Catalog - Ross Video

The NWE-3GA is the ideal solution for inserting Nielsen Watermarks into the audio for television
programming. The timestamp structured watermarks make use of the “SID” (Source Identifier), which is a
serial number used by Nielsen and the television industry to uniquely identify program content, to ensure
proper crediting of viewing.
The NWE-3GA accepts an SDI input (3 Gb/s, 1.5 Gb/s, or 270 Mb/s) and 4 AES-3id digital audio inputs. It
applies the watermark to up to 16 PCM audio channels selected from the 16 embedded and 8 AES channels.
Embedded audio signals that are watermarked are re-embedded into the same location in the SDI output.
AES audio signals that are watermarked are re-encoded into the same AES output.
The module can be configured to support a variety of audio configurations, from a single stereo pair up to two
5.1 surround groups plus two stereo pairs.
The NWE-3GA includes a video frame delay to ensure proper audio-video synchronization. The companion
rear connector module provides relay bypass of the video and AES signals, allowing the NWE-3GA module to
be inserted or extracted without interrupting the program path.
The timestamp included in the watermark data can be synchronized to either SMPTE 12M LTC (both
balanced and unbalanced inputs are provided) or network time obtained by the frame from an NTP server.
Nielsen Overview
Nielsen is the preeminent global provider of consumer and audience measurement services. Nielsen knows
what consumers watch – and what they buy – and more significantly they provide intelligence to help
their clients understand these behaviors in relation to their business. Nielsen is dedicated to innovative
methodologies and technologies, allowing them to be at the forefront of how they capture consumer behavior,
which is integral to their clients’ business growth.
Key Features
• 3GHz video path with bypass relay protection
• Handles all popular SD and HD video formats, up to
1080p/59.97
• 4 AES-3id paths with bypass relay protection
• Transparent to VANC and HVANC data
• Both video and audio are delayed by one video frame time
(two frames for 59.97Hz progressive formats)
• Up to 5 NWE-3GA modules can be installed in a single 2RU
frame; alternatively, 1 NWE-3GA can be installed with up to
16 other cards
• RS232 port for external / automation control and monitoring
• DashBoard control with selectable alarming on video, audio
and time inputs
• 5-year transferable warranty
Ordering Information
Nielsen Watermarks Encoder
NWE-3GA Nielsen Watermarks Encoder
Rear Module Suffix (ex: [model]-R2)
-R2 Rear Module for NWE-3GA
NWE-3GA | Nielsen p.117