Trends & possibilities school milk still a hit - Elopak

School Milk
goes Green in uk
Fresh Pastures Dairy in Yorkshire, UK, is the first ‘Community Interest Company’ of
its kind in Europe. The Wakefield-based social enterprise dairy was founded in 2006
by Graham Morley and his wife Sharyn to provide milk to schools, but also to provide
job opportunities for the long-term unemployed and those with physical and mental
disabilities.
Fresh Pastures CIC takes an innovative approach.
Graham Morley, Managing Director and Co-Founder,
says, “The school milk scheme is such a valuable part of
school life and has been proven to improve concentration
in class. Through our products and our website
www.freshpasturescic.co.uk we educate young people
on healthy living, good dietary planning plus environmental
issues, social inclusion, and equal opportunity
disability awareness. We also accommodate school
visits and have a viewing platform where pupils can
come along to watch the carton filling process.”
Providing healthier futures
He continues, “We are not just providing a ‘carton of
milk’, we are providing healthier futures. A socially
responsible firm, we also believe in fun! We want to
engage our young audience in a way they can understand
and enjoy. That’s why we built our website.”
Initially, Fresh Pastures were managing just two contracts
for local authorities, supplying milk to 270 schools.
Today, Fresh Pastures CIC delivers 150,000 products
from around 200 different product lines to circa 3,100
establishments every day, using vehicles that meet the
8 3 – 2011
Trends & possibilities