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MC1 Branding Solutions<br />
Attracting viewers in a highly competitive market is not getting any easier, but strengthening<br />
your brand can help. The evolution of branding has continued well beyond the traditional<br />
station logos in the corner of television set. Animated logos, attention-catching teasers,<br />
and information updates are all a part of today’s master control and branding demands.<br />
Integrated branding and centralized graphics play a key role in brand consistency and<br />
strength and help to reduce costs. Finding simple, flexible, and cost-effective ways to<br />
strengthen your brand should be easy. <strong>Ross</strong> <strong>Video</strong>’s MC1 offers a variety of solutions to fit<br />
your branding requirements and budget. Enhance and simplify your channel branding with<br />
<strong>Ross</strong> <strong>Video</strong>’s MC1!<br />
Solution 1:<br />
MC1’s Integrated Media Store with External Key/Fill Support<br />
Four downstream keyers offer the flexibility to add multiple layers of animated logo insertion<br />
and branding. Branding content is brought to air from the on-board 2GB internal media<br />
store and the external key and fill inputs for external graphic support.<br />
Solution 2:<br />
MC1’s Integrated Media Store with XPression LiveCG<br />
XPression LiveCG is an economical way to enhance your branding with eye-catching<br />
graphics. Simply load XPression Live CG Software onto your own workstation, connect it<br />
and MC1 to the same local area network, and you have a tightly integrated CG / Master<br />
Control System. XPression’s intuitive user interface makes it easy to build compelling 3D<br />
graphics, add logos on multiple layers and create beautiful titles. Ordering and playout using<br />
XPression’s rundown-style sequencer, renders directly into MC1’s MediaStore, enhancing<br />
the flexibility and power of the MC1 Master Control System.<br />
Solution 3:<br />
MC1’s Integrated Media Store and XPression Full Motion Graphics<br />
Upgrade to Full Motion Graphics with XPression Player, Studio, or Blue Box editions for a<br />
cost-effective graphics engine, producing beautiful, multi-layered graphics with ease. These<br />
packages offer powerful graphics playout, with the option for graphics creation and 3rd<br />
party automation, fully compatible with all of the XPression graphics workflow tools.<br />
Branding Solutions | MC1 p.213
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