Trends & possibilities school milk still a hit - Elopak

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Promoting better Child Health Across the globe, school milk is seen as a positive asset to a child’s daily diet. The United Nations’ Food and Agriculture Organisation reinforces this. It reveals that more than 50% of member countries have national nutritional guidelines specifying daily recommended levels of milk consumption for children. (1). In the UK, Dr Rosemary Leonard, BBC Breakfast’s resident doctor and ‘Cool Milk’ Medical Advisor, says, “Milk and dairy produce are the best ways of boosting calcium intake. 90% of the adult skeleton is formed by the age of 18. Even earlier in girls. If a child doesn’t have enough dietary calcium then he or she will be at risk of developing osteoporosis in later life. Most common in women, it also affects one in 12 men. It’s important that young boys get enough calcium.” (2). She continues, “Alternatively, you need to eat an awful lot of green vegetables to get a decent amount of calcium. To get the same as one glass of semi-skimmed milk you need to eat 11 standard servings of spinach or four servings of broccoli – which is a challenge for an adult, let alone a small child!” (2). Increase Iodine intake According to the World Health Organisation, iodine deficiency is the most common cause of preventable mental impairment worldwide, affecting a third of the world’s population. It also causes thyroid problems. (3). In school children it is linked to poor school performance, reduced intellectual ability, and impaired work capacity. Between 10 and 15 IQ points may be lost. Many experts say the problem can be rectified by children drinking more milk, which is a good source of iodine. (3). Dr Vanderpump who conducted a 2011 deficiency study on behalf of the British Thyroid Association, says, “Historically, half of our dietary iodine intake has come from milk, “One cup of milk gives you about 50% of your daily iodine needs. Tests on milk show that its composition has not really changed but children may be drinking less milk than before. That’s what we suspect. Cutbacks in free school milk have not helped matters.” (4). NZ reduction in adult colon cancer According to a new study from New Zealand, consumption of school milk is also associated with a reduction in adult colon cancer. Scientists from the University of Otago Medical School investigated whether participation in the New Zealand milk-in-schools program had led to decreased rates of colon cancer. (5). From 1937 to 1967, the government-funded program provided one half-pint (284 ml) of full-cream milk free each day to school children in New Zealand. This study compared 562 cases and 571 controls from that period. (5). Findings suggest that participation in school milk programs was associated with 30% lower chance of getting bowel cancer. Results were also more significant for those who consumed more milk. (5). Appealing to teenage girls DairyCo (formerly the Milk Development Council) is a non commercial, not-for-profit organisation currently supporting school milk across Great Britain. Regular campaigns target current issues, including one recently aimed at teenage girls who have a tendency not to drink milk due to the misconception that it has a high fat content. (6). In reality, whole milk is only 3.9% fat, semi-skimmed milk only 1.7% fat, and skimmed milk only 0.03% fat. Milk also provides protein for growth and repair, Vitamin B12 for red blood cells, iodine for growth, Vitamin B2 (Riboflavin) for healthy skin and carbohydrate for energy. (7). The campaign focused on specific benefits such as helping hair to be shiny and included posters in fashion stores and television advertisements during the airing of the reality TV show, ‘Big Brother’. Other recent campaigns have promoted the benefits of milk and cereals together, as part of a balanced diet - encouraging schools to run breakfast clubs. (8). 6 3 – 2011 Trends & possibilities
Sources: (1). ‘The Importance of Milk in Schools’, Report by Michael Griffiths, Food and Agriculture Organisation, United Nations, delivered at ‘Yes to Milk’, Pan-American Milk Consumer Campaign, 2010. See: http://www.sialaleche.org/pdf/Michael_Griffin.pdf (2). Cool Milk at School. ‘Ask Dr Rosemary…’ Advice on a variety of health issues. See: http://www.coolmilk.com/cms/index. php?q=node/116 (3). ‘Iodine Deficiency in Europe: A continuing Public Health Problem’, Report by the World Health Authority (WHO). See: http://www. who.int/nutrition/publications/iodine_defiency_pub/en/ (4). ‘Worrying levels of iodine deficiency in the UK’, by Michelle Roberts Health reporter, BBC News, 12th April 2011. See: http:// www.bbc.co.uk/news/health-13034582 (5). ‘School Milk Consumption could reduce Adult Colon Cancer’. New Zealand Study appeared in the American Journal of Epidemiology. See: http://www.21food.com/news/detail32403.html 12th February 2011. (6). ‘Dairy products and teenage health’, BBC News, 29th March 2010. See: http://news.bbc.co.uk/1/hi/northern_ireland/8594015.stm Also, ‘Important nutrients in childhood and adolescence’, DairyCo, The Dairy Council. See: http://www.milk.co.uk/page. aspx?intPageID=111 and http://www.milklink.com/newsdetail. aspx?id=149 (7). ‘The Health Benefits of Semi-Skimmed Milk’. Report by DairyCo, The Dairy Council. Originally published, 11th June 2009. See: http://www.dairyco.net/library/school-milk/health/the-healthbenefits-of-semi-skimmed-milk.aspx (8). ‘Start your own breakfast club’. DairyCo. Breakfast Club Download Pack. See: http://www.dairyco.org.uk/library/school-milk/breakfast-club.aspx Find more information about school milk programs on www.elopak.com school milk still a hit 3 – 2011 7
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Trends & possibilities school milk still a hit - Elopak

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