Nutricosmetics - Decoding the Convergence of ... - Kline & Company
Nutricosmetics - Decoding the Convergence of ... - Kline & Company
Nutricosmetics - Decoding the Convergence of ... - Kline & Company
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U.S. facts<br />
• <strong>Nutricosmetics</strong> still in infancy<br />
• Unique set <strong>of</strong> challenges<br />
• Americans more skeptical <strong>of</strong> <strong>the</strong> “beautyfrom-within”<br />
concept<br />
• Cultural emphasis on scientific<br />
investigation<br />
• Americans want instant results, which<br />
nutricosmetics don’t provide<br />
• No channels make a great fit<br />
• Olay and Avon both exited<br />
nutricosmetics business<br />
© 2008 <strong>Kline</strong> & <strong>Company</strong><br />
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