Message issue 1/2014 - Messe Stuttgart

Three questions to:
Reiner Bierig
Managing Director of the Association for Gardening,
Landscaping and Sports Grounds in Baden-Württemberg
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The theme of the “garden” is booming. Why exactly?
There is currently a trend for all things green, the retail
market is driving growth in this sector. In Baden-Württemberg
alone, overall turnover has risen to more than 1.15
billion Euros in the past few years. This is an impressive
figure, with well over 50 percent coming from the retail
sector. Beautiful gardens are a place to retreat, to recuperate,
to celebrate and to simply spend time at home
and have increasingly gained in significance Thanks to a
greater awareness of climate change, the environment
and particulate pollution, there are also more green
areas appearing in cities in the form of parks, landscaped
roofs and façades, or urban horticulture. Greenery is
increasingly becoming an important location factor. It is
easier to sell or rent an apartment that lies in the midst of
green – a clear competitive advantage in which people
are silly not to invest.
Why is it important to involve professionals when
creating a garden?
Not everyone who claims to be a landscape gardener is a
landscape gardener. Unfortunately, our profession is not
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protected. There are thus
plenty of charlatans out
there. A professional business can be identified by the
green signum. These are the real experts for gardens
and landscaping, and customers can rest assured that
they will receive a quality service, from which they will
benefit for some time to come.
What garden tips can consumers expect to find at
GARTEN outdoor – ambiente?
Our apprentices will be demonstrating how to transform
your dream garden into reality in the trade fair halls.
There, you can see how a small garden is created from
scratch. Our member companies will be building
wonderful show gardens, and there will be plenty
to discover at our association stand also. Visitors will
have the chance to gain inspiration for designing their
own gardens, as well as pick up plenty of top-quality
brochures about dream gardens, swimming ponds,
garden lighting and garden irrigation. And, of course,
talk to the right partner who can help make these
dreams a reality.
gained recognition abroad.” Von Vacano
is referring here to events like CMT
China, which will be taking place in
March 2014 for the third time in the
Chinese city of Nanjing. “We are the
first German trade fair company to have
succeeded in establishing a platform
for the caravanning market in addition
to the spectrum of tourist attractions.”
With growing success: the exhibition
space had doubled by the second year.
Another successful transfer of expertise
through the public trade fair channel
has been demonstrated by the “Slow
Food sister shows” in Switzerland.
With the purchase of the Green Festivals
in the US, Messe Stuttgart has
really hit the jackpot with regard to sustainability.
“The take-over of the Green
Festivals, which is one of the largest
series of public sustainability exhibitions
in the USA, represents another
milestone in our internationalisation
strategy,” explains Roland Bleinroth,
Managing Director of Messe Stuttgart.
“In terms of content, they perfectly
complement our spring-time trade fairs
taking place here in April.”
Offizieller Vertragspartner der Landesmesse Stuttgart
Manche tun alles, um
unserem Ideenreichtum
auf die Spur zu kommen.
IHR VORSPRUNG durch unsere Lösungen
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