campaigns and products - adidas Group
campaigns and products - adidas Group
campaigns and products - adidas Group
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124 AnnuAl RepoRt 2006 › <strong>adidas</strong> <strong>Group</strong> › Campaigns <strong>and</strong> Products ›<br />
<strong>adidas</strong><br />
footBall<br />
«<br />
“Impossible Is Nothing” is also a core element of <strong>adidas</strong> football br<strong>and</strong> communication<br />
in 2007. Here the story focuses on a battle between two fictitious clubs: “Predator F.C.”<br />
<strong>and</strong> “F50 Club de Fútbol”, which each feature a star line-up of players dedicated to one<br />
of the br<strong>and</strong>’s two best footwear <strong>products</strong>: “Predator ® ” <strong>and</strong> “+F50 TuNIT”. Predator F.C.<br />
believes “Every hero needs a team” <strong>and</strong> focuses on players such as David Beckham,<br />
Michael Ballack, Kaká <strong>and</strong> Juan Román Riquelme who have proven themselves as<br />
individuals first but gained iconic stature by elevating the level of the team play they<br />
inspire. F50 Club de Fútbol features up-<strong>and</strong>-coming young stars such as lionel Messi,<br />
Arjen Robben, lukas Podolski <strong>and</strong> Fred who believe “Every team needs a hero”. They<br />
are famous for breaking away from the pack to get noticed <strong>and</strong> defying the conventions<br />
of the game. This campaign invites consumers to sign up for one of the clubs <strong>and</strong> then<br />
to participate in a football tournament alongside their heroes.
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