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NMPA_International_Survey_12th_Edition

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Country Profile<br />

mexico<br />

The 19th-largest market for music publishing<br />

revenue in 2001,Mexico continues to be faced<br />

with a growing piracy problem.<br />

MEXICAN SOCIETIES<br />

Asociacion Nacional e<br />

Interpretes (ANDI)<br />

PRESIDENT:<br />

Humberto Zurita<br />

According to figures released by IFPI,in 2002 Mexico’s music market fell by 15.5% in units to 56.8<br />

million,with a corresponding 16.1% loss in value to 5.3 billion pesos ($547.4 million),marking<br />

its second consecutive year of decline.<br />

Mexico still remains the largest Latin American music market and 10th largest overall in the<br />

world, although its potential remains dramatically unrealized; IFPI estimates that 50% of the<br />

Mexican population buys pirate music products. Local estimates found that piracy accounted for<br />

68% of 2002 sales, or roughly 99 million units, costing the local industry somewhere between $300-<br />

500 million annually and making Mexico one of the top five pirate markets in the world.<br />

In 2002, 54 million pirate CDs—including 47 million blank CD-Rs—and 5 million cassettes were<br />

confiscated. Law enforcement efforts have been accompanied by massive anti-piracy campaigns<br />

on radio and TV.<br />

In another attempt at combating piracy, several labels have reduced their midline prices,<br />

although they caution that they will never be able to undercut the price of pirated product. Since<br />

piracy is such a well-organized business in Mexico, pirated product is often attractively packaged.<br />

According to AMPROFON, the nation’s association of record and video producers, the number of<br />

points of sale for music has dropped 50% since the 1980s.Currently,there are approximately 1,000 legitimate<br />

points of sale,compared with 50,000 outlets (including street vendors) that sell pirated music.<br />

Tonala 60,<br />

Colonia Roma (Delagacion<br />

Cuactem)<br />

06700 Mexico DF<br />

Tel: 52 5 525 4059<br />

Fax: 52 5 207 9889<br />

E-mail: andi@andi.org.mx<br />

Website: www.andi.org.mx<br />

Sociedad de Autores y<br />

Compositores de Musica<br />

(SACM)<br />

PRESIDENT:<br />

Roberto Cantoral Garcia<br />

Mayorazgo 129,<br />

Col Xoco CP<br />

03330, Mexico DF<br />

Tel: 52 5 604 7493<br />

Fax: 52 5 604 7923<br />

E-mail: informatica@sacm.org.mx<br />

Asociacion Mexicana de<br />

Productores Fonogramas y<br />

Videogrammas (AMPROFON)<br />

GENERAL DIRECTOR:<br />

Fernando Hernandez<br />

Tennyson No. 96 esq.,<br />

Presidente Masaryk Entre,<br />

Alejandro Dumas y Eugenio Sue,<br />

Colonia Polanco<br />

Chapultepec, Mexico 11570<br />

Tel: 52 5 281 6035<br />

Fax: 52 5 280 9079<br />

<strong>NMPA</strong> INTERNATIONAL SURVEY TWELTH EDITION COUNTRY PROFILE: MEXICO<br />

31

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