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NMPA_International_Survey_12th_Edition

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<strong>NMPA</strong> INTERNATIONAL SURVEY TWELTH EDITION INTERNATIONAL YEAR IN REVIEW 2002<br />

court to award more damages to a<br />

copyright owner.<br />

CD/CASSETTE PIRACY<br />

The global market for pirated<br />

music product continues to rise at<br />

an alarming rate, while trade<br />

organizations and law enforcement<br />

officials continue to battle<br />

against the trend.<br />

According to IFPI Music Piracy<br />

Report 2002, global sales of pirate<br />

music discs rose nearly 50% to 950<br />

million units in 2001. IFPI places<br />

the dollar value of such activity at<br />

$4.3 billion, a slight increase over<br />

the previous year.<br />

IFPI places the lion’s share of<br />

blame on the growth of organized<br />

CD-R piracy,saying that commercial<br />

CD-R pirate sales tripled in 2001 to<br />

450 million units. The group found<br />

that commercial CD-R piracy rose<br />

in particular in Latin America,<br />

North America and Southern<br />

Europe in 2001. South East Asia<br />

and, to a lesser extent, Eastern<br />

Europe are seen as the predominant<br />

centers of large-scale factorypressed<br />

pirate music CDs.<br />

According to the Music Piracy<br />

Report,an estimated total of 1.9 billion<br />

pirate recordings, including<br />

discs and cassettes, was sold in<br />

2001 (up from 1.8 billion in 2000),<br />

meaning that two in every five<br />

recordings sold worldwide is an<br />

illegal copy. Pirate disc sales rose<br />

48% from 640 million units in 2000<br />

to 950 million units in 2001; within<br />

that total, pirate CD-R disc sales<br />

tripled to 450 million units while<br />

factory-manufactured discs rose to<br />

500 million units, compared to 475<br />

million in 2000.<br />

The increase in the value of the<br />

music pirate market (from $4.2 billion<br />

in 2000 to $4.3 billion in 2001)<br />

was limited by sharply falling<br />

prices of pirate CD-R discs. The<br />

report values the illegal market at<br />

pirate prices and does not estimate<br />

losses to the industry, which it says<br />

are far greater than $4.3 billion.<br />

The report also states that illegal<br />

music sales outnumber legal sales<br />

in 25 countries—predominantly<br />

developing markets—compared to<br />

21 in 2000 and 19 in 1999.Territories<br />

where piracy is at a rate of over 25%<br />

and notably worsening include<br />

Brazil, Central America, the Czech<br />

Republic, Slovakia, Spain, Thailand<br />

and Russia. Ukraine, where the U.S.<br />

has imposed sanctions over the failure<br />

to effectively regulate optical<br />

disc plants, remains a largely pirate<br />

market, and is also still a main distribution<br />

point for pirate CDs.<br />

The top five priority countries in<br />

terms of domestic piracy levels are:<br />

China (90%), Russia (65%), Brazil<br />

(55%),Indonesia (85%) and Mexico<br />

(60%).<br />

In the U.S.,CD-R piracy increased<br />

significantly: 2.8 million pirate CD-R<br />

discs were seized in 2001, up from<br />

1.6 million in 2000.<br />

Meanwhile, European Commission<br />

figures released in July 2002<br />

showed that seizures of pirate discs<br />

at the E.U.’s external borders<br />

soared by 349% to more than 40<br />

million items in 2001. Pirate CDs<br />

account for nearly half the E.U.’s<br />

estimated two-billion Euro pirate<br />

and counterfeiting business.<br />

The European Commission’s<br />

July 26 report on counterfeiting and<br />

piracy stated that CDs (including<br />

audio, games and software), DVDs<br />

and cassettes are the fastest-growing<br />

category of pirate goods,<br />

accounting for 42% of the total<br />

seized for 2001, and that a number<br />

of customs investigations showed<br />

potential links between piracy and<br />

certain terrorist networks.<br />

Concurrently,there now are more<br />

unauthorized music files available<br />

on the Internet than at the height of<br />

Napster's illegal service.A recent survey<br />

by Internet market research firm<br />

Jupiter Media Metrix found estimates<br />

that 3.1 million more people<br />

were using peer-to-peer networks in<br />

March 2002 than in February 2001<br />

when Napster was at its peak.<br />

CD burning has also badly hit the<br />

European music sector. In Germany,<br />

the number of blank CDs used to<br />

burn music was estimated at 182<br />

million in 2001, compared to 185<br />

million CD album sales, according<br />

to a March 2002 survey by market<br />

research firm Gfk. In Spain, 71 million<br />

albums were sold in 2001 compared<br />

to an estimated 52 million<br />

blank CDs used to burn music,<br />

according to a survey by Millward<br />

Brown/Alef.<br />

26

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