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Reaching for the Stars With Digital Convergence ... - Korea IT Times

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2006-03-12006.3.410:48AM페이지24001채널맥(3443-0701)<br />

<strong>IT</strong> Leader / President Byun Bo-kyung<br />

Managing <strong>the</strong> Change from ‘E’ to ‘U’<br />

Kolon adapts to new trends by shifting emphasis to Ubiquitous business in 2006<br />

Aleader “<br />

who can’t contribute to a<br />

trans<strong>for</strong>mation, is not a leader!” So<br />

says Kolon Data Communication<br />

(www. kdc.kolon.com) president & CEO<br />

Byun Bo-kyung, who strongly believed in<br />

this philosophy as he successfully mapped<br />

out a new business blueprint <strong>for</strong> <strong>the</strong><br />

company’s restructuring over <strong>the</strong> past<br />

three years.<br />

The growing trend of an <strong>IT</strong><br />

industry environment shift from<br />

“E” (Internet) to “U” (Ubiquitous)<br />

has begun in earnest. Thus, <strong>the</strong><br />

spotlight is focusing more and<br />

more on how fast <strong>IT</strong> enterprises<br />

are adapting by acquiring <strong>the</strong><br />

capabilities needed in this<br />

changing environment by<br />

trans<strong>for</strong>ming <strong>the</strong>ir companies.<br />

In anticipation of such trends,<br />

Kolon Data Communication is<br />

poised to produce goods and<br />

services well-suited to <strong>the</strong><br />

Ubiquitous environment and to<br />

leap into <strong>the</strong> next stage of<br />

becoming a specialized total <strong>IT</strong><br />

service company. Byun Bo-kyung,<br />

president & CEO, Kolon Data<br />

Communication, underscores that<br />

companies cannot survive without being<br />

differentiated, adding that Kolon Data<br />

Communication’s new challenge is to<br />

trans<strong>for</strong>m itself such a specialized total <strong>IT</strong><br />

service enterprise, with priority given to<br />

four business <strong>the</strong>mes such as U City, U<br />

Home, U Healthcare and RFID (Radio<br />

Frequency Identification).<br />

Ubiquitousness as <strong>the</strong> future business<br />

engine<br />

Kolon Data Communication’s<br />

Ubiquitous business has devoted<br />

considerable ef<strong>for</strong>ts to seeking and<br />

selecting a business group befitting its<br />

capabilities by excluding product<br />

production participation such as chip and<br />

equipment etc. As a result, <strong>the</strong> company<br />

selected four business <strong>the</strong>mes - namely, U<br />

City, U Home, U Healthcare, & RFID.<br />

Byun notes that Kolon Data<br />

Communication is enlarging organization,<br />

Strategic agreement between Kolon Data Communication and<br />

US Echelon.<br />

<strong>the</strong> personnel, and business per<strong>for</strong>mance<br />

by reorganizing into a U solution team and<br />

U Infra team, approaching 2006 as <strong>the</strong> first<br />

year of Ubiquitous business.<br />

On <strong>the</strong> business front, Kolon Data<br />

Communication has concluded a<br />

collaboration MOU (memorandum of<br />

understanding) in conjunction with <strong>the</strong><br />

Ubiquitous part of IBM last year and has<br />

entered into a strategic alliance with <strong>the</strong><br />

U.S. firm Echelon to make inroads into<br />

open-model control networks in February<br />

this year, Byun explained.<br />

In particular, <strong>the</strong> company has been<br />

progressing its preparations from last year,<br />

regarding Kolon Data Communication’s<br />

future business engine as ‘Ubiquitous’.<br />

First, Byun is proud that Kolon Data<br />

Communication has secured technology<br />

power and competitiveness with its<br />

Ubiquitous business cooperation MOU<br />

conclusion with IBM on May, 2005 and<br />

with <strong>the</strong> company’s participation<br />

in Busan U City Project’s<br />

In<strong>for</strong>mation Strategic Plan.<br />

On <strong>the</strong> basis of such<br />

experiences, Kolon Data<br />

Communication has preparations<br />

to participate in two or three local<br />

autonomous entities’ U City<br />

project business under way and<br />

Kolon is planning to raise its<br />

competitiveness by enlarging U<br />

City project participation in <strong>the</strong><br />

coming months too.<br />

In <strong>the</strong> case of U Healthcare as<br />

well as U Learning field, results<br />

began to pay off from <strong>the</strong> second<br />

half of last year including<br />

‘Gangwon Province remote<br />

medical examination & treatment<br />

system’ etc. and <strong>the</strong> ‘Seoul<br />

National University Hospital Ubiquitous<br />

medical management system’s order<br />

followed in January this year.<br />

Byun expects that such results will be<br />

more brisk as Ubiquitous business begins<br />

in earnest this year. Besides, Kolon Data<br />

Communication is considering health<br />

consultation business through wire &<br />

wireless networks connected with medical<br />

institutions and health in<strong>for</strong>mation service<br />

firms and plans to embark actively upon<br />

remote medical examination and treatment<br />

business.<br />

Byun stresses that U Home field also is<br />

one important area of its plans to begin in<br />

earnest from this year. As its strategic<br />

alliance with U.S. Echelon gets attained at<br />

<strong>the</strong> beginning of Feb. this year, he said that<br />

Kolon Data Communication will<br />

commercialize open control networksassociated<br />

technology and<br />

NES(Networked Energy Service), an<br />

intelligence-model remote inspection<br />

system, in <strong>Korea</strong>.<br />

Active Ubiquitous business unfolding<br />

In regard to this year’s propulsion<br />

strategy by its business division, Byun<br />

explained that Kolon Data Communication<br />

will provide <strong>the</strong> best service in concert<br />

with <strong>the</strong> best partner in its established<br />

system as well as solution business.<br />

He notes that in <strong>the</strong> case of Ubiquitous<br />

business, a new growth project, human and<br />

material system construction and fund will<br />

be thrown into three business <strong>the</strong>mes<br />

exclusive of RFID field in earnest. In <strong>the</strong><br />

event of RFID part, Byun judges it to be<br />

effective to begin in earnest after three<br />

business <strong>the</strong>mes are on <strong>the</strong> track to a certain<br />

degree by means of a strategic alliance<br />

with established vendors such as IBM and<br />

Oracle.<br />

In <strong>the</strong> process of driving <strong>for</strong>ward <strong>the</strong><br />

Ubiquitous project, he explained that <strong>the</strong><br />

connection with existing business as well<br />

as synergy creation, <strong>the</strong> core solution as<br />

well as an essential element technology<br />

security, and effective human resources<br />

operation as well as stable investment are<br />

important tasks.<br />

As to overseas business content and collaboration<br />

system construction, Kolon<br />

Data Communication agreed to make<br />

inroads into markets at home and abroad<br />

by beginning home production of NES<br />

(Networked Energy Service) in cooperation<br />

with Echelon. The two companies are<br />

fur<strong>the</strong>r slated to establish “LonWorks<br />

Business Center” in conjunction with<br />

Echelon’s open control networks technology<br />

at <strong>the</strong> beginning of April this year at<br />

Kolon Data Communication’s headquarter.<br />

By establishing “LonWorks Business<br />

Center,” CEO Byun said that Kolon Data<br />

Communication is planning to attempt<br />

technology transfer and develop business<br />

model, referring to <strong>the</strong><br />

fact that LonWorks technology’s<br />

competitiveness<br />

as well as marketability<br />

are good since it is recognized<br />

as global standard.<br />

As a result of profitoriented<br />

business structure,<br />

Kolon Data<br />

Communication’s debt<br />

ratio remains at <strong>the</strong> 60%<br />

level, a very low level in<br />

comparison with similar<br />

data communications<br />

firms and in addition is<br />

practicing a transparent<br />

management on <strong>the</strong> basis<br />

of such superior stable<br />

finance structure, continuing<br />

its ef<strong>for</strong>ts to provide<br />

customers as well as<br />

shareholders with high<br />

company value.<br />

In <strong>the</strong> process of business<br />

restructuring and<br />

eliminating past mistakes,<br />

Byun explains:<br />

“Our company went into<br />

<strong>the</strong> red over two years,<br />

but I believe that this<br />

year, Kolon Data<br />

Communication will<br />

gain a turnover of 150<br />

billion won (approx.<br />

$172 million), up 30%<br />

compared with <strong>the</strong> previous<br />

year, and a operating<br />

profit of 4.5 billion won<br />

(approx. $5.17 million)”.<br />

Kolon Data<br />

Communication is poised<br />

to become an <strong>IT</strong> leading<br />

enterprise which provides<br />

customers with <strong>the</strong><br />

optimal <strong>IT</strong> service with<br />

its accumulated knowhow<br />

as an established <strong>IT</strong><br />

system special company,<br />

market command and<br />

launch of active<br />

Ubiquitous business.<br />

Kolon Data Communication president & CEO Byun Bo-kyung<br />

“As a result of profit-oriented business<br />

structure, Kolon Data<br />

Communication’s debt ratio remains at<br />

<strong>the</strong> 60% level, a very low level in<br />

comparison with similar data<br />

communications firms and in addition<br />

is practicing a transparent<br />

management on <strong>the</strong> basis of such<br />

superior stable finance structure,<br />

continuing its ef<strong>for</strong>ts to provide<br />

customers as well as shareholders with<br />

high company value.”<br />

2 4 _ March 2006 KOREA <strong>IT</strong> TIMES<br />

KOREA <strong>IT</strong> TIMES March 2006 _ 2 5

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