Nutricosmetics - Decoding the Convergence of ... - Kline & Company

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Kline projects that the nutricosmetics market will reach $2.5 billion by 2012 3 CAGR: CAGR: +11.2% +11.2% $ Billion retail 2 1 0 2007 2012 © 2008 Kline & Company
The nutricosmetics market has developed as three independent silos and must be tackled differently • Differing cultures • Different legislation • Different commercial climates Europe Japan U.S. Most common form: Tablets Liquids Tablets Prices: High Low Medium Channels: Pharmacies Mass mainstream Specialty Brands: Unique to Europe Unique to Japan Unique to U.S. Key benefits: Skin, hair Beauty support, skin Skin Product claims: Specific Vague Between specific and vague © 2008 Kline & Company 51
Page 1 and 2: NUTRICOSMETICS Decoding the Converg
Page 3 and 4: Contents Nutricosmetics Defined Evo
Page 5 and 6: Nutricosmetics is the intersection
Page 9 and 10: Examples of cosmeceuticals today ©
Page 11 and 12: Examples of nutraceuticals today ©
Page 15 and 16: Asia is the largest region for skin
Page 17 and 18: Nutricosmetics is tiny in compariso
Page 19 and 20: A variety of factors are driving sa
Page 21 and 22: Europe facts • Largely concentrat
Page 23 and 24: Japan facts • Most mature market
Page 25 and 26: U.S. facts • Nutricosmetics still
Page 29 and 30: Artichoke leaf (Cynara scolymus)
Page 31 and 32: Coffee bean (coffia arabica) • Wh
Page 33 and 34: Grapes (Vitis vinifera) • What: F
Page 35 and 36: Shiseido Collagen Update Brand: Com
Page 37 and 38: Jintan no Kaoru Bitoku - “Fragran
Page 39 and 40: Imedeen Time Perfection - “Age mi
Page 41 and 42: Fracora Collagen Bar Brand: Company
Page 43 and 44: Doctor.Gi - “Total Beauty Support
Page 45 and 46: Collagen Marshmallow Brand: Company
Page 47 and 48: Medish - “for oral health” Bran
Page 49: Contents Nutricosmetics Defined Evo
Page 53 and 54: Validation is key (at least in Euro
Page 55 and 56: Simplicity is important • Product
Page 57 and 58: Other firms will try to tackle the
Page 59: Kline is a worldwide consulting and

Nutricosmetics - Decoding the Convergence of ... - Kline & Company

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