campaigns and products - adidas Group
campaigns and products - adidas Group
campaigns and products - adidas Group
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122 AnnuAl RepoRt 2006 › <strong>adidas</strong> <strong>Group</strong> › Campaigns <strong>and</strong> Products ›<br />
“Impossible Is Nothing” will also be used in 2007 to let consumers tell us about<br />
their own “impossibles” with stories that can touch the heart or make us laugh.<br />
These personal anecdotes will then be featured alongside some of <strong>adidas</strong>’ key<br />
innovations including the adistar <strong>and</strong> the MEGABOuNCE to produce creative print<br />
ads <strong>and</strong> point-of-sale material. The campaign reminds consumers that <strong>adidas</strong><br />
knows their goals <strong>and</strong> can help them achieve their own personal “impossibles”.<br />
»<br />
<strong>adidas</strong><br />
running