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NMPA_International_Survey_12th_Edition

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APPENDIX<br />

C<br />

ITALY UPDATE<br />

<strong>NMPA</strong> INTERNATIONAL SURVEY TWELTH EDITION APPENDIX C: U.K., JAPAN, GERMANY, FRANCE, CANADA, ITALY AND SPAIN UPDATES<br />

The Italian music market had another down year<br />

in 2002. According to IFPI figures, the market lost<br />

7.8% in units to 48.7 million,with a corresponding<br />

loss in value of 8.6% to i586.3 million ($551.8 million).<br />

Italy’s anti-piracy body, FPM, released its annual<br />

report on January 15, 2003, finding that some 1,500<br />

arrests for copyright infringement took place in 2002,<br />

up 194% from the previous year. In addition,anti-piracy<br />

operations undertaken by law-enforcement agencies<br />

increased by 124%, and the number of illegal CDs<br />

seized was up by 74% to more than 2 million. The activity<br />

follows the late 2000 passage of stricter copyright<br />

infringement legislation.<br />

According to industry estimates,piracy accounts for<br />

23% of the Italian market, with FPM claiming a rate of<br />

over 50% in the southern part of the country. The high<br />

cost of CDs continues to be an issue, with the industry<br />

still hoping the Italian parliament will reduce the 20%<br />

VAT on recordings.<br />

As part of an initiative to cut CD prices, Universal<br />

Music Italy reduced the price of a large number of its<br />

titles to between i5-15 ($4.93-14.78). The initiative,<br />

which ran through November 2002, was designed to<br />

reap sales of 2 million copies on more than 600 local<br />

and international titles in the Universal catalog.<br />

Italian concert revenues grew 40% in 2002 to i102<br />

million euros ($110.34 million), according to<br />

Assomusica,an organization representing an estimated<br />

80% of the country’s live music producers and organizers.<br />

Much of the increase was due to the musical<br />

“Notre Dame de Paris,” which alone sold over 700,000<br />

tickets. Assomusica said that absent “Notre Dame,” the<br />

final 2002 figure would have represented about a 10%<br />

increase over 2001.<br />

Assomusica has joined with the Italian music industry<br />

to campaign for the government to acknowledge<br />

music as a “cultural activity.” Such a classification would<br />

bring with it fiscal benefits; for example, live music’s<br />

lack of cultural status means that concert promoters<br />

must pay a 10% fee to collecting society SIAE, along<br />

with an additional 10% sales tax on every ticket sold.<br />

Assomusica has submitted proposals to the Italian government<br />

with regard to the country's long-awaited<br />

Music Bill,which contains a number of initiatives aimed<br />

at assisting and regulating the Italian music business.<br />

The Italian parliament is considering legislation<br />

that would introduce airplay quotas of 50% for domestic<br />

music. Three lobbying groups—RNA, representing<br />

the national radio networks, and FRT and Aeranti-<br />

Corallo, which represent local stations—made a joint<br />

presentation in January 2002 to the parliament’s<br />

Culture Committee arguing against such a measure,<br />

saying that 15% of the country’s radio stations already<br />

play Italian music exclusively, while its national networks<br />

play an average of 37.7% Italian music.FIMI says<br />

the record industry would accept a 40% quota, but<br />

maintains that it should apply to new domestic artists.<br />

The proposed quota is part of various proposals<br />

connected to Italy’s long-delayed Music Bill. Other proposals<br />

currently under examination by the Culture<br />

Committee include tax incentives and the establishment<br />

of an export office, patterned after the one in<br />

France.<br />

The Main Organizations of the Italian Music Industry Are:<br />

FEDERAZIONE INDUSTRIA<br />

MUSICALE ITALIANA (FIMI)<br />

OFFICERS:<br />

GENERAL MANAGER:<br />

Enzo Mazza<br />

PRESIDENT:<br />

Alberto Pojaghi<br />

Founded in June 1992 with the<br />

aim of protecting and promoting<br />

the music industry’s collective<br />

interests, both at the national and<br />

international levels, FIMI is the official<br />

recording industry association<br />

of Italy.<br />

FIMI has established three permanent<br />

operating units to better<br />

serve its members: public affairs,<br />

communications and public relations.<br />

In addition, to better fight<br />

piracy,the organization has formed<br />

a centralized unit, the Federation<br />

Against Music Piracy (FPM), with<br />

its own head office and staff.<br />

Currently, 105 Italian companies,<br />

including both major and<br />

independent record companies<br />

accounting for about 90% of the<br />

Italian market, are members of<br />

FIMI, which is associated with the<br />

<strong>International</strong> Federation of the<br />

Phonographic Industry (IFPI).<br />

FIMI<br />

Largo Augusto, 3<br />

20122 Milan ITALY<br />

Tel: 39 2 795 879<br />

Fax: 39 2 799 673<br />

Website: www.fimi.it<br />

E-mail: info@fimi.it<br />

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