Trends & possibilities school milk still a hit - Elopak

Twist & Go appreciated by all markets
He continues, “The Mini Diamond Curve® has a
membrane-free closure which is easy to open – just twist
and go. We found that school teachers appreciated not
having to open a whole class worth of milk cartons. It’s
very popular in hospitals also – nurses do not have to
help patients open their cartons.”
Volume increased beyond expectations!
Launched back in May 2007 and packaged in 250ml
and 500ml Mini Diamond Curve® cartons, Reid’s range
of school milks comes in skimmed, 2%, 1% and chocolate
flavour. Volumes have grown significantly and have
allowed Reid’s to increase its market share.
Jason says, “In Canada many schools have banned
sodas which has presented opportunities for Reid’s
unique products, particularly in Ontario schools.”
kids clear about messages
Reid’s based its marketing campaign for the school milk
products on the results of market research with school
children. The children responded with a clear message
- they wanted to be seen as ‘real people’ and not just as
kids. Reid’s therefore incorporated designs onto the
cartons such as skateboarders and soccer players, to
relate directly to kids’ sporty, on-the-go lifestyles.
‘vibrant’ and ‘fresh’ say kids
In seminars, kids gave the Mini Diamond Curve® carton
top marks, declaring it ‘vibrant’, ‘fresh’ and ‘healthy,’ with
the cap and resealability getting a strong positive
response. In addition, the dairy itself has achieved real
brand-value through a strategic and creative use of the
curved panel.
Based in Belleville, Ontario, Canada, Reid’s
Dairy serves the Central and Eastern
Ontario area. This independent and familyrun
business was established back in the
1960s by Arthur Quickert - a dairyman,
who immigrated to Canada from war-torn
Germany.
For more information about the school milk project
contact Jason Giuliani at our office in Canada; jason.
giuliani@elopak.com and see our customers website;
www.reidsdairy.com
school milk still a hit 3 – 2011
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