7th World Conference on Sport and the Environment - International ...

Report
4.10.3. Effective ways to implement environmental conservation in corporate
activities
Masato Mizuno, President, Mizuno Corporation
Beginning of 21st Century, human society has been threatened by much misconduct by some vicious top
management of large companies and climate changes by the global warming. In order to overcome all of
the issues human society faces, the Corporate Social Responsibility has been introduced.
Corporate social responsibility is consisted of following features:
1. Corporate Governance
2. Compliance
3. Risk Management
4. Internal Control
5. Environment Conservation
6. Customer Satisfaction
7. Stakeholders Satisfaction
8. Disclosure
9. Philanthropy
Environmental problems are now on a global scale, so we are facing an extremely serious situation:
global warming, the destruction of the ozone layer, acid rain, the pollution of the oceans, the depletion of
tropical forests, desertification and so on.
We have an obligation to pass on this irreplaceable earth to the children of the future in as beautiful
condition as possible.
Implementation of conservation of environment along with the corporate social responsibility is
indispensable to administrate corporation.
Introduction of Crew 21, Mizuno environmental Activity
It is necessary for us to take actions, starting with the most feasible ones, to protect and maintain
sustainable natural environment. To do so, Mizuno launched its “Crew 21” program in 1991, through
which all our employees take part in environmental conservation activities. “Crew 21” is the acronym of
“Conservation of Resources and Environmental Wave 21”. Facing the 21st century, this company will
shoulder its role as a crewmember of Spaceship Earth practicing activities that conserve the environment
and resources under the title of Global Environment conservation Activities. In 1999, we adopted
Mizuno’s Environmental Policy, which has been in place and revised as necessary to enhance our
environmental conservation activities.
Mizuno celebrated its 100th anniversary in 2006, and this year the company intend to make a fresh start
and take further aggressive approaches in our environmental operations to make their next 100 years
an even greater achievement. Representing all members of Mizuno Group, they will do their utmost to
advance environmental activities as a one of the corporate citizen that is highly effective and appealing to
sports world.
The introductory part of “Crew 21”
The environmental measures of spots equipment towards sustainable development are quite same as
other sectors of the stakeholders. 3Rs, Reduce, Reuse and Recycle are the basic policy to save energy
and resources as well as separation of waste that leads to the Zero Emission.
Policy
Mizuno Corporation promises to continuously promote the challenges of the followings under the slogan
of “Presenting a sound and healthy sports scene to people and to mother earth” as well as they shall
recognize that all of their corporate activities affects the environment and contribute to the conservation
of the global and regional environment.
Mizuno Corporation promises to:
1. Work to improve environmental impacts and prevention of pollution in all of corporate activities.
2. Set environmental objectives and targets in regard to the following items, will establish and
maintain the environmental management system, and will aim to achieve the objectives and targets
by reviewing and improving them periodically.
<strong>7th</strong> <strong>World</strong> <strong>Conference</strong> on Sport and the Environment
International Cooperation and Development Dept.
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