Nutricosmetics - Decoding the Convergence of ... - Kline & Company
Nutricosmetics - Decoding the Convergence of ... - Kline & Company
Nutricosmetics - Decoding the Convergence of ... - Kline & Company
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Japan facts<br />
• Most mature market for nutricosmetics<br />
• First country to take <strong>the</strong>m mainstream<br />
• Widely accepted among Japanese<br />
consumers<br />
• Vast range <strong>of</strong> innovative and frequently<br />
updated products<br />
• Tendency towards holistic treatments<br />
• Japanese constantly in search <strong>of</strong><br />
innovative and novel products<br />
• Generally focus on skin care, or to support<br />
“total beauty” with no specific claim<br />
• Much less expensive that European<br />
brands (¥100-¥300)<br />
© 2008 <strong>Kline</strong> & <strong>Company</strong><br />
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