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WINE COUNTRY THIS WEEK | NAPA VALLEY<br />

Sutter Home for Hope<br />

Celebrates a Decade of<br />

Making a Difference<br />

Sutter Home wine has always been part of celebrations big and<br />

small. <strong>This</strong> year, the company is preparing to celebrate something<br />

really special – the 10th Anniversary of its groundbreaking Sutter<br />

Home for Hope program.<br />

One of the first companies to embark on a large-scale campaign<br />

promoting breast cancer awareness, Sutter Home launched Sutter<br />

Home for Hope in 2001, after one of its owners, Vera Trinchero Torres,<br />

was diagnosed with the disease.<br />

Since then, Sutter Home for Hope has helped raise hundreds of<br />

thousands of dollars for breast cancer research, treatment and education<br />

programs benefiting thousands of families across the country.<br />

“For all of us at Sutter Home, this is such an important initiative.<br />

It’s personal. When we say ‘Until there’s a cure, there’s Sutter Home for<br />

Hope’ we really mean it. We’re committed to helping find a cure,” said<br />

Wendy Nyberg, Senior Marketing Director for Sutter Home. “We’re<br />

proud of what we’ve accomplished, but we know there’s still a lot to<br />

be done. That’s why this anniversary is so important to all of us.”<br />

Year after year, thousands of people all across the country support<br />

Sutter Home for Hope – either by taking part in the successful<br />

“Capsules for Hope” program, participating in events like Walk for<br />

Hope, sharing their personal stories on the Sutter Home for Hope<br />

website, hosting “Girls’ Night In” parties to discuss breast cancer<br />

awareness, or simply wearing pink Sutter Home for Hope jerseys or<br />

ribbons. Sutter Home is adding pink-ribbon art to 5.5 million bottles<br />

of its red, white and blush varietals.<br />

“Capsules for Hope” runs from August through the end of the year.<br />

For every top quality seal on any Sutter Home bottle of wine Sutter<br />

Home receives from consumers, the company will donate $1 toward<br />

breast cancer research, treatment and education programs.*<br />

Consumers who purchase Sutter Home varietals packaged in a screwcap<br />

closure may send in the receipt as a substitute for the capsule seal.<br />

Sutter Home’s support for breast cancer programs during the last<br />

decade has helped raise awareness and critical funds that benefit<br />

people across the country. Joanne Gomez, a 26-year breast cancer<br />

survivor, shared her story on Sutter Home for Hope’s website. “I want<br />

to share this one important message to women: early detection and<br />

early treatment can save your life. Breast cancer does not mean the<br />

end; it’s just a different chapter in your life. Stay positive.”<br />

“If it’s one thing a cancer patient needs, it’s hope. We’re glad we can<br />

make a difference and look forward to the day when Sutter Home for<br />

Hope is no longer necessary,” Ms. Nyberg reiterated.<br />

For more information about Sutter Home for Hope, please visit<br />

www.SutterHomeForHope.com, or contact Juliana French-Arnold at<br />

(707) 302-3020 or jfrencharnold@tfewines.com.<br />

*Disclaimer: Sutter Home will donate a combined maximum of<br />

$100,000 to City of Hope for the mail-in capsule promotion.<br />

www.<strong>Wine</strong><strong>Country</strong><strong>This</strong><strong>Week</strong>.com<br />

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