campaigns and products - adidas Group

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» Tracy McGrady, T-MAC 6 » Kevin Garnett, KG Bounce » Gilbert Arenas, Gil Zero » Tim Duncan, stealth CC » Chauncey Billups, C-Billups adidas › » Basketball adidas BasKEtBall « adidas will also utilize the inspiration of “Impossible Is Nothing” to fuel further campaigns in 2007 to provide a broad message to different consumer groups. One of the best examples of this fresh creative approach is the “It Takes 5ive” global basketball campaign. It is based on the brand’s core belief that the sport is bigger than the individual, and that athletes working together can do great things. This campaign features a team of five top NBA players: Chauncey Billups, Tim Duncan, Gilbert Arenas, Kevin Garnett and Tracy McGrady all doing what they do best to blend together for a perfect slam dunk. Each wears his own signature shoe which is then launched throughout the basketball season. 127
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campaigns and products - adidas Group

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