Trends & possibilities school milk still a hit - Elopak

Drawing attention to milk
The aim of WSMD is to have a particular day when
attention is focussed on school milk to promote the
distribution of milk in schools. “World School Milk Day is
an open day – people are free to celebrate how they
wish and they can be at a national or regional level, and
even just for individual schools or classes. Some
countries have started in a small way and have organised
larger events every year. Big or small, all have a common
goal: to draw attention to school milk and thereby
promote its consumption,” says Michael Griffin.
“The FAO has been pleased by the successful uptake of
the idea, the internet has provided the perfect vehicle to
share events and experiences from around the world,”
adds Michael Griffin.
“By creating demand, school milk programmes can
directly benefit dairy development. In Japan, for
example, a school milk programme helped increase its
annual milk consumption from 5litres/person at the start
of 60s to 80 litres today. Imagine if the same result was
achieved in China?”
Creating habits for future consumers
“School milk is not an easy market, but from the industry
as a whole it has to acknowledge that school children
are tomorrow’s consumers. One of the aims of WSMD
and also World Milk Day which is held in June is to help
develop the habit of milk consumption in children. If
children do not grow up drinking milk or eating dairy
products, they are not going to do so in later life when
they are consumers.” concludes FAO’s Michael Griffin.
With this in mind, and the facts that milk is considered a
necessary component of a child’s diet, school milk
represents an important vehicle for milk promotion.
So, what can you do to support the 12th World Milk
School Milk Day, Wednesday September 28, 2011?
Interested in joining the FAO school milk email list
or finding out more?
Then contact: School-Milk-Owner@fao.org
school milk still a hit 3 – 2011
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