Message issue 1/2014 - Messe Stuttgart

Tasty prospects: INTERGASTRA will achieve record results with regard to visitors, exhibitors and hall space in 2014.
Trade fair set to break records
At INTERGASTRA around 1,300 exhibitors present themselves on 100,000 square
metres of hall space. The trade fair continues to gain international significance.
100,000 – 1,300 – 90,000: 100,000
square metres of hall space, around
1,300 exhibitors, 90,000 expected visitors:
INTERGASTRA, the leading
trade fair for restaurants and hotels in
the German-speaking region, is already
presenting “dream statistics” before the
start of the trade fair taking place
from 1 to 5 February 2014.
“The growth of INTERGASTRA can be
seen in all areas of the exhibition, and is
driven by satisfied exhibitors from past
events, as well as by numerous new exhibitors,”
states Ulrich Kromer, Managing
Director of Messe Stuttgart. “A representative
study carried out by Heilbronn
University shows that INTER-
GASTRA occupies a top position among
the HORECA trade fairs not only in
Germany, but is also gaining in international
significance,” explains Kromer.
“Meanwhile, this is also reflected in the
figures, which confirm the high acceptance
of our trade fair in the various
branches of the hospitality sector.”
According to the study, INTERGAS-
TRA is in front in comparison with
other events in the German-speaking
region in terms of visitor quality, variety
of the offer and attractiveness. The growing
demand and increasing awareness
profile and popularity also result in
INTER GASTRA regularly receiving top
marks from exhibitors and specialist
visitors.
Comprehensive framework
programme
The most important factors for the success
of Messe Stuttgart and its partners
– the German Hotel and Restaurant Association
DEHOGA Baden-Württemberg
e.V. and the State Association of
Guilds of Baden-Württemberg Confectioners
– are the wide offer in the trade
fair exhibition area and a diverse framework
programme, which allows visitors
to take part in an exchange of opinions
and experiences on all levels, as well as
discussions with experts, and also highlights
trends in the sector. In Stuttgart,
the specialist public from the Germanspeaking
region and bordering countries
will find Europe’s largest exhibition hall
for kitchen technology. Here and in the
neighbouring food halls, chefs and cooks
will gain an overview of novelties and
specialities. Another unique feature of
INTERGASTRA is the drinks hall with
the largest offer of drinks at a trade fair
in Germany for the gastronomy sector.
In Hall 8, around 30 breweries, 15 drinks
fountains and providers of spirits and
non-alcholic beverages will present
themselves. Many industry leaders will
showcase their novelties for the first
time at INTERGASTRA in February.
Kitchen technology is a central theme at
the leading gastronomy trade fair.
21 Message 1 | 2014