Nutricosmetics - Decoding the Convergence of ... - Kline & Company

It will be very difficult for the U.S. market to reach the same level of
penetration as Japan and Europe
• Top brands, Olay and Avon, have already
attempted and exited after minimal success
• Could be a nice add on for professional skin
care brands, but is predicted to remain a
niche opportunity
• American consumers are less patient, and
generally less health conscience than their
European and Japanese counterparts
• Lacks good channel fit
− Pharmacies do not have same influence
in U.S. as they do in Europe
© 2008 Kline & Company