campaigns and products - adidas Group

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The adidas brand’s largest campaign in 2007 is “Impossible Is Nothing” and this year communication focuses on the mind of the athlete with more than 20 international sports personalities using their own hand-drawn illustrations and paintings to tell their “impossible” stories. Each athlete chose a defining moment in his or her life and set about the task of creating the images and words which would later be combined to create the campaign. The athletes’ experiences come to life through animated films and print executions. The results are deeply personal and refreshingly honest. using the stories that unfold in the campaign, adidas reminds athletes and non-athletes from every walk of life that they can make their own “impossibles” come true. The campaign focuses on why sports matter, why athletes matter and it celebrates what is great and important about sport. adidas › » impossible is nothing 119 » david BECKham MIDFIElDER, FOOTBAll
120 AnnuAl RepoRt 2006 › adidas Group › Campaigns and Products › gilBErt arEnas GuARD, BAsKETBAll « When no-one else believes in you – believe in yourself Hi, I’m Gilbert Arenas and this is my story: When I entered the NBA, the first 40 games of my career I sat on the bench. They said I was gonna play zero minutes. You know, I just think they didn’t see the talent that I had. They thought I was a zero. Instead of sitting there being bitter, I just practiced, practiced. If no one believes in you, anything you do is a positive. It wasn’t even about basketball any more, it was about proving them wrong. Now the reason I wear No. 0 is because it lets me know that I need to go out there and fight every day.
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campaigns and products - adidas Group

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