Trends & possibilities school milk still a hit - Elopak
Trends & possibilities school milk still a hit - Elopak
Trends & possibilities school milk still a hit - Elopak
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Success for Reid’s<br />
A fresh twist on School Milk<br />
The Canadian dairy has almost doubled its shipments of <strong>school</strong> <strong>milk</strong>, with a little help<br />
from <strong>Elopak</strong>. Age-group targeted packaging has allowed Reid’s Dairy to gain market<br />
share from larger competition with volume more than doubling since its 2007 launch.<br />
The success of the <strong>school</strong> <strong>milk</strong> has even led to increased sales of other Reid’s Dairy<br />
products.<br />
Jason Giuliani, Director of Sales at <strong>Elopak</strong> Canada Inc.<br />
says, “Kids really appreciate the Mini Diamond Curve®<br />
carton and it has been a huge success since the launch.<br />
The 250ml size is targeted at children in elementary<br />
<strong>school</strong>s and the 500ml size is aimed at teenagers in<br />
high <strong>school</strong>s. The 500ml is an ‘on-the-go’ pack. We<br />
found that children and teenagers do not consume all<br />
the chocolate <strong>milk</strong> in a single occasion. They prefer to<br />
‘travel’ with this package. For example, by consuming<br />
some before their soccer and finishing their drink after<br />
the game.”<br />
4 3 – 2011<br />
<strong>Trends</strong> & <strong>possibilities</strong>
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