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Job Description - Toys R Us

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<strong>Toys</strong> R <strong>Us</strong> Head Office <strong>Job</strong> <strong>Description</strong><br />

<strong>Job</strong> Title: eCommerce Marketing Assistant Reporting To: eCommerce Marketing Manager<br />

- Placement<br />

Department: Marketing<br />

Location: Head Office<br />

<strong>Job</strong> Purpose: You will be responsible for maintaining social media channels, producing e-catalogues and<br />

customer survey reports, prize draws and competitions. Assisting with the promotional elements/content of<br />

the site and affiliate/email campaigns/comparative shopping as required. You will also assist with the<br />

development and execution of marketing initiatives to increase sales revenue and return on investment whilst<br />

enriching user experience and improving site usability.<br />

The Company: <strong>Toys</strong> 'R' <strong>Us</strong> is the UK's most successful Family Leisure, Babycare, Multimedia and Toy<br />

retailer. <strong>Toys</strong> R <strong>Us</strong> was founded in the UK in 1985 with the opening of 5 stores and since then we have grown<br />

throughout the UK. Our increasing range of product introductions in Babies R <strong>Us</strong>, Teentronics, Multimedia<br />

and Universe of Imagination add further dimensions to our unique customer proposition.<br />

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To monitor and maintain the social media channels<br />

o To actively monitor and maintain Facebook in accordance with TRU social media guidelines and<br />

policies<br />

o To increase fans using competitions and other community activity relevant to seasonal plans<br />

o To assist in the deliver of the Toyology programme, in particular coordinating product and logistics.<br />

o To monitor and maintain other social media channels as appropriate, including You Tube.<br />

To produce e catalogues<br />

o To produce e catalogues from final artwork ready to publish onsite in accordance with the e<br />

catalogue schedule. (Training will be provided)<br />

To produce monthly Customer Survey Reports and Prize Draws<br />

o To produce the monthly customer survey reports for post abandonment and post delivery. (Training<br />

will be provided)<br />

o To oversee the monthly customer survey prize draws and the customer reviews prize draw.<br />

To deliver onsite partner competitions<br />

o To oversee and deliver the competition schedule<br />

o To create promotional competition banners to schedule, draw winners and synch competition data<br />

Assisting with the promotional elements of the site<br />

o Assist the Marketing team to produce promotional led web pages and banners<br />

o To liaise with suppliers for imagery and descriptions if not available internally<br />

o Ensure the ‘look and feel’ of the web page reflects the brand identity and consistency<br />

o Regularly review and update the web content, to make sure all information on site is relevant (i.e<br />

update Buyer’s Guide, Recruitment/<strong>Job</strong>s, Help/About <strong>Us</strong>, Store Finder).<br />

To produce and broadcast emails/e-newsletters<br />

o Design and broadcast emails/e-newsletters according to the marketing schedule or upon request<br />

o Work with agency to ensure the email database is updated and profiled periodically<br />

o Update the email schedule on a regular basis, report back sales performance and analyse results<br />

To assist with affiliate/email campaigns/comparative shopping as required<br />

o To assist the marketing team in the delivery of on aspects of ecommerce marketing as required<br />

on an ad hoc basis<br />

To perform any ad-hoc duties as required


Skill Essential Desirable<br />

1. Proven experience of maintaining a transactional website or<br />

database system.<br />

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2. Able to communicate with both internal and external<br />

customers.<br />

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3. Able to demonstrate a good understanding of the Internet,<br />

Excel and e-mail.<br />

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4. Effective time management and prioritisation skills.<br />

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5. Able to demonstrate strong administration and presentation<br />

skills.<br />

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6. Able to self motivate as well as work as part of a team.<br />

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7. Strong attention to detail.<br />

8. Photoshop and graphic design skills.<br />

8. Previous knowledge of html and Dreamweaver.

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