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campaigns and products - adidas Group

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122 AnnuAl RepoRt 2006 › <strong>adidas</strong> <strong>Group</strong> › Campaigns <strong>and</strong> Products ›<br />

“Impossible Is Nothing” will also be used in 2007 to let consumers tell us about<br />

their own “impossibles” with stories that can touch the heart or make us laugh.<br />

These personal anecdotes will then be featured alongside some of <strong>adidas</strong>’ key<br />

innovations including the adistar <strong>and</strong> the MEGABOuNCE to produce creative print<br />

ads <strong>and</strong> point-of-sale material. The campaign reminds consumers that <strong>adidas</strong><br />

knows their goals <strong>and</strong> can help them achieve their own personal “impossibles”.<br />

»<br />

<strong>adidas</strong><br />

running

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