Trends & possibilities school milk still a hit - Elopak

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In other educational establishments, EU support means that pupils pay zł 0.49 PLN for white milk, zł 0.71 for flavoured milk and zł 0.80 PLN for drinking yoghurt. In kindergartens and secondary schools, thanks to EU support and the Milk Promotion Found, pupils have to pay zł 0.28 PLN for white milk, zł 0.50 PLN for flavoured milk and zł 0.59 PLN for a functional drinking yoghurt called BiFi. Hitting store shelves BiFi functional drinking yoghurt has been such a success in schools that it has just been launched onto the general retail market. The first drinking yoghurt of its kind in Poland, it is 100% natural, contains 50% less sugar and has a low-lactose content. BiFi yoghurt is so-called because it contains ‘friendly’ Bifidobacterium bacteria, capable of improving gut health. Elopak Poland worked closely with its customers to develop a product that would be as natural and healthy as possible for schools. The project team decided upon low-lactose milk and the recipe was introduced in three flavours (peach, banana and strawberry) to five dairies, including Mlekpol, Mlecz Wolsztyn, Jana Środa Wielkopolska, SM Gostyń and ZPJ “MAGDA” Szaflary. Marketing support activities have included a BiFi website, product education through internet quizzes and a schools photography competition. As a result of its success, Poland’s largest dairy, Mlekpol, launched BiFi onto the retail market in August 2010 and is available mainly in Carrefour and Real stores. It’s the only functional drinking yoghurt for people with lactose intolerance. To cater for general consumption, an Elo-cap closure was added to the carton. The handy mini pack with the larger cap is an ideal package for the kids market, and has the added advantage of already being familiar to school children. Made mainly of paper the package is also well recognised as being ecological and recyclable and can be used for newspapers, grey paper, board and furniture. With the lowest CO 2 emission of any package used for milk and dairy products, these environmental benefits resonate strongly - particularly with products for children. If you would like more information about the product and the Polish market, please contact Grzegorz Da˛browski at Elopak’s office in Poland; grzegorz.dabrowski@elopak.pl For more information on school milk in Poland, please visit: http://www.mlekowszkole.pl/ or http://www.bifi.pl/ or http://arr.gov.pl/index.php?option=com_content&view=article&id=697&Itemid=535 14 3 – 2011 Trends & possibilities
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Trends & possibilities school milk still a hit - Elopak

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