Nutricosmetics - Decoding the Convergence of ... - Kline & Company

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It will be very difficult for the U.S. market to reach the same level of penetration as Japan and Europe • Top brands, Olay and Avon, have already attempted and exited after minimal success • Could be a nice add on for professional skin care brands, but is predicted to remain a niche opportunity • American consumers are less patient, and generally less health conscience than their European and Japanese counterparts • Lacks good channel fit − Pharmacies do not have same influence in U.S. as they do in Europe © 2008 Kline & Company
Validation is key (at least in Europe and U.S.) • Clearly documented and independent scientific research findings should be publicized − Feature on product literature and/or packaging • “Before” and “after” photos could also help as well • Helps to win consumer confidence • Awards • Testimonials (especially by celebrities) © 2008 Kline & Company 53
Page 1 and 2: NUTRICOSMETICS Decoding the Converg
Page 3 and 4: Contents Nutricosmetics Defined Evo
Page 5 and 6: Nutricosmetics is the intersection
Page 9 and 10: Examples of cosmeceuticals today ©
Page 11 and 12: Examples of nutraceuticals today ©
Page 15 and 16: Asia is the largest region for skin
Page 17 and 18: Nutricosmetics is tiny in compariso
Page 19 and 20: A variety of factors are driving sa
Page 21 and 22: Europe facts • Largely concentrat
Page 23 and 24: Japan facts • Most mature market
Page 25 and 26: U.S. facts • Nutricosmetics still
Page 29 and 30: Artichoke leaf (Cynara scolymus)
Page 31 and 32: Coffee bean (coffia arabica) • Wh
Page 33 and 34: Grapes (Vitis vinifera) • What: F
Page 35 and 36: Shiseido Collagen Update Brand: Com
Page 37 and 38: Jintan no Kaoru Bitoku - “Fragran
Page 39 and 40: Imedeen Time Perfection - “Age mi
Page 41 and 42: Fracora Collagen Bar Brand: Company
Page 43 and 44: Doctor.Gi - “Total Beauty Support
Page 45 and 46: Collagen Marshmallow Brand: Company
Page 47 and 48: Medish - “for oral health” Bran
Page 51: The nutricosmetics market has devel
Page 55 and 56: Simplicity is important • Product
Page 57 and 58: Other firms will try to tackle the
Page 59: Kline is a worldwide consulting and

Nutricosmetics - Decoding the Convergence of ... - Kline & Company

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