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Nutricosmetics - Decoding the Convergence of ... - Kline & Company

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Simplicity is important<br />

• Products that do not require an extra step<br />

− Changing consumer habits too much <strong>of</strong> a hurdle<br />

− Fit in with existing behavior<br />

• Water Beauty water<br />

• Typical supplements multivitamin that<br />

includes beauty benefits<br />

© 2008 <strong>Kline</strong> & <strong>Company</strong>

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