Land Use & Mobility Policy Council - Los Angeles Chamber of ...

Chair: Daniel Gryczman
Regent Properties
Co-Chair: Hilary Norton
Fixing Angelenos Stuck in Traffic (FAST)
Co-Chair: Michael Gonzales
Allen Matkins LLP
Land Use & Mobility Policy Council
Co-Chair: Frank Stephan
The Clarett Group
May 11, 2011
Noon to 1:30 pm
1. Welcome and Self Introductions
2. Let’s Talk Trash: Overhauling L.A.’s Waste Management System
Special Guests:
Greg Good, Director, Don’t Waste LA Project, LAANE
John Jones, President/CEO, Greystone Management Group, LLC
Ron Saldana, Executive Director, Los Angeles County Disposal Association
The presentation will begin with Mr. Greg Good providing an overview of a proposed franchise
waste haul system in the City of Los Angeles. We will then move into a panel discussion with all
of the guests.
Moderator:
Sam Garrison, Vice President, Public Policy, Los Angeles Area Chamber of Commerce
3. Action Items:
• Waste Haul Proposal
4. Informational Items:
• Proposed Los Angeles County Health Fees
• Access D.C.
• Next meeting: Wednesday, July 13, noon to 1:30 pm
LUNCH HOSTED BY
www.lachamber.com

Greg Good
Director
Don’t Waste LA Project
Greg Good is Director of LAANE’s Don’t Waste LA project. The Don’t Waste LA project is an
effort by over 30 environmental, labor, community and faith-based groups to ensure that the
region’s commercial waste and recycling industry is a source of clean air, green jobs and
recycling for all. Greg previously served as LAANE’s Director of Campaign Communications.
Prior to joining LAANE, Greg was an elementary and high school teacher in the Inglewood and
Compton Unified School Districts, teaching grades ranging from Kindergarten to 12 th grade
English. After that, he served two years as Teach for America’s California Recruitment Director
and five years as its Los Angeles Executive Director. Greg also serves on the Board of Directors
for the Program for Torture Victims. Greg received his undergraduate degree in history from
Brown University and his J.D. from UCLA School of Law.

John Jones
President & CEO
Greystone Management Group, Inc.
John Jones is the President and CEO of Greystone Management Group, Inc. Currently,
Greystone manages over 1,500 multifamily units throughout Los Angeles, which are
majority owned by members of the Jones family. John’s father and grandfather
purchased their first apartment building 40 years ago and now the Jones family controls
over 4,000 apartment units. John’s focus is on daily operations, new acquisitions and
financial strategies regarding Greystone’s existing portfolio. During the past few years,
John has worked diligently to improve the management operations of Greystone in order
to be ready for current and future market opportunities. Recent improvements include
transitioning to Yardi Voyager, streamlining payroll through ADP and XORA and team
training.
John has a BA in economics from Tufts University and an MBA with an emphasis on real
estate finance from the USC Marshall School of Business. John is also a member of the
Advisory Board for the California Apartment Association-Los Angeles.

Ronald Saldana
President
Pacific Rim Communications
Ron Saldana is President of Pacific Rim Communications (PRC), a company that specializes in
representing the solid waste and recycling industry. He also serves as Executive Director for the
Los Angeles County Disposal Association (LACDA), a PRC client. LACDA represents solid
waste haulers and recyclers throughout the Los Angeles, Southern California area, solid waste
facilities, and represents associated companies that provide goods and services to the industry.
Ron Saldana began representing the waste industry in 1993. Providing public relations,
advertising, and public affairs representation, past client services have included public education
and grass roots campaigns, assistance with waste facility permitting, and permitting for business
and residential projects where landfill proximity is an issue. Industry association representation
includes work in all regulatory areas that impact waste haulers as well as land use and zoning
issues and local and state legislation.
Industry public relations representation includes active community participation and support.
For example, LACDA is a major sponsor of the annual L.A. Political Roast which this year
raised $400,000 for the American Diabetes Association.
Prior to representing the waste industry, Ron spent many years representing national trade
associations. Following graduation from Brigham Young University he became Public Relations
Director for the Trailer Coach Association, then PR Director for the Manufactured Housing
Institute, and Regional Director for The Tobacco Institute. His writing career started
compliments of Uncle Sam where Ron served as a combat correspondent writing for the Stars
and Stripes publication, and as editor of the Fort McArthur Star & Missile newspaper.

tJ - 1717
MOTION
NOV
1 6 20m
ENERGY & ENVIRONMENT
In July of 2006 the City released a seven-year notice to private waste haulers informing them of our intent
to take back responsibility for refuse and recycling collection for multifamily residential properties, which
the options of either having City employees for this work or implementing a franchise system and having
private industry bid on zones.
As part ofthe CAO's "Three Year Plan to Fiscal Stability" a January 2010 proposal by the Bureau of
Sanitation was included. This report estimated that $5M a year in new revenue could be generated by
having the City implement a franchise agreement for apartment buildings of four units or more (the City
already services the smaller ones). Sanitation recently held a stakeholder meeting for waste haulers and
other interested parties to weigh in on the proposal.
Multifamily residences only generate 6% of the City's trash, with single family bomes and small
apartments producing ]7%, the bulk of the City's refuse comes from commercial properties (77%).
Given that State law provides for a five year notice period before an exclusive franchise system can be
fully implemented, and given that the City is considering a stand-alone multifamily franchise, it is crucial
that this exploration - and consideration of adding commercial properties to the current franchise being
contemplated - happen in the immediate future.
In order for the City to achieve its Zero Waste goals and meet its Interest in maximizing revenue streams,
the time is now to begin a conversation about whether to pursue a franchise system for commercial
properties. The City could award an exclusive commercial franchise immediately and limit incumbent
haulers to their existing accounts.
The City of San Jose recently embarked on establishing a franchising program for trash collection
targeting its commercial sector. They received the results of a citywide RFP in October and expect to
award contracts in 2011. The benefit for businesses in a franchise system is that with fewer competitors
in a single area routes are more efficient, which brings down costs. Currently, there are over 120 different
waste hauling companies serving Los Angeles, with several per City block. This is inefficient and
contributes to the amount of air contaminants.
San Jose instituted large fees (30% oJ gross receipts in franchise fees and 28% in AB 939 fees) as a way
to discourage businesses from dumping their trash and instead spending a fraction of that amount in
investing in best practices around recycl ing. The amount of commercial trash that can be recycled is
higher than other types of refuse. No fees were charged on recycled materials, which helped gi'eatly with
that city's waste diversion goals as more and more trash was recycled. For those business sectors who do
not meet San Jose's goals the city has stated in the future it will consider providing the necessary
recycling services itself and may impose certain mandates.
ITHEREFORE MOVE that the CAO and Bureau of Sanitation be requested to report to Council with an
assessment of the Commercial Solid Waste System Redesign program recently put in place by the City of
San Jose, including a review of the HF&H report, "The City of San Jose: Commercial Redesign White
Paper," that led to that system, and explore whether including the commercial sector in the proposed
multifamily franchise would help the City reach its Zero Waste, environmental and financial goals more
expediently and efficiently,
PRESENTED BY: -----c(---------r'---"'-------
PAUL KORETZ
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SECONDED BY: -~~~~--~~----------
NOV 1 6 2010
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