br />
not-for-profit, would not be possible<br />
if not for the faculty and students<br />
supporting them.<br />
We’re key players in the<br />
Northwest Economic Council, and<br />
in the Whatcom County plans for<br />
sustainable economy…trying to<br />
figure out how to play a stronger<br />
and stronger role as stewards of<br />
place.<br />
ACTIVELY SEEKING INPUT<br />
Steve Swan, Western’s vice<br />
president for University Relations<br />
and Community Development<br />
recently surveyed leaders in Skagit<br />
and Whatcom County and held<br />
some face-to-face conversations<br />
about what we could be doing.<br />
What we heard is that if we need<br />
help we can go to them.<br />
It works the other way, too. We<br />
have all these academic departments<br />
and classes that want to<br />
get engaged with a business and<br />
provide some help and learning<br />
opportunities. Where do they go?<br />
The idea is Western’s Front Door<br />
to Discovery program. Turns out,<br />
Bellingham’s Premier Waterfront Meeting<br />
& Small Convention Destination<br />
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it’s a two-way door, that allows<br />
people in the community that<br />
want help and expertise.<br />
Dan Purdy is the person staffing<br />
that Western program. He knows<br />
how to navigate the university and<br />
create that. He’s got eight projects<br />
going right now. If a faculty member<br />
has an idea about a business<br />
class that could work on a strategic<br />
situation and would love to<br />
work on that in a real-world situation,<br />
such as a marketing challenge,<br />
Dan will go to the business<br />
community and make arrangements<br />
there to help.<br />
IS IT WORKING?<br />
This is the first year. It’ll take<br />
a year or two to see how that<br />
works out. So far I’ve been very<br />
impressed. It’s not enough to<br />
just say the good words, when it<br />
comes to the university supporting<br />
the community, and the community<br />
supporting the university.<br />
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86 | BUSINESSPULSE.COM
There’s got to be action.<br />
We’re proactively seeking projects.<br />
It’s an umbrella organization.<br />
Under that we have the economic<br />
research operation with Professor<br />
Hart Hodges, and the Small<br />
<strong>Business</strong> Development Center with<br />
Jennifer Shelton, and Western’s<br />
extensive service learning in the<br />
community. There’s a lot of learning<br />
by doing, and serving in the<br />
community takes place. Learning<br />
becomes more effective, too,<br />
through real-world problems and<br />
not just textbook problems.<br />
State & local taxation<br />
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“With a smile we’d call<br />
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of subdued aspirations. We<br />
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EXAMPLES?<br />
Pro CNC, a high-tech machining<br />
operation here, has about<br />
50 family-wage jobs. Six former<br />
Western students in our automotive<br />
technology program started<br />
it, and several alumni still head<br />
the company. They came up with<br />
this high-tech machine that makes<br />
parts for the aerospace industry.<br />
One of their more profitable products<br />
is mouthpieces for high-end<br />
saxophones.<br />
The old idea of machining is<br />
somebody’s standing at a metal<br />
lathe. These days, they’re standing<br />
in front of computer screens<br />
with CAD equipment, and robots<br />
run the machines, moving parts<br />
around. Pro CNC depends on<br />
Western as the source for those<br />
high-tech skills, and hires a lot of<br />
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WHATCOMBUSINESSALLIANCE.COM | 87
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“I’ve loved to sail all my life, fish, tennis,<br />
golf. And I’ve done a lot of woodworking<br />
lately. That cabinet (in his office) – no<br />
tax dollars, I built it. I’m a closet coffee<br />
roaster.” —Dr. Bruce Shepard<br />
Another example is Alpha<br />
Technologies. Their group not only<br />
hires a lot of our graduates for<br />
their great global success, but they<br />
reinvest in the University through<br />
scholarships to insure that they<br />
maintain a stream of talent.<br />
There are hundreds of opportunities,<br />
and we don’t want to just<br />
be subdued aspirations. How do<br />
we get up to that level of higher<br />
success? All of us are looking to<br />
the future to try to figure that out.<br />
WWU TOOK BIG HITS<br />
I don’t want to be Pollyannish<br />
about the hard times this<br />
University has been through,<br />
because they’ve been very hard.<br />
About 14 percent of our budget<br />
comes from taxpayers. So, 86<br />
88 | BUSINESSPULSE.COM
cents of every dollar we spend<br />
come from Western students who<br />
could write their tuition checks to<br />
somebody else. That means we’re<br />
already accountable to the marketplace<br />
for performance and keeping<br />
people satisfied with the quality of<br />
the product.<br />
In my time here the state financial<br />
support has been cut by more<br />
than 50 percent. Still we’ve come<br />
out stronger than where we started<br />
– because you don’t let any good<br />
crisis go to waste.<br />
You look hard at what can be<br />
done. We’ve really understood<br />
our market edge – quality. People<br />
expect an excellent education at<br />
Western; it’s why we have 15,000<br />
applicants for 3,500 slots. Other<br />
institutions went to open admissions.<br />
We didn’t go down that<br />
road. We protected that edge in<br />
the marketplace.<br />
HOW?<br />
We made changes, became<br />
more efficient. We learned the<br />
lessons. Every time we thought<br />
we’d exhausted every possible savings<br />
we could think of, we’d go<br />
back and find that the well wasn’t<br />
empty. There were still more efficiencies<br />
and savings to be found.<br />
I think we really have come out<br />
of this not merely surviving, but<br />
stronger in every way.<br />
FORWARD THINKING<br />
I’ve studied a lot of the business<br />
stuff. A lot of the teachers –<br />
Edwards, Deming – and two things<br />
that they all say struck me.<br />
One, dissatisfied customers don’t<br />
ever tell you they’re dissatisfied;<br />
they just go away. So you’ve got<br />
to be proactive and understand<br />
what’s happening with the people<br />
you do business with.<br />
Second, you have to understand<br />
what your customers need before<br />
they know it. Your competitors<br />
are already delivering what they<br />
want today. That’s what higher ed<br />
is about…thinking a generation<br />
ahead of our clients – our students<br />
Reach more than 50,000 leaders<br />
in print and digital<br />
Call Randall Sheriff at 360-746-0417<br />
or email randall@businesspulse.com<br />
MAGAZINE<br />
The Publication of The Whatcom <strong>Business</strong> Alliance<br />
WHATCOMBUSINESSALLIANCE.COM | 89
Personally Speaking: WWU President Bruce Shepard<br />
– to know what it is they want<br />
and need before they even know<br />
it.<br />
LESSON OF THE ENGINEERS<br />
Years ago at Oregon State during<br />
tough economic times, I sat in<br />
a meeting with a bunch of their<br />
gurus. They call it the Silicon<br />
Forest there because of the important<br />
manufacturers of chips. They<br />
said that when it comes to their<br />
engineers they were either going<br />
to have to fire them, retrain them,<br />
or turn them into administrators<br />
because after three or four years<br />
they’re not good for anything else.<br />
They sought our help to keep<br />
their assets on the cutting edge. I<br />
began to think about that. Really<br />
our business is to create and innovate<br />
and stay at the cutting edge.<br />
That’s another reason why to have<br />
this role in our local communities<br />
of helping to move the economy<br />
forward and stay competitive.<br />
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[On leading WWU] “Topdown<br />
management usually<br />
doesn’t work. People just<br />
go off a cliff together….<br />
The phrase I use is<br />
conducting a symphony<br />
among talented soloists.<br />
How do you do that? By<br />
keeping the vision in front<br />
of people.”<br />
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I’ll put one other edge on that.<br />
We have a role that’s shared with<br />
the community. I’m sitting here<br />
looking at a map of the Pacific<br />
Rim on the wall, and I have good<br />
enough vision I can see Korea,<br />
and Japan, and China. We’re also<br />
active in studies of Canada, and<br />
Africa. We have a role of not only<br />
bringing the world to Whatcom<br />
County, but also Whatcom County<br />
to the world.<br />
We’re working on that as a university<br />
as a part of our economic<br />
community that is an important<br />
source of strength for us. I’ll come<br />
back to the example of Alpha<br />
Technologies – global enterprise,<br />
locally-based.<br />
ENTREPRENEURIAL PROJECT:<br />
WINDOW TO TOMORROW<br />
I’ve asked business professionals<br />
and leaders, ‘What are you missing<br />
in college graduates? What<br />
are you looking for the most? Two<br />
interesting things have come up<br />
most.<br />
One is a more entrepreneurial<br />
spirit, and intra-preneurial – hiring<br />
people for middle management<br />
positions. They want entrepreneurial<br />
spirit in middle management<br />
positions, even at large corporations.<br />
90 | BUSINESSPULSE.COM
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Personally Speaking: WWU President Bruce Shepard<br />
ABILITY TO RELATE<br />
The other one I heard recently<br />
from IBM, and on the East Coast,<br />
and down in Seattle. They want<br />
graduates who are empathetic. Not<br />
sympathetic. Empathetic.<br />
People who can put themselves<br />
in somebody else’s shoes, who<br />
can see the world from somebody<br />
else’s perspectives. That’s important<br />
because they’re working in<br />
groups, (and asking) what is the<br />
common ground, how can we<br />
work on this together?<br />
In a recent presentation I<br />
heard from three very high-priced<br />
people: the heads of learning for<br />
Apple, Microsoft, and IBM. They<br />
all three had the same basic message<br />
– we obviously want graduates<br />
with technical expertise, but<br />
they’re no good to us if that’s all<br />
they have. They have to be able to<br />
see across cultures, across people,<br />
and they kept using this word,<br />
empathy.<br />
Working on Your Behalf<br />
WBA ADVOCACY STATEMENT<br />
Whatcom <strong>Business</strong> Alliance supports business<br />
enterprises who demonstrate a commitment to a<br />
safe, responsible, and ethical work place while<br />
remaining compliant with all current local,<br />
state, and federal laws, codes, and regulations.<br />
The WBA further encourages and steadfastly advocates<br />
for business development initiatives that<br />
clearly operate in the best interest of our community.<br />
WBA advocacy also includes identifying members’<br />
primary concerns impacting their businesses,<br />
and addressing those concerns appropriately.<br />
Learn more about and join the WBA online<br />
at www.whatcombusinessalliance.com<br />
or by calling 360.746.0411.<br />
Fostering <strong>Business</strong> Success and Community Prosperity<br />
Board of Directors<br />
Dave Adams, President<br />
Emergency Reporting<br />
Randi Axelsson, Sales Manager<br />
Silver Reef Hotel, Casino and Spa<br />
Pam Brady, Director, NW Govt. & Public<br />
Affairs, BP Cherry Point Refinery<br />
Janelle Bruland, President / CEO<br />
Management Services Northwest<br />
Jane Carten, President / CEO<br />
Saturna Capital<br />
Bruce Clawson, Senior VP<br />
Wells Fargo Commercial Banking<br />
Scott Corzine, Major Accounts Exec.<br />
Puget Sound Energy<br />
Kevin DeVries, President / CEO<br />
Exxel Pacific, Inc.<br />
Greg Ebe, President / CEO<br />
Ebe Farms<br />
Andy Enfield, Vice President<br />
Enfield Farms<br />
John Huntley, President / CEO<br />
Mills Electric, Inc.<br />
Guy Jansen, Director<br />
Lynden, Inc.<br />
Sandy Keathley, Previous Owner<br />
K & K Industries<br />
Paul Kenner, Executive VP<br />
Snapper Shuler Kenner Insurance<br />
Jeff Kochman, President / CEO<br />
Barkley Company<br />
Troy Muljat, Co-Founder, NVNTD, Inc.<br />
Managing Broker, Muljat Commercial<br />
Bob Pritchett, President / CEO<br />
Logos Bible Software, Inc.<br />
Brad Rader, Vice President<br />
Rader Farms<br />
Becky Raney, Owner<br />
Print & Copy Factory<br />
Jon Sitkin, Partner<br />
Chmelik Sitkin & Davis P.S.<br />
Doug Thomas, President / CEO<br />
Bellingham Cold Storage<br />
Marv Tjoelker, CEO<br />
Larson Gross, PLLC<br />
That resonates well with<br />
Western. When we survey our students<br />
we find that they really care<br />
about and are highly motivated<br />
about making a difference. Really<br />
motivated to make a difference,<br />
and that’s true of Bellingham and<br />
Whatcom County.<br />
“We obviously want<br />
graduates with technical<br />
expertise, but they’re no<br />
good to us if that’s all<br />
they have. They have to be<br />
able to see across cultures,<br />
across people, and (have)<br />
empathy.”<br />
LEADERSHIP PHILOSOPHY<br />
I’m a poli-sci person. In my<br />
profession I don’t believe in the<br />
guru you read when you pick up<br />
a book or magazine in the book<br />
rack at the airport with the latest<br />
sort of thing. I believe in researchbased<br />
stuff in studies of leadership.<br />
What it teaches me is that in<br />
complex environments, complicated<br />
organizations, the answers<br />
are never obvious.<br />
And top-down management<br />
usually doesn’t work. People just<br />
go off a cliff together.<br />
What leadership has to be today<br />
is not by you giving answers, but<br />
by asking questions. They have to<br />
be questions that take us outside<br />
of our zones of comfort, because<br />
none of us likes to deal with<br />
change. So, part of your job in<br />
leading a staff is to ask questions<br />
that make us a little uncomfortable.<br />
CUTS BOTH WAYS<br />
And it has to go two ways. I<br />
chose at my one chance to speak<br />
each year to Western faculty<br />
92 | BUSINESSPULSE.COM
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Personally Speaking: WWU President Bruce Shepard<br />
and staff at what we call Open<br />
Convocation, and I posed six difficult<br />
questions on the campus that<br />
we’re now working on. But you<br />
have to ask me questions that take<br />
me outside of my zone of comfort,<br />
too, because I don’t like change as<br />
well.<br />
That’s the way leadership works.<br />
It follows that if you ask questions,<br />
you have to be able to hear<br />
and listen. People ask me, what’s<br />
your vision for the university?<br />
Well, I have a vision. It’s, what is<br />
the vision of the university, the<br />
community, our elected officials,<br />
our donors, our alumni?<br />
I’ve spent a lot of time listening<br />
with a lot of people. In a complex<br />
organization if you keep the vision<br />
and direction you’re going in front<br />
of people, creative people – 2,200<br />
employees, 15,000 students, and<br />
more than 100,000 alumni – will<br />
come up with stuff you never<br />
thought of to move us forward.<br />
YOUR METHOD<br />
The phrase I use is conducting a<br />
symphony among talented soloists.<br />
How do you do that? By keeping<br />
the vision in front of people.<br />
That’s how I approach the job of<br />
helping lead here at Western – I<br />
ask them questions, and keep them<br />
uncomfortable, and listen carefully<br />
to what people say.<br />
Then share the answers in front<br />
of folks until they’re sick and tired<br />
of hearing them. I get up and give<br />
my 10-minute spiel, then I go and<br />
sit down at the table, and hear my<br />
friend say, ‘I’ve heard that speech<br />
so many times I could give it<br />
myself.’<br />
And I say, (slapping a table)<br />
‘Good! That’s the idea!’ That’s<br />
what I want.<br />
People have to create their own<br />
understandings, and that’s education.<br />
When you do it that way,<br />
people buy in. They own it, and<br />
make it successful. That’s really<br />
important.<br />
President Shepard said he misses the classroom, but he takes every opportunity to visit<br />
with students as a visiting lecturer, or walking around the campus.<br />
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Guest Column: Minimum Wage Law<br />
Erin Shannon | Director, WPC for Small <strong>Business</strong><br />
Erin Shannon became director of the Washington Policy Center<br />
for Small <strong>Business</strong> during January 2012. She has an extensive<br />
background in small business issues and public affairs. The Center<br />
improves the state’s small business climate by working with owners<br />
and policymakers toward positives solutions.<br />
Will your teen find a job this summer?<br />
Most teens don’t know that state law makes it harder for them to find summer work<br />
There is an<br />
unemployment crisis for<br />
teens in Washington state.<br />
Our teen unemployment<br />
rate (for 16-to-19 year<br />
olds) is a staggering 30<br />
percent, the sixth-highest<br />
in the nation. To compare,<br />
the state unemployment<br />
rate for all workers is 6.6<br />
percent.<br />
The Great Recession cannot<br />
be blamed for our state’s poor<br />
teen employment ranking. Since<br />
2002, well before the recession,<br />
Washington has ranked among the<br />
top ten states with the highest teen<br />
unemployment every year but one.<br />
Washington also has imposed<br />
the nation’s highest minimum<br />
wage for years. According to two<br />
decades of research on the impact<br />
of a high minimum wage, the evidence<br />
shows that raising the wage<br />
reduces employment for the least<br />
skilled, such as young workers.<br />
At $9.32, Washington has the<br />
highest minimum wage in the<br />
nation. Lawmakers recognize that<br />
a high minimum wage decreases<br />
job opportunities, so Washington<br />
businesses are allowed to pay<br />
14-to-15 year olds a training wage<br />
to give employers an incentive to<br />
hire young workers just entering<br />
the workforce. But those 16 and<br />
older are subject to the full minimum<br />
wage, pricing many young<br />
workers out of the labor market.<br />
Given our state’s 30 percent<br />
unemployment rate for 16-to-19<br />
year olds, it is obvious a much<br />
larger segment of teen workers is<br />
in need of similar relief.<br />
The general consensus of<br />
decades of minimum wage<br />
studies is that a 10 percent<br />
increase in the minimum<br />
wage reduces teen<br />
employment by one to<br />
three percentage points.<br />
The vast majority of academic<br />
studies, over 85 percent, show<br />
that a high minimum wage hurts<br />
the very people it is supposed to<br />
help—the young, the inexperienced,<br />
the unskilled. The general<br />
consensus of decades of minimum<br />
wage studies is that a 10 percent<br />
increase in the minimum wage<br />
reduces teen employment by<br />
one to three percentage points.<br />
The effects are even more pronounced<br />
for minority teen workers.<br />
Research shows a 10 percent<br />
minimum wage increase causes<br />
four times more employment<br />
loss for African American young<br />
adults than it does for non-black<br />
employees. This might explain<br />
why the unemployment rate for<br />
black teens is significantly higher<br />
than other teens.<br />
The long-term effects of youth<br />
unemployment are much more<br />
profound than a teen who couldn’t<br />
work to save money for a car. It<br />
creates a “wage scar” that leaves<br />
a lasting impact on a workers<br />
employment prospects and earning<br />
trajectory. The longer the teen<br />
remains unemployed, the bigger<br />
the scarring effect. Numerous<br />
studies show those who do not<br />
work as teenagers have lower<br />
long-term wages and less employment,<br />
even after 20 years.<br />
Studies also show a teen training<br />
wage would help prevent<br />
wage scarring by encouraging<br />
teen employment. A study by a<br />
Federal Reserve economist found<br />
having a starting wage well below<br />
the minimum counteracts much of<br />
the negative impact on job prospects<br />
for teens.<br />
The Organization for Economic<br />
Cooperation and Development<br />
(OECD), an organization comprised<br />
of 34 countries to foster economic<br />
progress, said in a 2010 report<br />
that teen unemployment could be<br />
reduced by allowing a sub-minimum<br />
training wage for teenagers.<br />
Former Chief Economic Advisor to<br />
President Obama, Larry Summers,<br />
has endorsed a teen training wage<br />
as a way to combat teen unemployment.<br />
96 | BUSINESSPULSE.COM
Our state’s high minimum wage<br />
creates a barrier to teens just when<br />
they need work experience the<br />
most. A temporary training wage<br />
of 85 percent of the state minimum<br />
wage would provide employers<br />
with the incentive they need to<br />
take a chance by hiring a young,<br />
unskilled teenager. If the law<br />
forces a higher wage, the employer<br />
might as well hire an older applicant<br />
with more job skills and a<br />
work history. Most teens will<br />
never know that they can’t find<br />
a job because of a state law that<br />
fixes wages.<br />
The result of allowing a training<br />
wage would be more teens being<br />
hired and receiving valuable work<br />
skills and experience, reducing<br />
wage scarring and other long-term<br />
consequences created by prolonged<br />
periods of unemployment<br />
for young workers. Young people<br />
just want a chance. State lawmakers<br />
should help them get it.<br />
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WHATCOMBUSINESSALLIANCE.COM | 97
Guest Column: Free-Market Environmentalism<br />
Todd Myers | Environmental Director,<br />
Washington Policy Center<br />
The Washington Policy Center is an independent, non-partisan think tank promoting sound public<br />
policy based on free-market solutions. Todd Myers is one of the nation’s leading experts on freemarket<br />
environmental policy and is the author of the 2011 landmark book Eco-Fads: How the Rise of<br />
Trendy Environmentalism is Harming the Environment. His in-depth research on the failure of the<br />
state’s 2005 “green” building mandate receives national attention. He recently became a contributor<br />
to The Wall Street Journal.<br />
Why I don’t count on politicians<br />
to save my honeybees<br />
As spring arrives, we<br />
soon will begin seeing<br />
honeybees as they collect<br />
pollen and nectar, and<br />
pollinate flowers and fruit<br />
in the area. The bees in my<br />
own hives near Issaquah<br />
are getting ready and, with<br />
luck, they will survive<br />
the winter and I can look<br />
forward to a strong year of<br />
pollination and honey.<br />
Honeybees are an especially<br />
welcome sight to beekeepers<br />
because of recent concerns<br />
about Colony Collapse Disorder<br />
(CCD). Over the last decade, the<br />
percentage of hives that fail to<br />
survive the winter has increased<br />
from about 15 percent to over<br />
30 percent, according to the U.S.<br />
Department of Agriculture. A great<br />
deal of debate goes on among<br />
beekeepers about the cause of this<br />
worrisome decline.<br />
Some talk apocalyptically about<br />
a world without bees. Many environmentalists<br />
have quickly pointed<br />
to causes ranging from pesticides,<br />
to genetically modified crops<br />
(GMOs), to cell phone towers.<br />
Research shows, however, that<br />
none of these suspected causes is<br />
the likely source of increased winter<br />
die-off of honeybees.<br />
For example, while bees in the<br />
United States have struggled, honeybees<br />
in the Canadian prairies<br />
where a large amount of GMO<br />
crops grow, have fared better. In<br />
Europe, on the other hand, where<br />
GMO crops are banned, honeybees<br />
have seen declines.<br />
Bill McKibben, a wellknown<br />
environmental<br />
activist, even blamed<br />
climate change for the<br />
decline. Honeybees are not<br />
native to North America<br />
and they have thrived<br />
from California to North<br />
Dakota. Blaming a onedegree<br />
global temperature<br />
increase for the decline<br />
of honeybees that have<br />
already adapted across a<br />
wide temperature range<br />
is the sort of unscientific<br />
nonsense that makes it<br />
difficult to address the<br />
real issues.<br />
Some have blamed pesticides<br />
called neonicitinoids that are seedbased.<br />
The evidence of a link to<br />
honeybee death is sparse, however.<br />
Recent studies found if honeybees<br />
become exposed to the pesticide,<br />
they can be harmed. Studies<br />
also show, however, that honeybees<br />
are unlikely to be exposed to<br />
neonicitinoids because the pesticides<br />
are not expressed in pollen<br />
or nectar. Neonics actually are less<br />
toxic than some pesticides they<br />
replace. Banning neonics, as some<br />
activists have proposed, might<br />
increase the use of other pesticides<br />
that are more harmful to bees.<br />
Bill McKibben, a well-known<br />
environmental activist, even<br />
blamed climate change for the<br />
decline. Honeybees are not native<br />
to North America and they have<br />
thrived from California to North<br />
Dakota. Blaming a one-degree<br />
global temperature increase for<br />
the decline of honeybees that have<br />
already adapted across a wide<br />
temperature range is the sort of<br />
unscientific nonsense that makes it<br />
difficult to address the real issues.<br />
Beekeepers worry more about<br />
other threats, like the varroa mite,<br />
which has the appropriate scientific<br />
name of varroa destructor.<br />
Varroa mites attach themselves to<br />
bees, weakening them and transmitting<br />
illness. Reducing the threat<br />
from varroa is a common topic<br />
among beekeepers.<br />
98 | BUSINESSPULSE.COM
Most research, including a<br />
report from the Environmental<br />
Protection Agency last year,<br />
points to a combination of factors.<br />
Honeybees can manage stresses,<br />
but as pressures add up bees have<br />
a more difficult time surviving.<br />
Here, however, is a fact that<br />
many people don’t know: The<br />
number of honeybee colonies in<br />
the United States and worldwide is<br />
increasing. With prices for pollination<br />
increasing, beekeepers have<br />
responded to market incentives<br />
with increased breeding to insure<br />
against increased winter mortality.<br />
Politicians can argue endlessly<br />
about the possible causes of CCD,<br />
but beekeepers live in the real<br />
world where feedback is immediate.<br />
If we don’t take the right<br />
steps, adapting and changing hive<br />
management, our bees will die.<br />
If politicians get environmental<br />
policy wrong, they still take credit<br />
for “caring” about the issue, while<br />
passing the real-world costs of<br />
failure on to others.<br />
Beekeepers constantly learn<br />
more about the causes of CCD.<br />
We work to keep our hives alive,<br />
because for many apiarists it is<br />
the way they earn their living;<br />
but, also because we feel strongly<br />
about protecting the bees in our<br />
care.<br />
I have been to numerous meetings<br />
where beekeepers expressed<br />
sadness at the loss of even a few<br />
bees out of a hive of 50,000. Only<br />
the free market can take advantage<br />
of the local information and<br />
personal incentives to demand<br />
success in a way that politics consistently<br />
fails.<br />
Given a choice between trusting<br />
politicians in Olympia or relying<br />
on beekeepers motivated by profit<br />
and personal care, the best hope<br />
for honeybees are the beekeepers.<br />
We are the ones ensuring that<br />
spring weather will, once again,<br />
bring the gentle buzz of honeybees<br />
going about their work.<br />
Environmental policy consultant and regular guest columnist Todd Myers is an avid apiarist,<br />
more commonly known as a beekeeper. He’s all decked out for duty with his ‘family’<br />
here. (Photo courtesy of Todd Myers)<br />
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WHATCOMBUSINESSALLIANCE.COM | 99
Guest Column: Risk Management<br />
Don C. Brunell | Past President, AWB<br />
Don Brunell retired in January 2014 after 28 years as president of the Association of Washington<br />
<strong>Business</strong>. Formed in 1904, the AWB is Washington’s oldest and largest statewide business<br />
association. Its roster has more than 8,100 members representing 700,000 employees, serving<br />
as both the state’s chamber of commerce and the manufacturing and technology association.<br />
Membership includes major employers like Boeing and Microsoft, but 90 percent of AWB members<br />
employ fewer than 100 people. More than half of AWB’s members employ fewer than 10. For more<br />
about AWB, visit www.awb.org.<br />
Putting risk in perspective<br />
Where there is life,<br />
there is risk. That’s<br />
not some insightful<br />
quotation, it’s just a fact.<br />
We’re exposed to risk<br />
from the moment we get<br />
up in the morning – slip<br />
and fall, dog bite, traffic<br />
accident, lightning strike.<br />
We can manage risk, we<br />
can minimize risk, but we<br />
cannot eliminate it.<br />
That fact used to be accepted<br />
as common sense, but in today’s<br />
society, people have come to<br />
believe that any degree of risk is<br />
unacceptable. In fact, trial lawyers<br />
have won lawsuits, not because<br />
their clients were injured, but<br />
because they feared they might be.<br />
Why does this matter to you?<br />
When government tries to ensure<br />
a virtually risk-free environment,<br />
it imposes regulations that are<br />
needlessly punitive and costly. We<br />
pay those costs through higher<br />
prices and lost jobs.<br />
Case in point: estimating environmental<br />
risk. There are two<br />
common ways to calculate risk.<br />
One method is easier and cheaper;<br />
the other is more accurate. Most<br />
government agencies use the first<br />
one.<br />
It’s called the “deterministic”<br />
method.<br />
This method is easier for agencies<br />
to use because it’s simple and<br />
it doesn’t require a lot of data. The<br />
only problem is it’s less accurate.<br />
It tends to overestimate risk. But<br />
that’s not all. Regulators routinely<br />
take that overestimated risk level<br />
and compound it by adding an<br />
additional layer of buffer – “just to<br />
be safe.” As a result, you end up<br />
with regulations that are far more<br />
restrictive and costly than necessary<br />
to provide protection.<br />
A recent study by HDR<br />
Engineering estimates that<br />
imposing these standards<br />
in Washington would cost<br />
local governments, ports,<br />
ratepayers and businesses<br />
billions, with little or no<br />
environmental benefit.<br />
Last November, the Washington<br />
Department of Ecology announced<br />
that it will likely use this method<br />
as it updates the state’s Fish<br />
Consumption Level – one factor in<br />
a complex formula that determines<br />
our state’s water quality standards.<br />
That’s a problem. Ecology’s<br />
starting point on this issue was<br />
extreme to begin with. They<br />
wanted to use the same FCR that<br />
Oregon used, one which resulted<br />
in water quality standards that<br />
are virtually impossible to meet<br />
because the technology to comply<br />
doesn’t exist, and may not for<br />
decades. In some cases, the allowable<br />
levels are so low they can’t be<br />
measured with existing technology.<br />
A recent study by HDR<br />
Engineering estimates that imposing<br />
these standards in Washington<br />
would cost local governments,<br />
ports, ratepayers and businesses<br />
billions, with little or no environmental<br />
benefit.<br />
Despite that, Ecology still plans<br />
to use this less accurate method to<br />
calculate environmental risks.<br />
There is a better way.<br />
It’s called the probabilistic<br />
method, as in “probabilities.” It’s<br />
more comprehensive, more precise<br />
and more accurate.<br />
This method analyzes large<br />
amounts of data and thousands<br />
of variables in order to calculate<br />
a range of exposures and risks<br />
across various populations and<br />
circumstances. The result is a more<br />
nuanced, realistic picture of environmental<br />
risk.<br />
Think of it this way: When you<br />
walk out of your house, there’s a<br />
risk you could get struck by lightning.<br />
Lightning strikes occur every<br />
day somewhere on the globe. But<br />
how likely is it that it will happen<br />
to you? That’s the question that is<br />
better answered by the probabilistic<br />
method.<br />
100 | BUSINESSPULSE.COM
Ecology has used the probabilistic<br />
method, and the EPA says<br />
it provides the best basis for<br />
decision-making. “Because the<br />
results of the refined risk assessment<br />
show the range of possible<br />
environmental impacts and which<br />
ones are most likely to occur, they<br />
provide a better basis for decisionmaking.”<br />
If that’s true, why isn’t Ecology<br />
using it now? Good question.<br />
It’s a question being asked by<br />
the members of the Northwest<br />
Pulp & Paper Association, who<br />
recently submitted a report to<br />
Ecology on the probabilistic method<br />
prepared by ARCADIS, a global<br />
leader in environmental engineering<br />
and risk assessment. NWPPA<br />
has asked Ecology to use the more<br />
accurate probabilistic method as<br />
the agency updates our state’s<br />
water quality standards.<br />
Let’s hope they listen.<br />
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WHATCOMBUSINESSALLIANCE.COM | 101
Guest Column: Lean <strong>Business</strong><br />
Randall Benson | Lean Operations<br />
Randall Benson is a management consultant, author, and Lean<br />
master working out of Whatcom County. You can visit his blog<br />
“The Lean Heretic” at www.leanheretic.com, and his website at<br />
www.bensonconsulting.com.<br />
The power of respect in Lean<br />
Dr. Alan Dobzyniak, the highly<br />
respected medical chief of staff<br />
for Oakwood Health System in<br />
Michigan, stood before about 100<br />
of the hospital’s leaders at their<br />
annual awards ceremony. He<br />
began to talk, and emotions overcame<br />
him. He paused, regained his<br />
composure, and began again, “In<br />
the 20 years that I’ve been on staff<br />
at this hospital,” he said, “this is<br />
the first time that management<br />
actually asked the staff what they<br />
thought we should do—and look at<br />
the incredible results!”<br />
Respect for people is the<br />
hallmark of the famed<br />
Toyota Lean method.<br />
It’s the defining element<br />
that distinguished Toyota<br />
from previous methods of<br />
process improvement.<br />
When your Lean initiative<br />
builds on respect for people,<br />
expect magic.<br />
Consider Dr. Dobzyniak and<br />
Oakwood Health’s story.<br />
At the awards ceremony, he was<br />
referring to Oakwood’s creation<br />
of the nation’s fastest emergency<br />
room operation.. Oakwood’s<br />
ER had been dangerously overcrowded<br />
and visitors often waited<br />
hours to see a doctor. It was not<br />
uncommon to find Patients and<br />
loved ones huddling outside the<br />
ER in freezing weather because<br />
there were no seats, or even standing<br />
room, inside.<br />
Just nine months after instituting<br />
Lean principles, and extending<br />
to ER staff the authority to explore<br />
and apply their own ideas, they<br />
the Spirit of Healing is<br />
Genuine Kindness<br />
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PeaceHealth St. Joseph<br />
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Hear stories of our healing spirit at www.peacehealth.org<br />
102 | BUSINESSPULSE.COM
7 Ways to Demonstrate Respect for Employees<br />
1.<br />
2.<br />
3.<br />
4.<br />
5.<br />
6.<br />
7.<br />
Be clear about the ends, but let employees determine the means.<br />
Invite employees to participate in improving their own work processes.<br />
Encourage staff exploration, discovery, and application. Avoid asking<br />
staff to blindly execute someone else’s plan.<br />
Place high value on the experimental method. Celebrate well-run experiments,<br />
regardless of the outcome.<br />
Allow your staff to stop the process when they see something gone awry.<br />
Celebrate learning from mistakes and improving processes.<br />
Allow employees the latitude to fix customer problems and carry out<br />
service recovery.<br />
made a remarkable transformation:<br />
The nation’s first guaranteed<br />
30-minute ER!<br />
Further, they established new<br />
benchmarks for almost every<br />
aspect of emergency care delivery.<br />
• Instead of waiting hours to<br />
be seen, patients received<br />
evaluation by a doctor<br />
within 15 minutes on average.<br />
• Patient length of stay was<br />
reduced by 70 percent.<br />
• Overcrowding was nonexistent.<br />
A visitor would find<br />
only a few family members<br />
in the waiting room.<br />
• Satisfaction scores skyrocketed.<br />
• Word of mouth spread, and<br />
Oakwood rapidly attracted<br />
new patients to the system,<br />
producing a financial turnaround.<br />
The ER leader, Corrine Victor,<br />
earned recognition as the VHA<br />
Healthcare Leader of the Year for<br />
these accomplishments.<br />
By any measure this was<br />
a breakthrough, not just for<br />
Oakwood, but also for emergency<br />
room care throughout the United<br />
States. More than 80 media<br />
reports told Oakwood’s story,<br />
and dozens of other hospital systems<br />
visited them for tours and<br />
insights.<br />
The value of the Oakwood<br />
story lies not just in its successes,<br />
but also in the perspective of<br />
how they got there. It was not<br />
their first, but their fifth try. Yes,<br />
fifth.<br />
Oakwood tried and failed to<br />
fix the same ER four times in a<br />
five-year span. Not until they<br />
implemented Lean care delivery,<br />
anchored with newfound respect<br />
for staff, did they achieve, and<br />
exceed, their objectives.<br />
When I first met Corrine, she<br />
handed me the four thick consulting<br />
reports prepared for her<br />
over those years. The reports<br />
contained many suggestions,<br />
often based on Lean principles,<br />
for every aspect of ER operations.<br />
The staff did its best to comply<br />
with the recommendations, but<br />
the overcrowding and long waits<br />
continued.<br />
The consultants’ reports all<br />
revealed the same fatal flaw: lack<br />
of respect for employees.<br />
Previously, the external<br />
experts analyzed the information<br />
they gathered from staff<br />
and made their recommendations.<br />
Managers and staff members<br />
were expected to simply<br />
implement the expert’s untested<br />
ideas. During the four failed<br />
attempts, staff members never<br />
became masters of their own<br />
fate. Oakwood failed to improve<br />
because it didn’t honor the key<br />
hallmark of Lean: respect for<br />
people.<br />
Corrinne, as the ER chief executive,<br />
asked me to help her create<br />
a quest – a journey of exploration<br />
and discovery in which we<br />
invited staff to search for their<br />
own solutions. If they achieved<br />
what we termed a “big change,”<br />
a breakthrough innovation, they<br />
could apply it to their ER.<br />
The team engaged vigorously<br />
in their quest, running almost<br />
200 experiments and making<br />
dozens of innovative changes.<br />
During the nine-month journey,<br />
they used their collective genius<br />
to discover and ultimately apply<br />
their “big change.” The result<br />
– the nation’s fastest ER – was<br />
a breakthrough far beyond their<br />
expectations.<br />
The biggest difference was how<br />
their ideas and their capabilities<br />
for innovation were respected<br />
and celebrated.<br />
In Oakwood’s case, respect for<br />
people meant granting them the<br />
authority to explore, to discover,<br />
and to apply employee-developed<br />
ideas. Oakwood described this<br />
to the press as “employee-driven<br />
innovation.” However you<br />
describe it, that respect might<br />
make the difference between<br />
pedestrian results and a strong,<br />
positive and prosperous breakthrough.<br />
The difference that choked up<br />
a chief of staff.<br />
How does your organization<br />
demonstrate respect for people?<br />
How would you describe the<br />
results? Send me a note at<br />
rbenson@bensonconsulting.com.<br />
I’d love to share your stories.<br />
WHATCOMBUSINESSALLIANCE.COM | 103
Guest Column: Water Rights<br />
Ken Mann | Whatcom County Councilman<br />
Ken Mann is a member of the Whatcom County<br />
Council and serves as Chair of the Finance<br />
Committee. Ken has a background in finance and<br />
civil engineering. Ken and his wife, Amy, have a<br />
real estate development company that restores<br />
commercial and residential buildings.<br />
Water rights from two viewpoints<br />
Through the eyes of a business owner, and of a member of County Council<br />
Personally, we are not<br />
concerned about the<br />
effects of “exempt wells”<br />
and other water rights<br />
challenges facing Whatcom<br />
County residents, farms,<br />
fisheries, and businesses.<br />
It is extremely unlikely<br />
that our properties will<br />
be impacted. The vast<br />
majority of our properties<br />
get water from a purveyor<br />
with unassailable, perfected<br />
water rights.<br />
However, if I were in an agricultural<br />
business in Whatcom<br />
County, such as a farm growing<br />
berries or a slaughterhouse—and if<br />
I did not have legal water rights—<br />
I’d be scared to death.<br />
Here’s why, from the viewpoint<br />
of an at-risk business owner: If<br />
I do not have a water right, my<br />
business is and always has been<br />
vulnerable to senior water rights<br />
holders. If a senior water right<br />
demands an adjudication of water<br />
resources and prevails, junior<br />
water rights and those without<br />
water rights can be shut down.<br />
Period.<br />
Looking at it from a seat on the<br />
Whatcom County Council, this is<br />
a tremendously important issue to<br />
property owners and businesses<br />
throughout the county, many of<br />
whom have been operating for<br />
years without water rights.<br />
There are no more water rights<br />
available; Whatcom County is<br />
closed to new water withdrawals.<br />
Thus, it is of critical importance<br />
to Council members to stay<br />
If a property owner wants<br />
to dig a well, we (County)<br />
can issue a permit to<br />
dig the hole. But only<br />
the state’s Department<br />
of Ecology can grant (or<br />
deny) permission to withdraw<br />
water from that hole.<br />
— Ken Mann, Whatcom County<br />
Council Member<br />
engaged on this issue. I know we<br />
face some mistaken perceptions<br />
about County government’s role in<br />
the middle of all this.<br />
For example, if a property<br />
owner wants to dig a well, we<br />
can issue a permit to dig the hole.<br />
But only the state’s Department of<br />
Ecology can grant (or deny) permission<br />
to withdraw water from<br />
that hole.<br />
County government issues<br />
building permits based on water<br />
availability, as established by a<br />
letter from a water purveyor or a<br />
well driller’s report. However, if<br />
you do not have access to water,<br />
you can not get a building permit<br />
- and that has always been the<br />
case.<br />
At issue recently, and the subject<br />
of wildly inaccurate rumors<br />
and internet hysteria, was a claim<br />
that the County was debating a<br />
ban on private wells on private<br />
property, or elimination of build-<br />
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104 | BUSINESSPULSE.COM
ing permits without a water right.<br />
These claims were ridiculous for<br />
many reasons.<br />
We did vote (Jan. 28) to pursue<br />
litigation that stems from a<br />
Growth Management Hearings<br />
Board ruling. The County is<br />
appealing a ruling that delegated<br />
unprecedented authority over<br />
water resources to county governments.<br />
Counties do not have (or want)<br />
the legal responsibility, or the<br />
scientific capacity, to adjudicate<br />
water rights. We await a ruling<br />
from the courts.<br />
If anyone or anything eliminates<br />
water withdrawals, (a.) it<br />
will be the Washington State<br />
Department of Ecology, not<br />
Whatcom County, and (b.) apply<br />
only to anyone not holding a legal<br />
water right.<br />
This has always been the case,<br />
and the County cannot and will<br />
not do anything to change that.<br />
A panel discussed the potential travails of dissent and possible litigation over water rights<br />
at a recent board meeting of the WBA at the Mt. Baker Theater in Bellingham: (from left)<br />
Doug Allen, local official for the State Dept. of Ecology; Perry Eskridge with the Whatcom<br />
County Realtors Association; moderator Jon Sitkin, an attorney with water-rights expertise,<br />
and local berry producer Marty Maberry representing agricultural interests.<br />
(Staff Photo)<br />
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WHATCOMBUSINESSALLIANCE.COM | 105
Guest Column: Water Rights<br />
Roger Almskaar | President, CAPR<br />
Roger Almskaar has served as a land use<br />
management consultant for the last 32 years. He<br />
is president of the Citizens Alliance for Property<br />
Rights, Whatcom Chapter.<br />
106 | BUSINESSPULSE.COM<br />
Sometimes a challenge is necessary<br />
On Jan. 28, 2014 the<br />
Whatcom County<br />
Council voted 6-1 in<br />
support of moving forward<br />
in its lawsuit against the<br />
state Growth Management<br />
Hearings Board’s Final<br />
Order in Case 12-2-0013<br />
regarding water rights.<br />
Whatcom County’s Citizens<br />
Alliance for Property Rights<br />
(CAPR) is a public-interest group<br />
affiliated with the larger regional<br />
CAPR organization comprising<br />
many county-based chapters and<br />
100s of members in our state<br />
and in California. We support the<br />
County Council in this move and<br />
encourage them to stand strong<br />
against the Growth Management<br />
Hearings Board in this case.<br />
During the last year, water<br />
rights and resources became a<br />
major county-wide land use and<br />
resource issue. We have actively<br />
participated in this Rural Element<br />
process since mid-2009, now<br />
going on its fifth year.<br />
Many of our members, and<br />
hundreds of other residents, own<br />
acreage and businesses in the<br />
county, and have been adversely<br />
affected by this long, drawn-out<br />
process.<br />
This is due to two actions:<br />
1. The re-start of the longneglected<br />
Planning Unit,<br />
which is the key party in<br />
the Watershed Inventory<br />
Area 1 (WRIA 1, most of<br />
County Council votes 6-1 to fight a good fight<br />
2.<br />
Whatcom County) planning<br />
process.<br />
The June 7, 2013 Final<br />
Decision and Order (FDO)<br />
by the state Growth<br />
Management Hearings<br />
Board, saying the County’s<br />
Rural Element rules and<br />
policies were out of compliance<br />
on protection of<br />
surface and ground water<br />
resources, as required by the<br />
Growth Management Act<br />
(GMA).<br />
We need to secure the<br />
best possible outcome in<br />
a court of law, instead<br />
of caving to the political<br />
appointees on the<br />
board, who lack relevant<br />
knowledge of the geology,<br />
hydrology, biology, history,<br />
and culture of Whatcom<br />
County.<br />
Whatcom County government<br />
wisely and properly sued the<br />
board over this FDO, and the case<br />
is headed to the state Court of<br />
Appeals. While the topic of water<br />
resource planning and regulation<br />
is complex, many citizens believe<br />
this challenge is in their best<br />
short- and long-term interests, and<br />
the county as a whole. We need<br />
to secure the best possible outcome<br />
in a court of law, instead of<br />
caving to the political appointees<br />
on the board, who lack relevant<br />
knowledge of the geology, hydrology,<br />
biology, history, and culture<br />
of Whatcom County.<br />
We offer these 6 major reasons<br />
why this suit should be<br />
fought by the County Council,<br />
County Executive, and Prosecuting<br />
Attorney, especially regarding<br />
water quantity, including water<br />
rights. There are many more reasons;<br />
we think these are the most<br />
critical at this time.<br />
1. The Hearings Board’s decision<br />
is flawed in several ways.<br />
It dismisses controlling state<br />
rules regarding basin closures specific<br />
to WRIA 1, such as the law<br />
that clearly states exempt wells<br />
are allowed (WAC 173-501-070;<br />
see p18, FDO). The Hearings Board<br />
should not be allowed to substitute<br />
its layperson-board judgment for<br />
that of the Department of Ecology,<br />
which rules as the sole state<br />
authority on water rights.<br />
The Hearings Board also wants<br />
to impose an open-ended, oftendifficult<br />
scientific burden on<br />
individuals to prove a negative,<br />
i.e., that a proposed well has zero<br />
hydraulic continuity with streams<br />
in the area. Such studies could<br />
cost tens of thousands of dollars,<br />
and can and will be challenged.<br />
2. It often will be very problematic<br />
to conclusively prove or disprove<br />
that a new well will impair
in-stream flows to any significant,<br />
measurable degree. This is because<br />
of the very diverse physical geography<br />
within most rural areas.<br />
Key factors – including geology,<br />
hydrology, level of ground water,<br />
soils and slope – can vary greatly,<br />
even within a few hundred feet<br />
apart. Wells as close as 300 feet to<br />
each other will often differ greatly<br />
in both quality and quantity tests,<br />
even within the same type of<br />
landscape.<br />
3. Simply giving in to the<br />
Hearings Board will have severe<br />
negative economic impact on a<br />
large segment of citizens, and on<br />
the county as a whole. To deny<br />
people access to water based on<br />
arbitrary “zero” standards will cost<br />
many times the expense of this<br />
litigation. The costs take the form<br />
of reduced land values, lost tax<br />
revenue due to massive land value<br />
losses, lost opportunities for homes<br />
and businesses including farms,<br />
and ensuing litigation from those<br />
affected.<br />
4. The FDO greatly exaggerates<br />
the negative impacts on water<br />
quantity and quality of exempt<br />
wells for homes in rural areas and<br />
on fisheries. A recent Department<br />
of Ecology rule for Clallam County<br />
states that for a typical rural<br />
home on a septic system, only<br />
“10 percent of indoor water use is<br />
assumed consumptive” (WAC 173-<br />
518-085). Thus DOE has concluded<br />
that 90 percent of the water consumed<br />
indoors by this type of use<br />
typically returns to groundwater.<br />
Common knowledge holds that<br />
the quantity of ground and surface<br />
water withdrawn by local municipalities<br />
(cities and utility districts)<br />
and businesses, including farming,<br />
is several times that of exempt<br />
wells. This especially rings true<br />
in the dry season when in-stream<br />
flows are lowest.<br />
Also, a high portion of these<br />
withdrawals are discharged to<br />
marine waters, not to rivers and<br />
streams.<br />
5. Water for allowed rural land<br />
uses is not readily available from<br />
approved systems in many areas<br />
of Whatcom County, or too costly<br />
for some. Effectively prohibiting<br />
new exempt wells by excessive<br />
regulation in rural areas will stifle<br />
lawful plans, and lower land values.<br />
6. The water rights issues raised<br />
by the Hearings Board’s very<br />
questionable decision have raised<br />
serious concerns way beyond<br />
Whatcom County. Several statewide<br />
groups, such as Washington<br />
Realtors, have committed resources<br />
to support the county suit. And<br />
several others, such as Farm<br />
Bureau, Association of Washington<br />
Counties, and Association of<br />
Washington <strong>Business</strong>, are considering<br />
joining in.<br />
While we believe litigation<br />
should always be the last resort,<br />
we believe the history between the<br />
parties, the facts, and the law in<br />
this case justify going to court.<br />
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WHATCOMBUSINESSALLIANCE.COM | 107
Whatcom <strong>Business</strong> Alliance<br />
Fostering <strong>Business</strong> Success and Community Prosperity<br />
Member News<br />
Port partnering with<br />
Ireland? Maybe…<br />
The Port of Bellingham administration<br />
has undertaken a deep,<br />
intensive study of Harcourt<br />
Developments Ltd in Dublin,<br />
Ireland, to determine whether<br />
the company will be selected to<br />
develop about 11 acres of the central<br />
waterfront between downtown<br />
Bellingham and the Whatcom<br />
Waterway. “We need to get into<br />
their balance sheet,” said Rob Fix,<br />
the executive director of The Port<br />
who will lead the process.<br />
And, it’s a two-way mirror.<br />
Harcourt also will be determining<br />
whether this smaller slice of their<br />
original vision is financially viable<br />
for them. Deadline is June 8 for<br />
what Fix called “due diligence”<br />
and a decision by both parties.<br />
Harcourt originally proposed to<br />
develop the Port’s entire 237 acres,<br />
but the Port Commission nixed<br />
the larger offer and approved the<br />
current vetting process.<br />
Harcourt must meet zoning regulations<br />
and specs of the waterfront<br />
master plan in the area that<br />
includes the nearly 100-year-old<br />
Granary Building. Upon approval<br />
of ongoing talks, Commissioner<br />
Dan Robbins stressed that this<br />
was “not a selection,” and<br />
Commissioner Mike McAuley<br />
sought and received assurances<br />
that the commission will play a<br />
role in final determinations. Fix<br />
said at the meeting, “We’ll keep<br />
you informed every step of the<br />
way,” Fix said.<br />
Harcourt, which would work<br />
collaboratively with multiple local<br />
companies if selected, is best<br />
known for its Titanic Museum and<br />
development at the site where that<br />
infamous vessel was built.<br />
SILVER REEF RISING HIGHER<br />
Silver Reef Hotel Casino Spa<br />
has broken ground on its sixth<br />
expansion of its 12-year existence<br />
– a larger lobby, a tower<br />
almost doubling rooms to 205, a<br />
3,000-square-foot meeting space,<br />
and a bar.<br />
Lummi Nation Chairman Tim<br />
Ballew II said in a news release,<br />
“…This new construction will provide<br />
more jobs (to) help grow the<br />
economy for the greater region.”<br />
Scheduled completion date is June,<br />
2015.<br />
PEOPLES PROMOTES PEOPLE<br />
Peoples Bank announced three<br />
recent promotions: Mark Swanson<br />
to Vice President as branch manager<br />
for Cordata and West Lynden;<br />
Shannon Day to assistant vice<br />
president a branch manager for<br />
the Fairhaven office in the Haggen<br />
Fairhaven Market, and Steve Gray<br />
to assistant vice president as a<br />
senior real estate loan officer at<br />
the Bellingham Real Estate Loan<br />
Center in the Barkley District.<br />
$1K GIFT TO LOCAL HS<br />
Signs Plus is giving $1,000<br />
to the student body of one of 10<br />
county high schools based on voting<br />
by their constituents through<br />
social media. Go to SignsPlusNW.<br />
com/Whatcom-County-highschool-1000-giveaway/<br />
for details<br />
by March 31.<br />
“Our owners believe that supporting<br />
local students and schools<br />
is a vital part of having a healthy<br />
and prosperous community,” said<br />
the company’s president, Jim<br />
Sutterfield (671-7165 for further<br />
info, or JimS@SignsPlusNW.com)<br />
ALL-AMERICAN MARINE<br />
All American Marine is designing<br />
and building two 250-passenger<br />
ferries for the King County<br />
Ferry District on an $11.8 million<br />
contract.<br />
Mark Always, founder of the company Penumbra Tables, won two categories of prize funding in a recent “Pitch Fest” staged by Red Rokk<br />
and The Big Idea Lab with his digitized Beer Pong table. (Photo courtesy of Red Rokk Interactive.)<br />
108 | BUSINESSPULSE.COM
RED ROKK/BIG IDEA ‘PITCH’<br />
Red Rokk Interactive and the<br />
Big Idea Lab stage a monthly<br />
“Pitch Fest” in which entrepreneurs/inventors<br />
make a presentation<br />
to a judging panel of local<br />
business leaders for an investment<br />
prize for best business idea.<br />
The latest winner was Mark<br />
Alway and his Penumbra Tables<br />
company’s interactive beer pong<br />
table, replete with digital scoring,<br />
lighted sensors, air compressors,<br />
and a phone app. Alway plan to<br />
take the table to the Las Vegas<br />
market where beer pong is an<br />
organized industry.<br />
WBA member Ken Bell, owner<br />
of Best Recycling, was one of the<br />
judges, along with Dusty Gulleson,<br />
founder of eResources; Ed Love,<br />
WWU director of marketing; Port<br />
Commissioner Dan Robbins, and<br />
Rosemarie Francis, founder of<br />
Etelu.<br />
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WHATCOMBUSINESSALLIANCE.COM | 109
Ask the Experts: Life in the Tech Lane<br />
Tech Help Staff | Big Fresh<br />
Experts at Tech Help in Bellingham, a division of Big Fresh,<br />
provide answers to the questions that are trending among<br />
clients. If you have a tech question for our experts, send<br />
an email to getanswers@gotechhelp.com<br />
Free desktop remote access tools<br />
Recently LogMeIn, one<br />
of our favorite remote<br />
desktop tools, suddenly<br />
pulled the plug on the free<br />
version of its remote access<br />
tool. Now you’ll pay to<br />
keep using it.<br />
Or, switch to an alternative.<br />
We thought it would be helpful to<br />
come up with a list of alternatives<br />
for you to have a free, remote<br />
desktop service like LogMeIn.<br />
Teamviewer<br />
Teamviewer supports Windows,<br />
OS X, Linux, Android, and iOS,<br />
and is free for personal use. It’s<br />
probably the most obvious and<br />
popular alternative to LogMeIn.<br />
Teamviewer offers remote support<br />
and management, in that you<br />
don’t necessarily need to have the<br />
remote side set up before you need<br />
to connect. Further, it sports useful<br />
features like:<br />
• Wake-on-LAN to wake up a<br />
sleeping computer and put<br />
it back to sleep when you’re<br />
finished;<br />
• File transfer capabilities;<br />
• Clipboard pass-through;<br />
• Support for connecting from<br />
mobile devices like phones<br />
or tablets;<br />
• Support for online meetings<br />
and collaboration, so<br />
multiple people can connect<br />
to one host, or share a session…and<br />
much more.<br />
The beauty of Teamviewer is<br />
that all features are free, setup is<br />
incredibly easy, and the app actually<br />
has more features built into<br />
it than you’ll probably ever really<br />
need.<br />
Chrome Remote<br />
Desktop<br />
Chrome Remote Desktop supports<br />
Windows and OS X (and<br />
Linux, sort of), and is completely<br />
Top Technology Trends in 2014<br />
By the Staff at Tech Help/Big Fresh<br />
Space tourism<br />
Virgin Galactic is scheduled to become the first private<br />
commercial “spaceliner” to blast tourists into space,<br />
with an inaugural trip in 2014 carrying its founder, Sir<br />
Richard Branson. He and his children, Holly and Sam,<br />
will lift off on SpaceShipTwo from the Spaceport America<br />
in New Mexico.<br />
Wearable tech<br />
Google is expected to ship its groundbreaking, augmented-reality<br />
glasses, Google Glass, to the public in<br />
2014, expanding the wearable tech market. Samsung’s<br />
Galaxy Gear watch and the Pebble Smartwatch will continue<br />
their usefulness as developers create more apps for<br />
them. Health-tracking devices like the Nike Fuel Band,<br />
Jawbone Up, and Fitbit Force will continue to drive the<br />
health technology marketplace into the mainstream.<br />
Internet of things<br />
At the 2013 IFA consumer electronics show in Berlin,<br />
the technology company Philips demonstrated a concept<br />
called the HomeCooker Next that could time cook,<br />
change temperature, and stir food -- using a smartphone.<br />
The Nest thermostat not only can control your home’s<br />
temperature remotely, it also learns your behavior and<br />
makes adjustments accordingly.<br />
The networking of our physical world will continue to<br />
boom in 2014. Connected devices are no longer just limited<br />
to smartphones and computers. Everything from door<br />
locks and home appliances to bikes and watches can now<br />
be networked.<br />
110 | BUSINESSPULSE.COM
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WHATCOMBUSINESSALLIANCE.COM | 111
free for personal and commercial<br />
use. You have to install it in<br />
Chrome on any computer you<br />
want to connect to.<br />
You’ll have to log into Chrome<br />
on any computer you want to<br />
connect to, which is a bit of a<br />
bummer, but the great thing is that<br />
it runs in your browser, it’s supereasy<br />
to set up, and it’s remarkably<br />
fast.<br />
It’s not packed with additional<br />
features. Yet if all you need is to<br />
do some quick, cross-platform<br />
troubleshooting or access some<br />
files remotely, it’s fast and free,<br />
and uses a web browser you probably<br />
already have installed.<br />
you get more features, such as<br />
clipboard syncing, and file sync<br />
and transfer, and more. That’s the<br />
catch, though—there’s a VNC client<br />
and server that supports every<br />
operating system, mobile and<br />
desktop.<br />
And as long as you know what<br />
you’re doing and set it up properly<br />
you’ll be able to connect to any<br />
system you control, anywhere you<br />
have internet access, completely<br />
for free.<br />
The “Official” VNC software is<br />
RealVNC, which offers its client<br />
and server apps for Windows, OS<br />
X, Linux, Android, iOS, and even<br />
Chrome (and will happily add features<br />
and support if you’re willing<br />
to pay for them).<br />
Experts at Tech Help in<br />
Bellingham, a division of Big<br />
Fresh, provide answers to the<br />
questions that are trending azmong<br />
clients. If you have a tech question<br />
for our experts, send an email to<br />
getanswers@gotechhelp.com<br />
The beauty of Teamviewer<br />
is that all features are<br />
free, setup is incredibly<br />
easy, and the app actually<br />
has more features built<br />
into it than you’ll probably<br />
ever really need.<br />
It’s not perfect; Chrome Remote<br />
Desktop has no mobile apps or<br />
support (although the word is,<br />
that’s coming soon), has some<br />
trouble with multiple displays,<br />
and it’s pretty featureless when<br />
it comes to things like wake-on-<br />
LAN, file transfer, streaming, and<br />
other support tools. But what you<br />
trade in heft you get back in simplicity<br />
and ease-of-use.<br />
VNC<br />
Virtual Network Computing<br />
is less of a specific product and<br />
more of a platform. It uses existing<br />
protocols to send keyboard<br />
and mouse actions to a remote<br />
computer, and in turn it sends the<br />
screen from that remote system<br />
back to your viewer.<br />
Depending on the VNC client<br />
and server software you use,<br />
112 | BUSINESSPULSE.COM
MAGAZINE<br />
The Publication of The Whatcom <strong>Business</strong> Alliance<br />
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(Please print clearly)<br />
<strong>Business</strong> <strong>Pulse</strong> brings you information regarding the people, companies,<br />
ideas and trends that are shaping our county. <strong>Business</strong> <strong>Pulse</strong> Magazine<br />
is the official magazine of the Whatcom <strong>Business</strong> Alliance (WBA) and is<br />
a quarterly publication.<br />
Please complete and mail to: <strong>Business</strong> <strong>Pulse</strong> Magazine<br />
2423 E. Bakerview Road<br />
Or, subscribe online at: Bellingham, Washington<br />
businesspulse.com 98226<br />
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Anderson Paper ........................... 112<br />
Archer Halliday ............................63<br />
Bank of the Pacific .........................14<br />
Banner Bank................................ 7<br />
Barkley Company ......................... 116<br />
Bellingham Athletic Club.....................11<br />
Bellingham Bells ...........................19<br />
Bellingham Fitness .........................89<br />
Best Western Lakeway Inn .................. 51<br />
Big Fresh ................................. 41<br />
BP Cherry Point Refinery.................... 31<br />
Brooks Property & Storage .................. 81<br />
Charter College, Bellingham Campus .........56<br />
Chmelik Sitkin & Davis......................37<br />
Chocolate Necessities.......................85<br />
Chrysalis Inn and Spa.......................35<br />
City of Blaine ..............................85<br />
City of Sumas .............................97<br />
Dakota Creek Golf & Country................ 61<br />
DeWaard & Bode............................ 5<br />
Diane Padys Photography ...................16<br />
Dynasty Cellars Winery .....................99<br />
Evergreen Christian School..................23<br />
Exxel Publishing............................53<br />
Faber Construction .........................25<br />
First Federal Savings........................ 91<br />
113 | BUSINESSPULSE.COM<br />
ADVERTISER INDEX<br />
Great Floors ...............................77<br />
Gym Star Sports Center.....................45<br />
Hardware Sales ............................88<br />
Hotel Bellwether ...........................86<br />
I-5 Parking ................................93<br />
Industrial Credit Union .....................94<br />
Kulshan Brewing Company..................80<br />
Lake Padden Golf Course....................65<br />
Larson Gross CPAs & Consultants ............25<br />
LaserPoint Awards..........................17<br />
LegalShield ...............................101<br />
Metcalf Hodges ............................43<br />
Mills Electric..............................107<br />
Nature Tech ..............................109<br />
North Bellingham Golf Course............... 71<br />
North Cascades Institute....................50<br />
Northwest Propane.........................97<br />
Northwood Casino .........................79<br />
NW SkyFerry...............................48<br />
Oltman Insurance ..........................33<br />
PeaceHealth St Joseph Medical Center.......102<br />
Peoples Bank ..............................69<br />
Print & Copy Factory .......................27<br />
Q Laundry ................................101<br />
R & R Excavating .........................109<br />
ReBound Physical Therapy ..................23<br />
Red Rokk Interactive .......................95<br />
Rice Insurance .............................27<br />
Saturna Capital ............................. 2<br />
Scrap It/Stow It ............................47<br />
Semiahmoo Resort Golf Spa.................74<br />
Shuksan Golf Club ......................... 61<br />
Signs Plus .................................90<br />
Silver Reef Hotel Casino Spa ............... 114<br />
Skagit State Bank ......................... 115<br />
Skagit Valley Casino Resort..................84<br />
St Paul’s Academy.........................105<br />
Sudden Valley Golf & Country ...............67<br />
TD Curran .................................. 9<br />
The Willows Inn on Lummi Island ............111<br />
Transgroup Worldwide......................87<br />
United Way................................78<br />
VSH Certified Public Accountants ............87<br />
WECU ....................................57<br />
Western Refinery Services................... 21<br />
Whidbey Island Bank ........................ 3<br />
Whirlwind Services .........................17<br />
Wilson Motors .............................15<br />
Windermere Real Estate ....................35<br />
Windows on the Bay .......................39<br />
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